Featured
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November 28, 2021 Patent Wars: Peloton Sues lululemon, iFit, and Echelon
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November 16, 2021 Famtech Startups Combine Parenting, Wellness, and Innovation
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November 15, 2021 Daily Harvest Reaches $1.1B Valuation in $77M Funding Round
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November 14, 2021 High-Performance Health: Viome and Signos Secure New Funding
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November 11, 2021 The Great Destigmatization: Breaking Down Barriers to Good Health
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November 10, 2021 Peloton Enters Connected Strength With AI-Powered Camera
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November 8, 2021 A Fitbit For Your Emotions: Creepy or Revolutionary?
Trends -
November 8, 2021 The Next Alt-Protein: A Look Into The Future of “Meat”
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November 7, 2021 Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform
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November 2, 2021 Tempo Launches Smaller, Screenless Smart Gym
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November 2, 2021 Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights
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October 30, 2021 Apple Fitness+ Adds Group Workouts
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October 30, 2021 Oculus for Exercise: Meta Acquires VR Fitness App Supernatural
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October 27, 2021 Climate Tech: Startups and Investors Tackle Planetary Health
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October 26, 2021 Oura Launches Gen3 Ring, Monthly Subscription
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October 25, 2021 Mindfulness App Open Raises $9M in Series A
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October 24, 2021 Paceline Launches Health and Wellness Credit Card
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October 14, 2021 LeBron James Invests in Connected Fitness Company Tonal
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October 12, 2021 Retail, Remastered: The New Storefront
Trends -
October 5, 2021 Peloton of Pilates: High-tech Reformers Have Arrived
Trends -
October 4, 2021 Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness
Trends -
September 27, 2021 The Rise of DTC Men’s Health
Trends -
September 27, 2021 The Zzz Economy: Sleep Tech Startups are Scaling Up
Trends -
September 20, 2021 Retail Wellness: Big Boxes and Pharmacies Move into Healthcare
Trends -
September 20, 2021 Connected Clothes: Redefining Wearable Tech
Trends -
September 7, 2021 Sustainable Activewear: Suiting Up to Cool Down the Planet
Trends
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Patent Wars: Peloton Sues lululemon, iFit, and Echelon
Peloton goes on the offensive.
November 28, 2021 · NewsNovember 28, 2021
Patent Wars: Peloton Sues lululemon, iFit, and Echelon
Peloton goes on the offensive.
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Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha
Its Series B was led by Amberstone and Litani Ventures
November 20, 2021 · NewsNovember 20, 2021
Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha
Its Series B was led by Amberstone and Litani Ventures
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Outdoor Activity Platform AllTrails Lands $150M
The international trail finder wants to tap community
November 20, 2021 · NewsNovember 20, 2021
Outdoor Activity Platform AllTrails Lands $150M
The international trail finder wants to tap community
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Sportswear Maker OMORPHO Launches with $5M in Seed Funding
The weighted performance gear comes from a cast of former Nike execs.
November 17, 2021 · NewsNovember 17, 2021
Sportswear Maker OMORPHO Launches with $5M in Seed Funding
The weighted performance gear comes from a cast of former Nike execs.
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Startup Q&A: Evernow Founder and CEO Dr. Alicia Jackson
Empowering menopausal women to become CEOs of their health
November 17, 2021 · Q&ANovember 17, 2021
Startup Q&A: Evernow Founder and CEO Dr. Alicia Jackson
Empowering menopausal women to become CEOs of their health
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Startup Q&A: Balanced Co-founder & CEO Katie Reed
Creating a digital fitness for older adults.
November 17, 2021 · Q&ANovember 17, 2021
Startup Q&A: Balanced Co-founder & CEO Katie Reed
Creating a digital fitness for older adults.
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Fitness x High Fashion: Home Gyms Go Luxe
Designers give fitness equipment a high-end makeover.
November 16, 2021 · TrendsNovember 16, 2021
Fitness x High Fashion: Home Gyms Go Luxe
Designers give fitness equipment a high-end makeover.
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Famtech Startups Combine Parenting, Wellness, and Innovation
From naptime tracking to plant-based baby food and education.
November 16, 2021 · TrendsNovember 16, 2021
Famtech Startups Combine Parenting, Wellness, and Innovation
From naptime tracking to plant-based baby food and education.
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Daily Harvest Reaches $1.1B Valuation in $77M Funding Round
The DTC company serves up ready-made, healthy eats.
November 15, 2021 · NewsNovember 15, 2021
Daily Harvest Reaches $1.1B Valuation in $77M Funding Round
The DTC company serves up ready-made, healthy eats.
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Startup Q&A: COR Founder & CEO Bob Messerschmidt
Creating an in-home nutrition and fitness information ecosystem with blood spectroscopy
November 15, 2021 · Q&ANovember 15, 2021
Startup Q&A: COR Founder & CEO Bob Messerschmidt
Creating an in-home nutrition and fitness information ecosystem with blood spectroscopy
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On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”
It's the "grand reopening" of the fitness industry.
November 14, 2021 · TrendsNovember 14, 2021
On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”
It's the "grand reopening" of the fitness industry.
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High-Performance Health: Viome and Signos Secure New Funding
Healthcare is being unbundled.
November 14, 2021 · TrendsNovember 14, 2021
High-Performance Health: Viome and Signos Secure New Funding
Healthcare is being unbundled.
