In-depth analysis
for industry operators.
Fitness & wellness is undergoing far-reaching shifts. We help you stay informed and make better decisions.
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June 8, 2021
Issue No. 134: The Business of Movement Health
Forget fitness; movement health is a trillion-dollar opportunity. Prioritizing healthy movement has become the focus of workplace wellness, athletic performance, and everyday well-being.
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June 1, 2021
Issue No. 133: The Outdoor Economy
Bolstered by pandemic tailwinds, there’s a growing opportunity in the great outdoors. With summer approaching and lockdowns lifting, the COVID-era surge could prove to be a secular shift.
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May 25, 2021
Issue No. 132: The ‘Shroom Boom
From functional to magical, mushrooms are having a moment. Driven by chronic burnout, the pursuit of wellness, and a psychedelic renaissance, the shroom boom is big business.
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May 18, 2021
Issue No. 131: Fitness 3.0
The future of fitness looks more like a game. Beyond working out for the sake of training or competition, technology has the potential to engage a much broader audience of would-be exercisers.
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May 11, 2021
Issue No. 130: The New Guard
In the battle for instructor talent, user growth, and retention, the new guard is a force to be reckoned with.
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May 4thIssue No. 129: Gut CheckRead Now →
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Apr 27thIssue No. 128: All Things ActivewearRead Now →
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Apr 20thIssue No. 127: Breaking up with Big FoodRead Now →
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Apr 13thIssue No. 126: Ending InactivityRead Now →
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Apr 6thIssue No. 125: Smart StrengthRead Now →
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Mar 30thIssue No. 124: Investor Insights Vol. IIRead Now →
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Mar 23rdIssue No. 123: Connected MindfulnessRead Now →
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Mar 16thIssue No. 122: Unbundling the GymRead Now →
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Mar 9thIssue No. 121: The Quantified AthleteRead Now →
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Mar 2ndIssue No. 120: WFH WellnessRead Now →
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Feb 23rdIssue No. 119: Femtech 2.0Read Now →
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Feb 16thIssue No. 118: Music as a MoatRead Now →
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Feb 9thIssue No. 117: Aging WellRead Now →
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Feb 2ndIssue No. 116: What’s Next for Meal KitsRead Now →
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Jan 26thIssue No. 115: The Rise of Virtual RacesRead Now →
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Jan 19thIssue No. 114: The Impact of Dry JanuaryRead Now →
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Jan 12thIssue No. 113: The Next Billion-Dollar WearableRead Now →
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Jan 5thIssue No. 112: What’s Trending in 2021Read Now →
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Dec 29, 2020Issue No. 111: Year-End ReviewRead Now →
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Dec 22, 2020Issue No. 110: The SPACs are comingRead Now →
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Dec 15, 2020Issue No. 109: The Year That Changed Fitness ForeverRead Now →
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Dec 08, 2020Issue No. 108: In Supplements We TrustRead Now →
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Dec 01, 2020Issue No. 107: Billion-Dollar State of MindRead Now →
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Nov 24, 2020Issue No. 106: The Ideas Investors Want to BackRead Now →
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Nov 17, 2020Issue No. 105: The Next Mainstream WearableRead Now →
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Nov 10, 2020Issue No. 104: Alarmingly UnfitRead Now →
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Nov 03, 2020Issue No. 103: What is Community Anyway?Read Now →
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Oct 27, 2020Issue No. 102: The Big Business of RecoveryRead Now →
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Oct 20, 2020Issue No. 101: On the Other SideRead Now →
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Oct 13, 2020Issue No. 100: Arming the RebelsRead Now →
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Oct 06, 2020Issue No. 99: The Athlete VCRead Now →
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Sep 29, 2020Issue No. 98: Cashing In on the High-Performance LifestyleRead Now →
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Sep 22, 2020Issue No. 97: What to make of Apple Fitness+Read Now →
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Sep 15, 2020Issue No. 96: Walden Pond 2.0Read Now →
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Sep 08, 2020Issue No. 95: The Gym is Dead. Long Live the Gym.Read Now →
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Sep 01, 2020Issue No. 94: Amazon’s Halo looks like WhoopRead Now →
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Aug 25, 2020Issue No. 93: Meat vs. “Meat”Read Now →
