Fitness Industry Newsletter

May 24, 2022
Issue No. 184: Join the Club

As the pendulum swings from digital community to real-life connection, social wellness experiences are in high demand.
May 17, 2022
Issue No. 183: Food as Medicine

From nutrition apps to prescription meal plans, food-as-medicine startups are serving up health from the inside out.
May 10, 2022
Issue No. 182: Quality Control

As countless mental health startups swoop in, some are drawing backlash for placing profits over patients.
May 3, 2022
Issue No. 181: Fitness Creators, Revisited

Like the rest of the industry, the fitness creator category is in flux.
April 26, 2022
Issue No. 180: The Metabolic Health Report

The metabolic health crisis and the future of metabolic health tech companies promising to curb diabetes and obesity.

Apr 19th

Issue No. 179: Adventure Tech

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Apr 12th

Issue No. 178: House Call

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Apr 5th

Issue No. 177: Buy vs. Build

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Mar 29th

Issue No. 176: Android of Fitness

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Mar 22nd

Issue No. 175: The Functional Beverage Boom

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Mar 15th

Issue No. 174: Psychedelics as Medicine

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Mar 8th

Issue No. 173: Prescription Wearables

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Mar 1st

Issue No. 172: Rowing Wars

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Feb 22nd

Issue No. 171: The State of Supplements

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Feb 15th

Issue No. 170: Healthcare-Funded Fitness

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Feb 8th

Issue No. 169: Fitness Comes Full Circle

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Feb 1st

Issue No. 168: web3 x Fitness

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Jan 25th

Issue No. 167: Zwift’s Fitness Metaverse

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Jan 18th

Issue No. 166: Next-Gen Health Wearables

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Jan 11th

Issue No. 165: Nike’s Digital Transformation

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Jan 4th

Issue No. 164: What’s Trending in 2022

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Dec 28, 2021

Issue No. 163: Year-End Review

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Dec 21, 2021

Issue No. 162: The Business of Sustainability

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Dec 14, 2021

Issue No. 161: WHOOP’s High-Performance Platform

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Dec 07, 2021

Issue No. 160: The Mental Health Gym

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Nov 30, 2021

Issue No. 159: Creating Healthier Cities

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Nov 23, 2021

Issue No. 158: Tracking Strava’s Rise

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Nov 16, 2021

Issue No. 157: Fitt Insider Update

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Nov 09, 2021

Issue No. 156: The Gen Z Playbook

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Nov 02, 2021

Issue No. 155: Sweetgreen’s Salad Empire

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Oct 26, 2021

Issue No. 154: Recreation’s Renaissance

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Oct 19, 2021

Issue No. 153: wellnessOS

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Oct 12, 2021

Issue No. 152: Fitness x Healthcare

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Oct 05, 2021

Issue No. 151: Weight of the World

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Sep 28, 2021

Issue No. 150: The Connected Fitness Update

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Sep 21, 2021

Issue No. 149: Investor Insights, Sports Tech Edition

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Sep 14, 2021

Issue No. 148: The Promise of Personalized Nutrition

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Sep 07, 2021

Issue No. 147: The Quest to Live Forever

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Aug 31, 2021

Issue No. 146: The Endurance Economy

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Aug 24, 2021

Issue No. 145: The Future of Fertility Tech

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Aug 17, 2021

Issue No. 144: Amazon Prime Health

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Aug 10, 2021

Issue No. 143: Reimagining Fitness Certifications

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Aug 03, 2021

Issue No. 142: The Business of Glucose Monitoring

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Jul 27, 2021

Issue No. 141: High-Performance Health

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Jul 20, 2021

Issue No. 140: Something to Believe In

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Jul 13, 2021

Issue No. 139: Mental Healthcare Goes Digital

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Jul 06, 2021

Issue No. 138: Mid-Year Insights

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Jun 29, 2021

Issue No. 137: How Top Health & Fitness Companies Hire

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Jun 22, 2021

Issue No. 136: Apple’s Plan to Reimagine Healthcare

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Jun 16, 2021

Issue No. 135: Software Eats Fitness

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Jun 08, 2021

Issue No. 134: The Business of Movement Health

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Jun 01, 2021

Issue No. 133: The Outdoor Economy

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May 25, 2021

Issue No. 132: The ‘Shroom Boom

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May 18, 2021

Issue No. 131: Fitness 3.0

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May 11, 2021

Issue No. 130: The New Guard

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May 04, 2021

Issue No. 129: Gut Check

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Apr 27, 2021

Issue No. 128: All Things Activewear

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Apr 20, 2021

Issue No. 127: Breaking up with Big Food

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Apr 13, 2021

Issue No. 126: Ending Inactivity

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Apr 06, 2021

Issue No. 125: Smart Strength

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Mar 30, 2021

Issue No. 124: Investor Insights Vol. II

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Mar 23, 2021

Issue No. 123: Connected Mindfulness

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Mar 16, 2021

Issue No. 122: Unbundling the Gym

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Mar 09, 2021

Issue No. 121: The Quantified Athlete

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Mar 02, 2021

Issue No. 120: WFH Wellness

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Feb 23, 2021

Issue No. 119: Femtech 2.0

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Feb 16, 2021

Issue No. 118: Music as a Moat

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Feb 09, 2021

