Mr Motivator All Set to Supercharge Elevate 2026

Elevate is turning up the energy this June as Mr Motivator takes to the stage, leading a dynamic movement break designed to re-energise attendees between education sessions and keep the industry moving, literally.

On Wednesday 17 June, Mr Motivator’s presence, in his role as an ambassador for Innerva, will transform Elevate from a traditional trade show into a more immersive, participatory environment, reinforcing the event’s commitment to wellbeing in action, not just theory.

Appearing on the DEBATE stage with a team of his ‘motivators’, Mr Motivator, aka Derrick Errol Evans, will be driving a high-energy discussion around active ageing and the industry’s responsibility to better serve this rapidly growing demographic and throughout the day, he will be on the Innerva stand, hosting meet-and-greets and engaging directly with attendees.

He will be championing inclusive, accessible exercise, particularly for older adults and those new to physical activity. Through this role, he works to promote equipment and programmes that support functional fitness, independence and long-term health, aligning closely with the industry’s growing focus on active ageing.

With the UK’s ageing population increasing, operators, suppliers and decision-makers face a significant opportunity, and challenge, to evolve their offer. Mr Motivator’s session will act as a rallying call, encouraging the sector to rethink how it designs environments, programmes and experiences that are truly inclusive and community-driven.

“Active ageing isn’t optional, it’s essential.” Mr Motivator explains. “We’ve got a generation of people who want to live longer, stronger, and more independently, but the industry has to step up. I’m living proof that movement is medicine. When you create the right environment, where people feel welcome, supported, and part of something, you don’t just change health outcomes, you build communities.

Older adults are some of the most loyal members you’ll ever have. If the industry gets this right, the impact will be huge, for retention, for community, and for secondary spend.”

Laura Childs, Marketing & Communications Manager at Innerva, adds: “We believe active ageing should sit at the heart of the sector’s future. Too many people are still excluded by traditional fitness environments, when in reality, this is a growing, engaged and underserved audience.

Working with Mr Motivator allows us to bring energy and visibility to this conversation and demonstrate what inclusive, effective exercise can look like in practice. Elevate provides the perfect platform to connect with operators and inspire real change.”

“Elevate is all about delivering real, tangible value to our attendees,” says Lucy Findlay-Beale, Event Director of Elevate. “Bringing Mr Motivator into the heart of the show experience in partnership with Innerva allows us to do exactly that.”

Alongside this, EMD UK will also run a series of separate movement breaks, adding a new dimension to the event experience. Together, these interactive sessions are designed to boost energy, improve focus and demonstrate in real time the power of accessible movement.

“These movement sessions will keep energy levels high across the day, while reinforcing an important message: that movement should be accessible to everyone. Combined with his contribution to the education programme, this is about creating an experience that inspires action long after the show packs down.”

Mr Motivator will appear throughout the show on Wednesday 17 June, with his DEBATE stage session taking place at 12:10 as part of a wider programme exploring innovation, inclusion and the future of physical activity across all ages.

To book your place at the show, visit: elevatearena.com