With the goal of helping more startups get funded, this list features firms that primarily or exclusively invest in consumer health and fitness.

Taking an expansive view of the sector, focus areas include wellness, human performance, sports, better-for-you food & beverage, direct-to-consumer healthcare, and more.

Do you know a firm, family office, or accelerator we should add to the list? Let us know here.

Name
Description
Type
Fitt Capital
With capital and industry expertise, we partner with mission-driven startups redefining health, wellness and fitness.
Type: Venture
25madison
Building and investing in digital health and consumer tech businesses.
Type: Venture
7wireVentures
Investing in early stage digital health companies.
Type: Venture
Able Partners
Supporting visionary, early stage brands in positive living.
Type: Venture
Advocate Aurora Enterprises
Venture arm backed by health system investing in later stage health & wellness companies.
Type: Corporate
AF Ventures
Growing the next generation of enduring brands.
Type: Venture
Alive Ventures
Creates and funds companies that help older adults love, work, and live better.
Type: Venture
Arkitekt Ventures
Transform cutting edge science and technology into solutions that radically improve and advance human health.
Type: Venture
Asics Ventures
Asics Corp investment arm backing sports and health startups.
Type: Corporate
Athletic Ventures
Elite athletes investing in champion founders.
Type: Syndicate
Beliade
Builds and invests in tech-enabled consumer companies in the US.
Type: Venture
Beyond The Game Network
Professional athletes investing in sports, media, fitness, and consumer sectors.
Type: Syndicate
BFG Partners
Investing in consumer product companies that are better for you and better for the planet.
Type: Venture
Black Lab Sports
Innovation hub at the intersection of business, human performance, and creativity.
Type: Studio
Bluestein Ventures
We invest in the future of food.
Type: Venture
Brand Project
Investing in next generation consumer product, service, and technology companies.
Type: Venture
Captain Partners
Investing in consumer facing companies in the sports, entertainment, media industries.
Type: 
Causeway Media
Venture capital firm investing in sports, fitness, and related industries.
Type: PE/Growth
CAVU Venture Partners
Partnering with operators in the better-for-you consumer product space.
Type: Venture
CircleUp
Providing capital and resources to emerging consumer brands.
Type: Venture
Coefficient Capital
Leading early growth investments in digitally powered consumer brands.
Type: Venture
Comcast NBC Universal SportsTech
The accelerator program designed to bring sports tech ideas to life.
Type: Accelerator
Courtside Ventures
Partnering with early-stage founders across sports, digital media, fitness, and gaming.
Type: Venture
Elysian Park Ventures
Partnering with entrepreneurs at the intersection of sports, technology, and entertainment.
Type: Family Office
Emil Capital
Backing the next generation of consumer brands.
Type: PE/Growth
Equity 38
Focused on consumer-facing health, wellness, active lifestyle and outdoor companies.
Type: PE/Growth
EY Ventures Group
Backing founders who are unlocking human performance in wellness, sports, and technology.
Type: Studio
Female Founders Fund
Investing in the exponential power of exceptional female talent.
Type: Venture
FitLab
Partnering with iconic athletes & sport brands to build the future of fitness.
Type: Holding Company
Form.life
Investing in tech-enabled health, wellness, and longevity companies to keep people healthy.
Type: Venture
Go4it
Partnering with entrepreneurs to create an active and enjoyable world.
Type: Family Office
Goddess Gaia Ventures
To grow the next generation of women’s healthcare unicorns
Type: 
H Venture Partners
Investing in science-based brands that are better for human health and the planet.
Type: Venture
Hiro Capital
Investing in innovators building the future of games, esports, and digital sports.
Type: Venture
HumanCo
Holding company creating products which help people live healthier lives.
Type: Holding Company
Humans in the Wild
Incubation program for founders building health & wellness companies.
Type: Accelerator
IRIS Ventures
Backing companies that make our lives healthier, happier and more convenient.
Type: Venture
Iron Asset Management
A family invested fund supporting entrepreneurs in realizing their growth ambitions.
Type: Family Office
Jazz Venture Partners
Investing in companies that extend the boundaries of human performance.
Type: Venture
Jennus Innovation
Senior executive level advisory and analytical horsepower that will help accelerate growth and raise capital
Type: Accelerator
Joy Ventures
Funding science-backed consumer products that promote joy and wellbeing.
Type: Venture
Joyance Partners
Investing in companies that deliver delightful moments, health, and happiness.
Type: Venture
Kaya Ventures
Partnering with founders improving the wellbeing of individuals, communities, and society.
Type: Venture
KB Partners
Investing in passionate innovators at the intersection of sports and technology.
Type: Venture
L Catterton
Investing in leading consumer brands across all segments of the consumer industry.
Type: PE/Growth
leAD Sports
Sources, funds, and drives growth of early-stage sports & health tech startups globally.
Type: Venture
Litani Ventures
The family office of RXBAR founder Peter Rahal.
Type: Family Office
LivWell
Funding the future of human wellness.
Type: Family Office
Ludis Capital
Investing at the intersection of sports, technology, and media & entertainment.
Type: Venture
Magnify Ventures
We invest in companies that will transform life, work, and care for modern families.
Type: 
Melitas Ventures
Investing in early stage food & beverage companies.
