In-depth analysis
for industry operators.
Fitness & wellness is undergoing far-reaching shifts. We help operators stay informed and make better decisions.
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October 20, 2020
Issue No. 101: On the Other Side
Despite the home exercise equipment spending surge and outpour of funding into digital fitness, gyms and studios will inevitably reopen. When they do, exercising in person will take on a new form.
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October 13, 2020
Issue No. 100: Arming the Rebels
Building the infrastructure for Fitness 3.0 is the next opportunity up for grabs, and the company that takes a Shopify-like approach to “arming the rebels” could redefine fitness.
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October 6, 2020
Issue No. 99: The Athlete VC
A growing number of pro athletes see startup investing as a path to outsized gains. For companies, having an athlete on the cap table is proving to be invaluable.
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September 29, 2020
Issue No. 98: Cashing In on the High-Performance Lifestyle
Combining elements of technology, fitness, medicine, and mindfulness, the high-performance lifestyle has taken hold. With opportunities abound, there’s no shortage of ideas for capitalizing on this category.
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September 22, 2020
Issue No. 97: What to make of Apple Fitness+
Far from a Peloton killer, Apple Fitness+ isn’t the end game, it’s a warning shot. Armed with deep pockets and walled gardens, Big Tech wants a piece of the fitness pie.
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Sep 15thIssue No. 96: Walden Pond 2.0Read Now →
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Sep 8thIssue No. 95: The Gym is Dead. Long Live the Gym.Read Now →
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Sep 1stIssue No. 94: Amazon’s Halo looks like WhoopRead Now →
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Aug 25thIssue No. 93: Meat vs. “Meat”Read Now →
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Aug 18thIssue No. 92: Will Apple Acquire Peloton?Read Now →
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Aug 11thIssue No. 91: Peak BurnoutRead Now →
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Aug 4thIssue No. 90: The Metaverse of FitnessRead Now →
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Jul 28thIssue No. 89: The New NormalRead Now →
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Jul 21stIssue No. 88: Can CrossFit Be Saved?Read Now →
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Jul 14thIssue No. 87: Why Mirror SoldRead Now →
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Jul 7thIssue No. 86: The Trillion-Dollar QuestionRead Now →
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Jun 30thIssue No. 85: How Fitness Creators Make MoneyRead Now →
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Jun 25thInsider No. 84: Psychedelic WellnessRead Now →
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Jun 16thInsider No. 83: The Next Wave of Men’s WellnessRead Now →
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Jun 9thInsider No. 82: Ending AddictionRead Now →
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Jun 2ndInsider No. 81: The Rise of the Fitness CreatorRead Now →
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May 26thInsider No. 80: Parks and RecRead Now →
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May 19thInsider No. 79: And Then What?Read Now →
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May 12thInsider No. 78: The High-Performance LifestyleRead Now →
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May 5thInsider No. 77: The Wellness DilemmaRead Now →
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Apr 28thInsider No. 76: Apple Takes Aim at FitnessRead Now →
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Apr 21stInsider No. 75: Erasing StigmasRead Now →
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Apr 14thInsider No. 74: The Kids Aren’t AlrightRead Now →
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Apr 7thInsider No. 73: A Tipping PointRead Now →
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Mar 31stInsider No. 72: The Bull Case For Boutique StudiosRead Now →
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Mar 24thInsider No. 71: Will The Fitness Industry Ever Be The Same?Read Now →
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Mar 16thInsider No. 70: How Coronavirus is Affecting the Fitness IndustryRead Now →
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Mar 10thInsider No. 69: The Quest for Cow-Free MilkRead Now →
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Mar 3rdInsider No. 68: Caring for an Aging NationRead Now →
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Feb 25thInsider No. 67: The Future of SleepRead Now →
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Feb 18thInsider No. 66: Fitness is Booming, so is ObesityRead Now →
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Feb 11thInsider No. 65: The Impact of On-demand FitnessRead Now →
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Feb 4thInsider No. 64: How Hip-Hop Made Plant-based CoolRead Now →
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Jan 28thInsider No. 63: Glamping, the Next Wave of WellnessRead Now →
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Jan 21stInsider No 62: The New Athleisure PlaybookRead Now →
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Jan 14thInsider No 61: All The Fitness & Wellness Tech We’re TrackingRead Now →
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Jan 7thInsider No 60: The 2020 OutlookRead Now →
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Dec 17, 2019Insider No. 59: The Connected Fitness WarsRead Now →
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Dec 10, 2019Insider No. 58: How Astrology Became WellnessRead Now →
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Dec 03, 2019Insider No. 57: Wellness, Travel, & Hospitality ConvergeRead Now →
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Nov 26, 2019Insider No. 56: Insights From the Industry’s Top ExecutivesRead Now →
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Nov 12, 2019Insider No. 54: Real Estate Gets A Wellness MakeoverRead Now →
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Nov 05, 2019Insider No. 53: Confronting The Growing Mental Health CrisisRead Now →
