The business of
fitness and wellness

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Founder & CEO, Apothékary

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CMO, F45

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Ben Camper
President, Basecamp Fitness

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Kevin Rutherford
CEO, Nuun Hydration

I continue to be so impressed by your writing and research! Thank you for putting all this content out there. It's been really helpful in this ever-changing landscape.

Sadie Kurzban
Founder, 305Fitness

Your newsletters/podcasts taught me the industry.

Michael Fishman
Co-Founder & CEO, Maverick Community

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Camila Zattar
Venture Portfolio Associate, Founders Factory

There's no better resource to get smart on the developments and future of the wellness economy than Fitt Insider.

Kiva Dickinson
Co-Founder & Managing Partner, Selva Ventures

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Shane Farmer
Founder, Dark Horse Rowing

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Randy Hetrick
Founder & CEO, TRX Training & OutFit Training

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Marielle Mankey
Senior Marketing Manager, ÖURA


We invest in early-stage companies across health, wellness, fitness & nutrition. Taking lessons learned as operators in the industry, we partner with founders who are redefining every aspect of well-being.

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