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Fitness Creator Platform Talent Hack Secures $17M Series A
The creator economy collides with the fitness industry
November 12, 2021 · NewsNovember 12, 2021
Fitness Creator Platform Talent Hack Secures $17M Series A
The creator economy collides with the fitness industry
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The Great Destigmatization: Breaking Down Barriers to Good Health
Forbidden startups are getting a fresh look.
November 11, 2021 · TrendsNovember 11, 2021
The Great Destigmatization: Breaking Down Barriers to Good Health
Forbidden startups are getting a fresh look.
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Feel-Good Foods Promise Mood-Boosting Benefits
Functional, good mood foods want to curb burnout.
November 11, 2021 · TrendsNovember 11, 2021
Feel-Good Foods Promise Mood-Boosting Benefits
Functional, good mood foods want to curb burnout.
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Peloton Enters Connected Strength With AI-Powered Camera
The $495 Peloton Guide is set to launch in 2022.
November 10, 2021 · NewsNovember 10, 2021
Peloton Enters Connected Strength With AI-Powered Camera
The $495 Peloton Guide is set to launch in 2022.
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Market Watch: Peloton Plunges, Planet Fitness Surges
The fitness industry is in flux.
November 9, 2021 · NewsNovember 9, 2021
Market Watch: Peloton Plunges, Planet Fitness Surges
The fitness industry is in flux.
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Startup Q&A: Veri Co-founder Anttoni Aniebonam
Glucose monitoring and real-time analytics for metabolic health
November 9, 2021 · Q&ANovember 9, 2021
Startup Q&A: Veri Co-founder Anttoni Aniebonam
Glucose monitoring and real-time analytics for metabolic health
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A Fitbit For Your Emotions: Creepy or Revolutionary?
Forget counting steps; get ready to track your emotions.
November 8, 2021 · TrendsNovember 8, 2021
A Fitbit For Your Emotions: Creepy or Revolutionary?
Forget counting steps; get ready to track your emotions.
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The Next Alt-Protein: A Look Into The Future of “Meat”
From insects to lab-made, protein goes beyond plant-based.
November 8, 2021 · TrendsNovember 8, 2021
The Next Alt-Protein: A Look Into The Future of “Meat”
From insects to lab-made, protein goes beyond plant-based.
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Biolinq Lands $100M For its Glucose Monitoring Patch
The non-invasive patch aims to revolutionize diabetes tech.
November 7, 2021 · NewsNovember 7, 2021
Biolinq Lands $100M For its Glucose Monitoring Patch
The non-invasive patch aims to revolutionize diabetes tech.
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Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform
The Munich, Germany-based app maker enters at-home equipment.
November 7, 2021 · NewsNovember 7, 2021
Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform
The Munich, Germany-based app maker enters at-home equipment.
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Startup Q&A: Othership
How backyard ice baths sparked a community that’s redefining well-being.
November 3, 2021 · Q&ANovember 3, 2021
Startup Q&A: Othership
How backyard ice baths sparked a community that’s redefining well-being.
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Tempo Launches Smaller, Screenless Smart Gym
Tempo Move offers space and cost savings.
November 2, 2021 · NewsNovember 2, 2021
Tempo Launches Smaller, Screenless Smart Gym
Tempo Move offers space and cost savings.
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Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights
lululemon’s home gym looks to bulk up.
November 2, 2021 · NewsNovember 2, 2021
Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights
lululemon’s home gym looks to bulk up.
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Hinge Health Valued at $6.2B in $600M Funding Round
The digital physical therapy platform has raised more than $1B to date.
October 30, 2021 · NewsOctober 30, 2021
Hinge Health Valued at $6.2B in $600M Funding Round
The digital physical therapy platform has raised more than $1B to date.
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Apple Fitness+ Adds Group Workouts
Users can now exercise with more than 30 people via SharePlay.
October 30, 2021 · NewsOctober 30, 2021
Apple Fitness+ Adds Group Workouts
Users can now exercise with more than 30 people via SharePlay.
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Oculus for Exercise: Meta Acquires VR Fitness App Supernatural
The company formerly known as Facebook is all-in on fitness.
October 30, 2021 · NewsOctober 30, 2021
Oculus for Exercise: Meta Acquires VR Fitness App Supernatural
The company formerly known as Facebook is all-in on fitness.
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Changing the Game: A New Era in Women’s Sports
Startups, investors, and star athletes shine a spotlight on female athletics.
October 29, 2021 · TrendsOctober 29, 2021
Changing the Game: A New Era in Women’s Sports
Startups, investors, and star athletes shine a spotlight on female athletics.
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Psychedelic Tourism: Take a Trip to Your Trip
As psychedelics go mainstream, wellness retreats provide a haven.
October 27, 2021 · TrendsOctober 27, 2021
Psychedelic Tourism: Take a Trip to Your Trip
As psychedelics go mainstream, wellness retreats provide a haven.
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Climate Tech: Startups and Investors Tackle Planetary Health
Entrepreneurs are innovating to turn down the heat.
October 27, 2021 · TrendsOctober 27, 2021
Climate Tech: Startups and Investors Tackle Planetary Health
Entrepreneurs are innovating to turn down the heat.
