👋 To wrap up the year, we’re sharing a behind-the-scenes look at Fitt Insider — and where we’re headed. Next week, it’s back to regularly scheduled programming.
Picks & Shovels
Health and wellness isn’t just an economic force — it’s one of the most important factors shaping how people live, connect, and age.
The opportunity to effect change is massive, but the industry is fragmented.
Time and again, founders we’ve spoken with point to the same gap: a lack of shared infrastructure and alignment to help them execute.
We believe the next era of health needs a purpose-built foundation, connecting people, insight, talent, and resources to accelerate real progress.
That belief guided us from the beginning.
Full-Stack
We never aspired to be a traditional media company.
Content was always our flywheel, a way to build trust, community, and leverage. Today, it feeds Fitt’s full-stack platform spanning media, recruiting, consulting, events, and capital.
In 2025, we expanded intentionally:
- Repositioned Fitt as a holding company and operator-focused ecosystem
- Scaled Fitt Talent, placing key hires for Momentous, Timeline, Superpower, STRONG Pilates, and more
- Acquired Active Overwatch to expand Wellworthy’s consumer reach while working with brands like Life Time, Bandit, Tonal, and Plunge
- Entered IRL events through Health Innovation Lab and partnerships with RXR x AIIR, The Assembly, and Stanford’s upcoming Consumer Health Summit
Plus, we launched our long-form Reports vertical, grew 600% on Instagram, and helped thousands of people land new roles through Fitt Jobs.
Raising the Bar
In 2026, we’re laser-focused on impact.
Strengthening the flywheel, we’ll launch marketing services and a community membership. Doubling down, we’ll grow our IRL footprint, from large events to private dinners and group workouts. Expanding, we’ll scale Fitt Consulting using the same playbook that built Talent.
We’ll continue to raise the bar on coverage while co-founding, investing in, acquiring, and launching companies through the Fitt platform — partnering with creators, founders, and builders shaping what’s next.
Looking Ahead
Health and wellness has reached an inflection point, and the time to build is now.
We’re committed to helping mission-driven operators by providing clear signal, trusted access, and in-the-trenches support.
Thanks for being here — and for the work you’re doing every day.
Let’s go!
— Anthony, Joe, and the Fitt Team
🚀 Red-hot capital, rewired health
The year is winding down, but dealmaking hasn’t cooled.
Just before the holiday break, a wave of funding announcements hit, hinting at what’s in store for 2026.
Reprogram. With a fresh $34M, Truemed is building the payment layer for HSA/FSA funds spent on lifestyle interventions, redirecting healthcare dollars toward prevention.
Recalibrate. Brain and baby metrics are hitting health stacks. Nanit raised $50M to translate infant sleep and breathing data into early developmental insight, while Neurable added $35M for EEG-equipped headphones that track focus and mental fatigue.
Reconnect. Combating doomscrolling, startups are rewiring technology to support real-world community. Tin Can raised $12M to scale screen-free landline phones for kids, while 222 added $10.1M to facilitate intimate AI-curated gatherings.
Looking ahead: These aren’t isolated bets — they’re a signal. The wellness ecosystem is shifting from optimization to infrastructure, where prevention is incentivized, health data is continuous, and technology fosters real human connection.
đź“Š Strategic intelligence for the future of health
Fitness, wellness, and healthcare are converging, but they’re still viewed as separate categories.
Connecting the dots, we launched Fitt Insider Reports this year: long-form analysis on the forces shaping business, culture, and capital.
ICYMI: Here’s what we covered.
- AI x Health — Turning clinical data and wearables into actionable insights
- Movement Health — Why MSK care needs a new preventative model
- Sexual Wellness — From taboo to foundational pillar of health
- Beauty x Longevity — The rise of clinical aesthetics and medspas
- Wellness 2.0 — Moving beyond hype toward purpose and impact
- State of Health & Wellness 2025 — The macro shifts that mattered most
Be on the lookout: Our annual industry outlook drops in early January, followed by the inaugural Fitt Insider Scouting Report* spotlighting the next breakout health and wellness startups.
🔓 Access the full archive here — it’s free to read, no email sign-up or download required.
*Last call: Submissions close December 31, 2025
đź“° News & Notes
- Big-box gyms bet on reformer Pilates.
- BODi unveils “microdose fitness” series.
- NYC cracks down on medspa operators.
- Google data shows 2025 wellness trends.
- Hims & Hers brings weight loss meds to UK.
- Mitome launches mitochondrial health test kits.
- LOVB lands pro volleyball team in San Francisco.
- General Medicine debuts clinician-backed AI chat.
- Equinox, Function expand diagnostics partnership.
- Thrive Market stocks nonalcoholic drinks, nixes booze.
- Evvy scales UTI diagnostics for precision women’s care.
- GenoPalate, WellSync integrate GLP-1 weight loss coaching.
- Teal Health, Thatch Marketplace team on ICHRA cervical cancer screenings.
đź’° Money Moves
US 🇺🇸 / Canada 🇨🇦
Truemed, a fintech platform unlocking HSA/FSA payments for lifestyle interventions, raised a $34M Series A led by a16z.
Tin Can, maker of a screentime-shifting landline phone for kids, raised $12M.
Nanit, an early-childhood health intelligence platform, raised $50M in a round led by Springcoast Partners.
Neurable, maker of brain health-sensing devices, secured $35M in a round.
222, an AI-powered IRL socialization platform, secured $10.1M in a Series A.
Better-for-you energy drink maker GORGIE landed an undisclosed investment from influencer Alix Earle.
Snapdragon Capital Partners acquired supplements maker Better Being.
NextFoods, owner of functional nutrition brands Cheribundi and GoodBelly, closed a $10M round.
Leona Health, an AI copilot for physicians using WhatsApp, secured $14M in a seed round led by a16z.
AI-enabled parenthood app Joy Parenting Club acquired Heba Care, a platform for parents of children with complex needs.
Freenome, developer of cancer detection blood tests, will go public via SPAC merger with Perceptive Capital Solutions Corp.
Prebiotic iced tea maker Halfday Ice Tea added investment from FirstLook Ventures.
First Voyage, developer of AI productivity and habit-building app Momo Self Care, added $2.5M in seed funding.
Hale, operator of personal training software FitFocus, acquired fitness coaching platform QuickCoach.
Edison Scientific, creator of AI clinical research assistants, raised $70M in a seed round.
Europe 🇪🇺
Jutro Medical, operator of AI-driven hybrid primary care clinics, raised €24M ($28.2M).
UK-based Fight Path Ltd. acquired MFA rights to boxing fitness franchise UBX for the UK and Ireland.
Germany’s Circus Group, developer of autonomous meal-making robotics, raised €30M ($35M).
Asia 🌏
South Korea’s Gravity Labs, developer of gamified behavior change app Moneywalk, raised $17M in a Series A.
Indian longevity-focused smart ring platform Gabit acquired Swedish supplements maker Näck.
Indian supplement maker Supply6 secured undisclosed funding from actress Kriti Sanon.
Today’s newsletter was brought to you by Anthony Vennare, Joe Vennare, Ryan Deer, and Jasmina Breen.Â
