Newsletter | Fitt Insider

May 11, 2021
Issue No. 130: The New Guard

In the battle for instructor talent, user growth, and retention, the new guard is a force to be reckoned with.
May 4, 2021
Issue No. 129: Gut Check

From identifying the ideal diet to treating chronic conditions and extending lifespan, the answers to complex health questions could be hidden in our gut.
April 27, 2021
Issue No. 128: All Things Activewear

Exploring all things activewear — including industry leaders, fast-growing upstarts, and the post-pandemic outlook.
April 20, 2021
Issue No. 127: Breaking up with Big Food

Moving more is only one piece of the obesity epidemic puzzle. So this week, we explore Big Food’s role and what can be done about it.
April 13, 2021
Issue No. 126: Ending Inactivity

As the economy reopens, promoting physical activity, not exercise or fitness, should be a post-pandemic priority.

Apr 6th

Issue No. 125: Smart Strength

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Mar 30th

Issue No. 124: Investor Insights Vol. II

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Mar 23rd

Issue No. 123: Connected Mindfulness

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Mar 16th

Issue No. 122: Unbundling the Gym

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Mar 9th

Issue No. 121: The Quantified Athlete

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Mar 2nd

Issue No. 120: WFH Wellness

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Feb 23rd

Issue No. 119: Femtech 2.0

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Feb 16th

Issue No. 118: Music as a Moat

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Feb 9th

Issue No. 117: Aging Well

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Feb 2nd

Issue No. 116: What’s Next for Meal Kits

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Jan 26th

Issue No. 115: The Rise of Virtual Races

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Jan 19th

Issue No. 114: The Impact of Dry January

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Jan 12th

Issue No. 113: The Next Billion-Dollar Wearable

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Jan 5th

Issue No. 112: What’s Trending in 2021

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Dec 29, 2020

Issue No. 111: Year-End Review

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Dec 22, 2020

Issue No. 110: The SPACs are coming

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Dec 15, 2020

Issue No. 109: The Year That Changed Fitness Forever

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Dec 08, 2020

Issue No. 108: In Supplements We Trust

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Dec 01, 2020

Issue No. 107: Billion-Dollar State of Mind

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Nov 24, 2020

Issue No. 106: The Ideas Investors Want to Back

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Nov 17, 2020

Issue No. 105: The Next Mainstream Wearable

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Nov 10, 2020

Issue No. 104: Alarmingly Unfit

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Nov 03, 2020

Issue No. 103: What is Community Anyway?

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Oct 27, 2020

Issue No. 102: The Big Business of Recovery

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Oct 20, 2020

Issue No. 101: On the Other Side

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Oct 13, 2020

Issue No. 100: Arming the Rebels

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Oct 06, 2020

Issue No. 99: The Athlete VC

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Sep 29, 2020

Issue No. 98: Cashing In on the High-Performance Lifestyle

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Sep 22, 2020

Issue No. 97: What to make of Apple Fitness+

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Sep 15, 2020

Issue No. 96: Walden Pond 2.0

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Sep 08, 2020

Issue No. 95: The Gym is Dead. Long Live the Gym.

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Sep 01, 2020

Issue No. 94: Amazon’s Halo looks like Whoop

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Aug 25, 2020

Issue No. 93: Meat vs. “Meat”

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Aug 18, 2020

Issue No. 92: Will Apple Acquire Peloton?

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Aug 11, 2020

Issue No. 91: Peak Burnout

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Aug 04, 2020

Issue No. 90: The Metaverse of Fitness

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Jul 28, 2020

Issue No. 89: The New Normal

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Jul 21, 2020

Issue No. 88: Can CrossFit Be Saved?

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Jul 14, 2020

Issue No. 87: Why Mirror Sold

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Jul 07, 2020

Issue No. 86: The Trillion-Dollar Question

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Jun 30, 2020

Issue No. 85: How Fitness Creators Make Money

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Jun 25, 2020

Issue No. 84: Psychedelic Wellness

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Jun 16, 2020

Issue No. 83: The Next Wave of Men’s Wellness

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Jun 09, 2020

Issue No. 82: Ending Addiction

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Jun 02, 2020

Issue No. 81: The Rise of the Fitness Creator

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May 26, 2020

Issue No. 80: Parks and Rec

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May 19, 2020

Issue No. 79: And Then What?

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May 12, 2020

Issue No. 78: The High-Performance Lifestyle

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May 05, 2020

Insider No. 77: The Wellness Dilemma

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Apr 28, 2020

Insider No. 76: Apple Takes Aim at Fitness

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Apr 21, 2020

Insider No. 75: Erasing Stigmas

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Apr 14, 2020

Insider No. 74: The Kids Aren’t Alright

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Apr 07, 2020

Insider No. 73: A Tipping Point

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Mar 31, 2020

Insider No. 72: The Bull Case For Boutique Studios

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Mar 24, 2020

Insider No. 71: Will The Fitness Industry Ever Be The Same?

