What’s happening.
Why it matters.

John Mackey’s New Business Enters Telehealth

The Whole Foods founder eyes food as medicine.

Apollo Neuro Launches Wearable Designed to Keep You Asleep

It’s using AI and sound waves to go beyond tracking.

Oura Unveils Chronotyping to Optimize Sleep

Its Body Clock feature syncs with your circadian rhythm.

Gardening Linked to Improved Mental, Physical, Nutritional Health

And store-bought produce has never been more expensive.

Fount Raises $12M for Personalized Performance Optimization

Its methods rely on individual experimentation.

Researchers Say Exercise is More Effective Than Antidepressants

For better mental health, movement is medicine.

Tally Health Launches Personalized Longevity Platform

David Sinclair debuts anti-aging pill.

Obesity Will Cost $4T Annually by 2035

Half the world will soon be overweight or obese.

WeightWatchers Acquires Sequence, Enters Obesity Drug Market

The $106M deal lets WW prescribe weight loss meds.

Kindbody Raises $100M, Reaches $1.8B Valuation

The fertility company eyes expansion, acquisitions.

Steady Growth Pushes Xponential Fitness Over $1B in Sales

It opened a new franchise every 17 hours.

Planet Fitness Sets New Membership Records

The budget gym approaches $1B in annual sales.

Pickleball Venues Expand to Meet Growing Demand

The US is adding 130 courts per month.

Health Optimization Fuels Sleep Tourism

Better beds, calmer vibes.

The $10B Gummy Vitamin Boom

Turning pills into candy.

Grocery Chain Albertsons Launches Digital Health App

Food-as-medicine infrastructure is being laid.

Boutique Electro Muscle Stimulation Studios Scale Up

Its efficacy is being weighed against its efficiency.

WHOOP Lowers Prices, Teases New Features

Strength tracking is on the way.

Chipotle Launches New Healthy Bowls Concept

Farmesa could roll out nationwide.

Strava CEO Michael Horvath Resigns 

The search for a new chief executive is on.

Food As Medicine Coverage Gains Approval Under Medicaid

Opponents say it’s an overreach.

Gut Health is Linked to Exercise Motivation

Look out for microbiome-focused PEDs.

Smart Gym Maker Tonal Explores Possible Sale

It’s burning cash as connected fitness cools off.

Beverage Brands Target the “Clean Energy” Boom

Caffeine got the boost it needs.

Americans Fall Short of Exercise Guidelines, Again

Census data revealed physical activity levels.

Mighty Health Adds $7.6M to Help Adults 50+ Live Well

The company delivers fitness, nutrition, and health coaching.

USDA Proposes New Nutrition Standards for School Meals

They’re serving way too much added sugar.

Peloton’s Turnaround Delivers Mixed Results

The company still faces excess inventory and falling demand.

WHOOP and Hyperice Partner to Quantify Recovery

Holistic, data-driven performance.

LA Fitness Owner Opens Boutique Studio Concept

It’s a new take on big box gyms.

Remote Work Slows Sweetgreen’s Growth

WFH means fewer $15 salads.

Smart Strength Startup Vitruvian Launches Commercial Sales

Connected fitness pivots from at-home to everywhere.

H&M Opens Fitness-focused Experiential Store

Free workouts move product.

Elo Health Raises $10M, Syncs with Apple Health

The new funding fuels precision protein supplementation.

Strava Acquires Outdoor Adventure Platform FATMAP

Unlocking maps and subscription revenue.

Longevity Tops List of Reasons to Work Out

Fitness motivation is shifting… again.

Exos Brings “Fit Breaks” to Schools

Kids need more health education.

Othership Lands $8M to Expand Social Bathhouse Concept

Building the future of emotional wellness.

Strava’s Confusing Price Hike Draws Criticism

Members can’t get a straight answer.

WHOOP Layoffs Hit B2B Unit

The company reevaluates its enterprise offering.

Apple Adds Sleep Meditations, Kickboxing to Fitness+

More content for more users.

Withings Launches Diagnostic Toilet Device for Nutrition and Hormone Health

The connected health company is unbundling the lab.

CorePower Debuts Strength-Based Format

Sculpt classes are making gains.

Tom Brady’s TB12 Partners with Brandon Marshall’s House of Athlete

The two brands target holistic performance.

After Buying Freshly for $950M, Nestlé Ends Meal Delivery

The economics didn’t add up.

Closing the Gender Care Gap

A playbook for women’s wellness in 2023

NOBULL Lands NFL Investment, Expands Product Line

The brand sells performance beyond CrossFit.

