We’ll help you keep tabs on the industry’s most important developments.
The apparel brand exits digital fitness.
Biometric-based health and fitness advice, on demand.
It’s the new brand playbook.
It sees the future of music as medicine.
Gorpcore is going public.
The top-secret project taps a new leader.
Hikers need an extra push out the door.
The company delivers exercise programs for healthy aging.
It’s touting ecosystem with affordability.
It sees potential in racket sports.
Boutique studios wake up to weight training.
It’s an anti-Nike approach.
An estimated $900M infrastructure investment is needed.
The social wellness club teases Kohler partnership.
Big Tech taps digital dietitians.
Women face challenges in a misguided system.
The smart ring debuts a new data sharing feature.
Accountability is hard to automate.
The activewear brand launches formulations for beauty and recovery.
The comeback won’t come easy, even with new spectators.
The corporate well-being platform pushes global expansion.
The relationship is complicated.
Consumers want convenience.
Peloton for Business showcases a new strategy.
But its focus won’t be on the living room.
Despite concerns, digital health companies crowd in.
Americans want sleep at all costs.
The fitness franchisor is “going dark.”
Half the world experiences mental illness.
The “stay” part is half the battle.
The equipment maker “anticipates” a strategic transaction.
The apparel giant and FitLab team up on Nike Studios.
The oral microbiome may be a major indicator of health.
In-person yoga is back on.
It’s targeting cardiovascular disease and ED in one swoop.
Laying the groundwork for equal care.
Coming to a grocery store near you.
A hub for high-end wellness.
Wellness clubs are serving up a balanced lifestyle.
Its new owner teases an IPO.
Its performance hasn’t mirrored retail success.
It’s a growing movement.
Downloads drop, retention remains steady.
Hearables are the new wearables.
Investors dish out reality checks.
With newfound popularity comes pressure to scale.
Running gets gamified.
Two functional equipment makers link up.
Taking on healthy food’s accessibility problem.
AI opens the door to hyper-personalization.
The global sportswear giant wants to be a wellness brand.
Is Alo the next lulu?
The boxing and strength concept is in expansion mode.
The handlebar accessory upgrades your ride.
Medically tailored meals could save billions.
Tactical athletic gear takes hold.
The brand adds community to its smart ring experience.
The brand pushes its MIRROR-less tier.
Its annual keynote delivered on mental and physical health.
Comfort foods and feel-good foods aren’t the same.
Prepare for artist-driven, AI-generated wellness playlists.
The future of integrated healthcare includes wearables.
The apparel giant’s eco-friendly strategy takes shape.
Digital platforms are no longer just content machines.
Content, not cycling, takes center stage.
It’s comping Oura subscriptions, supplements, and more.
Founder Chip Hawkins wipes debt clean.
Holistic care has a new “homebase.”
The integration unites exercisers across both platforms.
Sportswear brands tap community for international expansion.
And CGMs are only a small part of the equation.
Conventional wisdom isn’t cutting it.
It’s overhauling clubs, group experiences.
Sweat-to-save comes to your smart ring.
Its first product will reprogram human immune cells.
But convenient, healthy meals are hard to scale.
The chain cuts costs with salad-slinging robots.
Leveraging tech, human coaches make new gains.
The smart ring maker eyes new markets.
John Mackey’s holistic health ecosystem takes shape.
All activity is good, but outdoor exercise is better.
Women’s longevity hinges on actionable menopausal care.
Improving shut-eye for individuals and organizations.
The connected fitness company deemphasizes hardware.
Prioritizing positivity, inclusion, and motivation.
The project could tie together its entire ecosystem.
The segment is pushing drinkable gut health.
But interactive screens are a tough sell.
Women need insight into their hormonal health.
The company rethinks its healthcare effort.
It’s trading hardware for healthcare.
The latest in an ongoing shakeup.
New pricing, equipment, and identity.
Its device goes beyond heart rate and steps.
It’s entering a war of words with other mindfulness platforms.
DTC wellness startups seek brick-and-mortar boost.
Music and movement go hand-in-hand.
The company touts “phenomenal growth."
The apparel brand rethinks fitness hardware.
Right vibe, right time.
Functional hydration is the new water.
The HIIT studio gets back in shape.
The PE firm backs Spartan Fitness Holdings.
The company adds $130m, loses its CEO.
The apparel brand is downplaying hardware.
There’s a new pickleball in town.
Its RHEON leggings give athletes a leg up.
