We’ll help you keep tabs on the industry’s most important developments.
John Mackey wants to "maximize" health.
From smart equipment to AI and VR.
Redefining performance apparel.
The focus is coaching, not equipment.
Judgment-free, data-driven weight loss.
Mental health is a top priority.
Plant-forward meals as preventative care.
Movement-health-as-a-service.
IRL fitness feels the squeeze too.
Fitness tech's slowdown continues.
More marketing stunt than strategy.
Building a data-driven corporate wellness platform.
We have a shrink shortage.
The Apple Watch is the tip of the spear.
The company is cutting 35% of its workforce.
Social wearables and connect wellness take hold.
And it’s coming to your workplace.
The digital transformation of gyms and studios.
Putting a premium fitness experience in your pocket.
Plant-based "meat" is slowing.
Giving members more than a workout.
Meet the Hydrow Wave.
The move cuts costs and simplifies its supply chain.
These kicks go on and on and on.
Bridging digital and in-person fitness.
Rethinking home fitness, immersive workouts, and untapped demand.
Improving mental health through personalized braincare.
The evolution of wellness.
Bolstering its CGM platform with biometrics.
Breaking down the device makers’ enterprise offering.
Wearable sensors for a competitive edge.
The members-only community taps social wellness.
Equipment makers call an audible.
Why boutique studios will thrive.
Breaking down stigmas in sexual health.
As stigma subsides, mind-bending substances are in.
Content is still king.
The retailer wants to meet you where you sweat.
The company’s “awareable” is set to launch this fall.
The big-box retailer champions accessible, affordable care.
Return to gyms, building community, and fitness x web3.
From fun and games to big business.
The world’s first smart basketball hoop.
Inventing a stress-relieving sleep robot.
Product excellence and gamified fitness.
web3 x wellness steps up.
Why studios win.
Athletes and exercises step into relief.
Downloads, active users, and investments have stalled.
Activating the remote coaching flywheel.
The future of endurance tech.
The athlete social network goes off-road.
Optimizing for omnichannel exercise.
Making race registration more social.
It’s all in the wrist.
The mindful metaverse takes shape.
Wearable tech meets apparel.
The revival of IRL exercise.
Making at-home fitness accessible.
Unlocking motivation to deliver results.
The winning fitness formula.
Matchmaking for coaches and clients.
AI heart imaging, wearables, and more.
Its Unite program targets employee stress and burnout.
Retail meets fitness meets community.
From at-home testing to egg freezing.
Democratizing health & wellness diagnostics.
It’s a lifestyle.
Feeling good is the new looking good.
The platform doubled its userbase in two years.
Moderate drinking for abundant wellness.
The massage gun maker eyes employee well-being.
The series aims to be “audio vitamins.”
The tech giant pushes further into healthcare.
The wellness social club is expanding.
The global industry is expected to grow 17% annually.
Sports medicine meets social network.
But the consumer health company is still seeking profitability.
The psychedelic therapy providers make the trip.
The Aussie HIIT operator emphasizes US expansion.
It plans to open a gym per week in 2022.
We’re still waiting on a release date.
Behind the digital fitness brand’s Q1 2022 results.
The fitness operator is pushing boundaries and borders.
The gym operator continues to climb.
The premium operator welcomes back digital members.
Its Serena Williams-backed couples counseling platform is fighting stigma.
Connected equipment loses its shine.
Electrical headbands, sound therapy, and more.
The startup promises pro-level performance.
Its Q3 earnings report revealed a cash crunch.
Apple just might be the beneficiary.
The fintech company offers rewards for healthy choices.
Peoplehood aims to sell relational fitness.
Connected strength loads up.
Investing in a healthier, happier consumer.
Performance meets prescription.
The connected strength machine delivers on efficiency.
Seniors and chronic conditions are the focus.
The massage gun maker adds acoustic therapy.
Scaling one-on-one wellness.