Netflix Adds Nike Training Club Workouts

The streaming giant enters fitness.

Robots Take on the Eldercare Crisis

ElliQ launches improved sidekick for healthy aging.

Nix Launches Hydration-Sensing Sweat Patch

Endurance athletes are just the beginning.

Arketa Raises $7.6M To Grow Fitness Studios Beyond Classes

Building the infrastructure for the future of fitness.

Community, New Activities Highlight Strava’s Annual Report

The platform’s “group effect” is real.

Rockefeller Foundation Backs Food As Medicine Movement

Its grants will help prevent and treat diet-related illnesses.

Strength Training Tops 2022’s Most Popular Workout List

Operators are sculpting new programming.

Consumers Want Health- and Wellness-Boosting Foods

Healthy is out. Functional is in.

Huel Raises $24M for Plant-based Meal Replacement Shake

All-in-one functional fueling.

Oura Enters Corporate Wellness

Oura for Business starts with sleep.

Lumen Raises $62M for Metabolic Health Breathalyzer

Personalized nutrition comes into focus.

Demand for Mental Health Services Continues to Rise

And professionals are struggling to keep pace.

Healthy Lifestyle Change May Cure Sleep Apnea

New study reveals drastic improvements in sleep and overall health.

Return of Youth Sports Boosts Physical, Mental Health

The Aspen Institute’s latest report identifies highs and lows.

Outdoor Recreation Economy Reaches $862B

2021 was a big year.

As Gym Visits Rebound, Brands Eye Expansion

Developers want more.

Amazon Launches DTC Healthcare Platform

The message-based service will treat 20+ common conditions.

Season Health, Territory Foods Partner on Food-as-Medicine Meals

It’s all about access.

Smart Gym Startup FORME Files for IPO

The fitness mirror maker tests small-cap deal.

Athletic Brewing Raises $75M, Keurig Dr Pepper Buys Minority Stake

Nonalcoholic beer scales up.

WHOOP Partners with TYR for Smart Swimwear

The human performance company wants to be invisible

Quest Diagnostics Launches Fitness-focused Labs

High-performance panels.

Big Food Isn’t Getting Any Healthier

Brands won’t walk the walk.

Headspace Health Debuts Unified Mental Health App Experience

Mindfulness content and clinical services in one.

Strava and Snapchat Team Up for Social+ Fitness

Its new Activity Lens takes storytelling beyond the data.

WHOOP Enters Brick-and-Mortar Retail

It inked deals with Best Buy and DICK’S Sporting Goods.

Vuori Opens NYC Store, Presses Global Expansion

The SoCal brand is in growth mode.

Life Time’s Pickleball Bet is Paying Off

It’s now the top facility operator in the country.

BeaverFit, Club Northwest Plan All-Weather Outdoor Gym

It’s said to be the largest US facility of its kind.

Equinox CEO Touts Membership Growth

Gyms are going beyond fitness.

Lack of Physical Activity Will Cost $300B by 2030

The world economy can’t afford sedentary citizens.

Apple To Enter Health Insurance Market by 2024

It won’t be easy.

Exos Launches Employee Burnout Coaching

A hybrid approach to optimal performance.

Mayweather Boxing + Fitness Acquires KickHouse

Boutique boxing studios are in growth mode.

Therabody and Oura Partner to Optimize Sleep

Wellness meets data.

Calm Unveils Clinical Mental Health Programs

From mindfulness to healthcare.

Jay-Z-backed LIT Method Launches Portable Strength Device

Shrinking hardware while expanding reach.

New York Sports Clubs Acquires Fhitting Room

Big-box goes boutique.

Solidcore Founder Raises $5M for New Fitness Venture

It’s a self-optimization experience.

Les Mills and Fitness International Partner on Omnichannel Memberships

Gym-goers get digital access.

NBA Hall of Famer Steve Nash Launches Athletic Longevity App

Ending early retirements for everyday athletes.

Spren Closes $11.3M for Wearable-Free Digital Biometrics

Heart rate variability is just the beginning.

Connected Rowing Heats Up

It’s Hydrow vs. Peloton vs. everyone.

Americans Aren’t Sold on Plant-based Meat

But plants are key to fixing food.

Gen Z’s Mental Healthcare Bill is Adding Up

The kids are not alright.

Eyeing VR Fitness, Liteboxer Expands Beyond the Fight Game

It’s anyone’s game.

Katalyst Scores $26M For Electrical Stimulation Fitness

Efficiency is key.