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Oura Launches Gen3 Ring, Monthly Subscription
The smart ring maker looks to stand out in a sea of wrist-worn wearables.
October 26, 2021 · NewsOctober 26, 2021
Oura Launches Gen3 Ring, Monthly Subscription
The smart ring maker looks to stand out in a sea of wrist-worn wearables.
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Startup Q&A: Health Optimization with InsideTracker’s Dr. Gil Blander
InsideTracker's co-founder and chief science officer on personalized nutrition and performance optimization.
October 25, 2021 · Q&AOctober 25, 2021
Startup Q&A: Health Optimization with InsideTracker’s Dr. Gil Blander
InsideTracker's co-founder and chief science officer on personalized nutrition and performance optimization.
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Mindfulness App Open Raises $9M in Series A
Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.
October 25, 2021 · NewsOctober 25, 2021
Mindfulness App Open Raises $9M in Series A
Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.
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Paceline Launches Health and Wellness Credit Card
The credit card links financial incentives with physical activity.
October 24, 2021 · NewsOctober 24, 2021
Paceline Launches Health and Wellness Credit Card
The credit card links financial incentives with physical activity.
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Equinox Eyes IPO in SPAC Merger
The luxury health club owner explores a SPAC merger.
October 24, 2021 · NewsOctober 24, 2021
Equinox Eyes IPO in SPAC Merger
The luxury health club owner explores a SPAC merger.
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Withings Lands FDA Approval for New Smartwatch
The French wearable maker readies US expansion.
October 20, 2021 · NewsOctober 20, 2021
Withings Lands FDA Approval for New Smartwatch
The French wearable maker readies US expansion.
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Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer
Karina Kogan is Oura’s first chief marketing officer
October 19, 2021 · NewsOctober 19, 2021
Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer
Karina Kogan is Oura’s first chief marketing officer
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Startup Q&A: Hybrid Fitness with Moxie CEO Jason Goldberg
Jason Goldberg on the world’s first “hybrid” fitness platform and exploring fitness’s omnichannel future.
October 19, 2021 · Q&AOctober 19, 2021
Startup Q&A: Hybrid Fitness with Moxie CEO Jason Goldberg
Jason Goldberg on the world’s first “hybrid” fitness platform and exploring fitness’s omnichannel future.
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Startup Q&A: Health and Fitness APIs with TERRA CEO Kyriakos Eleftheriou
Discussing Plaid for fitness and health with TERRA CEO Kyriakos Eleftheriou.
October 18, 2021 · Q&AOctober 18, 2021
Startup Q&A: Health and Fitness APIs with TERRA CEO Kyriakos Eleftheriou
Discussing Plaid for fitness and health with TERRA CEO Kyriakos Eleftheriou.
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E-bikes, Healthy Cities, and the End of Cars
As sales surge, can e-bikes replace cars and improve well-being?
October 18, 2021 · TrendsOctober 18, 2021
E-bikes, Healthy Cities, and the End of Cars
As sales surge, can e-bikes replace cars and improve well-being?
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Vuori Lands $400M, Eyes Global Expansion
The activewear retailer is valued at more than $4B in a new funding round.
October 16, 2021 · NewsOctober 16, 2021
Vuori Lands $400M, Eyes Global Expansion
The activewear retailer is valued at more than $4B in a new funding round.
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LeBron James Invests in Connected Fitness Company Tonal
James will also contribute to product development, social content, and workout programming.
October 14, 2021 · NewsOctober 14, 2021
LeBron James Invests in Connected Fitness Company Tonal
James will also contribute to product development, social content, and workout programming.
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Mindbody Acquires ClassPass, Secures $500M Investment
Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.
October 13, 2021 · NewsOctober 13, 2021
Mindbody Acquires ClassPass, Secures $500M Investment
Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.
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Around the World: Fitness Brands Go Global as Competition Heats Up
The global competition for the trillion-dollar fitness consumer is heating up.
October 12, 2021 · TrendsOctober 12, 2021
Around the World: Fitness Brands Go Global as Competition Heats Up
The global competition for the trillion-dollar fitness consumer is heating up.
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Retail, Remastered: The New Storefront
Fitness and activewear brands are all-in on experiential shopping.
October 12, 2021 · TrendsOctober 12, 2021
Retail, Remastered: The New Storefront
Fitness and activewear brands are all-in on experiential shopping.
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Executive Q&A: Prioritizing Sustainability with Daily Harvest’s Ricky Silver
Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability.
October 12, 2021 · Q&AOctober 12, 2021
Executive Q&A: Prioritizing Sustainability with Daily Harvest’s Ricky Silver
Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability.
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FitOn Raises $18M to Fuel Growth in Digital Fitness
The digital fitness & wellness app has amassed 10M users to date.
October 12, 2021 · NewsOctober 12, 2021
FitOn Raises $18M to Fuel Growth in Digital Fitness
The digital fitness & wellness app has amassed 10M users to date.
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Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel
The top stories impacting the business of fitness and wellness from the past week.
October 10, 2021 · NewsOctober 10, 2021
Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel
The top stories impacting the business of fitness and wellness from the past week.
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Startup Q&A: Co-founder & CEO of Volt Athletics
Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.
October 8, 2021 · Q&AOctober 8, 2021
Startup Q&A: Co-founder & CEO of Volt Athletics
Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.