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Aug 18, 2020Issue No. 92: Will Apple Acquire Peloton?Read Now →
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Aug 11, 2020Issue No. 91: Peak BurnoutRead Now →
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Aug 04, 2020Issue No. 90: The Metaverse of FitnessRead Now →
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Jul 28, 2020Issue No. 89: The New NormalRead Now →
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Jul 21, 2020Issue No. 88: Can CrossFit Be Saved?Read Now →
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Jul 14, 2020Issue No. 87: Why Mirror SoldRead Now →
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Jul 07, 2020Issue No. 86: The Trillion-Dollar QuestionRead Now →
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Jun 30, 2020Issue No. 85: How Fitness Creators Make MoneyRead Now →
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Jun 25, 2020Issue No. 84: Psychedelic WellnessRead Now →
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Jun 16, 2020Issue No. 83: The Next Wave of Men’s WellnessRead Now →
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Jun 09, 2020Issue No. 82: Ending AddictionRead Now →
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Jun 02, 2020Issue No. 81: The Rise of the Fitness CreatorRead Now →
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May 26, 2020Issue No. 80: Parks and RecRead Now →
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May 19, 2020Issue No. 79: And Then What?Read Now →
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May 12, 2020Issue No. 78: The High-Performance LifestyleRead Now →
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May 05, 2020Insider No. 77: The Wellness DilemmaRead Now →
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Apr 28, 2020Insider No. 76: Apple Takes Aim at FitnessRead Now →
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Apr 21, 2020Insider No. 75: Erasing StigmasRead Now →
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Apr 14, 2020Insider No. 74: The Kids Aren’t AlrightRead Now →
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Apr 07, 2020Insider No. 73: A Tipping PointRead Now →
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Mar 31, 2020Insider No. 72: The Bull Case For Boutique StudiosRead Now →
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Mar 24, 2020Insider No. 71: Will The Fitness Industry Ever Be The Same?Read Now →
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Mar 16, 2020Insider No. 70: How Coronavirus is Affecting the Fitness IndustryRead Now →
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Mar 10, 2020Insider No. 69: The Quest for Cow-Free MilkRead Now →
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Mar 03, 2020Insider No. 68: Caring for an Aging NationRead Now →
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Feb 25, 2020Insider No. 67: The Future of SleepRead Now →
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Feb 18, 2020Insider No. 66: Fitness is Booming, so is ObesityRead Now →
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Feb 11, 2020Insider No. 65: The Impact of On-demand FitnessRead Now →
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Feb 04, 2020Insider No. 64: How Hip-Hop Made Plant-based CoolRead Now →
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Jan 28, 2020Insider No. 63: Wellness Goes GlampingRead Now →
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Jan 21, 2020Insider No 62: The New Athleisure PlaybookRead Now →
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Jan 14, 2020Insider No 61: All The Fitness & Wellness Tech We’re TrackingRead Now →
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Jan 07, 2020Insider No 60: The 2020 OutlookRead Now →
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Dec 17, 2019Insider No. 59: The Connected Fitness WarsRead Now →
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Dec 10, 2019Insider No. 58: How Astrology Became WellnessRead Now →
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Dec 03, 2019Insider No. 57: Wellness, Travel, & Hospitality ConvergeRead Now →
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Nov 26, 2019Insider No. 56: Insights From the Industry’s Top ExecutivesRead Now →
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Nov 12, 2019Insider No. 54: Real Estate Gets A Wellness MakeoverRead Now →
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Nov 05, 2019Insider No. 53: Confronting The Growing Mental Health CrisisRead Now →
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Oct 29, 2019Insider No. 52: The Top Insights From Year One of Fitt InsiderRead Now →
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Oct 22, 2019Insider No. 51: Wellness Is Now a $4.5 Trillion IndustryRead Now →
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Oct 15, 2019Insider No. 50: Will Wellness Overtake Alcohol?Read Now →
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Oct 08, 2019Insider No. 49: Nootropics & The Business of Smart DrugsRead Now →
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Oct 01, 2019Insider No. 48: The New Breakfast of ChampionsRead Now →
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Sep 24, 2019Insider No. 47: What’s Next in Mindfulness?Read Now →
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Sep 17, 2019Insider No. 46: The DTC Healthcare ReportRead Now →
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Sep 10, 2019Insider No. 45: Are Meal Replacement Shakes The End of Food?Read Now →
