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Industry news,
delivered every Tuesday.

Our free weekly newsletter explores the trends shaping the future of fitness and wellness.


    • July 5, 2022

      Issue No. 190: Mid-year Insights

      Revisiting the trends, challenges, and opportunities defining fitness and wellness so far this year.

    • June 28, 2022

      Issue No. 189: Destination Wellness

      Beyond bougie spas or luxury resorts, wellness is redefining travel.

    • June 21, 2022

      Issue No. 188: Smart Ring Wars

      Forget the wrist wars; smart ring makers are fighting for your finger.

    • June 14, 2022

      Issue No. 187: Sound On

      Functional audio wants to transform well-being.

    • June 7, 2022

      Issue No. 186: What Comes Next

      The trends shaping the future of fitness.

    • May 31st
      Issue No. 185: Stressed
      Read Now →
    • May 24th
      Issue No. 184: Join the Club
      Read Now →
    • May 17th
      Issue No. 183: Food as Medicine
      Read Now →
    • May 10th
      Issue No. 182: Quality Control
      Read Now →
    • May 3rd
      Issue No. 181: Fitness Creators, Revisited
      Read Now →
    • Apr 26th
      Issue No. 180: The Metabolic Health Report
      Read Now →
    • Apr 19th
      Issue No. 179: Adventure Tech
      Read Now →
    • Apr 12th
      Issue No. 178: House Call
      Read Now →
    • Apr 5th
      Issue No. 177: Buy vs. Build
      Read Now →
    • Mar 29th
      Issue No. 176: Android of Fitness
      Read Now →
    • Mar 22nd
      Issue No. 175: The Functional Beverage Boom
      Read Now →
    • Mar 15th
      Issue No. 174: Psychedelics as Medicine
      Read Now →
    • Mar 8th
      Issue No. 173: Prescription Wearables
      Read Now →
    • Mar 1st
      Issue No. 172: Rowing Wars
      Read Now →
    • Feb 22nd
      Issue No. 171: The State of Supplements
      Read Now →
    • Feb 15th
      Issue No. 170: Healthcare-Funded Fitness
      Read Now →
    • Feb 8th
      Issue No. 169: Fitness Comes Full Circle
      Read Now →
    • Feb 1st
      Issue No. 168: web3 x Fitness
      Read Now →
    • Jan 25th
      Issue No. 167: Zwift’s Fitness Metaverse
      Read Now →
    • Jan 18th
      Issue No. 166: Next-Gen Health Wearables
      Read Now →
    • Jan 11th
      Issue No. 165: Nike’s Digital Transformation
      Read Now →
    • Jan 4th
      Issue No. 164: What’s Trending in 2022
      Read Now →
    • Dec 28, 2021
      Issue No. 163: Year-End Review
      Read Now →
    • Dec 21, 2021
      Issue No. 162: The Business of Sustainability
      Read Now →
    • Dec 14, 2021
      Issue No. 161: WHOOP’s High-Performance Platform
      Read Now →
    • Dec 07, 2021
      Issue No. 160: The Mental Health Gym
      Read Now →
    • Nov 30, 2021
      Issue No. 159: Creating Healthier Cities
      Read Now →
    • Nov 23, 2021
      Issue No. 158: Tracking Strava’s Rise
      Read Now →
    • Nov 16, 2021
      Issue No. 157: Fitt Insider Update
      Read Now →
    • Nov 09, 2021
      Issue No. 156: The Gen Z Playbook
      Read Now →
    • Nov 02, 2021
      Issue No. 155: Sweetgreen’s Salad Empire
      Read Now →
    • Oct 26, 2021
      Issue No. 154: Recreation’s Renaissance
      Read Now →
    • Oct 19, 2021
