• Newsletter
  • Podcast
  • Articles
Resources
  • Jobs Board
  • Investor Database

  • Fitt Capital
  • About
  • Contact
insta twitter linkedin

What’s happening.
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

June 22, 2022 - Q&A

Startup Q&A: Juna CEO Peter Arian

Breaking down stigmas in sexual health.

June 22, 2022 - Trends

Boozing Less, Gen Z Prefers Weed and Shrooms

As stigma subsides, mind-bending substances are in.

June 21, 2022 - News

Tonal Adds NYC Studio as Fitness Content Takes Center Stage

Content is still king.

June 21, 2022 - News

lululemon Plans New Hiking Collection

The retailer wants to meet you where you sweat.

June 21, 2022 - News

NOWATCH Raises $8.7M for its Stress-Sensing Wearable

The company’s “awareable” is set to launch this fall.

June 20, 2022 - Trends

Walmart Doubles Down on Healthcare

The big-box retailer champions accessible, affordable care.

June 18, 2022 - Q&A

Executive Q&A: FitLab’s Michael Rutledge

Return to gyms, building community, and fitness x web3.

June 16, 2022 - Trends

Tracking Pickleball’s Popularity

From fun and games to big business.

June 15, 2022 - Q&A

Startup Q&A: huupe CEO Paul Anton

The world’s first smart basketball hoop.

June 15, 2022 - Q&A

Startup Q&A: Somnox CEO Julian Jagtenberg

Inventing a stress-relieving sleep robot.

June 14, 2022 - Q&A

Executive Q&A: Freeletics CEO Daniel Sobhani

Product excellence and gamified fitness.

June 14, 2022 - News

Walken Lands $4.7M for Move-to-Earn Game

web3 x wellness steps up.

June 13, 2022 - Q&A

Executive Q&A: [solidcore] CEO Bryan Myers

Why studios win.

June 12, 2022 - Trends

Recovery Footwear Gains a Foothold

Athletes and exercises step into relief.

June 12, 2022 - Trends

Mental Health Apps See a Slowdown

Downloads, active users, and investments have stalled.

June 9, 2022 - Q&A

Startup Q&A: Fitr CEO Leon Cassidy

Activating the remote coaching flywheel.

June 8, 2022 - Q&A

Executive Q&A: Wahoo CEO Mike Saturnia

The future of endurance tech.

June 8, 2022 - News

Strava Drops New Features for Trail Sports

The athlete social network goes off-road.

June 7, 2022 - Q&A

Executive Q&A: CITYROW CEO Helaine Knapp

Optimizing for omnichannel exercise.

June 7, 2022 - News

Let’s Do This Raises $60M for Endurance Event Marketplace

Making race registration more social.

June 7, 2022 - News

TRIPP Adds $11.2M for VR Meditation

The mindful metaverse takes shape.

June 7, 2022 - News

Smart Fabric Maker Nextiles Lands $5M Seed Round

Wearable tech meets apparel.

June 6, 2022 - Q&A

Executive Q&A: Les Mills US CEO Sean Turner

The revival of IRL exercise.

June 6, 2022 - Q&A

Executive Q&A: Tempo CEO Moawia Eldeeb

Making at-home fitness accessible.

June 6, 2022 - Q&A

Executive Q&A: Beachbody CEO Carl Daikeler

Unlocking motivation to deliver results.

June 6, 2022 - Q&A

Executive Q&A: Technogym CEO Nerio Alessandri

The winning fitness formula.

June 3, 2022 - News

Kickoff Raises $7M for Personal Training Platform

Matchmaking for coaches and clients.

June 2, 2022 - Trends

Heart Health: Cardiac Care Goes Digital

AI heart imaging, wearables, and more.

June 2, 2022 - News

WHOOP Enters Corporate Wellness

Its Unite program targets employee stress and burnout.

May 31, 2022 - News

Nike Pilots New Social Running App

Retail meets fitness meets community.

May 26, 2022 - Trends

We’re Expecting: Fertility Tech is Having a Moment

From at-home testing to egg freezing.

May 26, 2022 - Q&A

Startup Q&A: Fitnescity CEO Laila Zemrani

Democratizing health & wellness diagnostics.

May 26, 2022 - News

Oura Launches Gucci Collab as Luxury Wearables Shine

It’s a lifestyle.

May 26, 2022 - Trends

Consumers Want Physical, Mental, Emotional Wellness

Feeling good is the new looking good.

May 24, 2022 - News

Strava Tops 100M Registered Athletes

The platform doubled its userbase in two years.

May 24, 2022 - Q&A

Startup Q&A: Sunnyside CEO Nick Allen

Moderate drinking for abundant wellness.

May 24, 2022 - News

Hyperice Debuts Workplace Wellness Program

The massage gun maker eyes employee well-being.

May 24, 2022 - News

Amazon Launches New Mindfulness Podcast

The series aims to be “audio vitamins.”

May 24, 2022 - Trends

Google’s Healthcare Strategy Shapes Up

The tech giant pushes further into healthcare.

May 20, 2022 - News

Remedy Place Adds $5M Ahead of NYC Opening

The wellness social club is expanding.

May 19, 2022 - Trends

Spa Industry Rebounds as Wellness Evolves

The global industry is expected to grow 17% annually.

May 18, 2022 - News

Strava Acquires Prehab App Recover Athletics

Sports medicine meets social network.

May 17, 2022 - Markets

hims & hers Posts Breakout Growth, Raises Revenue Guidance

But the consumer health company is still seeking profitability.

May 17, 2022 - News

Field Trip and Nue Life Team Up For At-Home Ketamine Treatment

The psychedelic therapy providers make the trip.

May 17, 2022 - Markets

F45 Training Reports 175% Growth in Q1 Revenue

The Aussie HIIT operator emphasizes US expansion.

