In-depth analysis
for industry operators.
Fitness & wellness is undergoing far-reaching shifts. We help operators stay informed and make better decisions.
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January 12, 2021
Issue No. 113: The Next Billion-Dollar Wearable
In the midst of a pandemic, Oura saw sales of its health-tracking smart ring skyrocket. Accelerating into 2021, we’d be surprised if the company didn’t announce a new funding round in the first part of the year.
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January 5, 2021
Issue No. 112: What’s Trending in 2021
We’re taking stock of the fitness and wellness trends that will define 2021, and exploring key focus areas that will have an outsized impact on the industry this year.
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December 29, 2020
Issue No. 111: Year-End Review
What a wild year it has been. In our final issue of 2020, we're closing out the year with some thoughts on the future of Fitt Insider.
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December 22, 2020
Issue No. 110: The SPACs are coming
So far, the health and fitness sector has been relatively unaffected by the recent SPAC boom, but behind the scenes, industry dealmakers are plotting their next move.
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December 15, 2020
Issue No. 109: The Year That Changed Fitness Forever
In less than a year’s time, the fitness industry has been transformed. Here are the headlines that leave no doubt, 2020 changed fitness forever.
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Dec 08, 2020Issue No. 108: In Supplements We TrustRead Now →
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Dec 01, 2020Issue No. 107: Billion-Dollar State of MindRead Now →
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Nov 24, 2020Issue No. 106: The Ideas Investors Want to BackRead Now →
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Nov 17, 2020Issue No. 105: The Next Mainstream WearableRead Now →
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Nov 10, 2020Issue No. 104: Alarmingly UnfitRead Now →
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Nov 03, 2020Issue No. 103: What is Community Anyway?Read Now →
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Oct 27, 2020Issue No. 102: The Big Business of RecoveryRead Now →
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Oct 20, 2020Issue No. 101: On the Other SideRead Now →
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Oct 13, 2020Issue No. 100: Arming the RebelsRead Now →
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Oct 06, 2020Issue No. 99: The Athlete VCRead Now →
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Sep 29, 2020Issue No. 98: Cashing In on the High-Performance LifestyleRead Now →
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Sep 22, 2020Issue No. 97: What to make of Apple Fitness+Read Now →
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Sep 15, 2020Issue No. 96: Walden Pond 2.0Read Now →
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Sep 08, 2020Issue No. 95: The Gym is Dead. Long Live the Gym.Read Now →
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Sep 01, 2020Issue No. 94: Amazon’s Halo looks like WhoopRead Now →
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Aug 25, 2020Issue No. 93: Meat vs. “Meat”Read Now →
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Aug 18, 2020Issue No. 92: Will Apple Acquire Peloton?Read Now →
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Aug 11, 2020Issue No. 91: Peak BurnoutRead Now →
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Aug 04, 2020Issue No. 90: The Metaverse of FitnessRead Now →
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Jul 28, 2020Issue No. 89: The New NormalRead Now →
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Jul 21, 2020Issue No. 88: Can CrossFit Be Saved?Read Now →
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Jul 14, 2020Issue No. 87: Why Mirror SoldRead Now →
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Jul 07, 2020Issue No. 86: The Trillion-Dollar QuestionRead Now →
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Jun 30, 2020Issue No. 85: How Fitness Creators Make MoneyRead Now →
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Jun 25, 2020Issue No. 84: Psychedelic WellnessRead Now →
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Jun 16, 2020Issue No. 83: The Next Wave of Men’s WellnessRead Now →
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Jun 09, 2020Issue No. 82: Ending AddictionRead Now →
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Jun 02, 2020Issue No. 81: The Rise of the Fitness CreatorRead Now →
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May 26, 2020Issue No. 80: Parks and RecRead Now →
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May 19, 2020Issue No. 79: And Then What?Read Now →
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May 12, 2020Issue No. 78: The High-Performance LifestyleRead Now →
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May 05, 2020Insider No. 77: The Wellness DilemmaRead Now →
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Apr 28, 2020Insider No. 76: Apple Takes Aim at FitnessRead Now →
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Apr 21, 2020Insider No. 75: Erasing StigmasRead Now →
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Apr 14, 2020Insider No. 74: The Kids Aren’t AlrightRead Now →
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Apr 07, 2020Insider No. 73: A Tipping PointRead Now →
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Mar 31, 2020Insider No. 72: The Bull Case For Boutique StudiosRead Now →
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Mar 24, 2020Insider No. 71: Will The Fitness Industry Ever Be The Same?Read Now →
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Mar 16, 2020Insider No. 70: How Coronavirus is Affecting the Fitness IndustryRead Now →
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Mar 10, 2020Insider No. 69: The Quest for Cow-Free MilkRead Now →
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Mar 03, 2020Insider No. 68: Caring for an Aging NationRead Now →
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Feb 25, 2020Insider No. 67: The Future of SleepRead Now →
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Feb 18, 2020Insider No. 66: Fitness is Booming, so is ObesityRead Now →
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Feb 11, 2020Insider No. 65: The Impact of On-demand FitnessRead Now →
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Feb 04, 2020Insider No. 64: How Hip-Hop Made Plant-based CoolRead Now →
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Jan 28, 2020Insider No. 63: Glamping, the Next Wave of WellnessRead Now →
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Jan 21, 2020Insider No 62: The New Athleisure PlaybookRead Now →
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Jan 14, 2020Insider No 61: All The Fitness & Wellness Tech We’re TrackingRead Now →
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Jan 07, 2020Insider No 60: The 2020 OutlookRead Now →