Muoverti Rebrands to MUOV, Unveils Triathlon Bike

But the competition is stiff.

Peloton Cuts 500 More Jobs

It’s the fourth round of layoffs this year.

Consumers are Spending Big on Holistic Health

And that budget is set to grow.

Booking Platforms Benefit from Spa & Beauty Boom

Self-care is big business.

WHOOP Targets Interoperability with New Developer Kit

The door is open for personalization.

World Gym is Reimagining its Iconic Clubs

Strength boutiques in a box.

lululemon Launches Omnichannel Fitness Membership

It's also cutting MIRROR’s price in half.

Consumers Want Healthier Food, Even if it Costs More

Shoppers weigh the price of well-being.

Amazon Launches Bedside Sleep Tracker

Part alarm clock, part smart sensor.

Life Time Expands Fitness Living Concept

It’s a high-priced lifestyle.

Equipment Maker Nautilus Considers Sale

The home fitness boom slows.

Consumers Can’t Put a Price on Wellness

Preventative health is in.

Gym Visits Surpass Pre-Pandemic Highs

But at-home exercise remains popular.

Peloton Officially Enters The Rowing Wars

Its rower is ready, but the competition is steep.

ROMWOD Rebrands, Targets Mindful Movement

Pliability is the new big thing.

Apple Expands Fitness+ Beyond its Smartwatch

iPhone owners in 21 countries can tune in.

Perch Raises $4M for 3D Strength Tracking

Velocity-based training powers up.

Therabody Raises $165M, Doubles Down on Wellness

Recovery, self-care, and mindfulness under one umbrella.

Any Distance Raises $1.5M For Gamified, Social Activity Tracking

Putting motivation ahead of competition.

Sustainability as Strategy: Patagonia Founder Gives Company to Environmental Trusts

Nike, On, adidas target conscious consumers too.

Headspace Acquires Mental Wellness App Shine

The move spotlights inclusivity and health equity.

Tonal Targets $100M in New Funding

Smart strength tries to stay fit.

Zwift Launches Smart Bike Trainer

But the focus is still on software.

InsideTracker Raises $15M for Healthspan Optimization

Food is the secret.

Barry’s Relaunches RIDE x LIFT Studio

The cycling class is slated for expansion, starting with NYC.

Rootine Raises $10M For Next-Gen Supplements

Precision nutrition hits its mark.

Apple Launches Smartwatch for Adventure Sports

The tech giant takes aim at Garmin.

Orangetheory Doubles Down on Personalization, Presses Expansion

It's riding global demand for its tech-centric workout.

Withings Launches New Smart Scale with Coaching Service

Its ecosystem expands again.

Peloton Reports Big Losses, Retools Strategy

It’s riding six consecutive quarterly losses.

Following Bankruptcy, TRX Founder Randy Hetrick Acquires the Company

Hetrick teams with private equity vet Jack Daly on the deal.

Happy Health Raises $60M, Unveils Mood-Tracking Ring

Introducing the Happy Ring.

National Cycling League Readies US Crit Racing Series

The NCL launches in 2023.

F45 Training Misses Earnings, Pauses Expansion

Time to regroup.

Gen Z Boosts Planet Fitness to Sales, Membership Highs

Systemwide sales topped $1B in Q2.

Xponential Flexes Gains in Revenue, Sales, and Membership

Expansion isn’t slowing.

Technogym’s B2B Business Boosts H1 Revenue

And its North American division is taking off.

As Sales Drop, Nautilus Bets on Connected Fitness

It’s counting on a big rebound.

Athletic Country Clubs Propel Life Time’s Growth

But macroeconomic conditions may hamper its premium model.

Beachbody’s Backslide Continued in Q2

Less connected fitness, more subscription content.

Whole Foods Founder Plots New Wellness Venture

John Mackey wants to "maximize" health.

The Sportstech Shaping Basketball’s Future

From smart equipment to AI and VR.

Tempo Pivots to New Membership Model

The focus is coaching, not equipment.

Gen Z on the Future of Healthcare

Mental health is a top priority.

F45 Training Cuts Staff, Lowers Outlook

IRL fitness feels the squeeze too.

Layoffs Hit Whoop and Hydrow

Fitness tech's slowdown continues.

SoulCycle’s Ploy to Convert Peloton Members

More marketing stunt than strategy.

Barriers to Care Intensify the Mental Health Crisis

We have a shrink shortage.

Apple Unveils Updated Healthcare Strategy

The Apple Watch is the tip of the spear.

