Strategic intelligence
for health & wellness leaders.

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Articles

View All

November 10, 2026

Andrew Huberman Joins Hims & Hers Board

Two hands with Oura rings reach for one another

November 10, 2026

Oura to Acquire Counsel Health for $625M

Assorted flavors of Elevate smoothies

November 10, 2026

Elevate Scales UK Smoothie Bar

Patient lying in a MRI machine

November 10, 2026

Fitnescity Health Adds Full-Body MRI

Syringe against a blue background

November 6, 2026

Untapped Opportunities in the Healthmaxxing Economy

Boy running across a field

November 6, 2026

Youth Physical Activity Stalls Worldwide

Sedentary Generation.

IM8 Care Bears

November 6, 2026

IM8 Targets Gummies, Hydration, and Creatine

Expansion mode.

Man on pilates reformer machine

November 6, 2026

Men Join the Pilates Boom

KYLA device in use

November 3, 2026

KYLA Unveils Palm-Cooling Devices

Little Spoon products in a Target basket

November 3, 2026

Target Becomes BFY Brand Platform

Apple Fitness+ strength class

November 3, 2026

Apple Fitness+ Adds Progressive Strength Coaching

Equinox Exterior

November 2, 2026

Equinox Puts $1B Behind Strategic Growth

Podcast

View All

November 9, 2026

November 9, 2026

#364: Charles Seltzer, Founder & CEO of Crosscourt

November 2, 2026

November 2, 2026

#363: Dustin Freckleton, Founder & CEO of Happy Health

October 26, 2026

October 26, 2026

#362: Paul Coletta, Co-Founder and CEO of Vero Bioscience

October 19, 2026

October 19, 2026

#361: Cathrin Bowtell, CEO of Seed Health

October 12, 2026

October 12, 2026

#360: Keith Barlow, Founder & CEO of XENOM

October 5, 2026

October 5, 2026

#359: Frank Britt, CEO of Aescape

September 28, 2026

September 28, 2026

#358: Kate Ryder, Founder & CEO of Maven Clinic

September 21, 2026

September 21, 2026

#357: Nicolas Beaupré, Founder & CEO of Mateina

Press Releases

View All

LEVL Strength Launches Isokinetic Training Machine to Build Strength Faster

Budy Opens Its AI Fitness Infrastructure to Gyms and Fitness Apps

Leading Body Composition Provider, BodySpec, Expands Texas Footprint with First Brick-and-Mortar in Houston

Bioscope.ai Advances Personalized Longevity Medicine Through New Partnerships and Platform Growth

Women’s Health AI Consortium Appoints Three New Board Members from Midi Health, Women’s Health, and the Center for Reproductive Rights

Pulse Fitness Releases Inclusive Fitness White Paper

Futures Basketball League Launches, Uniting the Nation’s Top U18 Boys Basketball Players in a Complete Sports Property

Wellhub Turns 1.5 Billion Check-Ins Into a New Global Mission

YouFit Gyms Launches $10 Million-Plus Club Reinvestment Backed by Skyline Investors

The Shiftwave Arc, Designed by Jakob Wagner, Debuts as Part of the New Shiftwave Active Regulation™ Platform

Reports

View All

Graphic illustration of On running sneakers in purple clouds

August 14, 2026

On’s Quest to Become the Next Sportswear Giant

Illustration of wellness objects in green

Health & Wellness 2026 Halftime Report

From buying to belonging.

Processed versus real food.

Rebuilding America’s Broken Food System

The forces reshaping what we eat.

Graphic illustration of health tech items

2026 Scouting Report: Mapping What’s Next in Wellness

A field guide to emerging signals, psychographics, and technological frontiers.

Graphic illustration of media tools

February 17, 2026

Inside the Marketing Strategies of Top Health & Wellness Brands

A tactical guide to trust, attention, and growth.

Graphic illustration of a head bust with health and wellness tech

January 13, 2026

2026 Outlook: Health as an Operating System

How wellness evolves from aspiration to infrastructure.

Graphic illustration of an hourglass timer

December 16, 2025

State of Health & Wellness 2025

How GLP-1s, AI, and institutional collapse reshaped a $6T industry.

Graphic illustration of a female bust with beauty tools

October 7, 2025

Beauty, Wellness, and the Medical Aesthetics Boom

Untangling the pursuit of hotness, health, and happiness.

Inevitable Platform

We help companies understand the market, build the right relationships, and grow with conviction.

Recruiting

PR & Marketing

Consulting

Learn More

{"head":"<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-KV7LDXC');<\/script>\r\n\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-T7J5HFB');<\/script>\r\n\r\n<script>\r\n!function(f,b,e,v,n,t,s)\r\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\nn.queue=[];t=b.createElement(e);t.async=!0;\r\nt.src=v;s=b.getElementsByTagName(e)[0];\r\ns.parentNode.insertBefore(t,s)}(window, document,'script',\r\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\nfbq('init', '605118897773201');\r\nfbq('track', 'PageView');\r\n<\/script>\r\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\r\nsrc=\"https:\/\/www.facebook.com\/tr?id=605118897773201&ev=PageView&noscript=1\"\r\n\/><\/noscript>\r\n","body":"\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KV7LDXC\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n\r\n\r\n\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-T7J5HFB\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n","footer":"<script type=\"text\/javascript\" id=\"linkedin-script\">\r\n_linkedin_partner_id = \"4087129\";\r\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\r\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\r\n<\/script><script type=\"text\/javascript\">\r\n(function(l) {\r\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\r\nwindow.lintrk.q=[]}\r\nvar s = document.getElementsByTagName(\"script\")[0];\r\nvar b = document.createElement(\"script\");\r\nb.type = \"text\/javascript\";b.async = true;\r\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\r\ns.parentNode.insertBefore(b, s);})(window.lintrk);\r\n<\/script>\r\n<noscript>\r\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=4087129&fmt=gif\" \/>\r\n<\/noscript>\r\n\r\n<script async data-id=\"101397610\" src=\"\/\/static.getclicky.com\/js\"><\/script>"}