May 16, 2022 - News

UFC GYM Plots Rapid Expansion

It plans to open a gym per week in 2022.

May 16, 2022 - News

Peloton Readies its Connected Rowing Machine

We’re still waiting on a release date.

May 15, 2022 - Markets

Beachbody Posts Q1 Losses, Beats Forecasts

Behind the digital fitness brand’s Q1 2022 results.

May 15, 2022 - Markets

On Strong Q1 Earnings, Xponential Fitness Continues Rapid Growth

The fitness operator is pushing boundaries and borders.

May 15, 2022 - Markets

Planet Fitness Beats Earnings Predictions, Plots Growth Strategy

The gym operator continues to climb.

May 15, 2022 - Markets

Life Time In-Gym Traffic Drives Strong Q1 Earnings

The premium operator welcomes back digital members.

May 15, 2022 - News

Relationship Wellness Startup OURS Courts $5M

Its Serena Williams-backed couples counseling platform is fighting stigma.

May 12, 2022 - News

Zwift Makes Layoffs, Ends Smart Bike Effort

Connected equipment loses its shine.

May 12, 2022 - Trends

Sweet Dreams: High-Performance Sleep Aids Scale Up

Electrical headbands, sound therapy, and more.

May 11, 2022 - News

Connected Gym Maker OxeFit Lands $15M to Fuel Elite Training

The startup promises pro-level performance.

May 10, 2022 - Markets

Peloton Secures $750M Loan as Losses Mount

Its Q3 earnings report revealed a cash crunch.

May 10, 2022 - News

Glucose Monitoring Gets an Upgrade

Apple just might be the beneficiary.

May 10, 2022 - Trends

Telemedicine Ramps Up for a Possible Post-Roe Future

Virtual clinics take center stage.

May 10, 2022 - News

Ness Secures $15.5M for Wellness Credit Card, Acquires WellSet Provider Network

The fintech company offers rewards for healthy choices.

May 10, 2022 - News

SoulCycle Founders Launch New Emotional Health Concept

Peoplehood aims to sell relational fitness.

May 6, 2022 - News

Kabata Lands $2M for Smart Dumbbells

Connected strength loads up.

May 5, 2022 - Q&A

Investor Q&A: Selva Ventures Co-founder Kiva Dickinson

Investing in a healthier, happier consumer.

May 4, 2022 - News

Epicore Biosystems Acquires IP for Precision Sweat Patches

Performance meets prescription.

May 4, 2022 - News

Speede Fitness Secures $2.5M, Inks Pro Sports Endorsements

The connected strength machine delivers on efficiency.

May 3, 2022 - News

After Buying Peerfit, FitOn Targets Healthcare

Seniors and chronic conditions are the focus.

May 3, 2022 - News

Therabody Acquires So Sound, Pushing Further into Wellness

The massage gun maker adds acoustic therapy.

April 27, 2022 - Q&A

Startup Q&A: FlexIt CEO Austin Cohen

Scaling one-on-one wellness.

April 26, 2022 - News

Wahoo Acquired Virtual Training Platform RGT Cycling

The company strengthens its endurance ecosystem.

April 26, 2022 - News

Nautilus Owner Acquires Digital Fitness Company Wexer

Core Health & Fitness takes aim at hybrid workouts.

April 26, 2022 - News

Oura Hires SurveyMonkey’s Tom Hale as CEO

The smart ring maker eyes an IPO.

April 26, 2022 - Trends

The Future of Metabolic Health

Tech companies promise to curb diabetes and obesity.

April 22, 2022 - News

Xponential Fitness Launches All-Access App, Strikes Deal with lululemon

Its omnichannel strategy is evolving.

April 21, 2022 - News

Lululemon Plans “Immersive Fitness Marketplace”

Digital content, in-person classes, MIRROR hardware.

April 20, 2022 - News

Aussie Connected Strength Startup Vitruvian Lands $15M

And it’s coming to America.

April 20, 2022 - News

Ironman Group Names Wahoo Connected Training Partner

The triathlon operators pours on performance tech.

April 20, 2022 - News

Bala Opens Experiential Retail Shop in NYC

The equipment maker’s pop-up highlights a growing trend.

April 20, 2022 - News

Metabolic Health Startup Levels Adds $38M Series A

Its CGM platform is going mainstream.

April 19, 2022 - Trends

Fitness-as-a-Service: Peloton Explores New Pricing Models

Connected fitness is evolving.

April 19, 2022 - Q&A

Startup Q&A: H.V.M.N. CEO Michael Brandt

The drinkable “magic molecule.”

April 19, 2022 - Trends

The Connected Fitness Report

The equipment makers vying for a spot in your home gym.

April 19, 2022 - Q&A

Startup Q&A: iNSPIRETEK CEO Annie Flamsteed

Prioritizing mental wellness in youth athletes.

April 19, 2022 - Q&A

Startup Q&A: 20 Founders on the Future of Fitness & Wellness

Eight powerful trends shaping well-being.

April 15, 2022 - Q&A

Startup Q&A: Levels CEO Sam Corcos

Tackling the metabolic health crisis

April 15, 2022 - Q&A

Startup Q&A: Kin CEO Omar Jalalzada

The science and security of habit-building.

April 15, 2022 - News

Sweatcoin Launches New Token, Plans Crypto Economy

SWEAT for sweat.

April 14, 2022 - News

Apple Stumbles in Race for Continuous Blood Pressure Monitoring

Wearables are vying for the doctor’s prescription pad.

April 14, 2022 - News

With New Funding, Fiit Plans Hybrid Future

The UK fitness brand moves beyond digital.

April 12, 2022 - News

Move-to-Earn Developer DEFY Labs Lands $3.5M

web3 fitness scales up.

April 12, 2022 - News

Mental Health App Real Secures $37M

Digital therapy aims to curb a growing crisis.