Tonal Announces Layoffs as Connected Fitness Recalibrates

The company is cutting 35% of its workforce.

Strava and Oura Partner to Enhance Activity Tracking

Social wearables and connect wellness take hold.

Hintsa, A Performance Coaching Platform Used by F1 Drivers, Secures $5.1M

And it’s coming to your workplace.

Beyond Meat Readies Alt-steak as Sales Fade

Plant-based "meat" is slowing.

Hydrow Launches Smaller, Cheaper Rowing Machine

Meet the Hydrow Wave.

Peloton to Outsource Equipment Manufacturing

The move cuts costs and simplifies its supply chain.

On Debuts Recyclable Sneaker Subscription

These kicks go on and on and on.

Metabolic Health Startup Ultrahuman Launches Smart Ring

Bolstering its CGM platform with biometrics.

STRIVE Secures $6M to Unlock Athlete Performance Data

Wearable sensors for a competitive edge.

HEIMAT, a New Concept Fitness Club, Opens in LA

The members-only community taps social wellness.

Seeking Mass Appeal, Connected Fitness Downsizes

Equipment makers call an audible.

Boozing Less, Gen Z Prefers Weed and Shrooms

As stigma subsides, mind-bending substances are in.

Tonal Adds NYC Studio as Fitness Content Takes Center Stage

Content is still king.

lululemon Plans New Hiking Collection

The retailer wants to meet you where you sweat.

NOWATCH Raises $8.7M for its Stress-Sensing Wearable

The company’s “awareable” is set to launch this fall.

Walmart Doubles Down on Healthcare

The big-box retailer champions accessible, affordable care.

Tracking Pickleball’s Popularity

From fun and games to big business.

TRX Files for Bankruptcy

The iconic company seeks a buyer.

Walken Lands $4.7M for Move-to-Earn Game

web3 x wellness steps up.

Recovery Footwear Gains a Foothold

Athletes and exercises step into relief.

Mental Health Apps See a Slowdown

Downloads, active users, and investments have stalled.

Strava Drops New Features for Trail Sports

The athlete social network goes off-road.

Let’s Do This Raises $60M for Endurance Event Marketplace

Making race registration more social.

Apple Watch Gets Fitness, Sleep, and Healthcare Upgrades

It’s all in the wrist.

TRIPP Adds $11.2M for VR Meditation

The mindful metaverse takes shape.

Smart Fabric Maker Nextiles Lands $5M Seed Round

Wearable tech meets apparel.

Kickoff Raises $7M for Personal Training Platform

Matchmaking for coaches and clients.

Heart Health: Cardiac Care Goes Digital

AI heart imaging, wearables, and more.

WHOOP Enters Corporate Wellness

Its Unite program targets employee stress and burnout.

Nike Pilots New Social Running App

Retail meets fitness meets community.

We’re Expecting: Fertility Tech is Having a Moment

From at-home testing to egg freezing.

Oura Launches Gucci Collab as Luxury Wearables Shine

It’s a lifestyle.

Consumers Want Physical, Mental, Emotional Wellness

Feeling good is the new looking good.

Strava Tops 100M Registered Athletes

The platform doubled its userbase in two years.

Hyperice Debuts Workplace Wellness Program

The massage gun maker eyes employee well-being.

Amazon Launches New Mindfulness Podcast

The series aims to be “audio vitamins.”

Google’s Healthcare Strategy Shapes Up

The tech giant pushes further into healthcare.

Remedy Place Adds $5M Ahead of NYC Opening

The wellness social club is expanding.

Spa Industry Rebounds as Wellness Evolves

The global industry is expected to grow 17% annually.

Strava Acquires Prehab App Recover Athletics

Sports medicine meets social network.

hims & hers Posts Breakout Growth, Raises Revenue Guidance

But the consumer health company is still seeking profitability.

Field Trip and Nue Life Team Up For At-Home Ketamine Treatment

The psychedelic therapy providers make the trip.

F45 Training Reports 175% Growth in Q1 Revenue

The Aussie HIIT operator emphasizes US expansion.

UFC GYM Plots Rapid Expansion

It plans to open a gym per week in 2022.

Peloton Readies its Connected Rowing Machine

We’re still waiting on a release date.

Beachbody Posts Q1 Losses, Beats Forecasts

Behind the digital fitness brand’s Q1 2022 results.

On Strong Q1 Earnings, Xponential Fitness Continues Rapid Growth

The fitness operator is pushing boundaries and borders.