The company strengthens its endurance ecosystem.
Core Health & Fitness takes aim at hybrid workouts.
The smart ring maker eyes an IPO.
Tech companies promise to curb diabetes and obesity.
Its omnichannel strategy is evolving.
Digital content, in-person classes, MIRROR hardware.
And it’s coming to America.
The triathlon operators pours on performance tech.
The equipment maker’s pop-up highlights a growing trend.
Its CGM platform is going mainstream.
Connected fitness is evolving.
The drinkable “magic molecule.”
The equipment makers vying for a spot in your home gym.
Prioritizing mental wellness in youth athletes.
Eight powerful trends shaping well-being.
Tackling the metabolic health crisis
The science and security of habit-building.
SWEAT for sweat.
Wearables are vying for the doctor’s prescription pad.
The UK fitness brand moves beyond digital.
web3 fitness scales up.
Digital therapy aims to curb a growing crisis.
Metabolic health and wearables combine.
The at-home fitness company resets expectations.
The future of food is hyper-personalized.
Move-to-earn enters the mainstream.
The wellness tech platform aims to consolidate the industry.
The smart ring maker is pursuing its next million sales.
The streaming site eyes endurance sports.
The “Outerverse” aims to promote outdoor adventure.
The gym chain is reportedly raising up to $500M.
Low-impact exercise is the new HIIT.
An AI Pilates reformer is born.
The forthcoming at-home bike is getting a lot of hype.
The smart mattress maker moves into health coaching.
Consumers prioritize mental and physical well-being.
BeaverFit teams with Eleiko on equipment deal.
The deal centers on digital engagement and women’s cycling.
The future of sports and performance.
The Swiss running company is having a moment.
The at-home fitness company ramps up.
Introducing connected recovery.
Mental health gets physical.
The company pilots a reimagined connected fitness bundle.
Breaking down the HIIT franchise’s Q4 and full-year 2021 earnings.
Breaking down the health club operator’s Q4 and full-year 2021 earnings.
Funding better health for the modern consumer.
The boutique studio franchisor reports Q4 and full-year 2021 earnings.
Inside the digital fitness brand’s Q4 and full-year 2021 earnings.
The activewear retailer pushes into Nike's territory.
Americans seek out rock gyms and the great outdoors.
New approaches to mental health beyond mindfulness.
Personalized prenatals for fertility optimization.
Sports tech is getting smarter.
Airbnb for campsites catches on.
Startups look to play Cupid.
Athletes serving everyday athletes.
Bringing streaming to swimming.
The equipment maker corrects course as sales slow.
The gym operator is embracing digital workouts.
Fitness and wellness brands tap experimental concepts.
Connected strength built for athletes and made for everyone.
It’s all fun and games.
From Down Under to the courts of Delaware.
The multinational company is on a wellness buying spree.
Connected fitness companies tap computer vision to fix form.
Natural light, greener walls, cleaner air.
It’s banking on corporate wellness to fuel growth.
From Zumba to hip-hop to Jazzercise, dance goes digital.
The company leverages at-home testing for personalization.
The company is decoding performance with sweat-reading biowearables.
The digital platform makes fitness more accessible.
Delivering happiness through a video-first meditation app.
The group fitness company joins the growing fitness metaverse.
Investors bet on accountability-as-a-service.
The functional soft drink category pops off.
From meditation orbs to sleep headbands, startups aim to optimize mindfulness.
Building the fitness metaverse.
Decoding athletic performance through sweat.
A key investor is suing the equipment maker.
Rent NFT sneakers. Run. Reap rewards.
Is aging optional? Researchers try it out for themselves.
CBD, nootropics, and functional wellness.
From grass-fed beef to mushroom, coconut, and kelp.
Immersive wellness retreats close to home.
Functional training takes on connected cardio.
Spirituality for personal well-being.
Creating a specialized health coach marketplace.
The funding fuels FitLab's integrated fitness platform.