      Issue No. 153: wellnessOS
      Read Now →
    • Oct 12, 2021
      Issue No. 152: Fitness x Healthcare
      Read Now →
    • Oct 05, 2021
      Issue No. 151: Weight of the World
      Read Now →
    • Sep 28, 2021
      Issue No. 150: The Connected Fitness Update
      Read Now →
    • Sep 21, 2021
      Issue No. 149: Investor Insights, Sports Tech Edition
      Read Now →
    • Sep 14, 2021
      Issue No. 148: The Promise of Personalized Nutrition
      Read Now →
    • Sep 07, 2021
      Issue No. 147: The Quest to Live Forever
      Read Now →
    • Aug 31, 2021
      Issue No. 146: The Endurance Economy
      Read Now →
    • Aug 24, 2021
      Issue No. 145: The Future of Fertility Tech
      Read Now →
    • Aug 17, 2021
      Issue No. 144: Amazon Prime Health
      Read Now →
    • Aug 10, 2021
      Issue No. 143: Reimagining Fitness Certifications
      Read Now →
    • Aug 03, 2021
      Issue No. 142: The Business of Glucose Monitoring
      Read Now →
    • Jul 27, 2021
      Issue No. 141: High-Performance Health
      Read Now →
    • Jul 20, 2021
      Issue No. 140: Something to Believe In
      Read Now →
    • Jul 13, 2021
      Issue No. 139: Mental Healthcare Goes Digital
      Read Now →
    • Jul 06, 2021
      Issue No. 138: Mid-Year Insights
      Read Now →
    • Jun 29, 2021
      Issue No. 137: How Top Health & Fitness Companies Hire
      Read Now →
    • Jun 22, 2021
      Issue No. 136: Apple’s Plan to Reimagine Healthcare
      Read Now →
    • Jun 16, 2021
      Issue No. 135: Software Eats Fitness
      Read Now →
    • Jun 08, 2021
      Issue No. 134: The Business of Movement Health
      Read Now →
    • Jun 01, 2021
      Issue No. 133: The Outdoor Economy
      Read Now →
    • May 25, 2021
      Issue No. 132: The ‘Shroom Boom
      Read Now →
    • May 18, 2021
      Issue No. 131: Fitness 3.0
      Read Now →
    • May 11, 2021
      Issue No. 130: The New Guard
      Read Now →
    • May 04, 2021
      Issue No. 129: Gut Check
      Read Now →
    • Apr 27, 2021
      Issue No. 128: All Things Activewear
      Read Now →
    • Apr 20, 2021
      Issue No. 127: Breaking up with Big Food
      Read Now →
    • Apr 13, 2021
      Issue No. 126: Ending Inactivity
      Read Now →
    • Apr 06, 2021
      Issue No. 125: Smart Strength
      Read Now →
    • Mar 30, 2021
      Issue No. 124: Investor Insights Vol. II
      Read Now →
    • Mar 23, 2021
      Issue No. 123: Connected Mindfulness
      Read Now →
    • Mar 16, 2021
      Issue No. 122: Unbundling the Gym
      Read Now →
    • Mar 09, 2021
      Issue No. 121: The Quantified Athlete
      Read Now →
    • Mar 02, 2021
      Issue No. 120: WFH Wellness
      Read Now →
    • Feb 23, 2021
      Issue No. 119: Femtech 2.0
      Read Now →
    • Feb 16, 2021
      Issue No. 118: Music as a Moat
      Read Now →
    • Feb 09, 2021
      Issue No. 117: Aging Well
      Read Now →
    • Feb 02, 2021
      Issue No. 116: What’s Next for Meal Kits
      Read Now →
    • Jan 26, 2021
      Issue No. 115: The Rise of Virtual Races
      Read Now →
    • Jan 19, 2021
      Issue No. 114: The Impact of Dry January
      Read Now →
    • Jan 12, 2021
      Issue No. 113: The Next Billion-Dollar Wearable
      Read Now →
    • Jan 05, 2021
