Fitness Industry Newsletter

July 5, 2022
Issue No. 190: Mid-year Insights

Revisiting the trends, challenges, and opportunities defining fitness and wellness so far this year.
June 28, 2022
Issue No. 189: Destination Wellness

Beyond bougie spas or luxury resorts, wellness is redefining travel.
June 21, 2022
Issue No. 188: Smart Ring Wars

Forget the wrist wars; smart ring makers are fighting for your finger.
June 14, 2022
Issue No. 187: Sound On

Functional audio wants to transform well-being.
June 7, 2022
Issue No. 186: What Comes Next

The trends shaping the future of fitness.

May 31st

Issue No. 185: Stressed

Read Now →
May 24th

Issue No. 184: Join the Club

Read Now →
May 17th

Issue No. 183: Food as Medicine

Read Now →
May 10th

Issue No. 182: Quality Control

Read Now →
May 3rd

Issue No. 181: Fitness Creators, Revisited

Read Now →
Apr 26th

Issue No. 180: The Metabolic Health Report

Read Now →
Apr 19th

Issue No. 179: Adventure Tech

Read Now →
Apr 12th

Issue No. 178: House Call

Read Now →
Apr 5th

Issue No. 177: Buy vs. Build

Read Now →
Mar 29th

Issue No. 176: Android of Fitness

Read Now →
Mar 22nd

Issue No. 175: The Functional Beverage Boom

Read Now →
Mar 15th

Issue No. 174: Psychedelics as Medicine

Read Now →
Mar 8th

Issue No. 173: Prescription Wearables

Read Now →
Mar 1st

Issue No. 172: Rowing Wars

Read Now →
Feb 22nd

Issue No. 171: The State of Supplements

Read Now →
Feb 15th

Issue No. 170: Healthcare-Funded Fitness

Read Now →
Feb 8th

Issue No. 169: Fitness Comes Full Circle

Read Now →
Feb 1st

Issue No. 168: web3 x Fitness

Read Now →
Jan 25th

Issue No. 167: Zwift’s Fitness Metaverse

Read Now →
Jan 18th

Issue No. 166: Next-Gen Health Wearables

Read Now →
Jan 11th

Issue No. 165: Nike’s Digital Transformation

Read Now →
Jan 4th

Issue No. 164: What’s Trending in 2022

Read Now →
Dec 28, 2021

Issue No. 163: Year-End Review

Read Now →
Dec 21, 2021

Issue No. 162: The Business of Sustainability

Read Now →
Dec 14, 2021

Issue No. 161: WHOOP’s High-Performance Platform

Read Now →
Dec 07, 2021

Issue No. 160: The Mental Health Gym

Read Now →
Nov 30, 2021

Issue No. 159: Creating Healthier Cities

Read Now →
Nov 23, 2021

Issue No. 158: Tracking Strava’s Rise

Read Now →
Nov 16, 2021

Issue No. 157: Fitt Insider Update

Read Now →
Nov 09, 2021

Issue No. 156: The Gen Z Playbook

Read Now →
Nov 02, 2021

Issue No. 155: Sweetgreen’s Salad Empire

Read Now →
Oct 26, 2021

Issue No. 154: Recreation’s Renaissance

Read Now →
Oct 19, 2021

Issue No. 153: wellnessOS

Read Now →
Oct 12, 2021

Issue No. 152: Fitness x Healthcare

Read Now →
Oct 05, 2021

Issue No. 151: Weight of the World

Read Now →
Sep 28, 2021

Issue No. 150: The Connected Fitness Update

Read Now →
Sep 21, 2021

Issue No. 149: Investor Insights, Sports Tech Edition

Read Now →
Sep 14, 2021

Issue No. 148: The Promise of Personalized Nutrition

Read Now →
Sep 07, 2021

Issue No. 147: The Quest to Live Forever

Read Now →
Aug 31, 2021

Issue No. 146: The Endurance Economy

Read Now →
Aug 24, 2021

Issue No. 145: The Future of Fertility Tech

Read Now →
Aug 17, 2021

Issue No. 144: Amazon Prime Health

Read Now →
Aug 10, 2021

Issue No. 143: Reimagining Fitness Certifications

Read Now →
Aug 03, 2021