April 12, 2022 - News

Ultrahuman Acquires Smart Ring Maker LazyCo

Metabolic health and wearables combine.

April 12, 2022 - News

iFIT Withdraws its $600M IPO

The at-home fitness company resets expectations.

April 12, 2022 - Trends

Meal Kit Makers Take Aim at Personalized Nutrition

The future of food is hyper-personalized.

April 12, 2022 - News

ASICS Teams with STEPN, Drops NFT Sneakers

Move-to-earn enters the mainstream.

April 11, 2022 - News

ClassPass Owner Mindbody Eyes 2023 IPO

The wellness tech platform aims to consolidate the industry.

April 6, 2022 - News

Oura Adds New Capital, Reaches $2.55B Valuation

The smart ring maker is pursuing its next million sales.

April 5, 2022 - News

Pedaling Content: Netflix Plans Tour de France Docuseries

The streaming site eyes endurance sports.

April 5, 2022 - News

Outside Readies “Anti-Metaverse” NFT Marketplace

The “Outerverse” aims to promote outdoor adventure.

April 5, 2022 - News

Equinox is Raising Capital, Plans Renewed IPO Bid

The gym chain is reportedly raising up to $500M.

April 5, 2022 - News

Connected Reformer Flexia Raises $4M as Pilates Takes Off

Low-impact exercise is the new HIIT.

April 4, 2022 - Q&A

Startup Q&A: Flexia CEO Kaleen Canevari

An AI Pilates reformer is born.

March 30, 2022 - News

Muoverti Secures Funding Ahead of TiltBike Launch

The forthcoming at-home bike is getting a lot of hype.

March 30, 2022 - News

Eight Sleep Acquires Span Health

The smart mattress maker moves into health coaching.

March 29, 2022 - Trends

Mindful Movement Takes Hold

Consumers prioritize mental and physical well-being.

March 29, 2022 - Trends

Outdoor Gyms Scale Up

BeaverFit teams with Eleiko on equipment deal.

March 29, 2022 - News

Strava Inks Tour de France Partnership

The deal centers on digital engagement and women’s cycling.

March 29, 2022 - Q&A

Investor Q&A: Oregon Sports Angels Founder Kate Delhagen

The future of sports and performance.

March 25, 2022 - Markets

On Running Pushes Expansion as Sales Skyrocket

The Swiss running company is having a moment.

March 17, 2022 - News

Connected Rowing Company Hydrow Secures $55M Series D

The at-home fitness company ramps up.

March 17, 2022 - Q&A

Startup Q&A: Impact Biosystems CEO Bridget Hunter-Jones

Introducing connected recovery.

March 17, 2022 - News

Apollo Neuro Raises $15M For Stress-Relieving Wearable

Mental health gets physical.

March 16, 2022 - News

Rent-a-Bike: Peloton Tests New Pricing Strategy

The company pilots a reimagined connected fitness bundle.

March 15, 2022 - Markets

F45 Training Reports Earnings, 242% Jump in Q4 Revenue

Breaking down the HIIT franchise’s Q4 and full-year 2021 earnings.

March 11, 2022 - Markets

Life Time Reports $1.3B in Revenue, Plots Growth Strategy

Breaking down the health club operator’s Q4 and full-year 2021 earnings.

March 9, 2022 - Q&A

Investor Q&A: Monogram Capital Partners Co-founder Jared Stein

Funding better health for the modern consumer.

March 8, 2022 - Markets

Xponential Fitness Launches XPASS, Touts Revenue Growth

The boutique studio franchisor reports Q4 and full-year 2021 earnings.

March 8, 2022 - Markets

Beachbody Lays Off 10% of Workforce as Sales Slow

Inside the digital fitness brand’s Q4 and full-year 2021 earnings.

March 8, 2022 - News

Lululemon Enters Footwear with Women’s Running Shoe

The activewear retailer pushes into Nike's territory.

March 7, 2022 - Trends

Climb On: The Climbing Business Goes Skyward

Americans seek out rock gyms and the great outdoors.

March 7, 2022 - Trends

The New Brain Game

New approaches to mental health beyond mindfulness.

March 3, 2022 - Q&A

Startup Q&A: Bird&Be Co-founders Sam Diamond & Breanna Hughes

Personalized prenatals for fertility optimization.

March 3, 2022 - Trends

The Sports Tech Stack Gets an Upgrade

Sports tech is getting smarter.

March 2, 2022 - Trends

Camping x Tech: Investors Go All-in on the Outdoors

Airbnb for campsites catches on.

March 2, 2022 - Trends

Head Over Heels: Relationship Wellness and The Dating Economy

Startups look to play Cupid.

March 2, 2022 - Q&A

Investor Q&A: Beyond the Game Network Co-founder Brian Zwerner

Athletes serving everyday athletes.

March 1, 2022 - Q&A

Startup Q&A: Zygo CEO Sheera Goren

Bringing streaming to swimming.

February 28, 2022 - News

iFIT Adds $355M in Funding Amid Layoffs, Leadership Shakeup

The equipment maker corrects course as sales slow.

February 23, 2022 - Trends

Equinox Goes All-in on Omnichannel Fitness

The gym operator is embracing digital workouts.

February 23, 2022 - News

Therabody’s Reset Locations Combine Retail and Recovery

Fitness and wellness brands tap experimental concepts.

February 23, 2022 - Q&A

Startup Q&A: Speede Fitness Co-founder Dan Mooney

Connected strength built for athletes and made for everyone.

February 23, 2022 - News

Connected Rowing Startup Aviron Raises $18.5M as Competition Heats Up

It’s all fun and games.

February 21, 2022 - News

F45 Training Loses Patent Battle With Xponential’s BFT

From Down Under to the courts of Delaware.

February 18, 2022 - Trends

Meet Nestlé: The Health and Nutrition Company

The multinational company is on a wellness buying spree.

