In-depth analysis
for industry operators.
Fitness & wellness is undergoing far-reaching shifts. We help operators stay informed and make better decisions.
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August 4, 2020
Issue No. 90: The Metaverse of Fitness
As it turns out, the future of exercise looks more like Fortnite than fitness as we know it.
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July 28, 2020
Issue No. 89: The New Normal
Fitness and wellness companies are navigating the new normal in real time while preparing for a future that blends physical and digital experiences.
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July 21, 2020
Issue No. 88: Can CrossFit Be Saved?
The prospect of a cleaned-up CrossFit could legitimize one of the largest, fastest-growing, and most impassioned communities in fitness.
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July 14, 2020
Issue No. 87: Why Mirror Sold
An exploration of lululemon's acquisition of Mirror, including lulu's ambitions, Mirror’s motivation for selling, and how Nike, Peloton, and COVID-19 sealed the deal.
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July 7, 2020
Issue No. 86: The Trillion-Dollar Question
From optimizing health and preventing disease to weight management, “what should I eat?” is a trillion-dollar question.
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Jun 30thIssue No. 85: How Fitness Creators Make MoneyRead Now →
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Jun 25thInsider No. 84: Psychedelic WellnessRead Now →
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Jun 16thInsider No. 83: The Next Wave of Men’s WellnessRead Now →
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Jun 9thInsider No. 82: Ending AddictionRead Now →
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Jun 2ndInsider No. 81: The Rise of the Fitness CreatorRead Now →
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May 26thInsider No. 80: Parks and RecRead Now →
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May 19thInsider No. 79: And Then What?Read Now →
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May 12thInsider No. 78: The High-Performance LifestyleRead Now →
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May 5thInsider No. 77: The Wellness DilemmaRead Now →
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Apr 28thInsider No. 76: Apple Takes Aim at FitnessRead Now →
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Apr 21stInsider No. 75: Erasing StigmasRead Now →
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Apr 14thInsider No. 74: The Kids Aren’t AlrightRead Now →
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Apr 7thInsider No. 73: A Tipping PointRead Now →
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Mar 31stInsider No. 72: The Bull Case For Boutique StudiosRead Now →
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Mar 24thInsider No. 71: Will The Fitness Industry Ever Be The Same?Read Now →
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Mar 16thInsider No. 70: How Coronavirus is Affecting the Fitness IndustryRead Now →
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Mar 10thInsider No. 69: The Quest for Cow-Free MilkRead Now →
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Mar 3rdInsider No. 68: Caring for an Aging NationRead Now →
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Feb 25thInsider No. 67: The Future of SleepRead Now →
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Feb 18thInsider No. 66: Fitness is Booming, so is ObesityRead Now →
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Feb 11thInsider No. 65: The Impact of On-demand FitnessRead Now →
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Feb 4thInsider No. 64: How Hip-Hop Made Plant-based CoolRead Now →
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Jan 28thInsider No. 63: Glamping, the Next Wave of WellnessRead Now →
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Jan 21stInsider No 62: The New Athleisure PlaybookRead Now →
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Jan 14thInsider No 61: All The Fitness & Wellness Tech We’re TrackingRead Now →
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Jan 7thInsider No 60: The 2020 OutlookRead Now →
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Dec 17, 2019Insider No. 59: The Connected Fitness WarsRead Now →
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Dec 10, 2019Insider No. 58: How Astrology Became WellnessRead Now →
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Dec 03, 2019Insider No. 57: Wellness, Travel, & Hospitality ConvergeRead Now →
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Nov 26, 2019Insider No. 56: Insights From the Industry’s Top ExecutivesRead Now →
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Nov 12, 2019Insider No. 54: Real Estate Gets A Wellness MakeoverRead Now →
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Nov 05, 2019Insider No. 53: Confronting The Growing Mental Health CrisisRead Now →
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Oct 29, 2019Insider No. 52: The Top Insights From Year One of Fitt InsiderRead Now →
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Oct 22, 2019Insider No. 51: Wellness Is Now a $4.5 Trillion IndustryRead Now →
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Oct 15, 2019Insider No. 50: Will Wellness Overtake Alcohol?Read Now →
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Oct 08, 2019Insider No. 49: Nootropics & The Business of Smart DrugsRead Now →
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Oct 01, 2019Insider No. 48: The New Breakfast of ChampionsRead Now →
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Sep 24, 2019Insider No. 47: What’s Next in Mindfulness?Read Now →