Issue No. 117: Aging Well

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Feb 02, 2021

Issue No. 116: What’s Next for Meal Kits

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Jan 26, 2021

Issue No. 115: The Rise of Virtual Races

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Jan 19, 2021

Issue No. 114: The Impact of Dry January

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Jan 12, 2021

Issue No. 113: The Next Billion-Dollar Wearable

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Jan 05, 2021

Issue No. 112: What’s Trending in 2021

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Dec 29, 2020

Issue No. 111: Year-End Review

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Dec 22, 2020

Issue No. 110: The SPACs are coming

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Dec 15, 2020

Issue No. 109: The Year That Changed Fitness Forever

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Dec 08, 2020

Issue No. 108: In Supplements We Trust

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Dec 01, 2020

Issue No. 107: Billion-Dollar State of Mind

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Nov 24, 2020

Issue No. 106: The Ideas Investors Want to Back

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Nov 17, 2020

Issue No. 105: The Next Mainstream Wearable

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Nov 10, 2020

Issue No. 104: Alarmingly Unfit

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Nov 03, 2020

Issue No. 103: What is Community Anyway?

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Oct 27, 2020

Issue No. 102: The Big Business of Recovery

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Oct 20, 2020

Issue No. 101: On the Other Side

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Oct 13, 2020

Issue No. 100: Arming the Rebels

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Oct 06, 2020

Issue No. 99: The Athlete VC

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Sep 29, 2020

Issue No. 98: Cashing In on the High-Performance Lifestyle

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Sep 22, 2020

Issue No. 97: What to make of Apple Fitness+

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Sep 15, 2020

Issue No. 96: Walden Pond 2.0

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Sep 08, 2020

Issue No. 95: The Gym is Dead. Long Live the Gym.

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Sep 01, 2020

Issue No. 94: Amazon’s Halo looks like Whoop

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Aug 25, 2020

Issue No. 93: Meat vs. “Meat”

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Aug 18, 2020

Issue No. 92: Will Apple Acquire Peloton?

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Aug 11, 2020

Issue No. 91: Peak Burnout

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Aug 04, 2020

Issue No. 90: The Metaverse of Fitness

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Jul 28, 2020

Issue No. 89: The New Normal

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Jul 21, 2020

Issue No. 88: Can CrossFit Be Saved?

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Jul 14, 2020

Issue No. 87: Why Mirror Sold

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Jul 07, 2020

Issue No. 86: The Trillion-Dollar Question

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Jun 30, 2020

Issue No. 85: How Fitness Creators Make Money

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Jun 25, 2020

Issue No. 84: Psychedelic Wellness

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Jun 16, 2020

Issue No. 83: The Next Wave of Men’s Wellness

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Jun 09, 2020

Issue No. 82: Ending Addiction

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Jun 02, 2020

Issue No. 81: The Rise of the Fitness Creator

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May 26, 2020

Issue No. 80: Parks and Rec

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May 19, 2020

Issue No. 79: And Then What?

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May 12, 2020

Issue No. 78: The High-Performance Lifestyle

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May 05, 2020

Insider No. 77: The Wellness Dilemma

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Apr 28, 2020

Insider No. 76: Apple Takes Aim at Fitness

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Apr 21, 2020

Insider No. 75: Erasing Stigmas

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Apr 14, 2020

Insider No. 74: The Kids Aren’t Alright

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Apr 07, 2020

Insider No. 73: A Tipping Point

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Mar 31, 2020

Insider No. 72: The Bull Case For Boutique Studios

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Mar 24, 2020

Insider No. 71: Will The Fitness Industry Ever Be The Same?

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Mar 16, 2020

Insider No. 70: How Coronavirus is Affecting the Fitness Industry

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Mar 10, 2020

Insider No. 69: The Quest for Cow-Free Milk

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Mar 03, 2020

Insider No. 68: Caring for an Aging Nation

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Feb 25, 2020

Insider No. 67: The Future of Sleep

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Feb 18, 2020

Insider No. 66: Fitness is Booming, so is Obesity

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Feb 11, 2020

Insider No. 65: The Impact of On-demand Fitness

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Feb 04, 2020

Insider No. 64: How Hip-Hop Made Plant-based Cool

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Jan 28, 2020

Insider No. 63: Wellness Goes Glamping

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Jan 21, 2020

Insider No 62: The New Athleisure Playbook

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Jan 14, 2020

Insider No 61: All The Fitness & Wellness Tech We’re Tracking

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Jan 07, 2020

Insider No 60: The 2020 Outlook

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Dec 17, 2019

Insider No. 59: The Connected Fitness Wars

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Dec 10, 2019

Insider No. 58: How Astrology Became Wellness

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Dec 03, 2019

Insider No. 57: Wellness, Travel, & Hospitality Converge

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Nov 26, 2019

Insider No. 56: Insights From the Industry’s Top Executives

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Nov 12, 2019

Insider No. 54: Real Estate Gets A Wellness Makeover

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Nov 05, 2019

Insider No. 53: Confronting The Growing Mental Health Crisis

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Oct 29, 2019

Insider No. 52: The Top Insights From Year One of Fitt Insider

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Oct 22, 2019

Insider No. 51: Wellness Is Now a $4.5 Trillion Industry

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Oct 15, 2019

Insider No. 50: Will Wellness Overtake Alcohol?