February 17, 2022 - Trends

At-home Injuries & The Rise of AI Trainers

Connected fitness companies tap computer vision to fix form.

February 15, 2022 - Trends

Healthy by Design: Upgrading the Office

Natural light, greener walls, cleaner air.

February 15, 2022 - News

Digital Fitness App FitOn Adds $40M, Acquires Peerfit

It’s banking on corporate wellness to fuel growth.

February 14, 2022 - Trends

Digital Dance Platforms Find Their Groove

From Zumba to hip-hop to Jazzercise, dance goes digital.

February 11, 2022 - News

Smart Nutrition Startup Elo Lands $5M in Seed Funding

The company leverages at-home testing for personalization.

February 10, 2022 - News

Epicore Biosystems, Creators of the Gx Sweat Patch, Raises $10M

The company is decoding performance with sweat-reading biowearables.

February 10, 2022 - News

Balanced Secures $6.5M To Modernize Workouts for Older Adults

The digital platform makes fitness more accessible.

February 9, 2022 - Q&A

Startup Q&A: MindLabs CEO Adnan Ebrahim

Delivering happiness through a video-first meditation app.

February 3, 2022 - News

Les Mills Enters VR with Boxing Fitness Game

The group fitness company joins the growing fitness metaverse.

February 3, 2022 - News

Digital Personal Training App Future Lands $75M

Investors bet on accountability-as-a-service.

February 2, 2022 - News

Prebiotic Soda Maker OLIPOP Raises $30M

The functional soft drink category pops off.

February 1, 2022 - Trends

Say Hello to Anxiety Tech

From meditation orbs to sleep headbands, startups aim to optimize mindfulness.

February 1, 2022 - Q&A

Startup Q&A: OliveX Founder Keith Rumjahn

Building the fitness metaverse.

January 28, 2022 - Q&A

Startup Q&A: FLOWBIO Co-founder Stefan van der Fluit

Decoding athletic performance through sweat.

January 27, 2022 - News

iFIT Health & Fitness Faces $300M Lawsuit

A key investor is suing the equipment maker.

January 24, 2022 - News

Move-to-Earn Gets a Boost: Web3 Startup STEPN Raises $5M

Rent NFT sneakers. Run. Reap rewards.

January 24, 2022 - Trends

Turning Back the Clock: Kernel Founder Conducts Biological Age Experiments

Is aging optional? Researchers try it out for themselves.

January 21, 2022 - Q&A

Startup Q&A: beam Co-founders Kevin Moran & Matt Lombardi

CBD, nootropics, and functional wellness.

January 21, 2022 - Trends

Plant-based Jerky Takes A Bite of the $3.6B Meat Snack Market

From grass-fed beef to mushroom, coconut, and kelp.

January 20, 2022 - Q&A

Startup Q&A: Sanctuary Founder Robert Martin

Immersive wellness retreats close to home.

January 19, 2022 - Q&A

Startup Q&A: RPM Training Co. CEO Shane Rogers

Functional training takes on connected cardio.

January 17, 2022 - Trends

The Church of Wellness

Spirituality for personal well-being.

January 17, 2022 - Q&A

Startup Q&A: YourCoach Health CEO Marina Borukhovich

Creating a specialized health coach marketplace.

January 13, 2022 - News

FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric

The funding fuels FitLab's integrated fitness platform.

January 11, 2022 - Trends

The Rise of Walking

From Apple Fitness+ to Strava, walking is in.

January 10, 2022 - Trends

Retiring Well: Aging Gets an Upgrade

Senior care communities are getting a makeover.

January 6, 2022 - News

Nike Sues Lululemon, Claims MIRROR Infringes on Patents

Apparel makers clash over digital fitness IP.

January 6, 2022 - Q&A

Startup Q&A: Spoked Founder Richard Lang

Building an AI cycling coach.

January 6, 2022 - News

Liteboxer Launches VR Workouts

The fitness subscription is coming to Oculus Quest 2.

January 3, 2022 - Q&A

Startup Q&A: The Breakaway Co-founder Jordan Kobert

Simplifying fitness data, starting with cycling.

January 3, 2022 - Q&A

Startup Q&A: Wild.AI Founder Hélène Guillaume Pabis

Unlocking female performance.

December 31, 2021 - News

Zwift Readies New Smart Bike and Indoor Trainer

The company’s connected equipment is set to launch in July 2022.

December 28, 2021 - News

Cult.fit Adds Four Companies in Acquisition Spree

With $145M in new funding, the company is rolling up health and fitness brands.

December 28, 2021 - News

Experiential Athleisure: Alo Yoga to Open New Stores and Recording Studio

The apparel brand is pushing into music, entertainment, and wellness education.

December 21, 2021 - News

Google Assembles an Apple Watch Competitor

Google is reportedly launching its flagship watch in 2022.

December 21, 2021 - News

Opioid Recovery Startup Ophelia Raises $50M

Tiger Global led the company’s Series B round.

December 20, 2021 - Q&A

Startup Q&A: Superset Co-founder Taylor Pemberton

Creating a digital platform for fitness creators.

December 20, 2021 - News

Found Raises $100M for Weight Management Platform

Startups are tackling the obesity epidemic.

December 18, 2021 - News

Eying Growth, Athletic Greens Hires Kat Cole as President and COO

Cole joins a "wellness rocket ship."

December 18, 2021 - News

PureGym Raises $400M to Fund Expansion

KKR acquires a minority stake, valuing the gym chain north of $2B.

December 17, 2021 - Q&A

Exec Q&A: VR Fitness with FitXR Chief Product Officer Ben Jones

The future of group fitness is at home, not the gym.

December 16, 2021 - Trends

Therapy, Meet Metaverse: Virtual Reality Augments Care

Can VR help address the mental health crisis?

December 16, 2021 - Q&A

Startup Q&A: Proteus Motion Founder Sam Miller

Pioneering three-dimensional strength and power.