      Issue No. 112: What’s Trending in 2021
      Read Now →
    • Dec 29, 2020
      Issue No. 111: Year-End Review
      Read Now →
    • Dec 22, 2020
      Issue No. 110: The SPACs are coming
      Read Now →
    • Dec 15, 2020
      Issue No. 109: The Year That Changed Fitness Forever
      Read Now →
    • Dec 08, 2020
      Issue No. 108: In Supplements We Trust
      Read Now →
    • Dec 01, 2020
      Issue No. 107: Billion-Dollar State of Mind
      Read Now →
    • Nov 24, 2020
      Issue No. 106: The Ideas Investors Want to Back
      Read Now →
    • Nov 17, 2020
      Issue No. 105: The Next Mainstream Wearable
      Read Now →
    • Nov 10, 2020
      Issue No. 104: Alarmingly Unfit
      Read Now →
    • Nov 03, 2020
      Issue No. 103: What is Community Anyway?
      Read Now →
    • Oct 27, 2020
      Issue No. 102: The Big Business of Recovery
      Read Now →
    • Oct 20, 2020
      Issue No. 101: On the Other Side
      Read Now →
    • Oct 13, 2020
      Issue No. 100: Arming the Rebels
      Read Now →
    • Oct 06, 2020
      Issue No. 99: The Athlete VC
      Read Now →
    • Sep 29, 2020
      Issue No. 98: Cashing In on the High-Performance Lifestyle
      Read Now →
    • Sep 22, 2020
      Issue No. 97: What to make of Apple Fitness+
      Read Now →
    • Sep 15, 2020
      Issue No. 96: Walden Pond 2.0
      Read Now →
    • Sep 08, 2020
      Issue No. 95: The Gym is Dead. Long Live the Gym.
      Read Now →
    • Sep 01, 2020
      Issue No. 94: Amazon’s Halo looks like Whoop
      Read Now →
    • Aug 25, 2020
      Issue No. 93: Meat vs. “Meat”
      Read Now →
    • Aug 18, 2020
      Issue No. 92: Will Apple Acquire Peloton?
      Read Now →
    • Aug 11, 2020
      Issue No. 91: Peak Burnout
      Read Now →
    • Aug 04, 2020
      Issue No. 90: The Metaverse of Fitness
      Read Now →
    • Jul 28, 2020
      Issue No. 89: The New Normal
      Read Now →
    • Jul 21, 2020
      Issue No. 88: Can CrossFit Be Saved?
      Read Now →
    • Jul 14, 2020
      Issue No. 87: Why Mirror Sold
      Read Now →
    • Jul 07, 2020
      Issue No. 86: The Trillion-Dollar Question
      Read Now →
    • Jun 30, 2020
      Issue No. 85: How Fitness Creators Make Money
      Read Now →
    • Jun 25, 2020
      Issue No. 84: Psychedelic Wellness
      Read Now →
    • Jun 16, 2020
      Issue No. 83: The Next Wave of Men’s Wellness
      Read Now →
    • Jun 09, 2020
      Issue No. 82: Ending Addiction
      Read Now →
    • Jun 02, 2020
      Issue No. 81: The Rise of the Fitness Creator
      Read Now →
    • May 26, 2020
      Issue No. 80: Parks and Rec
      Read Now →
    • May 19, 2020
      Issue No. 79: And Then What?
      Read Now →
    • May 12, 2020
      Issue No. 78: The High-Performance Lifestyle
      Read Now →
    • May 05, 2020
      Insider No. 77: The Wellness Dilemma
      Read Now →
    • Apr 28, 2020
      Insider No. 76: Apple Takes Aim at Fitness
      Read Now →
    • Apr 21, 2020
      Insider No. 75: Erasing Stigmas
      Read Now →
    • Apr 14, 2020
      Insider No. 74: The Kids Aren’t Alright
      Read Now →
    • Apr 07, 2020
      Insider No. 73: A Tipping Point
      Read Now →
    • Mar 31, 2020
      Insider No. 72: The Bull Case For Boutique Studios
      Read Now →
    • Mar 24, 2020
