Bryan Johnson is productizing himself.
What’s happening: The biohacker’s longevity startup, Blueprint, secured $60M in funding from high-profile backers—including Kim Kardashian, Naval Ravikant, Alex Hormozi, Ari Emanuel, and the Winklevoss twins—to turn his personal health protocol into a platform.
Open-source. What began as a $2M-per-year self-experiment is evolving into an operating system for precision health, spanning diagnostics, nutrition, GLP-1s, prescriptions, skincare, and AI coaching.
Former Modern Health president Gyre Renwick is taking the CEO seat as Johnson shifts to focus on vision and the broader Don’t Die movement.
Read deal. In an era where consumers demand proof but follow personalities, influence has become the new biomarker of belief, blurring science with storytelling. Living up to the hype, Johnson must convert attention into authority, building a credible longevity company atop a polarizing persona.
Punchline: With star-studded funding, a new CEO, and a mission to reprogram human health, Blueprint joins the race to build the trillion-dollar health OS.