December 16, 2021 - Trends

The Talent Wars: Lights, Camera, Fitness

The treadmill is turning into the red carpet.

December 15, 2021 - News

Restore Raises $140M For “Hyper Wellness” Centers

Services include IV drips, cryotherapy, infrared sauna, and more.

December 14, 2021 - Trends

The New Rules of Sports Sponsorship

The creator economy has reached the stadium.

December 13, 2021 - News

Cerebral Lands $300M in Funding, $4.8B Valuation for Mental Health Platform

The company quadrupled in value from earlier this year.

December 12, 2021 - News

GT’s Living Foods Launches Cannabis-infused Kombucha

The new brew is set to hit California dispensaries.

December 12, 2021 - Trends

Plant-based Meat Comes Down to Earth

Beyond Meat stumbles while new alt-proteins rise.

December 12, 2021 - News

Lululemon Beats Earnings, Cuts MIRROR’s Outlook

Reflecting on connected fitness as growth slows.

December 7, 2021 - Q&A

Startup Q&A: Thistle Co-founder Shiri Avnery

Plant-forward meals for a healthier person and planet.

December 7, 2021 - Trends

Strava Users Top 95 Million, Activity Uploads Soar in 2021

Inside Strava’s annual Year in Sport report.

December 6, 2021 - Q&A

Founder Q&A: Rachel Sanders of Apex Optimizers

Health, NFTs, and web3.

December 6, 2021 - Trends

Global Wellness Market to Top $7 Trillion by 2025

The industry is set to soar post-pandemic.

December 5, 2021 - News

Precision Wellness: Thorne HealthTech to Open “Well-Care” Clinics

High-tech primary care scales up.

December 5, 2021 - News

Athleticwear Unicorn Gymshark To Open First Retail Store in London

The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.

December 5, 2021 - News

Oura CEO Harpreet Singh Rai Steps Down

Rai departs the company after four-plus years.

December 1, 2021 - Q&A

Startup Q&A: Sworkit Chief Product Officer Ryan Hanna

Bringing personalization to employer-sponsored fitness programs.

December 1, 2021 - Trends

The Kids Aren’t Alright: A Mental Health Crisis

The mental health crisis is getting younger.

November 30, 2021 - Q&A

Startup Q&A: JOON Co-founder Jonathan Shooshani

Upgrading corporate benefits for a modern workforce.

November 29, 2021 - Trends

All-in On Male Beauty: Men’s Wellness Gets a Makeover

The men’s beauty market gains momentum.

November 29, 2021 - News

The Great Unbundling: Physical Therapy Gets Broken Down

From digital PT to stretching studios

November 28, 2021 - News

Patent Wars: Peloton Sues lululemon, iFit, and Echelon

Peloton goes on the offensive.

November 20, 2021 - News

Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha

Its Series B was led by Amberstone and Litani Ventures

November 20, 2021 - News

Outdoor Activity Platform AllTrails Lands $150M

The international trail finder wants to tap community

November 17, 2021 - News

Sportswear Maker OMORPHO Launches with $5M in Seed Funding

The weighted performance gear comes from a cast of former Nike execs.

November 17, 2021 - Q&A

Startup Q&A: Evernow Founder and CEO Dr. Alicia Jackson

Empowering menopausal women to become CEOs of their health

November 17, 2021 - Q&A

Startup Q&A: Balanced Co-founder & CEO Katie Reed

Creating a digital fitness for older adults.

November 16, 2021 - Trends

Fitness x High Fashion: Home Gyms Go Luxe

Designers give fitness equipment a high-end makeover.

November 16, 2021 - Trends

Famtech Startups Combine Parenting, Wellness, and Innovation

From naptime tracking to plant-based baby food and education.

November 15, 2021 - News

Daily Harvest Reaches $1.1B Valuation in $77M Funding Round

The DTC company serves up ready-made, healthy eats.

November 15, 2021 - Q&A

Startup Q&A: COR Founder & CEO Bob Messerschmidt

Creating an in-home nutrition and fitness information ecosystem with blood spectroscopy

November 14, 2021 - Trends

On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”

It's the "grand reopening" of the fitness industry.

November 14, 2021 - Trends

High-Performance Health: Viome and Signos Secure New Funding

Healthcare is being unbundled.

November 12, 2021 - News

Fitness Creator Platform Talent Hack Secures $17M Series A

The creator economy collides with the fitness industry

November 11, 2021 - Trends

The Great Destigmatization: Breaking Down Barriers to Good Health

Forbidden startups are getting a fresh look.

November 11, 2021 - Trends

Feel-Good Foods Promise Mood-Boosting Benefits

Functional, good mood foods want to curb burnout.

November 10, 2021 - News

Peloton Enters Connected Strength With AI-Powered Camera

The $495 Peloton Guide is set to launch in 2022.

November 9, 2021 - News

Market Watch: Peloton Plunges, Planet Fitness Surges

The fitness industry is in flux.

November 9, 2021 - Q&A

Startup Q&A: Veri Co-founder Anttoni Aniebonam

Glucose monitoring and real-time analytics for metabolic health

November 8, 2021 - Trends

A Fitbit For Your Emotions: Creepy or Revolutionary?

Forget counting steps; get ready to track your emotions.

November 8, 2021 - Trends

The Next Alt-Protein: A Look Into The Future of “Meat”

From insects to lab-made, protein goes beyond plant-based.

November 7, 2021 - News

Biolinq Lands $100M For its Glucose Monitoring Patch

The non-invasive patch aims to revolutionize diabetes tech.

November 7, 2021 - News

Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform

The Munich, Germany-based app maker enters at-home equipment.

November 3, 2021 - Q&A

Startup Q&A: Othership

How backyard ice baths sparked a community that’s redefining well-being.

November 2, 2021 - News

Tempo Launches Smaller, Screenless Smart Gym

Tempo Move offers space and cost savings.