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Oct 29, 2019Insider No. 52: The Top Insights From Year One of Fitt InsiderRead Now →
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Oct 22, 2019Insider No. 51: Wellness Is Now a $4.5 Trillion IndustryRead Now →
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Oct 15, 2019Insider No. 50: Will Wellness Overtake Alcohol?Read Now →
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Oct 08, 2019Insider No. 49: Nootropics & The Business of Smart DrugsRead Now →
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Oct 01, 2019Insider No. 48: The New Breakfast of ChampionsRead Now →
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Sep 24, 2019Insider No. 47: What’s Next in Mindfulness?Read Now →
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Sep 17, 2019Insider No. 46: The DTC Healthcare ReportRead Now →
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Sep 10, 2019Insider No. 45: Are Meal Replacement Shakes The End of Food?Read Now →
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Sep 03, 2019Insider No. 44: Breaking Down Peloton’s IPO FilingRead Now →
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Aug 27, 2019Insider No. 43: The End of AgingRead Now →
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Aug 20, 2019Insider No. 42: The Connected Equipment ReportRead Now →
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Aug 13, 2019Insider No. 41: Equinox Had A Week…Read Now →
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Aug 06, 2019Insider No. 40: America’s obsession with protein powderRead Now →
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Jul 30, 2019Insider No. 39: Femtech, women’s health, and democratizing fertilityRead Now →
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Jul 23, 2019Insider No. 38: Plant-based everything and the rise of replacement foodsRead Now →
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Jul 16, 2019Insider No. 37: Zwift — an Olympic sport and esports giantRead Now →
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Jul 09, 2019Insider No. 36: 💪 The New Wellness LexiconRead Now →
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Jul 02, 2019Insider No. 35: 💪 Strava, social apps, and fitness communitiesRead Now →
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Jun 25, 2019Insider No. 34: 💪 Revisiting the 2019 Fitt Insider OutlookRead Now →
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Jun 18, 2019Insider No. 33: The Wellness Industrial ComplexRead Now →
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Jun 11, 2019Insider No. 32: Everything We Know About Peloton’s Confidential IPORead Now →
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Jun 04, 2019Insider No. 31: Global health club industry revenue totaled $94B in 2018Read Now →
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May 28, 2019Insider No. 30: Life Time And Equinox Are Reimagining How We LiveRead Now →
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May 21, 2019Insider No. 29: Weed Goes All-in on WellnessRead Now →
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May 14, 2019Insider No. 28: The Billion Dollar Business of SleepRead Now →
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May 07, 2019Insider No. 27: Fake Meat Just Had a MomentRead Now →
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Apr 30, 2019Insider No. 26: Lululemon Looks to the FutureRead Now →
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Apr 23, 2019Insider No. 25: Gen Z, The Ultimate Wellness ConsumerRead Now →
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Apr 16, 2019Insider No. 24: The Great Health & Fitness Roll-upRead Now →
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Apr 09, 2019Insider No. 23: Amazon, But HealthierRead Now →
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Apr 02, 2019Insider No. 22: Boutiques will “crush” big box gymsRead Now →
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Mar 26, 2019Insider No. 21: Blurring The Line Between Wellness And HealthcareRead Now →
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Mar 19, 2019Insider No. 20: Fitness thrives as retail diesRead Now →
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Mar 12, 2019Issue No. 19: How to start a cultRead Now →
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Mar 05, 2019Issue No. 18: The Peloton of ‘X’Read Now →
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Feb 26, 2019Issue No. 17: Can Wellness Save Us From OurselvesRead Now →
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Feb 19, 2019Issue No. 16: How ED Pills Became The Future of HealthcareRead Now →
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Feb 12, 2019Issue No. 15: Non-alcoholic Is The New CoolRead Now →
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Feb 05, 2019Issue No. 14: The Keto Gold RushRead Now →
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Jan 29, 2019Issue No. 13: Peloton Put $140M+ into TV Ads in 2018Read Now →
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Jan 22, 2019Issue No. 12: The Evolution of AthleisureRead Now →
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Jan 15, 2019Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018Read Now →
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Jan 08, 2019Fitt Insider No. 10: Mindfulness Goes MainstreamRead Now →
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Jan 01, 2019Fitt Insider No. 9: What’s Next In WellnessRead Now →
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Dec 18, 2018Fitt Insider No. 8: Rogue’s Under The Radar DominanceRead Now →
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Dec 11, 2018Fitt Insider No. 7: The Game-changing Potential of Prime HealthRead Now →
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Dec 04, 2018Fitt Insider No. 6: The Billion Dollar Nutrition Bar BusinessRead Now →
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Nov 27, 2018Fitt Insider No. 5: The Meat-Free FutureRead Now →
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Nov 20, 2018Fitt Insider No. 4: The Functional Beverage BoomRead Now →
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Nov 13, 2018Fitt Insider No. 3: OTT FitnessRead Now →
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Nov 06, 2018Fitt Insider No. 2: What do wellness consumers actually want?Read Now →
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Oct 30, 2018Fitt Insider No. 1: Wellness is having a moment.Read Now →