What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Cycling route displayed on a map on a phone
May 22, 2025
Strava Hits $2B Valuation, Acquires The Breakaway
It’s an endless pursuit.
Three screenshots of WellTheory's care platform
May 22, 2025
WellTheory Raises $5M for Autoimmune Care
It’s an underserved epidemic.
A man is wearing a virtual reality headset and viewing app icons
May 20, 2025
Apple Adds Neural Input to iOS
iPhones powered by thought.
A woman is going into an ice bath outdoors
May 20, 2025
Sauna Maker Sunlighten Acquires Key Assets of Ice Barrel
Contrasting businesses unite.
A fit woman performing a Pilates exercise on a reformer machine
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates
A smart addition.
Group of people exercising and cheering each other on
May 19, 2025
The Athletic Clubs Lands $3.5M for Social Fitness Concept
Squads in new cities.
Array of various Daily Harvest smoothies
May 16, 2025
Chobani Acquires Daily Harvest
Protein + plant-based.
Pilates Addiction studio
May 15, 2025
Anthony Geisler Unveils New Franchise Group
Xponential’s embattled founder returns.
Line of Oura rings on a table
May 13, 2025
Oura, Ultrahuman Feud Over Smart Ring Patent
It’s a battle at the top.
OpenAI browser on a computer screen
May 13, 2025
OpenAI Targets Healthcare
Paging Dr. GPT.
Dark lit workout room with treadmills and hiit equipment
May 13, 2025
1Rebel Plots UK Growth
Boutique fitness is changing shape.
Happy athletic woman doing stretching exercises while at home
May 13, 2025
Consumers Want Stackable Wellness
DIY health ecosystems.
Man carrying a Wonder bag of food to his family
May 13, 2025
Wonder Bets on Personalized Nutrition
An AI-powered food OS.
A woman with a CGM on her arm on a face call on her phone
May 13, 2025
Omada Health Files for IPO
Rebuilding digital health.
A young woman is performing a chest exercise on Planet Fitness equipment
May 13, 2025
Planet Fitness Plays Defense
It’s a year of cautious growth.
Spacious interior of a Life Time gym floor
May 13, 2025
Life Time Eyes Luxury Lock-In
Wellness over volume.
CycleBar instructor counting down with her fingers
May 13, 2025
Xponential Fitness Seeks Stability
Execution over licenses.
Interior of EōS Fitness facility
May 12, 2025
EōS Fitness Acquired in $1.5B Deal
HVLP shopping spree.
A woman unboxing an at-home testing kit
May 9, 2025
FDA Approves At-Home Cervical Cancer Test
Screening, delivered.
An exercise bike and body scanner at Remedy Place in Soho
May 9, 2025
Quantified Recovery Redefines Wellness
Diagnostics, data, and more.
A fit man performing a kettlebell exercise
May 9, 2025
Peloton’s Strength-First Strategy
It’s searching for a new identity.
A man is sitting at home with a WHOOP watch on his wrist
May 8, 2025
WHOOP Launches Longevity-, Healthcare-focused Wearables
The next generation is here.
A woman and a physician on a virtual meeting
May 7, 2025
WeightWatchers Files for Bankruptcy
It needs a new playbook.
New Limit watermark
May 6, 2025
NewLimit Raises $130M to Reverse Aging
The longevity race heats up.
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