Industry news,
delivered every Tuesday.

Issue No. 253: Inside the Deal

Beyond the headline, today, we’re breaking down the new lululemon x Peloton deal.

Issue No. 252: Wishing Well

The pursuit of well-being isn’t going well.

Issue No. 251: Follow the Money

Our nation’s nutrition policies are often written by the highest bidders.

Issue No. 250: Selling Strength

For operators and everyday exercisers, strength training is a must.

Issue No. 249: Good as New

From post-workout to preventative wellness, the recovery craze has entered new territory.

Issue No. 248: In the Zone

Living longer has a lot to do with where we live.

Issue No. 247: Just Move

When it comes to exercise, every little bit counts.

Issue No. 246: New Gains

Taking stock of recent earnings reports, trends, and developments to see where fitness operators stand.

Issue No. 245: Prescribing Play

In the game of life, play is a cheat code for health and happiness.

Issue No. 244: Nike’s Next Move

Nike is making its foray into group fitness.

Issue No. 243: Brain Care

With wellness on the mind, consumers are concentrating on brain health.

Issue No. 242: The Replacements

While the debate over sugar rages on, its substitutes aren’t looking so sweet either.

Issue No. 241: No Days Off

In a society built around work, well-being is often an afterthought.

Issue No. 240: Gen Z x Fitness

Gen Z isn’t just hitting the gym; they’re reshaping the industry.

Issue No. 239: Inside Out

If preventative MRIs can spot diseases before it's too late, why not scan everyone?

Issue No. 238: Seeing is Believing

Some of the most significant factors impacting our health often go unseen.

Issue No. 237: Going Global

Eyeing growth, gyms are pushing international expansion.

Issue No. 236: Weighing In

The obesity drug boom has only just begun.

Issue No. 235: Over-optimized

Health optimization is making us less healthy.

Issue No. 234: Social Fitness

We’re more connected than ever but struggling to make meaningful connections.

Issue No. 233: Trading Places

For better or worse, fitness brands are breaking a sweat.

Issue No. 232: Health x AI

As AI accelerates, Apple wants to put a health coach in your pocket.

Issue No. 231: Food Fight

Big Food has a big problem with the word “healthy.”

Issue No. 230: On Your Mark

Fitness racing may be coming to a gym near you.

Issue No. 229: Glow Up

Beauty is in the eye of the beholder, and so is wellness.

Issue No. 228: Game On

As the pickleball craze continues, padel wants in on the action.

Issue No. 227: Trend Watch

Wrapping up Q1, we’re exploring what’s trending in health and fitness so far this year.

Issue No. 226: Buzz Kill

Choosing health over happy hour, more people are abstaining from alcohol.

Issue No. 225: Everywhere Care

From wellness clinics to doctor visits, retailers are all-in on healthcare.

Issue No. 224: Social Dilemma

Our collective mental health is suffering, but teens might be hurting the most.

Issue No. 223: Apple’s Metabolic Health Moonshot

Apple is pursuing a metabolic health moonshot.

Issue No. 222: Living Well

Beyond hotels or homes, wellness living is reimagining communities — and cities are next.

Issue No. 221: Hard Gains

Burning cash amid slowing demand, another connected fitness company is rethinking its post-pandemic playbook.

Issue No. 220: Gut Care

Leveraging new insights into the gut-brain axis, startups are using food to boost mental health.

Issue No. 219: Rebundling the Gym

Putting the pandemic behind it, the future of brick-and-mortar fitness is taking shape.

Issue No. 218: The Obesity Cure

A new generation of weight loss drugs promises to end obesity… but not its root causes.

Issue No. 217: Closing the Gap

As digital health investment slows, women’s health funding is plateauing, threatening to worsen the gender care gap.

Issue No. 216: CES Healthtech Rundown

The future of healthtech has arrived, and the industry’s hype machine is in overdrive.

Issue No. 215: That’s a Wrap

Wrapping up 2022 and looking ahead to the new year.

Issue No. 214: Investor Insights, Vol. IV

Exploring key learnings and emerging opportunities with investors across fitness & wellness.

Issue No. 213: Year-End Review

Reflecting on the industry-defining shifts impacting fitness and wellness.

Issue No. 212: Going Primal

Rejecting creature comforts, proponents of “rewilding” want to live like our prehistoric ancestors.

