100+ Investors Backing Health & Fitness Startups
A curated directory of industry-specific investors.
With the goal of helping more startups get funded, this list features firms that primarily or exclusively invest in consumer health and fitness.
Taking an expansive view of the sector, focus areas include wellness, human performance, sports, better-for-you food & beverage, direct-to-consumer healthcare, and more.
Do you know a firm, family office, or accelerator we should add to the list? Let us know here.
Name
Description
Type
Fitt Capital
With capital and industry expertise, we partner with mission-driven startups redefining health, wellness and fitness.
Type: Early Stage Venture
25madison
Building and investing in digital health and consumer tech businesses.
Type: Venture
Advocate Aurora Enterprises
Venture arm backed by health system investing in later stage health & wellness companies.
Type: Corporate
Arkitekt Ventures
Transform cutting edge science and technology into solutions that radically improve and advance human health.
Type: Venture
Asics Ventures
Asics Corp investment arm backing sports and health startups.
Type: Corporate
Awesome People Ventures
Focused on the way we live and work. Founded by Julia Lipton.
Type: Venture
Beyond The Game Network
Professional athletes investing in sports, media, fitness, and consumer sectors.
Type: Syndicate
BFG Partners
Investing in consumer product companies that are better for you and better for the planet.
Type: Venture
Brand Project
Investing in next generation consumer product, service, and technology companies.
Type: Venture
Captain Partners
Investing in consumer facing companies in the sports, entertainment, media industries.
Type: Venture
Cascade Seed Fund
Creating opportunities for entrepreneurs in Oregon and the Pacific Northwest.
Type: Venture
Catalyst by Wellstar
Catalyst by Wellstar is changing the delivery and experience of healthcare by defining and driving effective change.
Type:
Causeway Media
Venture capital firm investing in sports, fitness, and related industries.
Type: PE/Growth
CAVU Venture Partners
Partnering with operators in the better-for-you consumer product space.
Type: Venture
Coefficient Capital
Leading early growth investments in digitally powered consumer brands.
Type: Venture
Comcast NBC Universal SportsTech
The accelerator program designed to bring sports tech ideas to life.
Type: Accelerator
Courtside Ventures
Partnering with early-stage founders across sports, digital media, fitness, and gaming.
Type: Venture
Digitalis Ventures
Digitalis Ventures is a venture capital firm that invests in solutions to complex problems in human and animal health.
Type: Venture
Elysian Park Ventures
Partnering with entrepreneurs at the intersection of sports, technology, and entertainment.
Type: Family Office
Empath Ventures
Empath Venture’s investment fund is helping to increase the supply of clinically effective and accessible mental health and addiction treatment solutions needed in today’s world.
Type: Venture
Equity 38
Focused on consumer-facing health, wellness, active lifestyle and outdoor companies.
Type: PE/Growth
Female Founders Fund
Investing in the exponential power of exceptional female talent.
Type: Venture
FemHealth Ventures
FemHealth Ventures invests in groundbreaking innovators in women’s health, focusing on drugs, devices, diagnostics, and digital applications.
Type: Venture
FitLab
Partnering with iconic athletes & sport brands to build the future of fitness.
Type: Holding Company
Form.life
Investing in tech-enabled health, wellness, and longevity companies to keep people healthy.
Type: Venture
Go4it
Partnering with entrepreneurs to create an active and enjoyable world.
Type: Family Office
Goddess Gaia Ventures
To grow the next generation of women’s healthcare unicorns
Type: Venture
H Venture Partners
Investing in science-based brands that are better for human health and the planet.
Type: Venture
Hawks Ventures
Mission-driven venture capital under the Atlanta Hawks ownership focused on underrepresented founders.
Type: Venture
Hiro Capital
Investing in innovators building the future of games, esports, and digital sports.
Type: Venture
HumanCo
Holding company creating products which help people live healthier lives.
Type: Holding Company
Humans in the Wild
Incubation program for founders building health & wellness companies.
Type: Accelerator
Humble Growth
Humble Growth is a firm dedicated to propelling the disruptive success of companies that are changing the ways we eat, drink, feel and live.
Type: Venture
IRIS Ventures
Backing companies that make our lives healthier, happier and more convenient.
Type: Venture
Iron Asset Management
A family invested fund supporting entrepreneurs in realizing their growth ambitions.
Type: Family Office
Jazz Venture Partners
Investing in companies that extend the boundaries of human performance.
Type: Venture
Jennus Innovation
Senior executive level advisory and analytical horsepower that will help accelerate growth and raise capital
Type: Accelerator
Joy Ventures
Funding science-backed consumer products that promote joy and wellbeing.
Type: Venture
Joyance Partners
Investing in companies that deliver delightful moments, health, and happiness.
Type: Venture
Kaya Ventures
Partnering with founders improving the wellbeing of individuals, communities, and society.
Type: Venture
KB Partners
Investing in passionate innovators at the intersection of sports and technology.
Type: Venture
L Catterton
Investing in leading consumer brands across all segments of the consumer industry.
Type: PE/Growth
Lalotte Ventures
An Early Stage Venture Capital Fund Part of the Garber-Boucher Family Office.
Type: Family Office
Langleven
Canada's first Venture Capital investment firm focused exclusively on facilitating the future of Sports, Fitness, and Wellness Technology.
Type: Venture
leAD Sports
Sources, funds, and drives growth of early-stage sports & health tech startups globally.
Type: Venture
Ludis Capital
Investing at the intersection of sports, technology, and media & entertainment.
Type: Venture
Magnify Ventures
We invest in companies that will transform life, work, and care for modern families.