It seeks to stop stress in its tracks.
It’s bringing real weight into the metaverse.
The low-impact workout is gaining new fans.
Retailers tap DTC health brands to court Gen Z.
Its connected basketball hoop aims to advance the game.
The Whole Foods founder eyes food as medicine.
It’s using AI and sound waves to go beyond tracking.
Its Body Clock feature syncs with your circadian rhythm.
And store-bought produce has never been more expensive.
Its methods rely on individual experimentation.
For better mental health, movement is medicine.
David Sinclair’s anti-aging company scales up.
Half the world will soon be overweight or obese.
The $106M deal lets WW prescribe weight loss meds.
The fertility company eyes expansion, acquisitions.
It opened a new franchise every 17 hours.
The budget gym approaches $1B in annual sales.
The US is adding 130 courts per month.
Better beds, calmer vibes.
Turning pills into candy.
Food-as-medicine infrastructure is being laid.
Its efficacy is being weighed against its efficiency.
Strength tracking is on the way.
Farmesa could roll out nationwide.
The search for a new chief executive is on.
Opponents say it’s an overreach.
Look out for microbiome-focused PEDs.
It’s burning cash as connected fitness cools off.
Caffeine got the boost it needs.
Census data revealed physical activity levels.
The company delivers fitness, nutrition, and health coaching.
They’re serving way too much added sugar.
The company still faces excess inventory and falling demand.
Holistic, data-driven performance.
It’s a new take on big box gyms.
WFH means fewer $15 salads.
Connected fitness pivots from at-home to everywhere.
Free workouts move product.
The new funding fuels precision protein supplementation.
Unlocking maps and subscription revenue.
Fitness motivation is shifting… again.
Kids need more health education.
Building the future of emotional wellness.
Members can’t get a straight answer.
The company reevaluates its enterprise offering.
More content for more users.
The connected health company is unbundling the lab.
Sculpt classes are making gains.
The two brands target holistic performance.
The economics didn’t add up.
A playbook for women’s wellness in 2023
The brand sells performance beyond CrossFit.
The streaming giant enters fitness.
ElliQ launches improved sidekick for healthy aging.
Endurance athletes are just the beginning.
Building the infrastructure for the future of fitness.
The platform’s “group effect” is real.
Its grants will help prevent and treat diet-related illnesses.
Operators are sculpting new programming.
Healthy is out. Functional is in.
All-in-one functional fueling.
Oura for Business starts with sleep.
Personalized nutrition comes into focus.
And professionals are struggling to keep pace.
New study reveals drastic improvements in sleep and overall health.
The Aspen Institute’s latest report identifies highs and lows.
2021 was a big year.
Developers want more.
The message-based service will treat 20+ common conditions.
It’s all about access.
The fitness mirror maker tests small-cap deal.
Nonalcoholic beer scales up.
The human performance company wants to be invisible
Brands won’t walk the walk.
Mindfulness content and clinical services in one.
Its new Activity Lens takes storytelling beyond the data.
It inked deals with Best Buy and DICK’S Sporting Goods.
The SoCal brand is in growth mode.
It’s now the top facility operator in the country.
It’s said to be the largest US facility of its kind.
Gyms are going beyond fitness.
The world economy can’t afford sedentary citizens.
It won’t be easy.
A hybrid approach to optimal performance.
Boutique boxing studios are in growth mode.
Wellness meets data.
From mindfulness to healthcare.
Shrinking hardware while expanding reach.
Big-box goes boutique.
It’s a self-optimization experience.
Gym-goers get digital access.
Ending early retirements for everyday athletes.
Heart rate variability is just the beginning.
It’s Hydrow vs. Peloton vs. everyone.
But plants are key to fixing food.
The kids are not alright.
It’s anyone’s game.
Efficiency is key.
But the competition is stiff.
It’s the fourth round of layoffs this year.
And that budget is set to grow.
Self-care is big business.
The door is open for personalization.
Strength boutiques in a box.
It's also cutting MIRROR’s price in half.
Shoppers weigh the price of well-being.
Part alarm clock, part smart sensor.
It’s a high-priced lifestyle.
The home fitness boom slows.
Preventative health is in.
But at-home exercise remains popular.
Its rower is ready, but the competition is steep.
Pliability is the new big thing.
iPhone owners in 21 countries can tune in.
Velocity-based training powers up.
Recovery, self-care, and mindfulness under one umbrella.
Putting motivation ahead of competition.