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Assistive Tech: Increasing Access and Destigmatizing Disabilities
Overlooked for years, assistive tech hopes to turn the corner.
October 8, 2021 · TrendsOctober 8, 2021
Assistive Tech: Increasing Access and Destigmatizing Disabilities
Overlooked for years, assistive tech hopes to turn the corner.
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Peloton of Pilates: High-tech Reformers Have Arrived
Pilates wants in on the connected fitness boom.
October 5, 2021 · TrendsOctober 5, 2021
Peloton of Pilates: High-tech Reformers Have Arrived
Pilates wants in on the connected fitness boom.
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Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness
Virtual athletic competitions are on the rise.
October 4, 2021 · TrendsOctober 4, 2021
Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness
Virtual athletic competitions are on the rise.
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Amazon Enters Fitness, Doubles Down on Wearables
Amazon continued its healthcare push this week.
October 3, 2021 · NewsOctober 3, 2021
Amazon Enters Fitness, Doubles Down on Wearables
Amazon continued its healthcare push this week.
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Health Club Operator Life Time Files to go Public
The Minnesota-based fitness chain is returning to the stock market.
September 28, 2021 · NewsSeptember 28, 2021
Health Club Operator Life Time Files to go Public
The Minnesota-based fitness chain is returning to the stock market.
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Playpulse Secures $2M for Its Gamified Fitness Bike
Into the fitness metaverse.
September 28, 2021 · NewsSeptember 28, 2021
Playpulse Secures $2M for Its Gamified Fitness Bike
Into the fitness metaverse.
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Startup Q&A: Rewire Fitness
Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.
September 28, 2021 · Q&ASeptember 28, 2021
Startup Q&A: Rewire Fitness
Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.
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The Rise of DTC Men’s Health
The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.
September 27, 2021 · TrendsSeptember 27, 2021
The Rise of DTC Men’s Health
The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.
Trends -
The Zzz Economy: Sleep Tech Startups are Scaling Up
Sleep companies are catering to a growing group of consumers in search of quality rest.
September 27, 2021 · TrendsSeptember 27, 2021
The Zzz Economy: Sleep Tech Startups are Scaling Up
Sleep companies are catering to a growing group of consumers in search of quality rest.
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Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down
The top stories impacting the business of fitness and wellness from the past week.
September 26, 2021 · NewsSeptember 26, 2021
Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down
The top stories impacting the business of fitness and wellness from the past week.
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Startup Q&A: Elektra Health
Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi
September 20, 2021 · Q&ASeptember 20, 2021
Startup Q&A: Elektra Health
Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi
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Retail Wellness: Big Boxes and Pharmacies Move into Healthcare
From wellness hubs to primary care clinics, the retail landscape is shifting.
September 20, 2021 · TrendsSeptember 20, 2021
Retail Wellness: Big Boxes and Pharmacies Move into Healthcare
From wellness hubs to primary care clinics, the retail landscape is shifting.
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Connected Clothes: Redefining Wearable Tech
Exploring the future of tech-integrated fabrics.
September 20, 2021 · TrendsSeptember 20, 2021
Connected Clothes: Redefining Wearable Tech
Exploring the future of tech-integrated fabrics.
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Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More
The top stories impacting the business of fitness and wellness from the past week.
September 19, 2021 · NewsSeptember 19, 2021
Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More
The top stories impacting the business of fitness and wellness from the past week.
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On Running: Sprinting Into the Public Markets
The Swiss-based activewear company made its public debut last week.
September 19, 2021 · NewsSeptember 19, 2021
On Running: Sprinting Into the Public Markets
The Swiss-based activewear company made its public debut last week.
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Calling it Quits: Burnout is Causing an Employee Exodus
As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.
September 13, 2021 · TrendsSeptember 13, 2021
Calling it Quits: Burnout is Causing an Employee Exodus
As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.
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Peloton Pushes into Apparel with New Private Label Brand
Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.
September 11, 2021 · NewsSeptember 11, 2021
Peloton Pushes into Apparel with New Private Label Brand
Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.
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Sustainable Activewear: Suiting Up to Cool Down the Planet
For consumer-facing corporations, sustainability is now table stakes.
September 7, 2021 · TrendsSeptember 7, 2021
Sustainable Activewear: Suiting Up to Cool Down the Planet
For consumer-facing corporations, sustainability is now table stakes.
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Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO
The company filed for IPO this summer and has since placed several tech-centric strategic bets.
September 6, 2021 · NewsSeptember 6, 2021
Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO
The company filed for IPO this summer and has since placed several tech-centric strategic bets.
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WHOOP Acquires PUSH, Plan High-Performance Platform
PUSH aligns with WHOOP’s focus on high performance.
September 5, 2021 · NewsSeptember 5, 2021
WHOOP Acquires PUSH, Plan High-Performance Platform
PUSH aligns with WHOOP’s focus on high performance.
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iFIT Health & Fitness Files for IPO
The equipment manufacturer formerly known as ICON Health & Fitness is going public.
August 31, 2021 · NewsAugust 31, 2021
iFIT Health & Fitness Files for IPO
The equipment manufacturer formerly known as ICON Health & Fitness is going public.
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The Next Wave of Precision Health: Smart Toilets?
Leaning into preventative care, scientists want to bring the lab to your bathroom.