      Insider No. 71: Will The Fitness Industry Ever Be The Same?
      Read Now →
    • Mar 16, 2020
      Insider No. 70: How Coronavirus is Affecting the Fitness Industry
      Read Now →
    • Mar 10, 2020
      Insider No. 69: The Quest for Cow-Free Milk
      Read Now →
    • Mar 03, 2020
      Insider No. 68: Caring for an Aging Nation
      Read Now →
    • Feb 25, 2020
      Insider No. 67: The Future of Sleep
      Read Now →
    • Feb 18, 2020
      Insider No. 66: Fitness is Booming, so is Obesity
      Read Now →
    • Feb 11, 2020
      Insider No. 65: The Impact of On-demand Fitness
      Read Now →
    • Feb 04, 2020
      Insider No. 64: How Hip-Hop Made Plant-based Cool
      Read Now →
    • Jan 28, 2020
      Insider No. 63: Wellness Goes Glamping
      Read Now →
    • Jan 21, 2020
      Insider No 62: The New Athleisure Playbook
      Read Now →
    • Jan 14, 2020
      Insider No 61: All The Fitness & Wellness Tech We’re Tracking
      Read Now →
    • Jan 07, 2020
      Insider No 60: The 2020 Outlook
      Read Now →
    • Dec 17, 2019
      Insider No. 59: The Connected Fitness Wars
      Read Now →
    • Dec 10, 2019
      Insider No. 58: How Astrology Became Wellness
      Read Now →
    • Dec 03, 2019
      Insider No. 57: Wellness, Travel, & Hospitality Converge
      Read Now →
    • Nov 26, 2019
      Insider No. 56: Insights From the Industry’s Top Executives
      Read Now →
    • Nov 12, 2019
      Insider No. 54: Real Estate Gets A Wellness Makeover
      Read Now →
    • Nov 05, 2019
      Insider No. 53: Confronting The Growing Mental Health Crisis
      Read Now →
    • Oct 29, 2019
      Insider No. 52: The Top Insights From Year One of Fitt Insider
      Read Now →
    • Oct 22, 2019
      Insider No. 51: Wellness Is Now a $4.5 Trillion Industry
      Read Now →
    • Oct 15, 2019
      Insider No. 50: Will Wellness Overtake Alcohol?
      Read Now →
    • Oct 08, 2019
      Insider No. 49: Nootropics & The Business of Smart Drugs
      Read Now →
    • Oct 01, 2019
      Insider No. 48: The New Breakfast of Champions
      Read Now →
    • Sep 24, 2019
      Insider No. 47: What’s Next in Mindfulness?
      Read Now →
    • Sep 17, 2019
      Insider No. 46: The DTC Healthcare Report
      Read Now →
    • Sep 10, 2019
      Insider No. 45: Are Meal Replacement Shakes The End of Food?
      Read Now →
    • Sep 03, 2019
      Insider No. 44: Breaking Down Peloton’s IPO Filing
      Read Now →
    • Aug 27, 2019
      Insider No. 43: The End of Aging
      Read Now →
    • Aug 20, 2019
      Insider No. 42: The Connected Equipment Report
      Read Now →
    • Aug 13, 2019
      Insider No. 41: Equinox Had A Week…
      Read Now →
    • Aug 06, 2019
      Insider No. 40: America’s obsession with protein powder
      Read Now →
    • Jul 30, 2019
      Insider No. 39: Femtech, women’s health, and democratizing fertility
      Read Now →
    • Jul 23, 2019
      Insider No. 38: Plant-based everything and the rise of replacement foods
      Read Now →
    • Jul 16, 2019
      Insider No. 37: Zwift — an Olympic sport and esports giant
      Read Now →
    • Jul 09, 2019
      Insider No. 36: 💪 The New Wellness Lexicon
      Read Now →
    • Jul 02, 2019
      Insider No. 35: 💪 Strava, social apps, and fitness communities
