Aviron Launches The Aviron StrongGo, The Most Affordable Connected Rower On The Market

Aviron, the connected fitness company that uses habit-forming psychology and game design to provide members with a uniquely engaging and effective fitness entertainment experience, is thrilled to introduce its newest model: the Aviron StrongGo. Advancing their founding mission to increase mainstream access to best-in-class fitness technology, this launch represents the most comfortable and competitively priced connected rowing experience on the market.

The StrongGo joins Aviron’s premium Strong model, serving a rapidly growing community of over 50,000 active profiles. Aviron offers the largest variety of original content in the connected fitness space, allowing members to fully customize their rowing experience with a range of programming, including live competition, multiplayer and solo games, scenic rowing, instructor-led classes, guided interval training, and more.

“Aviron’s mission is clear: bring fitness entertainment to people worldwide. Over the past year, we’ve made significant strides by lowering the price point of our rowers,” said Andy Hoang, Aviron founder and CEO. “We firmly believe that fitness should be both enjoyable and accessible, and the StrongGo is an exciting milestone that speaks directly to our guiding principles. By lowering the barrier to entry, we propel more people to embark on a life-changing fitness journey. By creating fun and immersive content, we continue to carve the fitness entertainment category, creating community and deeply engaging our members along the way.”

The StrongGo is equipped with an auto-adjusting tablet holder to seamlessly integrate with iOs devices, Bluetooth® connectivity, and resistance buttons that create a conveniently connected rowing experience exclusive to Aviron.

Product Features:

• Accessible seat and frame height for easy on/off
• Adjustable tablet holder and resistance controls for seamless integration
• Patented foot width adjustments create ultimate comfort for all body types
• Air and magnetic resistance system for a quiet and smooth on-the-water feel
• Up to 100 lbs of resistance to utilize both strength and cardio training
• Bluetooth enabled for a seamless Aviron x Apple experience

Product Specifications:

• 84”L x 27”W x 36”H
• Rower weight: 105 lbs.
• Height limit: approx. 6’8”
• Weight limit: 507 lbs.

With a starting price of  $1,199 USD, Aviron’s StrongGo is available for purchase as of today exclusively at www.avironactive.com, shipping nationwide.

In addition to the StrongGo’s direct-to-consumer launch, Aviron is excited to announce three new online retail partners. The Impact rower model is now available for purchase at Amazon, Best Buy, and Dick’s Sporting Goods, increasing brand awareness and product access through mainstream partner networks.

Despite challenges faced by much of the connected fitness industry, Aviron is experiencing exponential growth, reporting a remarkable 50% year-over-year increase in top-line revenue in the first half of the 2023 fiscal year. Since the beginning of the year, Aviron has also increased its employee headcount by 30%, demonstrating its commitment to providing high-quality fitness experiences to a growing customer base.