Type: Venture
Mindspring Capital
Empowering technology ventures in the sports industry.
Type: Venture
Monogram Capital Partners
Helping promising consumer and retail brands become category leaders.
Type: PE/Growth
NEXT Ventures
Early-stage, thesis driven fund investing in whole person health.
Type: Venture
NGEN Partners
Investing in companies offering differentiated, healthier, and more efficient solutions.
Type: PE/Growth
North Castle Partners
PE firm investing in consumer businesses that promote healthy, active, and sustainable living.
Type: PE/Growth
Obvious Ventures
Reimagining trillion-dollar industries through a world positive lens.
Type: Venture
Offline Ventures
A venture fund and studio on a mission to invent and invest in humanist technology while serving founder wellbeing.
Type: 
Oregon Sports Angels
Investing in early stage sports products, services and experience companies.
Type: Syndicate
Origin Therapeutics
Supported by science, we see the opportunity to support innovators as they bring these new psychedelic treatments to market.
Type: 
Palo Santo
Psychedelic investment fund focused on mental health and addiction treatment.
Type: Venture
Phoenix Capital Ventures
Phoenix Capital Ventures is an early Stage venture capital firm partnering with companies in sports, gaming, health, wellness and interactive media industries.
Type: Venture
Plus Capital
Full-service venture advisory firm for elite artists and athletes.
Type: Venture
PowerPlant Partners
Investing in consumer food, beverage, foodservice, food-tech and personal wellness brands.
Type: Venture
Primetime Partners
Investing in companies that can transform the quality of living for older adults.
Type: Venture
Prolog Ventures
Backing startups focused on supporting healthy lives in a healthy world.
Type: Venture
PsyMed Ventures
Investing in transformational technologies that elevate mental health and wellness.
Type: Venture
re.Mind Capital
Investing in ideas that improve mental health and wellbeing globally.
Type: Venture
Redesign Health
Elevating healthcare companies that empower people to live their healthiest lives.
Type: Studio
Rocana Venture Partners
Investing in CPG brands that provide consumers with better living choices.
Type: Venture
Rock Health
A full-service seed fund that supports startups working in digital health.
Type: Venture
Route 66 Ventures
Backing exceptional founders transforming health and wellness.
Type: 
Rubix Ventures
Investment company focused on consumer brands.
Type: Venture
s2g Ventures
Backing entrepreneurs improving the health and sustainability of the food system.
Type: Venture
Sapphire Sport
Investing in early-stage companies across sport, media, entertainment and e-commerce.
Type: Venture
Selva Ventures
Supporting emerging brands that make their consumers’ lives better.
Type: Venture
SeventySix Capital
Investing in companies at the epicenter of sports and tech.
Type: Venture
Shorewind Capital
Investing in early-stage human performance companies.
Type: Venture
Silas Capital
Providing capital for the next generation of consumer brands.
Type: Venture
Snapdragon Capital Partners
Partnering with growth companies across health, wellness, and consumer services.
Type: PE/Growth
Sonoma Brands
PE firm focused on the growth sectors of the consumer economy.
Type: PE/Growth
Spiral Sun Ventures
Invests in better-for-you consumer brands built by exceptional entrepreneurs.
Type: Venture
Stadia Ventures
Global sports innovation hub for entrepreneurs, industry partners, and investors.
Type: Accelerator
Startup Health
Investing in entrepreneurs committed to achieving health moonshots.
Type: Venture
SteelSky Ventures
Investing companies that improve access, care, and outcomes in women’s healthcare.
Type: Venture
Strand Equity
Investing in the next generation of distinctive consumer brands and services.
Type: PE/Growth
Stray Dog Capital
Investing in a healthier, humane, and more sustainable future.
Type: Venture
Sunrise Strategic Partners
Providing growth capital to emerging brands in the healthy, active, and sustainable living space.
Type: PE/Growth
The Chernin Group
Investing in consumer brands that define culture.
Type: PE/Growth
The Longevity Fund
Backing entrepreneurs developing therapeutic breakthroughs for age-related disease.
Type: Venture
TitletownTech
Investing across key verticals including sports, media, digital health, and more.
Type: Venture
Town Hall Ventures
Investing in health care solutions to fix health inequities.
Type: PE/Growth
True Beauty Ventures
Partnering with brands exclusively in beauty, wellness, and personal care.
Type: Venture
Vibrant Ventures
Plant-Based Investments for a Vibrant Future
Type: Venture
Virtue
Backing early-stage founders to transform our broken healthcare system.
Type: Venture
VMG Partners
Investing in consumer products, technology, and services that enhance our livelihoods.
Type: Venture
W Health Ventures
We invest in and grow tech-enabled early-stage healthcare companies that are disrupting care delivery in the US and India.
Type: Family Office
What If Ventures
Investing in startups within the mental health and addiction recovery spaces.
Type: Syndicate
Wild Ventures
Influencer-based fund focused on consumer health products and technology.
Type: Venture
Wildcard Ventures
Built to turbocharge SportsTech, health and entertainment startups and their founding teams from the very beginning of their journey.
Type: Venture
Will Ventures
Focused exclusively on leveraging the power of sport to shape the future.
Type: Venture
XT Ventures
Investing in early / growth stage sport, fitness, wellness and consumer health technology companies.
Type: Venture
Zone 5 Ventures
Early-stage investor of technology startups in the sports, health, and wellness sectors.
Type: Venture