Issue No. 211: On the Clock

Forget counting birthdays; experts say biology is the real determinant of age.

Issue No. 210: Sports x Psychedelics

Opening up about personal experiences, pro athletes are changing the perception of psychedelics.

Issue No. 209: The Everything Coach

Fitness education wants in on the wellness boom.

Issue No. 208: Work-Life Wellness

The mental health crisis is redefining workplace wellness.

Issue No. 207: Hot and Cold

There’s more to fitness than the physical. That’s also true for the home gym.

Issue No. 206: wearableOS

Wearable devices are collecting reams of health data. But, we still aren’t sure what to do with it.

Issue No. 205: Best of Times

Digital health’s investment boom stalled. Maybe that’s a good thing.

Issue No. 204: The Fate of F45

Just a year after going public, F45 Training is the target of a take-private buyout.

Issue No. 203: Killer Food

Our food is making us sick. Who or what will help us get healthy?

Issue No. 202: Everything is Wellness

Wellness has become a catch-all, and consumers can’t get enough.

Issue No. 201: Liquid Gold

Beverage brands are banking on energy-boosting elixirs.

Issue No. 200: Ready to Ride

From home workouts and studio classes to cycling outdoors, the business of biking is shifting gears.

Issue No. 199: Sports & Rec

Offering an alternative to digital and performance-based fitness, recreational sports are trending up.

Issue No. 198: Peloton’s Pivot

Peloton is revamping its business model and rethinking the merits of connected fitness.

Issue No. 197: Low T

Telehealth startups are moving prescription testosterone treatments into the mainstream.

Issue No. 196: Wild Ride

Navigating demand shifts and economic uncertainty, the fitness industry is still in flux.

Issue No. 195: Kids These Days

From self-care to mental health and doctor visits, Gen Z is reimagining well-being.

Issue No. 194: Meta x VR Fitness

Meta CEO Mark Zuckerberg wants to monopolize the metaverse… including VR fitness.

Issue No. 193: Big Tech x Healthcare

Forget smartphones, search engines, and same-day delivery; Big Tech wants to reinvent healthcare.

Issue No. 192: Sweat to Save

Companies are paying people to live well. But, will money get us moving?

Issue No. 191: The Sleep Economy

Championing sleep, brands are cashing in on bedtime.

Issue No. 190: Mid-year Insights

Revisiting the trends, challenges, and opportunities defining fitness and wellness so far this year.

Issue No. 189: Destination Wellness

Beyond bougie spas or luxury resorts, wellness is redefining travel.

Issue No. 188: Smart Ring Wars

Forget the wrist wars; smart ring makers are fighting for your finger.

Issue No. 187: Sound On

Functional audio wants to transform well-being.

Issue No. 186: What Comes Next

The trends shaping the future of fitness.

Issue No. 185: Stressed

Stress is wreaking havoc on our health. Now, stress-specific solutions are trending up.

Issue No. 184: Join the Club

As the pendulum swings from digital community to real-life connection, social wellness experiences are in high demand.

Issue No. 183: Food as Medicine

From nutrition apps to prescription meal plans, food-as-medicine startups are serving up health from the inside out.

Issue No. 182: Quality Control

As countless mental health startups swoop in, some are drawing backlash for placing profits over patients.

Issue No. 181: Fitness Creators, Revisited

Like the rest of the industry, the fitness creator category is in flux.

Issue No. 180: The Metabolic Health Report

The metabolic health crisis and the future of metabolic health tech companies promising to curb diabetes and obesity.

Issue No. 179: Adventure Tech

Once-niche activities are becoming booming industries, igniting a lucrative adventure sports awakening.

Issue No. 178: House Call

As consumers demand more for their health, startups aim to reinvent the house call for modern times.

Issue No. 177: Buy vs. Build

With the future of fitness in flux, opportunistic acquirers could reshape the industry.

Issue No. 176: Android of Fitness

As the smart equipment sector evolves, the future of connected fitness could look less like Apple and more like Android.

Issue No. 175: The Functional Beverage Boom

Better-for-you beverages are blowing up. From functional water to no-alcohol booze, startups are vying to cash in on the trillion-dollar drinks game.

Issue No. 174: Psychedelics as Medicine

Moving into the mainstream, psychedelics are showing promise as the next big thing in mental wellness.