Issue No. 142: The Business of Glucose Monitoring

Read Now →
Jul 27, 2021

Issue No. 141: High-Performance Health

Read Now →
Jul 20, 2021

Issue No. 140: Something to Believe In

Read Now →
Jul 13, 2021

Issue No. 139: Mental Healthcare Goes Digital

Read Now →
Jul 06, 2021

Issue No. 138: Mid-Year Insights

Read Now →
Jun 29, 2021

Issue No. 137: How Top Health & Fitness Companies Hire

Read Now →
Jun 22, 2021

Issue No. 136: Apple’s Plan to Reimagine Healthcare

Read Now →
Jun 16, 2021

Issue No. 135: Software Eats Fitness

Read Now →
Jun 08, 2021

Issue No. 134: The Business of Movement Health

Read Now →
Jun 01, 2021

Issue No. 133: The Outdoor Economy

Read Now →
May 25, 2021

Issue No. 132: The ‘Shroom Boom

Read Now →
May 18, 2021

Issue No. 131: Fitness 3.0

Read Now →
May 11, 2021

Issue No. 130: The New Guard

Read Now →
May 04, 2021

Issue No. 129: Gut Check

Read Now →
Apr 27, 2021

Issue No. 128: All Things Activewear

Read Now →
Apr 20, 2021

Issue No. 127: Breaking up with Big Food

Read Now →
Apr 13, 2021

Issue No. 126: Ending Inactivity

Read Now →
Apr 06, 2021

Issue No. 125: Smart Strength

Read Now →
Mar 30, 2021

Issue No. 124: Investor Insights Vol. II

Read Now →
Mar 23, 2021

Issue No. 123: Connected Mindfulness

Read Now →
Mar 16, 2021

Issue No. 122: Unbundling the Gym

Read Now →
Mar 09, 2021

Issue No. 121: The Quantified Athlete

Read Now →
Mar 02, 2021

Issue No. 120: WFH Wellness

Read Now →
Feb 23, 2021

Issue No. 119: Femtech 2.0

Read Now →
Feb 16, 2021

Issue No. 118: Music as a Moat

Read Now →
Feb 09, 2021

Issue No. 117: Aging Well

Read Now →
Feb 02, 2021

Issue No. 116: What’s Next for Meal Kits

Read Now →
Jan 26, 2021

Issue No. 115: The Rise of Virtual Races

Read Now →
Jan 19, 2021

Issue No. 114: The Impact of Dry January

Read Now →
Jan 12, 2021

Issue No. 113: The Next Billion-Dollar Wearable

Read Now →
Jan 05, 2021

Issue No. 112: What’s Trending in 2021

Read Now →
Dec 29, 2020

Issue No. 111: Year-End Review

Read Now →
Dec 22, 2020

Issue No. 110: The SPACs are coming

Read Now →
Dec 15, 2020

Issue No. 109: The Year That Changed Fitness Forever

Read Now →
Dec 08, 2020

Issue No. 108: In Supplements We Trust

Read Now →
Dec 01, 2020

Issue No. 107: Billion-Dollar State of Mind

Read Now →
Nov 24, 2020

Issue No. 106: The Ideas Investors Want to Back

Read Now →
Nov 17, 2020

Issue No. 105: The Next Mainstream Wearable

Read Now →
Nov 10, 2020

Issue No. 104: Alarmingly Unfit

Read Now →
Nov 03, 2020

Issue No. 103: What is Community Anyway?

Read Now →
Oct 27, 2020

Issue No. 102: The Big Business of Recovery

Read Now →
Oct 20, 2020

Issue No. 101: On the Other Side

Read Now →
Oct 13, 2020

Issue No. 100: Arming the Rebels

Read Now →
Oct 06, 2020

Issue No. 99: The Athlete VC

Read Now →
Sep 29, 2020

Issue No. 98: Cashing In on the High-Performance Lifestyle

Read Now →
Sep 22, 2020

Issue No. 97: What to make of Apple Fitness+

Read Now →
Sep 15, 2020

Issue No. 96: Walden Pond 2.0

Read Now →
Sep 08, 2020

Issue No. 95: The Gym is Dead. Long Live the Gym.

Read Now →
Sep 01, 2020

Issue No. 94: Amazon’s Halo looks like Whoop

Read Now →
Aug 25, 2020

Issue No. 93: Meat vs. “Meat”

Read Now →
Aug 18, 2020

Issue No. 92: Will Apple Acquire Peloton?