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Oct 08, 2019

Insider No. 49: Nootropics & The Business of Smart Drugs

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Oct 01, 2019

Insider No. 48: The New Breakfast of Champions

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Sep 24, 2019

Insider No. 47: What’s Next in Mindfulness?

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Sep 17, 2019

Insider No. 46: The DTC Healthcare Report

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Sep 10, 2019

Insider No. 45: Are Meal Replacement Shakes The End of Food?

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Sep 03, 2019

Insider No. 44: Breaking Down Peloton’s IPO Filing

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Aug 27, 2019

Insider No. 43: The End of Aging

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Aug 20, 2019

Insider No. 42: The Connected Equipment Report

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Aug 13, 2019

Insider No. 41: Equinox Had A Week…

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Aug 06, 2019

Insider No. 40: America’s obsession with protein powder

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Jul 30, 2019

Insider No. 39: Femtech, women’s health, and democratizing fertility

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Jul 23, 2019

Insider No. 38: Plant-based everything and the rise of replacement foods

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Jul 16, 2019

Insider No. 37: Zwift — an Olympic sport and esports giant

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Jul 09, 2019

Insider No. 36: 💪 The New Wellness Lexicon

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Jul 02, 2019

Insider No. 35: 💪 Strava, social apps, and fitness communities

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Jun 25, 2019

Insider No. 34: 💪 Revisiting the 2019 Fitt Insider Outlook

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Jun 18, 2019

Insider No. 33: The Wellness Industrial Complex

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Jun 11, 2019

Insider No. 32: Everything We Know About Peloton’s Confidential IPO

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Jun 04, 2019

Insider No. 31: Global health club industry revenue totaled $94B in 2018

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May 28, 2019

Insider No. 30: Life Time And Equinox Are Reimagining How We Live

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May 21, 2019

Insider No. 29: Weed Goes All-in on Wellness

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May 14, 2019

Insider No. 28: The Billion Dollar Business of Sleep

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May 07, 2019

Insider No. 27: Fake Meat Just Had a Moment

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Apr 30, 2019

Insider No. 26: Lululemon Looks to the Future

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Apr 23, 2019

Insider No. 25: Gen Z, The Ultimate Wellness Consumer

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Apr 16, 2019

Insider No. 24: The Great Health & Fitness Roll-up

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Apr 09, 2019

Insider No. 23: Amazon, But Healthier

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Apr 02, 2019

Insider No. 22: Boutiques will “crush” big box gyms

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Mar 26, 2019

Insider No. 21: Blurring The Line Between Wellness And Healthcare

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Mar 19, 2019

Insider No. 20: Fitness thrives as retail dies

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Mar 12, 2019

Issue No. 19: How to start a cult

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Mar 05, 2019

Issue No. 18: The Peloton of ‘X’

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Feb 26, 2019

Issue No. 17: Can Wellness Save Us From Ourselves

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Feb 19, 2019

Issue No. 16: How ED Pills Became The Future of Healthcare

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Feb 12, 2019

Issue No. 15: Non-alcoholic Is The New Cool

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Feb 05, 2019

Issue No. 14: The Keto Gold Rush

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Jan 29, 2019

Issue No. 13: Peloton Put $140M+ into TV Ads in 2018

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Jan 22, 2019

Issue No. 12: The Evolution of Athleisure

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Jan 15, 2019

Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018

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Jan 08, 2019

Fitt Insider No. 10: Mindfulness Goes Mainstream

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Jan 01, 2019

Fitt Insider No. 9: What’s Next In Wellness

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Dec 18, 2018

Fitt Insider No. 8: Rogue’s Under The Radar Dominance

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Dec 11, 2018

Fitt Insider No. 7: The Game-changing Potential of Prime Health

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Dec 04, 2018

Fitt Insider No. 6: The Billion Dollar Nutrition Bar Business

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Nov 27, 2018

Fitt Insider No. 5: The Meat-Free Future

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Nov 20, 2018

Fitt Insider No. 4: The Functional Beverage Boom

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Nov 13, 2018

Fitt Insider No. 3: OTT Fitness

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Nov 06, 2018

Fitt Insider No. 2: What do wellness consumers actually want?

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Oct 30, 2018

Fitt Insider No. 1: Wellness is having a moment.

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Issue No. 184: Join the Club

Issue No. 183: Food as Medicine

Issue No. 182: Quality Control

Issue No. 181: Fitness Creators, Revisited

Issue No. 180: The Metabolic Health Report