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Mar 16, 2020

Insider No. 70: How Coronavirus is Affecting the Fitness Industry

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Mar 10, 2020

Insider No. 69: The Quest for Cow-Free Milk

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Mar 03, 2020

Insider No. 68: Caring for an Aging Nation

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Feb 25, 2020

Insider No. 67: The Future of Sleep

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Feb 18, 2020

Insider No. 66: Fitness is Booming, so is Obesity

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Feb 11, 2020

Insider No. 65: The Impact of On-demand Fitness

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Feb 04, 2020

Insider No. 64: How Hip-Hop Made Plant-based Cool

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Jan 28, 2020

Insider No. 63: Glamping, the Next Wave of Wellness

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Jan 21, 2020

Insider No 62: The New Athleisure Playbook

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Jan 14, 2020

Insider No 61: All The Fitness & Wellness Tech We’re Tracking

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Jan 07, 2020

Insider No 60: The 2020 Outlook

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Dec 17, 2019

Insider No. 59: The Connected Fitness Wars

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Dec 10, 2019

Insider No. 58: How Astrology Became Wellness

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Dec 03, 2019

Insider No. 57: Wellness, Travel, & Hospitality Converge

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Nov 26, 2019

Insider No. 56: Insights From the Industry’s Top Executives

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Nov 12, 2019

Insider No. 54: Real Estate Gets A Wellness Makeover

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Nov 05, 2019

Insider No. 53: Confronting The Growing Mental Health Crisis

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Oct 29, 2019

Insider No. 52: The Top Insights From Year One of Fitt Insider

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Oct 22, 2019

Insider No. 51: Wellness Is Now a $4.5 Trillion Industry

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Oct 15, 2019

Insider No. 50: Will Wellness Overtake Alcohol?

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Oct 08, 2019

Insider No. 49: Nootropics & The Business of Smart Drugs

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Oct 01, 2019

Insider No. 48: The New Breakfast of Champions

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Sep 24, 2019

Insider No. 47: What’s Next in Mindfulness?

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Sep 17, 2019

Insider No. 46: The DTC Healthcare Report

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Sep 10, 2019

Insider No. 45: Are Meal Replacement Shakes The End of Food?

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Sep 03, 2019

Insider No. 44: Breaking Down Peloton’s IPO Filing

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Aug 27, 2019

Insider No. 43: The End of Aging

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Aug 20, 2019

Insider No. 42: The Connected Equipment Report

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Aug 13, 2019

Insider No. 41: Equinox Had A Week…

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Aug 06, 2019

Insider No. 40: America’s obsession with protein powder

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Jul 30, 2019

Insider No. 39: Femtech, women’s health, and democratizing fertility

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Jul 23, 2019

Insider No. 38: Plant-based everything and the rise of replacement foods

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Jul 16, 2019

Insider No. 37: Zwift — an Olympic sport and esports giant

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Jul 09, 2019

Insider No. 36: 💪 The New Wellness Lexicon

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Jul 02, 2019

Insider No. 35: 💪 Strava, social apps, and fitness communities

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Jun 25, 2019

Insider No. 34: 💪 Revisiting the 2019 Fitt Insider Outlook

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Jun 18, 2019

Insider No. 33: The Wellness Industrial Complex

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Jun 11, 2019

Insider No. 32: Everything We Know About Peloton’s Confidential IPO

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Jun 04, 2019

Insider No. 31: Global health club industry revenue totaled $94B in 2018

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May 28, 2019

Insider No. 30: Life Time And Equinox Are Reimagining How We Live

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May 21, 2019

Insider No. 29: Weed Goes All-in on Wellness

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May 14, 2019

Insider No. 28: The Billion Dollar Business of Sleep

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May 07, 2019

Insider No. 27: Fake Meat Just Had a Moment

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Apr 30, 2019

Insider No. 26: Lululemon Looks to the Future

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Apr 23, 2019

Insider No. 25: Gen Z, The Ultimate Wellness Consumer

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Apr 16, 2019

Insider No. 24: The Great Health & Fitness Roll-up

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Apr 09, 2019

Insider No. 23: Amazon, But Healthier

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Apr 02, 2019

Insider No. 22: Boutiques will “crush” big box gyms

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Mar 26, 2019

Insider No. 21: Blurring The Line Between Wellness And Healthcare

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Mar 19, 2019

Insider No. 20: Fitness thrives as retail dies

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Mar 12, 2019

Issue No. 19: How to start a cult

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Mar 05, 2019

Issue No. 18: The Peloton of ‘X’

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Feb 26, 2019

Issue No. 17: Can Wellness Save Us From Ourselves

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Feb 19, 2019

Issue No. 16: How ED Pills Became The Future of Healthcare

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Feb 12, 2019

Issue No. 15: Non-alcoholic Is The New Cool

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Feb 05, 2019

Issue No. 14: The Keto Gold Rush

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Jan 29, 2019

Issue No. 13: Peloton Put $140M+ into TV Ads in 2018

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Jan 22, 2019

Issue No. 12: The Evolution of Athleisure

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Jan 15, 2019

Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018

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Jan 08, 2019

Fitt Insider No. 10: Mindfulness Goes Mainstream

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Jan 01, 2019

Fitt Insider No. 9: What’s Next In Wellness

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Dec 18, 2018

Fitt Insider No. 8: Rogue’s Under The Radar Dominance

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Dec 11, 2018

Fitt Insider No. 7: The Game-changing Potential of Prime Health

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Dec 04, 2018

Fitt Insider No. 6: The Billion Dollar Nutrition Bar Business

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Nov 27, 2018

Fitt Insider No. 5: The Meat-Free Future

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Nov 20, 2018

Fitt Insider No. 4: The Functional Beverage Boom

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Nov 13, 2018

Fitt Insider No. 3: OTT Fitness

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Nov 06, 2018

Fitt Insider No. 2: What do wellness consumers actually want?

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Oct 30, 2018

Fitt Insider No. 1: Wellness is having a moment.

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Issue No. 130: The New Guard

Issue No. 129: Gut Check

Issue No. 128: All Things Activewear

Issue No. 127: Breaking up with Big Food

Issue No. 126: Ending Inactivity