August 30, 2021 · TrendsAugust 30, 2021
The Next Wave of Precision Health: Smart Toilets?
Leaning into preventative care, scientists want to bring the lab to your bathroom.
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Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?
Many think NFTs might help reform a major problem in healthcare.
August 30, 2021 · TrendsAugust 30, 2021
Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?
Many think NFTs might help reform a major problem in healthcare.
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Houseplant Therapy: Green Thumbs to Fight the Blues
As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.
August 30, 2021 · TrendsAugust 30, 2021
Houseplant Therapy: Green Thumbs to Fight the Blues
As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.
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Eight Sleep Adds $86M in Series C Funding
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
August 30, 2021 · NewsAugust 30, 2021
Eight Sleep Adds $86M in Series C Funding
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
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WHOOP Reaches $3.6B Valuation in $200M Funding Round
With a focus on performance, WHOOP has popularized recovery and strain scoring.
August 30, 2021 · NewsAugust 30, 2021
WHOOP Reaches $3.6B Valuation in $200M Funding Round
With a focus on performance, WHOOP has popularized recovery and strain scoring.
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Headspace Merges with Ginger, forms $3B Mental Wellness Company
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
August 28, 2021 · NewsAugust 28, 2021
Headspace Merges with Ginger, forms $3B Mental Wellness Company
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
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Metabolic Telehealth Startup Calibrate Raises $100M
Series B funding led by Founders Fund and Tiger Global
August 25, 2021 · NewsAugust 25, 2021
Metabolic Telehealth Startup Calibrate Raises $100M
Series B funding led by Founders Fund and Tiger Global
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Startup Q&A: Rootine CEO Rachel Sanders
Exploring the growing opportunity in personalized nutrition.
August 25, 2021 · Q&AAugust 25, 2021
Startup Q&A: Rootine CEO Rachel Sanders
Exploring the growing opportunity in personalized nutrition.
Q&A -
Startups and Employers Offer Egg Freezing as a Service
Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.
August 24, 2021 · TrendsAugust 24, 2021
Startups and Employers Offer Egg Freezing as a Service
Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.
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The Big Business of Brain Tech
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
August 24, 2021 · TrendsAugust 24, 2021
The Big Business of Brain Tech
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
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Connected Fitness Brands Double Down on Retail Partnerships
Equipment makers are partnering with retailers to display and demo products.
August 24, 2021 · TrendsAugust 24, 2021
Connected Fitness Brands Double Down on Retail Partnerships
Equipment makers are partnering with retailers to display and demo products.
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Endurance Tech: Indoor Cycling Beyond Peloton
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
August 23, 2021 · TrendsAugust 23, 2021
Endurance Tech: Indoor Cycling Beyond Peloton
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
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Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M
The top stories impacting the business of fitness and wellness from the past week.
August 21, 2021 · NewsAugust 21, 2021
Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M
The top stories impacting the business of fitness and wellness from the past week.
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Metabolic Fitness Company Ultrahuman Raises $17.5M
Ultrahuman hopes to positively impact the growing metabolic health crisis.
August 20, 2021 · NewsAugust 20, 2021
Metabolic Fitness Company Ultrahuman Raises $17.5M
Ultrahuman hopes to positively impact the growing metabolic health crisis.
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Executive Q&A: Reimagining Corporate Wellness with Future’s Chris Sherry
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
August 19, 2021 · Q&AAugust 19, 2021
Executive Q&A: Reimagining Corporate Wellness with Future’s Chris Sherry
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
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Startup Spotlight Q&A: EXi
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
August 18, 2021 · Q&AAugust 18, 2021
Startup Spotlight Q&A: EXi
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
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Branding or Better-for-you: What’s the Deal with Plant-based Foods?
Beyond ethics and sustainability, is plant-based actually better for our diets?
August 16, 2021 · TrendsAugust 16, 2021
Branding or Better-for-you: What’s the Deal with Plant-based Foods?
Beyond ethics and sustainability, is plant-based actually better for our diets?
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Dying Well: Tech Startups Tap Death Wellness
A rising number of grief wellness startups are here to help you die better.
August 16, 2021 · TrendsAugust 16, 2021
Dying Well: Tech Startups Tap Death Wellness
A rising number of grief wellness startups are here to help you die better.
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The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More
Startups are racing to formulate the next big alt-meat.
August 16, 2021 · TrendsAugust 16, 2021
The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More
Startups are racing to formulate the next big alt-meat.
Trends -
Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified
The top stories impacting the business of fitness and wellness from the past week.
August 14, 2021 · NewsAugust 14, 2021
Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified
The top stories impacting the business of fitness and wellness from the past week.
News -
Gamified Rowing Startup Aviron Raises $4.5M
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
August 14, 2021 · NewsAugust 14, 2021
Gamified Rowing Startup Aviron Raises $4.5M
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
News -
The Future of Recovery: Icy Hot or Lukewarm?
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
August 9, 2021 · TrendsAugust 9, 2021
The Future of Recovery: Icy Hot or Lukewarm?
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
Trends -
Clean Pharma Comes For Over-The-Counter Meds
A new generation of medicine brands are creating better-for-you versions of OTC meds.
August 9, 2021 · TrendsAugust 9, 2021
Clean Pharma Comes For Over-The-Counter Meds
A new generation of medicine brands are creating better-for-you versions of OTC meds.