Planet Fitness Beats Earnings Predictions, Plots Growth Strategy

The gym operator continues to climb.

Life Time In-Gym Traffic Drives Strong Q1 Earnings

The premium operator welcomes back digital members.

Relationship Wellness Startup OURS Courts $5M

Its Serena Williams-backed couples counseling platform is fighting stigma.

Zwift Makes Layoffs, Ends Smart Bike Effort

Connected equipment loses its shine.

Sweet Dreams: High-Performance Sleep Aids Scale Up

Electrical headbands, sound therapy, and more.

Connected Gym Maker OxeFit Lands $15M to Fuel Elite Training

The startup promises pro-level performance.

Peloton Secures $750M Loan as Losses Mount

Its Q3 earnings report revealed a cash crunch.

Glucose Monitoring Gets an Upgrade

Apple just might be the beneficiary.

Ness Secures $15.5M for Wellness Credit Card, Acquires WellSet Provider Network

The fintech company offers rewards for healthy choices.

SoulCycle Founders Launch New Emotional Health Concept

Peoplehood aims to sell relational fitness.

Kabata Lands $2M for Smart Dumbbells

Connected strength loads up.

Epicore Biosystems Acquires IP for Precision Sweat Patches

Performance meets prescription.

Speede Fitness Secures $2.5M, Inks Pro Sports Endorsements

The connected strength machine delivers on efficiency.

After Buying Peerfit, FitOn Targets Healthcare

Seniors and chronic conditions are the focus.

Therabody Acquires So Sound, Pushing Further into Wellness

The massage gun maker adds acoustic therapy.

Wahoo Acquired Virtual Training Platform RGT Cycling

The company strengthens its endurance ecosystem.

Nautilus Owner Acquires Digital Fitness Company Wexer

Core Health & Fitness takes aim at hybrid workouts.

Oura Hires SurveyMonkey’s Tom Hale as CEO

The smart ring maker eyes an IPO.

The Future of Metabolic Health

Tech companies promise to curb diabetes and obesity.

Xponential Fitness Launches All-Access App, Strikes Deal with lululemon

Its omnichannel strategy is evolving.

Lululemon Plans “Immersive Fitness Marketplace”

Digital content, in-person classes, MIRROR hardware.

Aussie Connected Strength Startup Vitruvian Lands $15M

And it’s coming to America.

Ironman Group Names Wahoo Connected Training Partner

The triathlon operators pours on performance tech.

Bala Opens Experiential Retail Shop in NYC

The equipment maker’s pop-up highlights a growing trend.

Metabolic Health Startup Levels Adds $38M Series A

Its CGM platform is going mainstream.

Fitness-as-a-Service: Peloton Explores New Pricing Models

Connected fitness is evolving.

The Connected Fitness Report

The equipment makers vying for a spot in your home gym.

Sweatcoin Launches New Token, Plans Crypto Economy

SWEAT for sweat.

Apple Stumbles in Race for Continuous Blood Pressure Monitoring

Wearables are vying for the doctor’s prescription pad.

With New Funding, Fiit Plans Hybrid Future

The UK fitness brand moves beyond digital.

Move-to-Earn Developer DEFY Labs Lands $3.5M

web3 fitness scales up.

Mental Health App Real Secures $37M

Digital therapy aims to curb a growing crisis.

Ultrahuman Acquires Smart Ring Maker LazyCo

Metabolic health and wearables combine.

iFIT Withdraws its $600M IPO

The at-home fitness company resets expectations.

Meal Kit Makers Take Aim at Personalized Nutrition

The future of food is hyper-personalized.

ASICS Teams with STEPN, Drops NFT Sneakers

Move-to-earn enters the mainstream.

ClassPass Owner Mindbody Eyes 2023 IPO

The wellness tech platform aims to consolidate the industry.

Oura Adds New Capital, Reaches $2.55B Valuation

The smart ring maker is pursuing its next million sales.

Pedaling Content: Netflix Plans Tour de France Docuseries

The streaming site eyes endurance sports.

Outside Readies “Anti-Metaverse” NFT Marketplace

The “Outerverse” aims to promote outdoor adventure.

Equinox is Raising Capital, Plans Renewed IPO Bid

The gym chain is reportedly raising up to $500M.

Connected Reformer Flexia Raises $4M as Pilates Takes Off

Low-impact exercise is the new HIIT.

Muoverti Secures Funding Ahead of TiltBike Launch

The forthcoming at-home bike is getting a lot of hype.

Eight Sleep Acquires Span Health

The smart mattress maker moves into health coaching.