Read Now →
Aug 11, 2020

Issue No. 91: Peak Burnout

Read Now →
Aug 04, 2020

Issue No. 90: The Metaverse of Fitness

Read Now →
Jul 28, 2020

Issue No. 89: The New Normal

Read Now →
Jul 21, 2020

Issue No. 88: Can CrossFit Be Saved?

Read Now →
Jul 14, 2020

Issue No. 87: Why Mirror Sold

Read Now →
Jul 07, 2020

Issue No. 86: The Trillion-Dollar Question

Read Now →
Jun 30, 2020

Issue No. 85: How Fitness Creators Make Money

Read Now →
Jun 25, 2020

Issue No. 84: Psychedelic Wellness

Read Now →
Jun 16, 2020

Issue No. 83: The Next Wave of Men’s Wellness

Read Now →
Jun 09, 2020

Issue No. 82: Ending Addiction

Read Now →
Jun 02, 2020

Issue No. 81: The Rise of the Fitness Creator

Read Now →
May 26, 2020

Issue No. 80: Parks and Rec

Read Now →
May 19, 2020

Issue No. 79: And Then What?

Read Now →
May 12, 2020

Issue No. 78: The High-Performance Lifestyle

Read Now →
May 05, 2020

Insider No. 77: The Wellness Dilemma

Read Now →
Apr 28, 2020

Insider No. 76: Apple Takes Aim at Fitness

Read Now →
Apr 21, 2020

Insider No. 75: Erasing Stigmas

Read Now →
Apr 14, 2020

Insider No. 74: The Kids Aren’t Alright

Read Now →
Apr 07, 2020

Insider No. 73: A Tipping Point

Read Now →
Mar 31, 2020

Insider No. 72: The Bull Case For Boutique Studios

Read Now →
Mar 24, 2020

Insider No. 71: Will The Fitness Industry Ever Be The Same?

Read Now →
Mar 16, 2020

Insider No. 70: How Coronavirus is Affecting the Fitness Industry

Read Now →
Mar 10, 2020

Insider No. 69: The Quest for Cow-Free Milk

Read Now →
Mar 03, 2020

Insider No. 68: Caring for an Aging Nation

Read Now →
Feb 25, 2020

Insider No. 67: The Future of Sleep

Read Now →
Feb 18, 2020

Insider No. 66: Fitness is Booming, so is Obesity

Read Now →
Feb 11, 2020

Insider No. 65: The Impact of On-demand Fitness

Read Now →
Feb 04, 2020

Insider No. 64: How Hip-Hop Made Plant-based Cool

Read Now →
Jan 28, 2020

Insider No. 63: Wellness Goes Glamping

Read Now →
Jan 21, 2020

Insider No 62: The New Athleisure Playbook

Read Now →
Jan 14, 2020

Insider No 61: All The Fitness & Wellness Tech We’re Tracking

Read Now →
Jan 07, 2020

Insider No 60: The 2020 Outlook

Read Now →
Dec 17, 2019

Insider No. 59: The Connected Fitness Wars

Read Now →
Dec 10, 2019

Insider No. 58: How Astrology Became Wellness

Read Now →
Dec 03, 2019

Insider No. 57: Wellness, Travel, & Hospitality Converge

Read Now →
Nov 26, 2019

Insider No. 56: Insights From the Industry’s Top Executives

Read Now →
Nov 12, 2019

Insider No. 54: Real Estate Gets A Wellness Makeover

Read Now →
Nov 05, 2019

Insider No. 53: Confronting The Growing Mental Health Crisis

Read Now →
Oct 29, 2019

Insider No. 52: The Top Insights From Year One of Fitt Insider

Read Now →
Oct 22, 2019

Insider No. 51: Wellness Is Now a $4.5 Trillion Industry

Read Now →
Oct 15, 2019

Insider No. 50: Will Wellness Overtake Alcohol?

Read Now →
Oct 08, 2019

Insider No. 49: Nootropics & The Business of Smart Drugs

Read Now →
Oct 01, 2019

Insider No. 48: The New Breakfast of Champions

Read Now →
Sep 24, 2019

Insider No. 47: What’s Next in Mindfulness?

Read Now →
Sep 17, 2019

Insider No. 46: The DTC Healthcare Report

Read Now →
Sep 10, 2019

Insider No. 45: Are Meal Replacement Shakes The End of Food?