Trends -
Cash for Abs: The Rise of Pay-For-Fitness Startups
Startups in this space offer consumers stronger incentives to make healthier choices.
August 9, 2021 · TrendsAugust 9, 2021
Cash for Abs: The Rise of Pay-For-Fitness Startups
Startups in this space offer consumers stronger incentives to make healthier choices.
Trends -
Startup Spotlight Q&A: Oova CEO Amy Divaraniya
Bringing clarity to the complex world of fertility.
August 6, 2021 · Q&AAugust 6, 2021
Startup Spotlight Q&A: Oova CEO Amy Divaraniya
Bringing clarity to the complex world of fertility.
Q&A -
Startup Spotlight Q&A: Cadoo
Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.
August 6, 2021 · Q&AAugust 6, 2021
Startup Spotlight Q&A: Cadoo
Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.
Q&A -
Athleta Launches Digital Platform for Women’s Well-being
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
August 3, 2021 · NewsAugust 3, 2021
Athleta Launches Digital Platform for Women’s Well-being
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
News -
Taking Stock of Nike’s Digital Transformation
Hoping to own the customer experience, Nike is redefining itself.
August 3, 2021 · TrendsAugust 3, 2021
Taking Stock of Nike’s Digital Transformation
Hoping to own the customer experience, Nike is redefining itself.
Trends -
Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors
Activist athletes are taking up the torch to fight mental health stigma.
August 2, 2021 · TrendsAugust 2, 2021
Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors
Activist athletes are taking up the torch to fight mental health stigma.
Trends -
From High-performance to Hangovers: The Rise of Clean Hydration
Consumers are increasingly reaching for cleaner hydration options.
August 2, 2021 · TrendsAugust 2, 2021
From High-performance to Hangovers: The Rise of Clean Hydration
Consumers are increasingly reaching for cleaner hydration options.
Trends -
Startup Spotlight Q&A: Recover Athletics
Building an injury prevention and recovery app for endurance athletes.
July 30, 2021 · Q&AJuly 30, 2021
Startup Spotlight Q&A: Recover Athletics
Building an injury prevention and recovery app for endurance athletes.
Q&A -
Micro-Gym Startup Silofit Raises $10.25M
Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.
July 29, 2021 · NewsJuly 29, 2021
Micro-Gym Startup Silofit Raises $10.25M
Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.
News -
Startup Spotlight Q&A: MyYogaTeacher
Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.
July 29, 2021 · Q&AJuly 29, 2021
Startup Spotlight Q&A: MyYogaTeacher
Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.
Q&A -
Hyperice Acquires Core, Enters Mental Wellness
Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.
July 27, 2021 · NewsJuly 27, 2021
Hyperice Acquires Core, Enters Mental Wellness
Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.
News -
From VR to Health-tracking, Facebook Could Define the Future of Fitness
Facebook could play a key role in shaping the evolution of Fitness 3.0.
July 27, 2021 · TrendsJuly 27, 2021
From VR to Health-tracking, Facebook Could Define the Future of Fitness
Facebook could play a key role in shaping the evolution of Fitness 3.0.
Trends -
The Big Business of Direct-to-Consumer Dentistry
Forward-looking startups hope to give dental care a rebranding that has been long overdue.
July 27, 2021 · TrendsJuly 27, 2021
The Big Business of Direct-to-Consumer Dentistry
Forward-looking startups hope to give dental care a rebranding that has been long overdue.
Trends -
The Future of Food: Indoor Farming Startups Raise Billions in Funding
Pending further innovation, we may well be on the edge of an agricultural revolution.
July 26, 2021 · TrendsJuly 26, 2021
The Future of Food: Indoor Farming Startups Raise Billions in Funding
Pending further innovation, we may well be on the edge of an agricultural revolution.
Trends -
Do Health Apps and Wearables Actually Work?
A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.
July 26, 2021 · TrendsJuly 26, 2021
Do Health Apps and Wearables Actually Work?
A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.
Trends -
Startup Spotlight Q&A: Breathwrk
Breathwrk is on a mission to change the health of the world through breathing.
July 23, 2021 · Q&AJuly 23, 2021
Startup Spotlight Q&A: Breathwrk
Breathwrk is on a mission to change the health of the world through breathing.
Q&A -
Obé Raises $15M from Athleta, WW, Samsung Next & CAVU
The digital workout platform combines entertainment and fitness to create an engaging at-home experience.
July 22, 2021 · NewsJuly 22, 2021
Obé Raises $15M from Athleta, WW, Samsung Next & CAVU
The digital workout platform combines entertainment and fitness to create an engaging at-home experience.
News -
The Next Real Estate Frontier: Wellness
The pandemic increased the market for healthier living, accelerating access to wellness real estate options.
July 20, 2021 · TrendsJuly 20, 2021
The Next Real Estate Frontier: Wellness
The pandemic increased the market for healthier living, accelerating access to wellness real estate options.
Trends -
Athletic Footwear: Smaller Brands Pull Ahead of The Pack
Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.
July 20, 2021 · TrendsJuly 20, 2021
Athletic Footwear: Smaller Brands Pull Ahead of The Pack
Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.
Trends -
CityRow Raises $12M for Connected Equipment & Studios
As funding flows to home fitness startups, the connected rowing wars are heating up.