Issue No. 173: Prescription Wearables

Beyond step counting, wearable makers are eyeing lucrative pieces of the trillion-dollar healthcare market.

Issue No. 172: Rowing Wars

The old-school ergometer has become a connected fitness battleground.

Issue No. 171: The State of Supplements

On track to top $505B by 2028, the supplement category shows no signs of slowing down.

Issue No. 170: Healthcare-Funded Fitness

Backed by employers and insurance providers, brands are eyeing opportunities in healthcare-funded fitness.

Issue No. 169: Fitness Comes Full Circle

Against all odds, gyms aren’t dead. And, despite their in-person competitors being hamstrung, digital and connected equipment companies aren’t the definitive victors.

Issue No. 168: web3 x Fitness

web3 is already reshaping a wide range of industries. Now, the disruption has reached fitness.

Issue No. 167: Zwift’s Fitness Metaverse

As Zwift plots its next move, today, we’ll look at how far the company can climb.

Issue No. 166: Next-Gen Health Wearables

From smart clothing to contact lenses and skin patches, the next generation of health wearables is taking shape

Issue No. 165: Nike’s Digital Transformation

Transcending shoes and sport, the Nike brand has become a cultural phenomenon. Striving for more, the company has proven willing to reinvent itself.

Issue No. 164: What’s Trending in 2022

Kicking off a new year, today, we’re exploring what’s next in health and fitness.

Issue No. 163: Year-End Review

As 2021 comes to a close, today, we’re looking back at key developments from the year that was.

Issue No. 162: The Business of Sustainability

Eyeing economic incentives and environmental benefits, health and wellness brands are all in on sustainability.

Issue No. 161: WHOOP’s High-Performance Platform

From smart clothes to virtual communities and even healthcare, we’re taking stock of WHOOP’s rise and the roadmap ahead. 

Issue No. 160: The Mental Health Gym

From cognitive resilience to emotional health, mental fitness is bulking up. 

Issue No. 159: Creating Healthier Cities

The rise of cities has come with a hidden cost. Ultimately, good health depends not only on how we live, but also on where we live.

Issue No. 158: Tracking Strava’s Rise

Riding the pandemic booms of running and cycling while reaching newfound profitability, Strava’s gearing up for its next move.

Issue No. 157: Fitt Insider Update

An update from our co-founders on what’s new and in the works at Fitt Insider.

Issue No. 156: The Gen Z Playbook

From wellness to mental health and sustainability, we’re exploring Gen Z’s perspective and influence on the future of well-being.

Issue No. 155: Sweetgreen’s Salad Empire

The salad chain is valued at more than $1.6B and recently filed to go public. Can this salad shop redefine fast food? Let’s dig in.

Issue No. 154: Recreation’s Renaissance

A new generation of recreationalists is reimagining movement for the masses.

Issue No. 153: wellnessOS

Last week, Mindbody announced it had acquired ClassPass. Today, we explore the implications going forward.

Issue No. 152: Fitness x Healthcare

A focus on meaningful health outcomes could transform the fitness industry.

Issue No. 151: Weight of the World

With obesity rates on the rise, a growing number of digital health startups and biotech companies have emerged to help prevent or treat weight gain.

Issue No. 150: The Connected Fitness Update

Since the start of the pandemic, connected fitness has been red hot. But now, there are rumblings that the category is cooling.

Issue No. 149: Investor Insights, Sports Tech Edition

Exploring key focus areas, investment criteria, and future implications with top investors in the Sports Tech space.

Issue No. 148: The Promise of Personalized Nutrition

Personalized nutrition may soon be heading for your plate.

Issue No. 147: The Quest to Live Forever

Is aging is a fact of life or will longevity scientists uncover the secret to living forever?

Issue No. 146: The Endurance Economy

During the pandemic, running and cycling were the perfect socially distant activities. On the other side, the endurance economy could reach new heights.

Issue No. 145: The Future of Fertility Tech

From at-home insemination kits to “fertility buses,” a new wave of reproductive health startups want to help you have kids.

Issue No. 144: Amazon Prime Health

From sleep monitoring and fitness tracking to prescription medications and on-demand telehealth, Amazon is pursuing the trillion-dollar opportunity in healthcare. 

Issue No. 143: Reimagining Fitness Certifications

From certifications to professional development and business resources, there’s a growing opportunity to build a platform for the future of personal training.