Nike, On, adidas target conscious consumers too.
The move spotlights inclusivity and health equity.
Smart strength tries to stay fit.
But the focus is still on software.
Food is the secret.
The cycling class is slated for expansion, starting with NYC.
Precision nutrition hits its mark.
The tech giant takes aim at Garmin.
It's riding global demand for its tech-centric workout.
Its ecosystem expands again.
It’s riding six consecutive quarterly losses.
Hetrick teams with private equity vet Jack Daly on the deal.
Introducing the Happy Ring.
The NCL launches in 2023.
Time to regroup.
Systemwide sales topped $1B in Q2.
Expansion isn’t slowing.
And its North American division is taking off.
It’s counting on a big rebound.
But macroeconomic conditions may hamper its premium model.
Less connected fitness, more subscription content.
John Mackey wants to "maximize" health.
From smart equipment to AI and VR.
The focus is coaching, not equipment.
Mental health is a top priority.
IRL fitness feels the squeeze too.
Fitness tech's slowdown continues.
More marketing stunt than strategy.
We have a shrink shortage.
The Apple Watch is the tip of the spear.
The company is cutting 35% of its workforce.
Social wearables and connect wellness take hold.
And it’s coming to your workplace.
Plant-based "meat" is slowing.
Meet the Hydrow Wave.
The move cuts costs and simplifies its supply chain.
These kicks go on and on and on.
Bolstering its CGM platform with biometrics.
Wearable sensors for a competitive edge.
The members-only community taps social wellness.
Equipment makers call an audible.
As stigma subsides, mind-bending substances are in.
Content is still king.
The retailer wants to meet you where you sweat.
The company’s “awareable” is set to launch this fall.
The big-box retailer champions accessible, affordable care.
From fun and games to big business.
The iconic company seeks a buyer.
web3 x wellness steps up.
Athletes and exercises step into relief.
Downloads, active users, and investments have stalled.
The athlete social network goes off-road.
Making race registration more social.
It’s all in the wrist.
The mindful metaverse takes shape.
Wearable tech meets apparel.
Matchmaking for coaches and clients.
AI heart imaging, wearables, and more.
Its Unite program targets employee stress and burnout.
Retail meets fitness meets community.
From at-home testing to egg freezing.
It’s a lifestyle.
Feeling good is the new looking good.
The platform doubled its userbase in two years.
The massage gun maker eyes employee well-being.
The series aims to be “audio vitamins.”
The tech giant pushes further into healthcare.
The wellness social club is expanding.
The global industry is expected to grow 17% annually.
Sports medicine meets social network.
But the consumer health company is still seeking profitability.
The psychedelic therapy providers make the trip.
The Aussie HIIT operator emphasizes US expansion.
It plans to open a gym per week in 2022.
We’re still waiting on a release date.
Behind the digital fitness brand’s Q1 2022 results.
The fitness operator is pushing boundaries and borders.
The gym operator continues to climb.
The premium operator welcomes back digital members.
Its Serena Williams-backed couples counseling platform is fighting stigma.
Connected equipment loses its shine.
Electrical headbands, sound therapy, and more.
The startup promises pro-level performance.
Its Q3 earnings report revealed a cash crunch.
Apple just might be the beneficiary.
The fintech company offers rewards for healthy choices.
Peoplehood aims to sell relational fitness.
Connected strength loads up.
Performance meets prescription.
The connected strength machine delivers on efficiency.
Seniors and chronic conditions are the focus.
The massage gun maker adds acoustic therapy.
The company strengthens its endurance ecosystem.
Core Health & Fitness takes aim at hybrid workouts.
The smart ring maker eyes an IPO.
Tech companies promise to curb diabetes and obesity.
Its omnichannel strategy is evolving.
Digital content, in-person classes, MIRROR hardware.
And it’s coming to America.
The triathlon operators pours on performance tech.
The equipment maker’s pop-up highlights a growing trend.
Its CGM platform is going mainstream.
Connected fitness is evolving.
The equipment makers vying for a spot in your home gym.
SWEAT for sweat.
Wearables are vying for the doctor’s prescription pad.
The UK fitness brand moves beyond digital.
web3 fitness scales up.
Digital therapy aims to curb a growing crisis.
Metabolic health and wearables combine.
The at-home fitness company resets expectations.
The future of food is hyper-personalized.
Move-to-earn enters the mainstream.
The wellness tech platform aims to consolidate the industry.