November 2, 2021 - News

Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights

lululemon’s home gym looks to bulk up.

October 30, 2021 - News

Hinge Health Valued at $6.2B in $600M Funding Round

The digital physical therapy platform has raised more than $1B to date.

October 30, 2021 - News

Apple Fitness+ Adds Group Workouts

Users can now exercise with more than 30 people via SharePlay.

October 30, 2021 - News

Oculus for Exercise: Meta Acquires VR Fitness App Supernatural

The company formerly known as Facebook is all-in on fitness.

October 29, 2021 - Trends

Changing the Game: A New Era in Women’s Sports

Startups, investors, and star athletes shine a spotlight on female athletics.

October 27, 2021 - Trends

Psychedelic Tourism: Take a Trip to Your Trip

As psychedelics go mainstream, wellness retreats provide a haven.

October 27, 2021 - Trends

Climate Tech: Startups and Investors Tackle Planetary Health

Entrepreneurs are innovating to turn down the heat.

October 26, 2021 - News

Oura Launches Gen3 Ring, Monthly Subscription

The smart ring maker looks to stand out in a sea of wrist-worn wearables.

October 25, 2021 - Q&A

Startup Q&A: Health Optimization with InsideTracker’s Dr. Gil Blander

InsideTracker's co-founder and chief science officer on personalized nutrition and performance optimization.

October 25, 2021 - News

Mindfulness App Open Raises $9M in Series A

Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.

October 24, 2021 - News

Paceline Launches Health and Wellness Credit Card

The credit card links financial incentives with physical activity.

October 24, 2021 - News

Equinox Eyes IPO in SPAC Merger

The luxury health club owner explores a SPAC merger.

October 20, 2021 - News

Withings Lands FDA Approval for New Smartwatch

The French wearable maker readies US expansion.

October 19, 2021 - News

Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer

Karina Kogan is Oura’s first chief marketing officer

October 19, 2021 - Q&A

Startup Q&A: Hybrid Fitness with Moxie CEO Jason Goldberg

Jason Goldberg on the world’s first “hybrid” fitness platform and exploring fitness’s omnichannel future.

October 18, 2021 - Q&A

Startup Q&A: Health and Fitness APIs with TERRA CEO Kyriakos Eleftheriou

Discussing Plaid for fitness and health with TERRA CEO Kyriakos Eleftheriou.

October 18, 2021 - Trends

E-bikes, Healthy Cities, and the End of Cars

As sales surge, can e-bikes replace cars and improve well-being?

October 16, 2021 - News

Vuori Lands $400M, Eyes Global Expansion

The activewear retailer is valued at more than $4B in a new funding round.

October 14, 2021 - News

LeBron James Invests in Connected Fitness Company Tonal

James will also contribute to product development, social content, and workout programming.

October 13, 2021 - News

Mindbody Acquires ClassPass, Secures $500M Investment

Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.

October 12, 2021 - Trends

Around the World: Fitness Brands Go Global as Competition Heats Up

The global competition for the trillion-dollar fitness consumer is heating up. 

October 12, 2021 - Trends

Retail, Remastered: The New Storefront

Fitness and activewear brands are all-in on experiential shopping.

October 12, 2021 - Q&A

Executive Q&A: Prioritizing Sustainability with Daily Harvest’s Ricky Silver

Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability. 

October 12, 2021 - News

FitOn Raises $18M to Fuel Growth in Digital Fitness

The digital fitness & wellness app has amassed 10M users to date.

October 10, 2021 - News

Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel

The top stories impacting the business of fitness and wellness from the past week.

October 8, 2021 - Q&A

Startup Q&A: Co-founder & CEO of Volt Athletics

Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.

October 8, 2021 - Trends

Assistive Tech: Increasing Access and Destigmatizing Disabilities

Overlooked for years, assistive tech hopes to turn the corner.

October 5, 2021 - Trends

Peloton of Pilates: High-tech Reformers Have Arrived

Pilates wants in on the connected fitness boom.

October 4, 2021 - Trends

Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness

Virtual athletic competitions are on the rise.

October 3, 2021 - News

Amazon Enters Fitness, Doubles Down on Wearables

Amazon continued its healthcare push this week.

September 28, 2021 - News

Health Club Operator Life Time Files to go Public

The Minnesota-based fitness chain is returning to the stock market.

September 28, 2021 - News

Playpulse Secures $2M for Its Gamified Fitness Bike

Into the fitness metaverse.

September 28, 2021 - Q&A

Startup Q&A: Rewire Fitness

Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.

September 27, 2021 - Trends

The Rise of DTC Men’s Health

The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.

September 27, 2021 - Trends

The Zzz Economy: Sleep Tech Startups are Scaling Up

Sleep companies are catering to a growing group of consumers in search of quality rest.

September 26, 2021 - News

Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down

The top stories impacting the business of fitness and wellness from the past week.

September 20, 2021 - Q&A

Startup Q&A: Elektra Health

Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi

September 20, 2021 - Trends

Retail Wellness: Big Boxes and Pharmacies Move into Healthcare

From wellness hubs to primary care clinics, the retail landscape is shifting.

September 20, 2021 - Trends

Connected Clothes: Redefining Wearable Tech

Exploring the future of tech-integrated fabrics.

September 19, 2021 - News

Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More

The top stories impacting the business of fitness and wellness from the past week.

September 19, 2021 - News

On Running: Sprinting Into the Public Markets

The Swiss-based activewear company made its public debut last week.

September 13, 2021 - Trends

Calling it Quits: Burnout is Causing an Employee Exodus

As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.

September 11, 2021 - News

Peloton Pushes into Apparel with New Private Label Brand

Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.

September 7, 2021 - Trends

Sustainable Activewear: Suiting Up to Cool Down the Planet

For consumer-facing corporations, sustainability is now table stakes.