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Sep 17, 2019Insider No. 46: The DTC Healthcare ReportRead Now →
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Sep 10, 2019Insider No. 45: Are Meal Replacement Shakes The End of Food?Read Now →
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Sep 03, 2019Insider No. 44: Breaking Down Peloton’s IPO FilingRead Now →
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Aug 27, 2019Insider No. 43: The End of AgingRead Now →
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Aug 20, 2019Insider No. 42: The Connected Equipment ReportRead Now →
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Aug 13, 2019Insider No. 41: Equinox Had A Week…Read Now →
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Aug 06, 2019Insider No. 40: America’s obsession with protein powderRead Now →
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Jul 30, 2019Insider No. 39: Femtech, women’s health, and democratizing fertilityRead Now →
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Jul 23, 2019Insider No. 38: Plant-based everything and the rise of replacement foodsRead Now →
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Jul 16, 2019Insider No. 37: Zwift — an Olympic sport and esports giantRead Now →
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Jul 09, 2019Insider No. 36: 💪 The New Wellness LexiconRead Now →
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Jul 02, 2019Insider No. 35: 💪 Strava, social apps, and fitness communitiesRead Now →
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Jun 25, 2019Insider No. 34: 💪 Revisiting the 2019 Fitt Insider OutlookRead Now →
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Jun 18, 2019Insider No. 33: The Wellness Industrial ComplexRead Now →
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Jun 11, 2019Insider No. 32: Everything We Know About Peloton’s Confidential IPORead Now →
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Jun 04, 2019Insider No. 31: Global health club industry revenue totaled $94B in 2018Read Now →
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May 28, 2019Insider No. 30: Life Time And Equinox Are Reimagining How We LiveRead Now →
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May 21, 2019Insider No. 29: Weed Goes All-in on WellnessRead Now →
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May 14, 2019Insider No. 28: The Billion Dollar Business of SleepRead Now →
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May 07, 2019Insider No. 27: Fake Meat Just Had a MomentRead Now →
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Apr 30, 2019Insider No. 26: Lululemon Looks to the FutureRead Now →
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Apr 23, 2019Insider No. 25: Gen Z, The Ultimate Wellness ConsumerRead Now →
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Apr 16, 2019Insider No. 24: The Great Health & Fitness Roll-upRead Now →
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Apr 09, 2019Insider No. 23: Amazon, But HealthierRead Now →
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Apr 02, 2019Insider No. 22: Boutiques will “crush” big box gymsRead Now →
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Mar 26, 2019Insider No. 21: Blurring The Line Between Wellness And HealthcareRead Now →
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Mar 19, 2019Insider No. 20: Fitness thrives as retail diesRead Now →
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Mar 12, 2019Issue No. 19: How to start a cultRead Now →
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Mar 05, 2019Issue No. 18: The Peloton of ‘X’Read Now →
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Feb 26, 2019Issue No. 17: Can Wellness Save Us From OurselvesRead Now →
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Feb 19, 2019Issue No. 16: How ED Pills Became The Future of HealthcareRead Now →
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Feb 12, 2019Issue No. 15: Non-alcoholic Is The New CoolRead Now →
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Feb 05, 2019Issue No. 14: The Keto Gold RushRead Now →
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Jan 29, 2019Issue No. 13: Peloton Put $140M+ into TV Ads in 2018Read Now →
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Jan 22, 2019Issue No. 12: The Evolution of AthleisureRead Now →
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Jan 15, 2019Fitt Insider No. 11: Digital Health Funding Hit $14B in 2018Read Now →
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Jan 08, 2019Fitt Insider No. 10: Mindfulness Goes MainstreamRead Now →
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Jan 01, 2019Fitt Insider No. 9: What’s Next In WellnessRead Now →
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Dec 18, 2018Fitt Insider No. 8: Rogue’s Under The Radar DominanceRead Now →
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Dec 11, 2018Fitt Insider No. 7: The Game-changing Potential of Prime HealthRead Now →
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Dec 04, 2018Fitt Insider No. 6: The Billion Dollar Nutrition Bar BusinessRead Now →
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Nov 27, 2018Fitt Insider No. 5: The Meat-Free FutureRead Now →
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Nov 20, 2018Fitt Insider No. 4: The Functional Beverage BoomRead Now →
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Nov 13, 2018Fitt Insider No. 3: OTT FitnessRead Now →
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Nov 06, 2018Fitt Insider No. 2: What do wellness consumers actually want?Read Now →
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Oct 30, 2018Fitt Insider No. 1: Wellness is having a moment.Read Now →