The smart ring maker is pursuing its next million sales.
The streaming site eyes endurance sports.
The “Outerverse” aims to promote outdoor adventure.
The gym chain is reportedly raising up to $500M.
Low-impact exercise is the new HIIT.
The forthcoming at-home bike is getting a lot of hype.
The smart mattress maker moves into health coaching.
Consumers prioritize mental and physical well-being.
BeaverFit teams with Eleiko on equipment deal.
The deal centers on digital engagement and women’s cycling.
The Swiss running company is having a moment.
The at-home fitness company ramps up.
Mental health gets physical.
The company pilots a reimagined connected fitness bundle.
Breaking down the HIIT franchise’s Q4 and full-year 2021 earnings.
Breaking down the health club operator’s Q4 and full-year 2021 earnings.
The boutique studio franchisor reports Q4 and full-year 2021 earnings.
Inside the digital fitness brand’s Q4 and full-year 2021 earnings.
The activewear retailer pushes into Nike's territory.
Americans seek out rock gyms and the great outdoors.
New approaches to mental health beyond mindfulness.
Sports tech is getting smarter.
Airbnb for campsites catches on.
Startups look to play Cupid.
The equipment maker corrects course as sales slow.
The gym operator is embracing digital workouts.
Fitness and wellness brands tap experimental concepts.
It’s all fun and games.
From Down Under to the courts of Delaware.
The multinational company is on a wellness buying spree.
Connected fitness companies tap computer vision to fix form.
Natural light, greener walls, cleaner air.
It’s banking on corporate wellness to fuel growth.
From Zumba to hip-hop to Jazzercise, dance goes digital.
The company leverages at-home testing for personalization.
The company is decoding performance with sweat-reading biowearables.
The digital platform makes fitness more accessible.
The group fitness company joins the growing fitness metaverse.
Investors bet on accountability-as-a-service.
The functional soft drink category pops off.
From meditation orbs to sleep headbands, startups aim to optimize mindfulness.
A key investor is suing the equipment maker.
Rent NFT sneakers. Run. Reap rewards.
Is aging optional? Researchers try it out for themselves.
From grass-fed beef to mushroom, coconut, and kelp.
Spirituality for personal well-being.
The funding fuels FitLab's integrated fitness platform.
From Apple Fitness+ to Strava, walking is in.
Senior care communities are getting a makeover.
Apparel makers clash over digital fitness IP.
The fitness subscription is coming to Oculus Quest 2.
The company’s connected equipment is set to launch in July 2022.
With $145M in new funding, the company is rolling up health and fitness brands.
The apparel brand is pushing into music, entertainment, and wellness education.
Google is reportedly launching its flagship watch in 2022.
Tiger Global led the company’s Series B round.
Startups are tackling the obesity epidemic.
Cole joins a "wellness rocket ship."
KKR acquires a minority stake, valuing the gym chain north of $2B.
Can VR help address the mental health crisis?
The treadmill is turning into the red carpet.
Services include IV drips, cryotherapy, infrared sauna, and more.
The creator economy has reached the stadium.
The company quadrupled in value from earlier this year.
The new brew is set to hit California dispensaries.
Beyond Meat stumbles while new alt-proteins rise.
Reflecting on connected fitness as growth slows.
Inside Strava’s annual Year in Sport report.
The industry is set to soar post-pandemic.
High-tech primary care scales up.
The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.
Rai departs the company after four-plus years.
The mental health crisis is getting younger.
The men’s beauty market gains momentum.
From digital PT to stretching studios
Peloton goes on the offensive.
Its Series B was led by Amberstone and Litani Ventures
The international trail finder wants to tap community
The weighted performance gear comes from a cast of former Nike execs.
Designers give fitness equipment a high-end makeover.
From naptime tracking to plant-based baby food and education.
The DTC company serves up ready-made, healthy eats.
It's the "grand reopening" of the fitness industry.
Healthcare is being unbundled.
The creator economy collides with the fitness industry
Forbidden startups are getting a fresh look.
Functional, good mood foods want to curb burnout.
The $495 Peloton Guide is set to launch in 2022.
The fitness industry is in flux.
Forget counting steps; get ready to track your emotions.
From insects to lab-made, protein goes beyond plant-based.
The non-invasive patch aims to revolutionize diabetes tech.
The Munich, Germany-based app maker enters at-home equipment.
Tempo Move offers space and cost savings.
lululemon’s home gym looks to bulk up.
