Athletic Nicotine Appoints Jack Taylor as PR Agency of Record
Athletic Nicotine partners with Jack Taylor with the intention to offer a higher-quality product to men and women who are high achievers and accomplished athletes and individuals.
Athletic Nicotine, a low-dose, slow-release nicotine pouch designed as a healthier alternative to smoking, vaping and traditional oral tobacco products, has appointed Jack Taylor as its public relations agency of record.
Athletic Nicotine was created to clarify how people perceive nicotine pouches and the range of quality available to adult consumers in this space. Designed for adults who are performance-oriented, Athletic Nicotine’s precision formula and delivery system are free from the baggage of traditional nicotine products.
Built with transparency in mind, Athletic Nicotine pouches are WADA-compliant, making Athletic Nicotine a popular option for competitive athletes. Available in four flavors and two strengths – including the lowest on the market – each pouch is optimally-designed to provide an edge for high-achieving, performance-focused men and women who are looking for a nicotine product designed for them.
“Athletic Nicotine is a low dose, tested, and differentiated in a nascent, but explosive category,” said Jack Taylor Founder, Jon Bier. “I especially get excited about categories that have an existing cultural narrative that we get to tap into and help reshape.”
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About Jack Taylor
Jack Taylor is an independent, full-service brand and communications agency dedicated to supporting clients that solve big, human problems.
Founded in 2010 by brand strategist and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others. Headquartered in Brooklyn with offices in Los Angeles, Australia, the United Kingdom, and the Middle East, Jack Taylor supports clients around the globe.
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