Issue No. 142: The Business of Glucose Monitoring

A product of poor nutrition and sedentary habits, Americans face a metabolic health crisis. Offering a potential solution, a growing number of startups have gone all-in on continuous glucose monitors.

Issue No. 141: High-Performance Health

With health optimization moving into the mainstream, high-performance health promises to redefine the future of well-being.

Issue No. 140: Something to Believe In

More than ever, consumers are searching for something to believe in. Seizing the opportunity, fitness brands hope to fill the void.

Issue No. 139: Mental Healthcare Goes Digital

Mental health is getting a makeover. A wave of digital behavioral health startups, collectively dubbed “Uber for therapy,” promise to revolutionize a broken industry.

Issue No. 138: Mid-Year Insights

Closing out Q2 and looking ahead, we’re exploring the developments, challenges, and opportunities taking shape across fitness and wellness.

Issue No. 137: How Top Health & Fitness Companies Hire

We discussed the hiring process with industry-leading companies, compiling their best advice for candidates hoping to stand out, level up, and land their dream job. 

Issue No. 136: Apple’s Plan to Reimagine Healthcare

Apple chief executive Tim Cook has his sights set on transforming health for all mankind. For now, the company’s plan to reimagine healthcare remains a work in progress.

Issue No. 135: Software Eats Fitness

Nothing new, technology has impacted every aspect of our lives. Now, we're finally seeing the effects of software transforming fitness.

Issue No. 134: The Business of Movement Health

Forget fitness; movement health is a trillion-dollar opportunity. Prioritizing healthy movement has become the focus of workplace wellness, athletic performance, and everyday well-being.

Issue No. 133: The Outdoor Economy

Bolstered by pandemic tailwinds, there’s a growing opportunity in the great outdoors. With summer approaching and lockdowns lifting, the COVID-era surge could prove to be a secular shift.

Issue No. 132: The ‘Shroom Boom

From functional to magical, mushrooms are having a moment. Driven by chronic burnout, the pursuit of wellness, and a psychedelic renaissance, the shroom boom is big business.

Issue No. 131: Fitness 3.0

The future of fitness looks more like a game. Beyond working out for the sake of training or competition, technology has the potential to engage a much broader audience of would-be exercisers.

Issue No. 130: The New Guard

In the battle for instructor talent, user growth, and retention, the new guard is a force to be reckoned with.

Issue No. 129: Gut Check

From identifying the ideal diet to treating chronic conditions and extending lifespan, the answers to complex health questions could be hidden in our gut.

Issue No. 128: All Things Activewear

Exploring all things activewear — including industry leaders, fast-growing upstarts, and the post-pandemic outlook.

Issue No. 127: Breaking up with Big Food

Moving more is only one piece of the obesity epidemic puzzle. So this week, we explore Big Food’s role and what can be done about it.

Issue No. 126: Ending Inactivity

As the economy reopens, promoting physical activity, not exercise or fitness, should be a post-pandemic priority.

Issue No. 125: Smart Strength

Going beyond cardio equipment and boutique-style classes, strength training is the next frontier of connected fitness.

Issue No. 124: Investor Insights Vol. II

In this issue, we break down our interviews with industry-leading investors to uncover the ideas and opportunities driving the fitness and wellness space forward.

Issue No. 123: Connected Mindfulness

Is connected mindfulness a breakthrough, contradiction, or both? Let’s take a look.

Issue No. 122: Unbundling the Gym

Gyms and studios will no longer be the hub of a fitness seeker’s universe. Instead, they’ll be a spoke in the exercise ecosystem, giving way to a new kind of fitness bundle.

Issue No. 121: The Quantified Athlete

Technology is transforming sports, ushering in a new era of the quantified athlete. But, the pursuit of high performance is just the beginning.

Issue No. 120: WFH Wellness

At a time when both the workplace and wellness are being redefined, we’re left wondering: what does employee well-being look like in a work-from-home world? 

Issue No. 119: Femtech 2.0

Advances in femtech have introduced innovation to the women's health sector. The next challenge? Broadening the scope to improve the healthcare experience for all women. 

Issue No. 118: Music as a Moat

Fitness and music go hand in hand. But now, these billion-dollar industries are converging like never before.