The digital physical therapy platform has raised more than $1B to date.
Users can now exercise with more than 30 people via SharePlay.
The company formerly known as Facebook is all-in on fitness.
Startups, investors, and star athletes shine a spotlight on female athletics.
As psychedelics go mainstream, wellness retreats provide a haven.
Entrepreneurs are innovating to turn down the heat.
The smart ring maker looks to stand out in a sea of wrist-worn wearables.
Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.
The credit card links financial incentives with physical activity.
The luxury health club owner explores a SPAC merger.
The French wearable maker readies US expansion.
Karina Kogan is Oura’s first chief marketing officer
As sales surge, can e-bikes replace cars and improve well-being?
The activewear retailer is valued at more than $4B in a new funding round.
James will also contribute to product development, social content, and workout programming.
Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.
The global competition for the trillion-dollar fitness consumer is heating up.
Fitness and activewear brands are all-in on experiential shopping.
The digital fitness & wellness app has amassed 10M users to date.
The top stories impacting the business of fitness and wellness from the past week.
Overlooked for years, assistive tech hopes to turn the corner.
Pilates wants in on the connected fitness boom.
Virtual athletic competitions are on the rise.
Amazon continued its healthcare push this week.
The Minnesota-based fitness chain is returning to the stock market.
Into the fitness metaverse.
The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.
Sleep companies are catering to a growing group of consumers in search of quality rest.
From wellness hubs to primary care clinics, the retail landscape is shifting.
Exploring the future of tech-integrated fabrics.
The Swiss-based activewear company made its public debut last week.
As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.
Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.
For consumer-facing corporations, sustainability is now table stakes.
The company filed for IPO this summer and has since placed several tech-centric strategic bets.
PUSH aligns with WHOOP’s focus on high performance.
The equipment manufacturer formerly known as ICON Health & Fitness is going public.
Leaning into preventative care, scientists want to bring the lab to your bathroom.
Many think NFTs might help reform a major problem in healthcare.
As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
With a focus on performance, WHOOP has popularized recovery and strain scoring.
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
Series B funding led by Founders Fund and Tiger Global
Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
Equipment makers are partnering with retailers to display and demo products.
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
Ultrahuman hopes to positively impact the growing metabolic health crisis.
Beyond ethics and sustainability, is plant-based actually better for our diets?
A rising number of grief wellness startups are here to help you die better.
Startups are racing to formulate the next big alt-meat.
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
A new generation of medicine brands are creating better-for-you versions of OTC meds.
Startups in this space offer consumers stronger incentives to make healthier choices.
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
Hoping to own the customer experience, Nike is redefining itself.
Activist athletes are taking up the torch to fight mental health stigma.
Consumers are increasingly reaching for cleaner hydration options.
Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.
Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.
Facebook could play a key role in shaping the evolution of Fitness 3.0.
Forward-looking startups hope to give dental care a rebranding that has been long overdue.
Pending further innovation, we may well be on the edge of an agricultural revolution.
A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.
The digital workout platform combines entertainment and fitness to create an engaging at-home experience.
The pandemic increased the market for healthier living, accelerating access to wellness real estate options.
Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.
As funding flows to home fitness startups, the connected rowing wars are heating up.
With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.
The smart bike maker will debut a video-game-inspired workout called Lanebreak.
JOON aims to transform the space by offering flexible, individualized well-being benefits.
Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.
Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.
The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.
The company is fielding interest from investors that could fetch at least $100M in new funding.
Big tech is racing to cash in on an industry ripe for disruption following COVID-19.
Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.
A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.
Investors are bullish on psychedelics revolutionizing the mental health industry.
The connected fitness company raised new capital as part of a star-studded funding round.
The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.
Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.
Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.
The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.
Xponential Fitness, a holding company of boutique fitness brands, is going public.
Peloton is developing its own wearable to track workout intensity.
Fitness franchise company F45 Training has filed to go public.
Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.
The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.
The Facebook exec believes virtual reality is the future of fitness.
Across the industry, things are looking up.
Prominent pros are leveling up, becoming venture capitalists or founders in their own right.
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
The strength of a brand’s digital community can make or break fitness companies.
A new batch of bar makers are doubling down on brain health.
The connected fitness competition has gone global.
The battle of the chicken alternatives is heating up.
The pandemic accelerated interest in wearable technology and touchless payments.
Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.
The company has filed a number of health- and wellness-related patents this year.
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
The majority of its product portfolio is unhealthy.
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
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