Read Now →
Sep 03, 2019

Insider No. 44: Breaking Down Peloton’s IPO Filing

Read Now →
Aug 27, 2019

Insider No. 43: The End of Aging

Read Now →
Aug 20, 2019

Insider No. 42: The Connected Equipment Report

Read Now →
Aug 13, 2019

Insider No. 41: Equinox Had A Week…

Read Now →
Aug 06, 2019

Insider No. 40: America’s obsession with protein powder

Read Now →
Jul 30, 2019

Insider No. 39: Femtech, women’s health, and democratizing fertility

Read Now →
Jul 23, 2019

Insider No. 38: Plant-based everything and the rise of replacement foods

Read Now →
Jul 16, 2019

Insider No. 37: Zwift — an Olympic sport and esports giant

Read Now →
Jul 09, 2019

Insider No. 36: 💪 The New Wellness Lexicon

Read Now →
Jul 02, 2019

Insider No. 35: 💪 Strava, social apps, and fitness communities

Read Now →
Jun 25, 2019

Insider No. 34: 💪 Revisiting the 2019 Fitt Insider Outlook

Read Now →
Jun 18, 2019

Insider No. 33: The Wellness Industrial Complex

Read Now →
Jun 11, 2019

Insider No. 32: Everything We Know About Peloton’s Confidential IPO

Read Now →
Jun 04, 2019

Insider No. 31: Global health club industry revenue totaled $94B in 2018

Read Now →
May 28, 2019

Insider No. 30: Life Time And Equinox Are Reimagining How We Live

Read Now →
May 21, 2019

Insider No. 29: Weed Goes All-in on Wellness

Read Now →
May 14, 2019

Insider No. 28: The Billion Dollar Business of Sleep

Read Now →
May 07, 2019

Insider No. 27: Fake Meat Just Had a Moment

Read Now →
Apr 30, 2019

Insider No. 26: Lululemon Looks to the Future

Read Now →
Apr 23, 2019

Insider No. 25: Gen Z, The Ultimate Wellness Consumer

Read Now →
Apr 16, 2019

Insider No. 24: The Great Health & Fitness Roll-up

Read Now →
Apr 09, 2019

Insider No. 23: Amazon, But Healthier

Read Now →
Apr 02, 2019

Insider No. 22: Boutiques will “crush” big box gyms

Read Now →
Mar 26, 2019

Insider No. 21: Blurring The Line Between Wellness And Healthcare

Read Now →
Mar 19, 2019

Insider No. 20: Fitness thrives as retail dies

Read Now →
Mar 12, 2019

Issue No. 19: How to start a cult

Read Now →
Mar 05, 2019

Issue No. 18: The Peloton of ‘X’

Read Now →
Feb 26, 2019

Issue No. 17: Can Wellness Save Us From Ourselves

Read Now →
Feb 19, 2019

Issue No. 16: How ED Pills Became The Future of Healthcare

Read Now →
Feb 12, 2019

Issue No. 15: Non-alcoholic Is The New Cool

Read Now →
Feb 05, 2019

Issue No. 14: The Keto Gold Rush

Read Now →
Jan 29, 2019

Issue No. 13: Peloton Put $140M+ into TV Ads in 2018

Read Now →
Jan 22, 2019

Issue No. 12: The Evolution of Athleisure

Read Now →
Jan 15, 2019

Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018

Read Now →
Jan 08, 2019

Fitt Insider No. 10: Mindfulness Goes Mainstream

Read Now →
Jan 01, 2019

Fitt Insider No. 9: What’s Next In Wellness

Read Now →
Dec 18, 2018

Fitt Insider No. 8: Rogue’s Under The Radar Dominance

Read Now →
Dec 11, 2018

Fitt Insider No. 7: The Game-changing Potential of Prime Health

Read Now →
Dec 04, 2018

Fitt Insider No. 6: The Billion Dollar Nutrition Bar Business

Read Now →
Nov 27, 2018

Fitt Insider No. 5: The Meat-Free Future

Read Now →
Nov 20, 2018

Fitt Insider No. 4: The Functional Beverage Boom

Read Now →
Nov 13, 2018

Fitt Insider No. 3: OTT Fitness

Read Now →
Nov 06, 2018

Fitt Insider No. 2: What do wellness consumers actually want?

Read Now →
Oct 30, 2018

Fitt Insider No. 1: Wellness is having a moment.

Read Now →

Issue No. 190: Mid-year Insights

Issue No. 189: Destination Wellness

Issue No. 188: Smart Ring Wars

Issue No. 187: Sound On

Issue No. 186: What Comes Next