Issue No. 117: Aging Well

Aging populations are rethinking well-being. But few brands, if any, cater to fitness and wellness for folks over 50 years old.

Issue No. 116: What’s Next for Meal Kits

A product of the pandemic, subscription meal kits have boomed. But soon, they’ll have to find their footing in a post-COVID world.

Issue No. 115: The Rise of Virtual Races

As running and cycling boomed during the pandemic, road races and triathlons all but disappeared. With billions of dollars at stake, the future of endurance events is in flux.

Issue No. 114: The Impact of Dry January

Mindful drinking and full-on abstinence are catching on.

Issue No. 113: The Next Billion-Dollar Wearable

In the midst of a pandemic, Oura saw sales of its health-tracking smart ring skyrocket. Accelerating into 2021, we’d be surprised if the company didn’t announce a new funding round in the first part of the year.

Issue No. 112: What’s Trending in 2021

We’re taking stock of the fitness and wellness trends that will define 2021, and exploring key focus areas that will have an outsized impact on the industry this year.

Issue No. 111: Year-End Review

What a wild year it has been. In our final issue of 2020, we're closing out the year with some thoughts on the future of Fitt Insider.

Issue No. 110: The SPACs are coming

So far, the health and fitness sector has been relatively unaffected by the recent SPAC boom, but behind the scenes, industry dealmakers are plotting their next move.

Issue No. 109: The Year That Changed Fitness Forever

In less than a year’s time, the fitness industry has been transformed. Here are the headlines that leave no doubt, 2020 changed fitness forever. 

Issue No. 108: In Supplements We Trust

Despite a lack of certitude around efficacy and safety, consumer spending on dietary supplements is surging, and brands are bulking up their efforts to capitalize on this trend.

Issue No. 107: Billion-Dollar State of Mind

Exploring Calm’s path to profitability, its battle with Headspace, and the future of the meditation market.

Issue No. 106: The Ideas Investors Want to Back

After combing through our podcast transcripts, we’re sharing some of the best insights from industry-leading venture capitalists, investment bankers, and private equity investors. 

Issue No. 105: The Next Mainstream Wearable

A behind the scenes look at the market, model, and approach that’s propelling Levels, a metabolic health company, forward as they head toward a full-scale consumer launch.

Issue No. 104: Alarmingly Unfit

Long before it became a billion-dollar industry, physical fitness was thought of as being central to the nation’s vitality. In recent decades, our collective health spiraled downward. Now, we face a call to action to restore what's been lost.

Issue No. 103: What is Community Anyway?

At a time when assembling in real life is restricted and virtual connections sustain us, it’s worth exploring the meaning of community in the context of our newfound reality.

Issue No. 102: The Big Business of Recovery

Far from ice baths alone, recovery is being redefined and it wants a piece of the wellness pie. The rise of recovery will create a multi-billion-dollar category, giving way to a new class of unicorns.

Issue No. 101: On the Other Side

Despite the home exercise equipment spending surge and outpour of funding into digital fitness, gyms and studios will inevitably reopen. When they do, exercising in person will take on a new form.

Issue No. 100: Arming the Rebels

Building the infrastructure for Fitness Creators is the next opportunity up for grabs, and the company that takes a Shopify-like approach to “arming the rebels” could redefine fitness.

Issue No. 99: The Athlete VC

A growing number of pro athletes see startup investing as a path to outsized gains. For companies, having an athlete on the cap table is proving to be invaluable.

Issue No. 98: Cashing In on the High-Performance Lifestyle

Combining elements of technology, fitness, medicine, and mindfulness, the high-performance lifestyle has taken hold. With opportunities abound, there’s no shortage of ideas for capitalizing on this category.

Issue No. 97: What to make of Apple Fitness+

Far from a Peloton killer, Apple Fitness+ isn’t the end game, it’s a warning shot. Armed with deep pockets and walled gardens, Big Tech wants a piece of the fitness pie.

Issue No. 96: Walden Pond 2.0

The antithesis of the wellness culture, simplicity, stillness, and space just might be the self-care habits we can least afford to live without.

Issue No. 95: The Gym is Dead. Long Live the Gym.

Digital and at-home fitness proponents say the gym is dead. Gym and boutique studio faithful say nothing can replace the in-person experience. Is COVID the end of the gym as we know it?