      Read Now →
    • Jun 25, 2019
      Insider No. 34: 💪 Revisiting the 2019 Fitt Insider Outlook
      Read Now →
    • Jun 18, 2019
      Insider No. 33: The Wellness Industrial Complex
      Read Now →
    • Jun 11, 2019
      Insider No. 32: Everything We Know About Peloton’s Confidential IPO
      Read Now →
    • Jun 04, 2019
      Insider No. 31: Global health club industry revenue totaled $94B in 2018
      Read Now →
    • May 28, 2019
      Insider No. 30: Life Time And Equinox Are Reimagining How We Live
      Read Now →
    • May 21, 2019
      Insider No. 29: Weed Goes All-in on Wellness
      Read Now →
    • May 14, 2019
      Insider No. 28: The Billion Dollar Business of Sleep
      Read Now →
    • May 07, 2019
      Insider No. 27: Fake Meat Just Had a Moment
      Read Now →
    • Apr 30, 2019
      Insider No. 26: Lululemon Looks to the Future
      Read Now →
    • Apr 23, 2019
      Insider No. 25: Gen Z, The Ultimate Wellness Consumer
      Read Now →
    • Apr 16, 2019
      Insider No. 24: The Great Health & Fitness Roll-up
      Read Now →
    • Apr 09, 2019
      Insider No. 23: Amazon, But Healthier
      Read Now →
    • Apr 02, 2019
      Insider No. 22: Boutiques will “crush” big box gyms
      Read Now →
    • Mar 26, 2019
      Insider No. 21: Blurring The Line Between Wellness And Healthcare
      Read Now →
    • Mar 19, 2019
      Insider No. 20: Fitness thrives as retail dies
      Read Now →
    • Mar 12, 2019
      Issue No. 19: How to start a cult
      Read Now →
    • Mar 05, 2019
      Issue No. 18: The Peloton of ‘X’
      Read Now →
    • Feb 26, 2019
      Issue No. 17: Can Wellness Save Us From Ourselves
      Read Now →
    • Feb 19, 2019
      Issue No. 16: How ED Pills Became The Future of Healthcare
      Read Now →
    • Feb 12, 2019
      Issue No. 15: Non-alcoholic Is The New Cool
      Read Now →
    • Feb 05, 2019
      Issue No. 14: The Keto Gold Rush
      Read Now →
    • Jan 29, 2019
      Issue No. 13: Peloton Put $140M+ into TV Ads in 2018
      Read Now →
    • Jan 22, 2019
      Issue No. 12: The Evolution of Athleisure
      Read Now →
    • Jan 15, 2019
      Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018
      Read Now →
    • Jan 08, 2019
      Fitt Insider No. 10: Mindfulness Goes Mainstream
      Read Now →
    • Jan 01, 2019
      Fitt Insider No. 9: What’s Next In Wellness
      Read Now →
    • Dec 18, 2018
      Fitt Insider No. 8: Rogue’s Under The Radar Dominance
      Read Now →
    • Dec 11, 2018
      Fitt Insider No. 7: The Game-changing Potential of Prime Health
      Read Now →
    • Dec 04, 2018
      Fitt Insider No. 6: The Billion Dollar Nutrition Bar Business
      Read Now →
    • Nov 27, 2018
      Fitt Insider No. 5: The Meat-Free Future
      Read Now →
    • Nov 20, 2018
      Fitt Insider No. 4: The Functional Beverage Boom
      Read Now →
    • Nov 13, 2018
      Fitt Insider No. 3: OTT Fitness
      Read Now →
    • Nov 06, 2018
      Fitt Insider No. 2: What do wellness consumers actually want?
      Read Now →
    • Oct 30, 2018
      Fitt Insider No. 1: Wellness is having a moment.
      Read Now →

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      News and analysis on the business of fitness and wellness, delivered every Tuesday.