From Apple Fitness+ to Strava, walking is in.
Senior care communities are getting a makeover.
Apparel makers clash over digital fitness IP.
Building an AI cycling coach.
The fitness subscription is coming to Oculus Quest 2.
Simplifying fitness data, starting with cycling.
Unlocking female performance.
The company’s connected equipment is set to launch in July 2022.
With $145M in new funding, the company is rolling up health and fitness brands.
The apparel brand is pushing into music, entertainment, and wellness education.
Google is reportedly launching its flagship watch in 2022.
Tiger Global led the company’s Series B round.
Creating a digital platform for fitness creators.
Startups are tackling the obesity epidemic.
Cole joins a "wellness rocket ship."
KKR acquires a minority stake, valuing the gym chain north of $2B.
The future of group fitness is at home, not the gym.
Can VR help address the mental health crisis?
Pioneering three-dimensional strength and power.
The treadmill is turning into the red carpet.
Services include IV drips, cryotherapy, infrared sauna, and more.
The creator economy has reached the stadium.
The company quadrupled in value from earlier this year.
The new brew is set to hit California dispensaries.
Beyond Meat stumbles while new alt-proteins rise.
Reflecting on connected fitness as growth slows.
Plant-forward meals for a healthier person and planet.
Inside Strava’s annual Year in Sport report.
Health, NFTs, and web3.
The industry is set to soar post-pandemic.
High-tech primary care scales up.
The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.
Rai departs the company after four-plus years.
Bringing personalization to employer-sponsored fitness programs.
The mental health crisis is getting younger.
Upgrading corporate benefits for a modern workforce.
The men’s beauty market gains momentum.
From digital PT to stretching studios
Peloton goes on the offensive.
Its Series B was led by Amberstone and Litani Ventures
The international trail finder wants to tap community
The weighted performance gear comes from a cast of former Nike execs.
Empowering menopausal women to become CEOs of their health
Creating a digital fitness for older adults.
Designers give fitness equipment a high-end makeover.
From naptime tracking to plant-based baby food and education.
The DTC company serves up ready-made, healthy eats.
Creating an in-home nutrition and fitness information ecosystem with blood spectroscopy
It's the "grand reopening" of the fitness industry.
Healthcare is being unbundled.
The creator economy collides with the fitness industry
Forbidden startups are getting a fresh look.
Functional, good mood foods want to curb burnout.
The $495 Peloton Guide is set to launch in 2022.
The fitness industry is in flux.
Glucose monitoring and real-time analytics for metabolic health
Forget counting steps; get ready to track your emotions.
From insects to lab-made, protein goes beyond plant-based.
The non-invasive patch aims to revolutionize diabetes tech.
The Munich, Germany-based app maker enters at-home equipment.
How backyard ice baths sparked a community that’s redefining well-being.
Tempo Move offers space and cost savings.
lululemon’s home gym looks to bulk up.
The digital physical therapy platform has raised more than $1B to date.
Users can now exercise with more than 30 people via SharePlay.
The company formerly known as Facebook is all-in on fitness.
Startups, investors, and star athletes shine a spotlight on female athletics.
As psychedelics go mainstream, wellness retreats provide a haven.
Entrepreneurs are innovating to turn down the heat.
The smart ring maker looks to stand out in a sea of wrist-worn wearables.
InsideTracker's co-founder and chief science officer on personalized nutrition and performance optimization.
Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.
The credit card links financial incentives with physical activity.
The luxury health club owner explores a SPAC merger.
The French wearable maker readies US expansion.
Karina Kogan is Oura’s first chief marketing officer
Jason Goldberg on the world’s first “hybrid” fitness platform and exploring fitness’s omnichannel future.
Discussing Plaid for fitness and health with TERRA CEO Kyriakos Eleftheriou.
As sales surge, can e-bikes replace cars and improve well-being?
The activewear retailer is valued at more than $4B in a new funding round.