Mindful Movement Takes Hold

Consumers prioritize mental and physical well-being.

Outdoor Gyms Scale Up

BeaverFit teams with Eleiko on equipment deal.

Strava Inks Tour de France Partnership

The deal centers on digital engagement and women’s cycling.

On Running Pushes Expansion as Sales Skyrocket

The Swiss running company is having a moment.

Connected Rowing Company Hydrow Secures $55M Series D

The at-home fitness company ramps up.

Apollo Neuro Raises $15M For Stress-Relieving Wearable

Mental health gets physical.

Rent-a-Bike: Peloton Tests New Pricing Strategy

The company pilots a reimagined connected fitness bundle.

F45 Training Reports Earnings, 242% Jump in Q4 Revenue

Breaking down the HIIT franchise’s Q4 and full-year 2021 earnings.

Life Time Reports $1.3B in Revenue, Plots Growth Strategy

Breaking down the health club operator’s Q4 and full-year 2021 earnings.

Xponential Fitness Launches XPASS, Touts Revenue Growth

The boutique studio franchisor reports Q4 and full-year 2021 earnings.

Beachbody Lays Off 10% of Workforce as Sales Slow

Inside the digital fitness brand’s Q4 and full-year 2021 earnings.

Lululemon Enters Footwear with Women’s Running Shoe

The activewear retailer pushes into Nike's territory.

Climb On: The Climbing Business Goes Skyward

Americans seek out rock gyms and the great outdoors.

The New Brain Game

New approaches to mental health beyond mindfulness.

The Sports Tech Stack Gets an Upgrade

Sports tech is getting smarter.

Camping x Tech: Investors Go All-in on the Outdoors

Airbnb for campsites catches on.

Head Over Heels: Relationship Wellness and The Dating Economy

Startups look to play Cupid.

iFIT Adds $355M in Funding Amid Layoffs, Leadership Shakeup

The equipment maker corrects course as sales slow.

Equinox Goes All-in on Omnichannel Fitness

The gym operator is embracing digital workouts.

Therabody’s Reset Locations Combine Retail and Recovery

Fitness and wellness brands tap experimental concepts.

Connected Rowing Startup Aviron Raises $18.5M as Competition Heats Up

It’s all fun and games.

F45 Training Loses Patent Battle With Xponential’s BFT

From Down Under to the courts of Delaware.

Meet Nestlé: The Health and Nutrition Company

The multinational company is on a wellness buying spree.

At-home Injuries & The Rise of AI Trainers

Connected fitness companies tap computer vision to fix form.

Healthy by Design: Upgrading the Office

Natural light, greener walls, cleaner air.

Digital Fitness App FitOn Adds $40M, Acquires Peerfit

It’s banking on corporate wellness to fuel growth.

Digital Dance Platforms Find Their Groove

From Zumba to hip-hop to Jazzercise, dance goes digital.

Smart Nutrition Startup Elo Lands $5M in Seed Funding

The company leverages at-home testing for personalization.

Epicore Biosystems, Creators of the Gx Sweat Patch, Raises $10M

The company is decoding performance with sweat-reading biowearables.

Balanced Secures $6.5M To Modernize Workouts for Older Adults

The digital platform makes fitness more accessible.

Les Mills Enters VR with Boxing Fitness Game

The group fitness company joins the growing fitness metaverse.

Digital Personal Training App Future Lands $75M

Investors bet on accountability-as-a-service.

Prebiotic Soda Maker OLIPOP Raises $30M

The functional soft drink category pops off.

Say Hello to Anxiety Tech

From meditation orbs to sleep headbands, startups aim to optimize mindfulness.

iFIT Health & Fitness Faces $300M Lawsuit

A key investor is suing the equipment maker.

Move-to-Earn Gets a Boost: Web3 Startup STEPN Raises $5M

Rent NFT sneakers. Run. Reap rewards.

Turning Back the Clock: Kernel Founder Conducts Biological Age Experiments

Is aging optional? Researchers try it out for themselves.

Plant-based Jerky Takes A Bite of the $3.6B Meat Snack Market

From grass-fed beef to mushroom, coconut, and kelp.

The Church of Wellness

Spirituality for personal well-being.

FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric

The funding fuels FitLab's integrated fitness platform.

The Rise of Walking

From Apple Fitness+ to Strava, walking is in.

Retiring Well: Aging Gets an Upgrade

Senior care communities are getting a makeover.

Nike Sues Lululemon, Claims MIRROR Infringes on Patents

Apparel makers clash over digital fitness IP.