Type: Venture
Monogram Capital Partners
Helping promising consumer and retail brands become category leaders.
Type: PE/Growth
NEXT Ventures
Early-stage, thesis driven fund investing in whole person health.
Type: Venture
NGEN Partners
Investing in companies offering differentiated, healthier, and more efficient solutions.
Type: PE/Growth
North Castle Partners
PE firm investing in consumer businesses that promote healthy, active, and sustainable living.
Type: PE/Growth
Obvious Ventures
Reimagining trillion-dollar industries through a world positive lens.
Type: Venture
Offline Ventures
A venture fund and studio on a mission to invent and invest in humanist technology while serving founder wellbeing.
Type: Venture
Oregon Sports Angels
Investing in early stage sports products, services and experience companies.
Type: Syndicate
Origin Therapeutics
Supported by science, we see the opportunity to support innovators as they bring these new psychedelic treatments to market.
Type: Venture
Palo Santo
Psychedelic investment fund focused on mental health and addiction treatment.
Type: Venture
Phoenix Capital Ventures
Phoenix Capital Ventures is an early Stage venture capital firm partnering with companies in sports, gaming, health, wellness and interactive media industries.
Type: Venture
Plus Capital
Full-service venture advisory firm for elite artists and athletes.
Type: Venture
PowerPlant Partners
Investing in consumer food, beverage, foodservice, food-tech and personal wellness brands.
Type: Venture
Primetime Partners
Investing in companies that can transform the quality of living for older adults.
Type: Venture
Prolog Ventures
Backing startups focused on supporting healthy lives in a healthy world.
Type: Venture
PsyMed Ventures
Investing in transformational technologies that elevate mental health and wellness.
Type: Venture
re.Mind Capital
Investing in ideas that improve mental health and wellbeing globally.
Type: Venture
Redbud
Redbud Brands is a venture capital studio that brings together people, ideas, and capital to create disruptive new consumer brands offering innovative, better-for-you products.
Type: Venture
Redesign Health
Elevating healthcare companies that empower people to live their healthiest lives.
Type: Studio
Ridgeline Ventures
Operators by background, investing with intention, partnering with great leaders and companies.
Type: Family Office
Rocana Venture Partners
Investing in CPG brands that provide consumers with better living choices.
Type: Venture
Rock Health
A full-service seed fund that supports startups working in digital health.
Type: Venture
Route 66 Ventures
Backing exceptional founders transforming health and wellness.
Type: Venture
s2g Ventures
Backing entrepreneurs improving the health and sustainability of the food system.
Type: Venture
Sapphire Sport
Investing in early-stage companies across sport, media, entertainment and e-commerce.
Type: Venture
Seaside Ventures
Going beyond venture capital to guide founders from an idea to a viable business — helping navigate bumps along the way.
Type: Venture
Selva Ventures
Supporting emerging brands that make their consumers’ lives better.
Type: Venture
SeventySix Capital
Investing in companies at the epicenter of sports and tech.
Type: Venture
Snapdragon Capital Partners
Partnering with growth companies across health, wellness, and consumer services.
Type: PE/Growth
Sonoma Brands
PE firm focused on the growth sectors of the consumer economy.
Type: PE/Growth
Spiral Sun Ventures
Invests in better-for-you consumer brands built by exceptional entrepreneurs.
Type: Venture
Stadia Ventures
Global sports innovation hub for entrepreneurs, industry partners, and investors.
Type: Accelerator
Startup Health
Investing in entrepreneurs committed to achieving health moonshots.
Type: Venture
SteelSky Ventures
Investing companies that improve access, care, and outcomes in women’s healthcare.
Type: Venture
Strand Equity
Investing in the next generation of distinctive consumer brands and services.
Type: PE/Growth
Stray Dog Capital
Investing in a healthier, humane, and more sustainable future.
Type: Venture
Sunrise Strategic Partners
Providing growth capital to emerging brands in the healthy, active, and sustainable living space.
Type: PE/Growth
Thrive by SVG Ventures
Advancing the Future of Agriculture and Food Through Innovation.
Type: Venture
TitletownTech
Investing across key verticals including sports, media, digital health, and more.
Type: Venture
Touch Capital
Investing in future brand leaders across food, beverage, pet and personal care.
Type: Venture
Town Hall Ventures
Investing in health care solutions to fix health inequities.
Type: PE/Growth
True Beauty Ventures
Partnering with brands exclusively in beauty, wellness, and personal care.
Type: Venture
TXV Partners
Early-stage venture capital fund focused on software and human performance.
Type: Venture
Virtue
Backing early-stage founders to transform our broken healthcare system.
Type: Venture
VMG Partners
Investing in consumer products, technology, and services that enhance our livelihoods.
Type: Venture
W Health Ventures
We invest in and grow tech-enabled early-stage healthcare companies that are disrupting care delivery in the US and India.
Type: Family Office
What If Ventures
Investing in startups within the mental health and addiction recovery spaces.
Type: Syndicate
Wild Ventures
Influencer-based fund focused on consumer health products and technology.
Type: Venture
Wildcard Ventures
Built to turbocharge SportsTech, health and entertainment startups and their founding teams from the very beginning of their journey.
Type: Venture
Wildwood Ventures
Wildwood is a venture studio and investor at the intersection of the outdoor and wellness economies.
Type: Venture
Will Ventures
Focused exclusively on leveraging the power of sport to shape the future.
Type: Venture
XT Ventures
Investing in early / growth stage sport, fitness, wellness and consumer health technology companies.
Type: Venture
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