James will also contribute to product development, social content, and workout programming.
Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.
The global competition for the trillion-dollar fitness consumer is heating up.
Fitness and activewear brands are all-in on experiential shopping.
Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability.
The digital fitness & wellness app has amassed 10M users to date.
The top stories impacting the business of fitness and wellness from the past week.
Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.
Overlooked for years, assistive tech hopes to turn the corner.
Pilates wants in on the connected fitness boom.
Virtual athletic competitions are on the rise.
Amazon continued its healthcare push this week.
The Minnesota-based fitness chain is returning to the stock market.
Into the fitness metaverse.
Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.
The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.
Sleep companies are catering to a growing group of consumers in search of quality rest.
Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi
From wellness hubs to primary care clinics, the retail landscape is shifting.
Exploring the future of tech-integrated fabrics.
The Swiss-based activewear company made its public debut last week.
As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.
Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.
For consumer-facing corporations, sustainability is now table stakes.
The company filed for IPO this summer and has since placed several tech-centric strategic bets.
PUSH aligns with WHOOP’s focus on high performance.
The equipment manufacturer formerly known as ICON Health & Fitness is going public.
Leaning into preventative care, scientists want to bring the lab to your bathroom.
Many think NFTs might help reform a major problem in healthcare.
As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
With a focus on performance, WHOOP has popularized recovery and strain scoring.
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
Series B funding led by Founders Fund and Tiger Global
Exploring the growing opportunity in personalized nutrition.
Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
Equipment makers are partnering with retailers to display and demo products.
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
Ultrahuman hopes to positively impact the growing metabolic health crisis.
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
Beyond ethics and sustainability, is plant-based actually better for our diets?
A rising number of grief wellness startups are here to help you die better.
Startups are racing to formulate the next big alt-meat.
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
A new generation of medicine brands are creating better-for-you versions of OTC meds.
Startups in this space offer consumers stronger incentives to make healthier choices.
Bringing clarity to the complex world of fertility.
Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
Hoping to own the customer experience, Nike is redefining itself.
Activist athletes are taking up the torch to fight mental health stigma.
Consumers are increasingly reaching for cleaner hydration options.
Building an injury prevention and recovery app for endurance athletes.
Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.
Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.
Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.
Facebook could play a key role in shaping the evolution of Fitness 3.0.
Forward-looking startups hope to give dental care a rebranding that has been long overdue.
Pending further innovation, we may well be on the edge of an agricultural revolution.
A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.
Breathwrk is on a mission to change the health of the world through breathing.
The digital workout platform combines entertainment and fitness to create an engaging at-home experience.
The pandemic increased the market for healthier living, accelerating access to wellness real estate options.
Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.
As funding flows to home fitness startups, the connected rowing wars are heating up.
With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.
The smart bike maker will debut a video-game-inspired workout called Lanebreak.
JOON aims to transform the space by offering flexible, individualized well-being benefits.
Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.
Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.
The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.
The company is fielding interest from investors that could fetch at least $100M in new funding.
Big tech is racing to cash in on an industry ripe for disruption following COVID-19.
Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.
A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.
Investors are bullish on psychedelics revolutionizing the mental health industry.
The connected fitness company raised new capital as part of a star-studded funding round.
The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.
Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.
Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.
Xponential Fitness, a holding company of boutique fitness brands, is going public.
Peloton is developing its own wearable to track workout intensity.
Fitness franchise company F45 Training has filed to go public.
Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.
The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.
The Facebook exec believes virtual reality is the future of fitness.
Across the industry, things are looking up.
Prominent pros are leveling up, becoming venture capitalists or founders in their own right.
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
The strength of a brand’s digital community can make or break fitness companies.
A new batch of bar makers are doubling down on brain health.
The connected fitness competition has gone global.
The battle of the chicken alternatives is heating up.
The pandemic accelerated interest in wearable technology and touchless payments.
Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.
The company has filed a number of health- and wellness-related patents this year.
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.