September 6, 2021 - News

Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO

The company filed for IPO this summer and has since placed several tech-centric strategic bets.

September 5, 2021 - News

WHOOP Acquires PUSH, Plan High-Performance Platform

PUSH aligns with WHOOP’s focus on high performance.

August 31, 2021 - News

iFIT Health & Fitness Files for IPO

The equipment manufacturer formerly known as ICON Health & Fitness is going public.

August 30, 2021 - Trends

The Next Wave of Precision Health: Smart Toilets?

Leaning into preventative care, scientists want to bring the lab to your bathroom.

August 30, 2021 - Trends

Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?

Many think NFTs might help reform a major problem in healthcare.

August 30, 2021 - Trends

Houseplant Therapy: Green Thumbs to Fight the Blues

As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.

August 30, 2021 - News

Eight Sleep Adds $86M in Series C Funding

Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.

August 30, 2021 - News

WHOOP Reaches $3.6B Valuation in $200M Funding Round

With a focus on performance, WHOOP has popularized recovery and strain scoring.

August 28, 2021 - News

Headspace Merges with Ginger, forms $3B Mental Wellness Company

Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.

August 25, 2021 - News

Metabolic Telehealth Startup Calibrate Raises $100M

Series B funding led by Founders Fund and Tiger Global

August 25, 2021 - Q&A

Startup Q&A: Rootine CEO Rachel Sanders

Exploring the growing opportunity in personalized nutrition.

August 24, 2021 - Trends

Startups and Employers Offer Egg Freezing as a Service

Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.

August 24, 2021 - Trends

The Big Business of Brain Tech

Investors and entrepreneurs are pushing towards scaling neural technology to the general public.

August 24, 2021 - Trends

Connected Fitness Brands Double Down on Retail Partnerships

Equipment makers are partnering with retailers to display and demo products.

August 23, 2021 - Trends

Endurance Tech: Indoor Cycling Beyond Peloton

Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.

August 21, 2021 - News

Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M

The top stories impacting the business of fitness and wellness from the past week.

August 20, 2021 - News

Metabolic Fitness Company Ultrahuman Raises $17.5M

Ultrahuman hopes to positively impact the growing metabolic health crisis.

August 19, 2021 - Q&A

Executive Q&A: Reimagining Corporate Wellness with Future’s Chris Sherry

Searching for employee well-being solutions, employers are turning to digital health and fitness providers.

August 18, 2021 - Q&A

Startup Spotlight Q&A: EXi

EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.

August 16, 2021 - Trends

Branding or Better-for-you: What’s the Deal with Plant-based Foods?

Beyond ethics and sustainability, is plant-based actually better for our diets?

August 16, 2021 - Trends

Dying Well: Tech Startups Tap Death Wellness

A rising number of grief wellness startups are here to help you die better.

August 16, 2021 - Trends

The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More

Startups are racing to formulate the next big alt-meat.

August 14, 2021 - News

Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified

The top stories impacting the business of fitness and wellness from the past week.

August 14, 2021 - News

Gamified Rowing Startup Aviron Raises $4.5M

Aviron hopes to stand out in an increasingly crowded at-home fitness market.

August 9, 2021 - Trends

The Future of Recovery: Icy Hot or Lukewarm?

The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.

August 9, 2021 - Trends

Clean Pharma Comes For Over-The-Counter Meds

A new generation of medicine brands are creating better-for-you versions of OTC meds.

August 9, 2021 - Trends

Cash for Abs: The Rise of Pay-For-Fitness Startups

Startups in this space offer consumers stronger incentives to make healthier choices.

August 6, 2021 - Q&A

Startup Spotlight Q&A: Oova CEO Amy Divaraniya

Bringing clarity to the complex world of fertility.

August 6, 2021 - Q&A

Startup Spotlight Q&A: Cadoo

Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.

August 3, 2021 - News

Athleta Launches Digital Platform for Women’s Well-being

Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.

August 3, 2021 - Trends

Nike’s Arsenal of Apps

Hoping to own the customer experience, Nike is redefining itself.

August 2, 2021 - Trends

Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors

Activist athletes are taking up the torch to fight mental health stigma.

August 2, 2021 - Trends

From High-performance to Hangovers: The Rise of Clean Hydration

Consumers are increasingly reaching for cleaner hydration options.

July 30, 2021 - Q&A

Startup Spotlight Q&A: Recover Athletics

Building an injury prevention and recovery app for endurance athletes.

July 29, 2021 - News

Micro-Gym Startup Silofit Raises $10.25M

Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.

July 29, 2021 - Q&A

Startup Spotlight Q&A: MyYogaTeacher

Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.

July 27, 2021 - News

Hyperice Acquires Core, Enters Mental Wellness

Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.

July 27, 2021 - Trends

From VR to Health-tracking, Facebook Could Define the Future of Fitness

Facebook could play a key role in shaping the evolution of Fitness 3.0.

July 27, 2021 - Trends

The Big Business of Direct-to-Consumer Dentistry

Forward-looking startups hope to give dental care a rebranding that has been long overdue.

July 26, 2021 - Trends

The Future of Food: Indoor Farming Startups Raise Billions in Funding

Pending further innovation, we may well be on the edge of an agricultural revolution.

July 26, 2021 - Trends

Do Health Apps and Wearables Actually Work?

A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.

July 23, 2021 - Q&A

Startup Spotlight Q&A: Breathwrk

Breathwrk is on a mission to change the health of the world through breathing.

July 22, 2021 - News

Obé Raises $15M from Athleta, WW, Samsung Next & CAVU

The digital workout platform combines entertainment and fitness to create an engaging at-home experience.

July 20, 2021 - Trends

The Next Real Estate Frontier: Wellness

The pandemic increased the market for healthier living, accelerating access to wellness real estate options.

July 20, 2021 - Trends

Athletic Footwear: Smaller Brands Pull Ahead of The Pack

Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.