July 20, 2021 · NewsJuly 20, 2021
CityRow Raises $12M for Connected Equipment & Studios
As funding flows to home fitness startups, the connected rowing wars are heating up.
News -
The Billion-Dollar Business of Pet Wellness is Booming
With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.
July 20, 2021 · TrendsJuly 20, 2021
The Billion-Dollar Business of Pet Wellness is Booming
With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.
Trends -
Peloton Plans to Launch Video Game Content
The smart bike maker will debut a video-game-inspired workout called Lanebreak.
July 19, 2021 · NewsJuly 19, 2021
Peloton Plans to Launch Video Game Content
The smart bike maker will debut a video-game-inspired workout called Lanebreak.
News -
JOON Raises $2.3M to Reimagine Employee Wellness Benefits
JOON aims to transform the space by offering flexible, individualized well-being benefits.
July 14, 2021 · NewsJuly 14, 2021
JOON Raises $2.3M to Reimagine Employee Wellness Benefits
JOON aims to transform the space by offering flexible, individualized well-being benefits.
News -
Sugar-Free Sweets: The Quest For Healthy Candy
Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.
July 13, 2021 · TrendsJuly 13, 2021
Sugar-Free Sweets: The Quest For Healthy Candy
Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.
Trends -
IPO Watch: The Health and Fitness Companies Going Public This Year
Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.
July 13, 2021 · TrendsJuly 13, 2021
IPO Watch: The Health and Fitness Companies Going Public This Year
Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.
Trends -
iFIT Health and Fitness Acquires Sweat for $300M
The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.
July 13, 2021 · NewsJuly 13, 2021
iFIT Health and Fitness Acquires Sweat for $300M
The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.
News -
Peloton Competitor Echelon Fitness Weighs IPO
The company is fielding interest from investors that could fetch at least $100M in new funding.
July 12, 2021 · NewsJuly 12, 2021
Peloton Competitor Echelon Fitness Weighs IPO
The company is fielding interest from investors that could fetch at least $100M in new funding.
News -
Wrist Wars: Big Tech, Wearables, and Healthcare
Big tech is racing to cash in on an industry ripe for disruption following COVID-19.
July 6, 2021 · TrendsJuly 6, 2021
Wrist Wars: Big Tech, Wearables, and Healthcare
Big tech is racing to cash in on an industry ripe for disruption following COVID-19.
Trends -
The Rise of Functional Soda
Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.
July 6, 2021 · TrendsJuly 6, 2021
The Rise of Functional Soda
Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.
Trends -
Connected Strength Startup Arena Raises $5.2M in Seed Funding
A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.
July 6, 2021 · NewsJuly 6, 2021
Connected Strength Startup Arena Raises $5.2M in Seed Funding
A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.
News -
Cashing In: Psychedelic Drug Makers Go Public
Investors are bullish on psychedelics revolutionizing the mental health industry.
July 5, 2021 · TrendsJuly 5, 2021
Cashing In: Psychedelic Drug Makers Go Public
Investors are bullish on psychedelics revolutionizing the mental health industry.
Trends -
The Boxing Boom: FightCamp Raises $90M in New Funding Round
The connected fitness company raised new capital as part of a star-studded funding round.
June 30, 2021 · NewsJune 30, 2021
The Boxing Boom: FightCamp Raises $90M in New Funding Round
The connected fitness company raised new capital as part of a star-studded funding round.
News -
Pitbull Teams with Echelon as the Exertainment Wars Heat Up
The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.
June 29, 2021 · NewsJune 29, 2021
Pitbull Teams with Echelon as the Exertainment Wars Heat Up
The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.
News -
Beyond Athleisure: The Rise of Technical Apparel
Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.
June 29, 2021 · TrendsJune 29, 2021
Beyond Athleisure: The Rise of Technical Apparel
Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.
Trends -
IPO Watch: The Gyms & Connected Fitness Companies Going Public
Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.
June 29, 2021 · TrendsJune 29, 2021
IPO Watch: The Gyms & Connected Fitness Companies Going Public
Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.
Trends -
How Strava Hires: Tips from Chief People Officer Michele Bousquet
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 29, 2021 · Q&AJune 29, 2021
How Strava Hires: Tips from Chief People Officer Michele Bousquet
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Gympass Hires: A Conversation with VP of Human Resources Nikki Salenetri
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 29, 2021 · Q&AJune 29, 2021
How Gympass Hires: A Conversation with VP of Human Resources Nikki Salenetri
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
Gympass Reaches $2B Valuation in $220M Funding Round
The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.
June 29, 2021 · NewsJune 29, 2021
Gympass Reaches $2B Valuation in $220M Funding Round
The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.
News -
How Future Hires: Tips from VP of Performance Josh Bonhotal
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Future Hires: Tips from VP of Performance Josh Bonhotal
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Oura Hires: Advice from Head of People Leanne Loveday-Smith
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Oura Hires: Advice from Head of People Leanne Loveday-Smith
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Noom Hires: A Conversation with VP of Talent Mark Horton
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Noom Hires: A Conversation with VP of Talent Mark Horton
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Gainful Hires: Advice from CEO Dean Kelly
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Gainful Hires: Advice from CEO Dean Kelly
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Barry’s Hires: Advice from Vice President of People & Culture Evie Fernandez
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Barry’s Hires: Advice from Vice President of People & Culture Evie Fernandez
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Tonal Hires: Tips from Talent Acquisition Manager Steve Moser
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Tonal Hires: Tips from Talent Acquisition Manager Steve Moser
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Silofit Hires: Tips from People Operations and Culture Manager Maureen Black
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Silofit Hires: Tips from People Operations and Culture Manager Maureen Black
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
How Wellory Hires: A Conversation with CEO Emily Hochman
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
June 28, 2021 · Q&AJune 28, 2021
How Wellory Hires: A Conversation with CEO Emily Hochman
Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.