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Dec 17, 2019Insider No. 59: The Connected Fitness WarsRead Now →
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Dec 10, 2019Insider No. 58: How Astrology Became WellnessRead Now →
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Dec 03, 2019Insider No. 57: Wellness, Travel, & Hospitality ConvergeRead Now →
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Nov 26, 2019Insider No. 56: Insights From the Industry’s Top ExecutivesRead Now →
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Nov 12, 2019Insider No. 54: Real Estate Gets A Wellness MakeoverRead Now →
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Nov 05, 2019Insider No. 53: Confronting The Growing Mental Health CrisisRead Now →
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Oct 29, 2019Insider No. 52: The Top Insights From Year One of Fitt InsiderRead Now →
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Oct 22, 2019Insider No. 51: Wellness Is Now a $4.5 Trillion IndustryRead Now →
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Oct 15, 2019Insider No. 50: Will Wellness Overtake Alcohol?Read Now →
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Oct 08, 2019Insider No. 49: Nootropics & The Business of Smart DrugsRead Now →
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Oct 01, 2019Insider No. 48: The New Breakfast of ChampionsRead Now →
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Sep 24, 2019Insider No. 47: What’s Next in Mindfulness?Read Now →
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Sep 17, 2019Insider No. 46: The DTC Healthcare ReportRead Now →
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Sep 10, 2019Insider No. 45: Are Meal Replacement Shakes The End of Food?Read Now →
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Sep 03, 2019Insider No. 44: Breaking Down Peloton’s IPO FilingRead Now →
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Aug 27, 2019Insider No. 43: The End of AgingRead Now →
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Aug 20, 2019Insider No. 42: The Connected Equipment ReportRead Now →
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Aug 13, 2019Insider No. 41: Equinox Had A Week…Read Now →
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Aug 06, 2019Insider No. 40: America’s obsession with protein powderRead Now →
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Jul 30, 2019Insider No. 39: Femtech, women’s health, and democratizing fertilityRead Now →
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Jul 23, 2019Insider No. 38: Plant-based everything and the rise of replacement foodsRead Now →
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Jul 16, 2019Insider No. 37: Zwift — an Olympic sport and esports giantRead Now →
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Jul 09, 2019Insider No. 36: 💪 The New Wellness LexiconRead Now →
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Jul 02, 2019Insider No. 35: 💪 Strava, social apps, and fitness communitiesRead Now →
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Jun 25, 2019Insider No. 34: 💪 Revisiting the 2019 Fitt Insider OutlookRead Now →
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Jun 18, 2019Insider No. 33: The Wellness Industrial ComplexRead Now →
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Jun 11, 2019Insider No. 32: Everything We Know About Peloton’s Confidential IPORead Now →
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Jun 04, 2019Insider No. 31: Global health club industry revenue totaled $94B in 2018Read Now →
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May 28, 2019Insider No. 30: Life Time And Equinox Are Reimagining How We LiveRead Now →
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May 21, 2019Insider No. 29: Weed Goes All-in on WellnessRead Now →
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May 14, 2019Insider No. 28: The Billion Dollar Business of SleepRead Now →
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May 07, 2019Insider No. 27: Fake Meat Just Had a MomentRead Now →
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Apr 30, 2019Insider No. 26: Lululemon Looks to the FutureRead Now →
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Apr 23, 2019Insider No. 25: Gen Z, The Ultimate Wellness ConsumerRead Now →
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Apr 16, 2019Insider No. 24: The Great Health & Fitness Roll-upRead Now →
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Apr 09, 2019Insider No. 23: Amazon, But HealthierRead Now →
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Apr 02, 2019Insider No. 22: Boutiques will “crush” big box gymsRead Now →
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Mar 26, 2019Insider No. 21: Blurring The Line Between Wellness And HealthcareRead Now →
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Mar 19, 2019Insider No. 20: Fitness thrives as retail diesRead Now →
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Mar 12, 2019Issue No. 19: How to start a cultRead Now →
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Mar 05, 2019Issue No. 18: The Peloton of ‘X’Read Now →
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Feb 26, 2019Issue No. 17: Can Wellness Save Us From OurselvesRead Now →
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Feb 19, 2019Issue No. 16: How ED Pills Became The Future of HealthcareRead Now →
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Feb 12, 2019Issue No. 15: Non-alcoholic Is The New CoolRead Now →
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Feb 05, 2019Issue No. 14: The Keto Gold RushRead Now →
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Jan 29, 2019Issue No. 13: Peloton Put $140M+ into TV Ads in 2018Read Now →
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Jan 22, 2019Issue No. 12: The Evolution of AthleisureRead Now →
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Jan 15, 2019Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018Read Now →
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Jan 08, 2019Fitt Insider No. 10: Mindfulness Goes MainstreamRead Now →
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Jan 01, 2019Fitt Insider No. 9: What’s Next In WellnessRead Now →
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Dec 18, 2018Fitt Insider No. 8: Rogue’s Under The Radar DominanceRead Now →
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Dec 11, 2018Fitt Insider No. 7: The Game-changing Potential of Prime HealthRead Now →
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Dec 04, 2018Fitt Insider No. 6: The Billion Dollar Nutrition Bar BusinessRead Now →
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Nov 27, 2018Fitt Insider No. 5: The Meat-Free FutureRead Now →
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Nov 20, 2018Fitt Insider No. 4: The Functional Beverage BoomRead Now →
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Nov 13, 2018Fitt Insider No. 3: OTT FitnessRead Now →
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Nov 06, 2018Fitt Insider No. 2: What do wellness consumers actually want?Read Now →
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Oct 30, 2018Fitt Insider No. 1: Wellness is having a moment.Read Now →