Issue No. 94: Amazon’s Halo looks like Whoop

Like Apple and Google, Amazon wants a piece of the healthcare pie. From Apple Watch to Fitbit and now Halo, wearables will play an important role in big tech’s vision for reinventing a trillion-dollar industry.

Issue No. 93: Meat vs. “Meat”

As the pandemic persists, plant-based meat is gaining momentum. More than ever, consumers are eating up protein alternatives. At the same time, investors are doubling down on the space.

Issue No. 92: Will Apple Acquire Peloton?

With $193B in the coffers and a market cap approaching $2T, Apple could easily acquire Peloton. But they probably won’t. Here’s why.

Issue No. 91: Peak Burnout

As the pandemic persists, burnout has set in. With no end in sight, we’re woefully unprepared for what comes next.

Issue No. 90: The Metaverse of Fitness

As it turns out, the future of exercise looks more like Fortnite than fitness as we know it.

Issue No. 89: The New Normal

Fitness and wellness companies are navigating the new normal in real time while preparing for a future that blends physical and digital experiences.

Issue No. 88: Can CrossFit Be Saved?

The prospect of a cleaned-up CrossFit could legitimize one of the largest, fastest-growing, and most impassioned communities in fitness.

Issue No. 87: Why Mirror Sold

An exploration of lululemon's acquisition of Mirror, including lulu's ambitions, Mirror’s motivation for selling, and how Nike, Peloton, and COVID-19 sealed the deal.

Issue No. 86: The Trillion-Dollar Question

From optimizing health and preventing disease to weight management, “what should I eat?” is a trillion-dollar question.

Issue No. 85: How Fitness Creators Make Money

Increasingly, fitness creators are cutting out the middleman by building digital, direct-to-consumer offerings.

Issue No. 84: Psychedelic Wellness

Psychedelics are moving into the mainstream and could reshape the future of healthcare and wellness.

Issue No. 83: The Next Wave of Men’s Wellness

A new wave of men’s wellness is focused on fertility tech, skincare, emotional fitness, and even makeup.

Issue No. 82: Ending Addiction

A new study estimates that another 75,000 people could die “deaths of despair” from suicide or substance abuse related to the coronavirus pandemic.

Issue No. 81: The Rise of the Fitness Creator

As consumer habits shift, and new digital tools emerge, the rise of the fitness creator could be more disruptive to the industry than Peloton.

Issue No. 80: Parks and Rec

More than ever, local parks, trails, and bike lanes have become a respite from an isolated, sedentary existence.

Issue No. 79: And Then What?

Like the rest of the economy—and the country at large—gym owners are weighing the pros and cons of returning to business as usual.

Issue No. 78: The High-Performance Lifestyle

A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.

Insider No. 77: The Wellness Dilemma

In the midst of a pandemic, public health is suffering, but the wellness economy is getting stronger.

Insider No. 76: Apple Takes Aim at Fitness

Word leaked that Apple is working on a secretive new fitness app. We explore this development in the context of Apple’s broader ambitions and the evolving fitness landscape

Insider No. 75: Erasing Stigmas

By erasing stigmas and increasing access, a new wellness playbook is empowering people to take care of themselves on their own terms.

Insider No. 74: The Kids Aren’t Alright

With schools closed and kids stuck at home, childhood obesity is expected to surge, worsening a problem of epidemic proportions.

Insider No. 73: A Tipping Point

From wearables to mental health and fundamental changes to our healthcare system, here’s how COVID-19 is impacting the broader wellness landscape.

Insider No. 72: The Bull Case For Boutique Studios

The future of fitness isn’t black or white. The trend toward tech-enabled exercise doesn’t eliminate sweating in real life, but it does mark the end of business as usual.

Insider No. 71: Will The Fitness Industry Ever Be The Same?

With a “stay-at-home” order in effect, gyms and studios have shuttered along with non-life-sustaining businesses. Now, the fitness industry, like the rest of the nation, is adapting in real time.

Insider No. 70: How Coronavirus is Affecting the Fitness Industry

We spoke with executives from across the fitness and wellness industry to uncover examples of how the spread of COVID-19 could accelerate fundamental changes in exercise, nutrition, and digital health.

Insider No. 69: The Quest for Cow-Free Milk

First, Beyond Meat and Impossible Foods redefined meat. Now, ice cream is getting a plant-based makeover. The result? The dessert aisle could be the fast track to an animal-free food system.