Q&A -
CycleBar, Club Pilates Owner Xponential Fitness Files for IPO
Xponential Fitness, a holding company of boutique fitness brands, is going public.
June 27, 2021 · NewsJune 27, 2021
CycleBar, Club Pilates Owner Xponential Fitness Files for IPO
Xponential Fitness, a holding company of boutique fitness brands, is going public.
News -
Peloton Readies its Heart Rate-Tracking Wearable
Peloton is developing its own wearable to track workout intensity.
June 22, 2021 · NewsJune 22, 2021
Peloton Readies its Heart Rate-Tracking Wearable
Peloton is developing its own wearable to track workout intensity.
News -
Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO
Fitness franchise company F45 Training has filed to go public.
June 22, 2021 · NewsJune 22, 2021
Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO
Fitness franchise company F45 Training has filed to go public.
News -
This Helmet is a $50K Fitbit For Your Brain
Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.
June 22, 2021 · TrendsJune 22, 2021
This Helmet is a $50K Fitbit For Your Brain
Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.
Trends -
B2B Fitness: Peloton Enters Corporate Wellness
The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.
June 22, 2021 · NewsJune 22, 2021
B2B Fitness: Peloton Enters Corporate Wellness
The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.
News -
Facebook’s Zuckerberg: The Future of Fitness is in VR
The Facebook exec believes virtual reality is the future of fitness.
June 22, 2021 · TrendsJune 22, 2021
Facebook’s Zuckerberg: The Future of Fitness is in VR
The Facebook exec believes virtual reality is the future of fitness.
Trends -
Gym Visits Rebound, Approaching Pre-Pandemic Levels
Across the industry, things are looking up.
June 22, 2021 · TrendsJune 22, 2021
Gym Visits Rebound, Approaching Pre-Pandemic Levels
Across the industry, things are looking up.
Trends -
Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands
Prominent pros are leveling up, becoming venture capitalists or founders in their own right.
June 21, 2021 · TrendsJune 21, 2021
Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands
Prominent pros are leveling up, becoming venture capitalists or founders in their own right.
Trends -
Glucose Monitoring and Metabolic Health Startups Scale Up
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
June 17, 2021 · TrendsJune 17, 2021
Glucose Monitoring and Metabolic Health Startups Scale Up
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
Trends -
Beyond the Bike: The Connected Rowing Wars are Heating Up
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
June 17, 2021 · TrendsJune 17, 2021
Beyond the Bike: The Connected Rowing Wars are Heating Up
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
Trends -
Social+ Fitness: Community-focused Apps Outpace Competitors
The strength of a brand’s digital community can make or break fitness companies.
June 17, 2021 · TrendsJune 17, 2021
Social+ Fitness: Community-focused Apps Outpace Competitors
The strength of a brand’s digital community can make or break fitness companies.
Trends -
Nutrition Bars Cash In On Brain and Gut Health
A new batch of bar makers are doubling down on brain health.
June 17, 2021 · TrendsJune 17, 2021
Nutrition Bars Cash In On Brain and Gut Health
A new batch of bar makers are doubling down on brain health.
Trends -
The Peloton of ‘X’ Trend Goes Global
The connected fitness competition has gone global.
June 17, 2021 · TrendsJune 17, 2021
The Peloton of ‘X’ Trend Goes Global
The connected fitness competition has gone global.
Trends -
Investors Bet Millions on Plant-based Chicken Nuggets
The battle of the chicken alternatives is heating up.
June 17, 2021 · TrendsJune 17, 2021
Investors Bet Millions on Plant-based Chicken Nuggets
The battle of the chicken alternatives is heating up.
Trends -
Smart Rings to Offer Contactless Payments
The pandemic accelerated interest in wearable technology and touchless payments.
June 15, 2021 · TrendsJune 15, 2021
Smart Rings to Offer Contactless Payments
The pandemic accelerated interest in wearable technology and touchless payments.
Trends -
Barry’s and FORME Announce Exclusive Partnership
Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.
June 15, 2021 · NewsJune 15, 2021
Barry’s and FORME Announce Exclusive Partnership
Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.
News -
lululemon Seeks New Health & Fitness Patents
The company has filed a number of health- and wellness-related patents this year.
June 15, 2021 · NewsJune 15, 2021
lululemon Seeks New Health & Fitness Patents
The company has filed a number of health- and wellness-related patents this year.
News -
How lululemon’s Acquisition of Mirror is Playing Out
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
June 15, 2021 · TrendsJune 15, 2021
How lululemon’s Acquisition of Mirror is Playing Out
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
Trends -
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
April 20, 2021 · NewsApril 20, 2021
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
News -
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
December 20, 2020 · NewsDecember 20, 2020
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
News -
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
June 30, 2020 · TrendsJune 30, 2020
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
Trends