Liteboxer Launches VR Workouts

The fitness subscription is coming to Oculus Quest 2.

Zwift Readies New Smart Bike and Indoor Trainer

The company’s connected equipment is set to launch in July 2022.

Cult.fit Adds Four Companies in Acquisition Spree

With $145M in new funding, the company is rolling up health and fitness brands.

Experiential Athleisure: Alo Yoga to Open New Stores and Recording Studio

The apparel brand is pushing into music, entertainment, and wellness education.

Google Assembles an Apple Watch Competitor

Google is reportedly launching its flagship watch in 2022.

Opioid Recovery Startup Ophelia Raises $50M

Tiger Global led the company’s Series B round.

Found Raises $100M for Weight Management Platform

Startups are tackling the obesity epidemic.

Eying Growth, Athletic Greens Hires Kat Cole as President and COO

Cole joins a "wellness rocket ship."

PureGym Raises $400M to Fund Expansion

KKR acquires a minority stake, valuing the gym chain north of $2B.

Therapy, Meet Metaverse: Virtual Reality Augments Care

Can VR help address the mental health crisis?

The Talent Wars: Lights, Camera, Fitness

The treadmill is turning into the red carpet.

Restore Raises $140M For “Hyper Wellness” Centers

Services include IV drips, cryotherapy, infrared sauna, and more.

The New Rules of Sports Sponsorship

The creator economy has reached the stadium.

Cerebral Lands $300M in Funding, $4.8B Valuation for Mental Health Platform

The company quadrupled in value from earlier this year.

GT’s Living Foods Launches Cannabis-infused Kombucha

The new brew is set to hit California dispensaries.

Plant-based Meat Comes Down to Earth

Beyond Meat stumbles while new alt-proteins rise.

Lululemon Beats Earnings, Cuts MIRROR’s Outlook

Reflecting on connected fitness as growth slows.

Strava Users Top 95 Million, Activity Uploads Soar in 2021

Inside Strava’s annual Year in Sport report.

Global Wellness Market to Top $7 Trillion by 2025

The industry is set to soar post-pandemic.

Precision Wellness: Thorne HealthTech to Open “Well-Care” Clinics

High-tech primary care scales up.

Athleticwear Unicorn Gymshark To Open First Retail Store in London

The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.

Oura CEO Harpreet Singh Rai Steps Down

Rai departs the company after four-plus years.

The Kids Aren’t Alright: A Mental Health Crisis

The mental health crisis is getting younger.

All-in On Male Beauty: Men’s Wellness Gets a Makeover

The men’s beauty market gains momentum.

The Great Unbundling: Physical Therapy Gets Broken Down

From digital PT to stretching studios

Patent Wars: Peloton Sues lululemon, iFit, and Echelon

Peloton goes on the offensive.

Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha

Its Series B was led by Amberstone and Litani Ventures

Outdoor Activity Platform AllTrails Lands $150M

The international trail finder wants to tap community

Sportswear Maker OMORPHO Launches with $5M in Seed Funding

The weighted performance gear comes from a cast of former Nike execs.

Fitness x High Fashion: Home Gyms Go Luxe

Designers give fitness equipment a high-end makeover.

Famtech Startups Combine Parenting, Wellness, and Innovation

From naptime tracking to plant-based baby food and education.

Daily Harvest Reaches $1.1B Valuation in $77M Funding Round

The DTC company serves up ready-made, healthy eats.

On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”

It's the "grand reopening" of the fitness industry.

High-Performance Health: Viome and Signos Secure New Funding

Healthcare is being unbundled.

Fitness Creator Platform Talent Hack Secures $17M Series A

The creator economy collides with the fitness industry

The Great Destigmatization: Breaking Down Barriers to Good Health

Forbidden startups are getting a fresh look.

Feel-Good Foods Promise Mood-Boosting Benefits

Functional, good mood foods want to curb burnout.

Peloton Enters Connected Strength With AI-Powered Camera

The $495 Peloton Guide is set to launch in 2022.

Market Watch: Peloton Plunges, Planet Fitness Surges

The fitness industry is in flux.

A Fitbit For Your Emotions: Creepy or Revolutionary?

Forget counting steps; get ready to track your emotions.

The Next Alt-Protein: A Look Into The Future of “Meat”

From insects to lab-made, protein goes beyond plant-based.

Biolinq Lands $100M For its Glucose Monitoring Patch

The non-invasive patch aims to revolutionize diabetes tech.

Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform

The Munich, Germany-based app maker enters at-home equipment.