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Sep 03, 2019Insider No. 44: Breaking Down Peloton’s IPO FilingRead Now →
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Aug 27, 2019Insider No. 43: The End of AgingRead Now →
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Aug 20, 2019Insider No. 42: The Connected Equipment ReportRead Now →
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Aug 13, 2019Insider No. 41: Equinox Had A Week…Read Now →
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Aug 06, 2019Insider No. 40: America’s obsession with protein powderRead Now →
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Jul 30, 2019Insider No. 39: Femtech, women’s health, and democratizing fertilityRead Now →
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Jul 23, 2019Insider No. 38: Plant-based everything and the rise of replacement foodsRead Now →
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Jul 16, 2019Insider No. 37: Zwift — an Olympic sport and esports giantRead Now →
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Jul 09, 2019Insider No. 36: 💪 The New Wellness LexiconRead Now →
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Jul 02, 2019Insider No. 35: 💪 Strava, social apps, and fitness communitiesRead Now →
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Jun 25, 2019Insider No. 34: 💪 Revisiting the 2019 Fitt Insider OutlookRead Now →
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Jun 18, 2019Insider No. 33: The Wellness Industrial ComplexRead Now →
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Jun 11, 2019Insider No. 32: Everything We Know About Peloton’s Confidential IPORead Now →
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Jun 04, 2019Insider No. 31: Global health club industry revenue totaled $94B in 2018Read Now →
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May 28, 2019Insider No. 30: Life Time And Equinox Are Reimagining How We LiveRead Now →
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May 21, 2019Insider No. 29: Weed Goes All-in on WellnessRead Now →
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May 14, 2019Insider No. 28: The Billion Dollar Business of SleepRead Now →
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May 07, 2019Insider No. 27: Fake Meat Just Had a MomentRead Now →
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Apr 30, 2019Insider No. 26: Lululemon Looks to the FutureRead Now →
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Apr 23, 2019Insider No. 25: Gen Z, The Ultimate Wellness ConsumerRead Now →
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Apr 16, 2019Insider No. 24: The Great Health & Fitness Roll-upRead Now →
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Apr 09, 2019Insider No. 23: Amazon, But HealthierRead Now →
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Apr 02, 2019Insider No. 22: Boutiques will “crush” big box gymsRead Now →
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Mar 26, 2019Insider No. 21: Blurring The Line Between Wellness And HealthcareRead Now →
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Mar 19, 2019Insider No. 20: Fitness thrives as retail diesRead Now →
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Mar 12, 2019Issue No. 19: How to start a cultRead Now →
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Mar 05, 2019Issue No. 18: The Peloton of ‘X’Read Now →
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Feb 26, 2019Issue No. 17: Can Wellness Save Us From OurselvesRead Now →
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Feb 19, 2019Issue No. 16: How ED Pills Became The Future of HealthcareRead Now →
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Feb 12, 2019Issue No. 15: Non-alcoholic Is The New CoolRead Now →
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Feb 05, 2019Issue No. 14: The Keto Gold RushRead Now →
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Jan 29, 2019Issue No. 13: Peloton Put $140M+ into TV Ads in 2018Read Now →
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Jan 22, 2019Issue No. 12: The Evolution of AthleisureRead Now →
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Jan 15, 2019Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018Read Now →
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Jan 08, 2019Fitt Insider No. 10: Mindfulness Goes MainstreamRead Now →
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Jan 01, 2019Fitt Insider No. 9: What’s Next In WellnessRead Now →
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Dec 18, 2018Fitt Insider No. 8: Rogue’s Under The Radar DominanceRead Now →
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Dec 11, 2018Fitt Insider No. 7: The Game-changing Potential of Prime HealthRead Now →
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Dec 04, 2018Fitt Insider No. 6: The Billion Dollar Nutrition Bar BusinessRead Now →
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Nov 27, 2018Fitt Insider No. 5: The Meat-Free FutureRead Now →
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Nov 20, 2018Fitt Insider No. 4: The Functional Beverage BoomRead Now →
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Nov 13, 2018Fitt Insider No. 3: OTT FitnessRead Now →
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Nov 06, 2018Fitt Insider No. 2: What do wellness consumers actually want?Read Now →
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Oct 30, 2018Fitt Insider No. 1: Wellness is having a moment.Read Now →