July 20, 2021 - News

CityRow Raises $12M for Connected Equipment & Studios

As funding flows to home fitness startups, the connected rowing wars are heating up.

July 20, 2021 - Trends

The Billion-Dollar Business of Pet Wellness is Booming

With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.

July 19, 2021 - News

Peloton Plans to Launch Video Game Content

The smart bike maker will debut a video-game-inspired workout called Lanebreak.

July 14, 2021 - News

JOON Raises $2.3M to Reimagine Employee Wellness Benefits

JOON aims to transform the space by offering flexible, individualized well-being benefits.

July 13, 2021 - Trends

Sugar-Free Sweets: The Quest For Healthy Candy

Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.

July 13, 2021 - Trends

IPO Watch: The Health and Fitness Companies Going Public This Year

Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.

July 13, 2021 - News

iFIT Health and Fitness Acquires Sweat for $300M

The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.

July 12, 2021 - News

Peloton Competitor Echelon Fitness Weighs IPO

The company is fielding interest from investors that could fetch at least $100M in new funding.

July 6, 2021 - Trends

Wrist Wars: Big Tech, Wearables, and Healthcare

Big tech is racing to cash in on an industry ripe for disruption following COVID-19.

July 6, 2021 - Trends

The Rise of Functional Soda

Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.

July 6, 2021 - News

Connected Strength Startup Arena Raises $5.2M in Seed Funding

A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.

July 5, 2021 - Trends

Cashing In: Psychedelic Drug Makers Go Public

Investors are bullish on psychedelics revolutionizing the mental health industry.

June 30, 2021 - News

The Boxing Boom: FightCamp Raises $90M in New Funding Round

The connected fitness company raised new capital as part of a star-studded funding round.

June 29, 2021 - News

Pitbull Teams with Echelon as the Exertainment Wars Heat Up

The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.

June 29, 2021 - Trends

Beyond Athleisure: The Rise of Technical Apparel

Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.

June 29, 2021 - Trends

IPO Watch: The Gyms & Connected Fitness Companies Going Public

Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.

June 29, 2021 - Q&A

How Strava Hires: Tips from Chief People Officer Michele Bousquet

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 29, 2021 - Q&A

How Gympass Hires: A Conversation with VP of Human Resources Nikki Salenetri

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 29, 2021 - News

Gympass Reaches $2B Valuation in $220M Funding Round

The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.

June 28, 2021 - Q&A

How Future Hires: Tips from VP of Performance Josh Bonhotal

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Oura Hires: Advice from Head of People Leanne Loveday-Smith

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Noom Hires: A Conversation with VP of Talent Mark Horton

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Gainful Hires: Advice from CEO Dean Kelly

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Barry’s Hires: Advice from Vice President of People & Culture Evie Fernandez

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Tonal Hires: Tips from Talent Acquisition Manager Steve Moser

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Silofit Hires: Tips from People Operations and Culture Manager Maureen Black

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 28, 2021 - Q&A

How Wellory Hires: A Conversation with CEO Emily Hochman

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

June 27, 2021 - News

CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness, a holding company of boutique fitness brands, is going public.

June 22, 2021 - News

Peloton Readies its Heart Rate-Tracking Wearable

Peloton is developing its own wearable to track workout intensity.

June 22, 2021 - News

Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO

Fitness franchise company F45 Training has filed to go public.

June 22, 2021 - Trends

This Helmet is a $50K Fitbit For Your Brain

Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.

June 22, 2021 - News

B2B Fitness: Peloton Enters Corporate Wellness

The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.

June 22, 2021 - Trends

Facebook’s Zuckerberg: The Future of Fitness is in VR

The Facebook exec believes virtual reality is the future of fitness.

June 22, 2021 - Trends

Gym Visits Rebound, Approaching Pre-Pandemic Levels

Across the industry, things are looking up.

June 21, 2021 - Trends

Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands

Prominent pros are leveling up, becoming venture capitalists or founders in their own right.

June 17, 2021 - Trends

Glucose Monitoring and Metabolic Health Startups Scale Up

A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.

June 17, 2021 - Trends

Beyond the Bike: The Connected Rowing Wars are Heating Up

As funding flows to home fitness startups, the connected rowing wars are getting interesting.

June 17, 2021 - Trends

Social+ Fitness: Community-focused Apps Outpace Competitors

The strength of a brand’s digital community can make or break fitness companies.

June 17, 2021 - Trends

Nutrition Bars Cash In On Brain and Gut Health

A new batch of bar makers are doubling down on brain health.

June 17, 2021 - Trends

The Peloton of ‘X’ Trend Goes Global

The connected fitness competition has gone global.

June 17, 2021 - Trends

Investors Bet Millions on Plant-based Chicken Nuggets

The battle of the chicken alternatives is heating up.

June 15, 2021 - Trends

Smart Rings to Offer Contactless Payments

The pandemic accelerated interest in wearable technology and touchless payments.

June 15, 2021 - News

Barry’s and FORME Announce Exclusive Partnership

Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.

June 15, 2021 - News

lululemon Seeks New Health & Fitness Patents

The company has filed a number of health- and wellness-related patents this year.

June 15, 2021 - Trends

How lululemon’s Acquisition of Mirror is Playing Out

As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.

April 24, 2021 -

Gen Z: The Ultimate Wellness Consumer

April 20, 2021 - News

F45 Training Enters Pilates with New Studio Concept

FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.

December 20, 2020 - News

Salad Chain Sweetgreen Expands into the Suburbs

The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.

June 30, 2020 - Trends

The Future of Personal Training

In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.

February 24, 2020 - Trends

Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone

We break down the most important developments impacting the business of fitness and wellness. Join industry-leading operators and investors by subscribing.


    • Newsletter
    • Podcast
    • Articles
    • Jobs Board
    News and analysis on the business of fitness and wellness, delivered every Tuesday.