Insider No. 68: Caring for an Aging Nation

Lifespans continue to increase and no one—not families, caregivers, insurance providers, or government programs—is prepared to take care of this aging population.

Insider No. 67: The Future of Sleep

As concerns related to burnout and mental health grow, while mindfulness goes mainstream, sleep is emerging as a billion-dollar pillar of the wellness economy.

Insider No. 66: Fitness is Booming, so is Obesity

The fitness industry is booming, but Americans are more likely to be obese today than ever before. By failing to address the underlying causes of obesity, and with misaligned incentives, we seem to be moving further away from a solution.

Insider No. 65: The Impact of On-demand Fitness

On-demand options are shaking up the fitness industry. And now, we’re starting to see just how disruptive streaming content, connected equipment, and fitness apps can be.

Insider No. 64: How Hip-Hop Made Plant-based Cool

Meatless meat is booming. But what’s propelling the protein alternative trend? While climate change, animal welfare, and health concerns play a role, hip-hop is paving the way for the plant-based movement.

Insider No. 63: Wellness Goes Glamping

Younger generations are heading for the hills in record numbers. At the same time, increasing access to the great outdoors has become the mission of tech startups seeking to tap this demand.

Insider No 62: The New Athleisure Playbook

The evolution of athleisure might be less about retail itself and more about the customer experience. Doubling down on community, leveraging collaborations, and creating an immersive shopping environment has become paramount to success.

Insider No 61: All The Fitness & Wellness Tech We’re Tracking

Upgraded wearables, sleep tech, and even sex tech have emerged as the next evolution of digital health.

Insider No 60: The 2020 Outlook

The emerging fitness and wellness trends, mainstream developments, and areas of interest worth following for 2020.

Insider No. 59: The Connected Fitness Wars

The connected fitness wars have officially arrived. New entrants, legacy companies, and the next generation of fitness brands are going head-to-head in an attempt to win over would-be exercisers.

Insider No. 58: How Astrology Became Wellness

Mysticism is on the rise, and these beliefs have become central to the wellness lifestyle. Now, New Age-inspired startups are proving to be big business, attracting millions of users and millions more in funding.

Insider No. 57: Wellness, Travel, & Hospitality Converge

Expect the convergence of wellness, hospitality, and travel to continue and to give rise to inventive wellness destinations, activities, and businesses geared toward helping consumers achieve self-actualization.

Insider No. 56: Insights From the Industry’s Top Executives

Standout quotes and key takeaways from our conversations with prominent entrepreneurs, investors, and executives across the industry.

Insider No. 54: Real Estate Gets A Wellness Makeover

Now more than ever, buildings are being designed and constructed with our health in mind. With an emphasis on clean air, pollutant-free environments, and biophilic design, this movement hopes to improve our quality of life.

Insider No. 53: Confronting The Growing Mental Health Crisis

Driven in part by the wellness boom and technology startups, mental health is breaking into the mainstream. As this trend continues, expect to see a new wave of tools and treatment options emerge.

Insider No. 52: The Top Insights From Year One of Fitt Insider

We've compiled a year’s worth of industry insights to identify the most impactful trends redefining fitness and wellness.

Insider No. 51: Wellness Is Now a $4.5 Trillion Industry

New research from the Global Wellness Institute valued the worldwide wellness industry at a record high of $4.5T. It's clear that wellness is infiltrating every aspect of our lives. But what exactly does that mean and is it actually a good thing?

Insider No. 50: Will Wellness Overtake Alcohol?

Big Alcohol is under siege from health-conscious consumers and upstart brands.

Insider No. 49: Nootropics & The Business of Smart Drugs

Countless wellness companies are touting pills, powders, and elixirs that promise to biochemically upgrade human cognition. Whether or not they actually work, smart pills have become a massive business.

Insider No. 48: The New Breakfast of Champions

A new generation of breakfast cereals is moving in, hoping to fill your bowl with a healthier alternative. Are high-protein, low carb, and grain-free cereals the new breakfast of champions?

Insider No. 47: What’s Next in Mindfulness?

Meditation and mindfulness are paving the way for mental health startups hoping to address depression, anxiety, and burnout. Expect to see more wellness-infused, technology-enabled mental health startups emerge.