Tempo Launches Smaller, Screenless Smart Gym

Tempo Move offers space and cost savings.

Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights

lululemon’s home gym looks to bulk up.

Hinge Health Valued at $6.2B in $600M Funding Round

The digital physical therapy platform has raised more than $1B to date.

Apple Fitness+ Adds Group Workouts

Users can now exercise with more than 30 people via SharePlay.

Oculus for Exercise: Meta Acquires VR Fitness App Supernatural

The company formerly known as Facebook is all-in on fitness.

Changing the Game: A New Era in Women’s Sports

Startups, investors, and star athletes shine a spotlight on female athletics.

Psychedelic Tourism: Take a Trip to Your Trip

As psychedelics go mainstream, wellness retreats provide a haven.

Climate Tech: Startups and Investors Tackle Planetary Health

Entrepreneurs are innovating to turn down the heat.

Oura Launches Gen3 Ring, Monthly Subscription

The smart ring maker looks to stand out in a sea of wrist-worn wearables.

Mindfulness App Open Raises $9M in Series A

Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.

Paceline Launches Health and Wellness Credit Card

The credit card links financial incentives with physical activity.

Equinox Eyes IPO in SPAC Merger

The luxury health club owner explores a SPAC merger.

Withings Lands FDA Approval for New Smartwatch

The French wearable maker readies US expansion.

Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer

Karina Kogan is Oura’s first chief marketing officer

E-bikes, Healthy Cities, and the End of Cars

As sales surge, can e-bikes replace cars and improve well-being?

Vuori Lands $400M, Eyes Global Expansion

The activewear retailer is valued at more than $4B in a new funding round.

LeBron James Invests in Connected Fitness Company Tonal

James will also contribute to product development, social content, and workout programming.

Mindbody Acquires ClassPass, Secures $500M Investment

Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.

Around the World: Fitness Brands Go Global as Competition Heats Up

The global competition for the trillion-dollar fitness consumer is heating up. 

Retail, Remastered: The New Storefront

Fitness and activewear brands are all-in on experiential shopping.

FitOn Raises $18M to Fuel Growth in Digital Fitness

The digital fitness & wellness app has amassed 10M users to date.

Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel

The top stories impacting the business of fitness and wellness from the past week.

Assistive Tech: Increasing Access and Destigmatizing Disabilities

Overlooked for years, assistive tech hopes to turn the corner.

Peloton of Pilates: High-tech Reformers Have Arrived

Pilates wants in on the connected fitness boom.

Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness

Virtual athletic competitions are on the rise.

Amazon Enters Fitness, Doubles Down on Wearables

Amazon continued its healthcare push this week.

Health Club Operator Life Time Files to go Public

The Minnesota-based fitness chain is returning to the stock market.

Playpulse Secures $2M for Its Gamified Fitness Bike

Into the fitness metaverse.

The Rise of DTC Men’s Health

The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.

The Zzz Economy: Sleep Tech Startups are Scaling Up

Sleep companies are catering to a growing group of consumers in search of quality rest.

Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down

The top stories impacting the business of fitness and wellness from the past week.

Retail Wellness: Big Boxes and Pharmacies Move into Healthcare

From wellness hubs to primary care clinics, the retail landscape is shifting.

Connected Clothes: Redefining Wearable Tech

Exploring the future of tech-integrated fabrics.

Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More

The top stories impacting the business of fitness and wellness from the past week.

On Running: Sprinting Into the Public Markets

The Swiss-based activewear company made its public debut last week.

Calling it Quits: Burnout is Causing an Employee Exodus

As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.

Peloton Pushes into Apparel with New Private Label Brand

Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.

Sustainable Activewear: Suiting Up to Cool Down the Planet

For consumer-facing corporations, sustainability is now table stakes.

Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO

The company filed for IPO this summer and has since placed several tech-centric strategic bets.

WHOOP Acquires PUSH, Plan High-Performance Platform

PUSH aligns with WHOOP’s focus on high performance.

iFIT Health & Fitness Files for IPO

The equipment manufacturer formerly known as ICON Health & Fitness is going public.

The Next Wave of Precision Health: Smart Toilets?

Leaning into preventative care, scientists want to bring the lab to your bathroom.

Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?

Many think NFTs might help reform a major problem in healthcare.

Houseplant Therapy: Green Thumbs to Fight the Blues

As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.

Eight Sleep Adds $86M in Series C Funding

Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.

WHOOP Reaches $3.6B Valuation in $200M Funding Round

With a focus on performance, WHOOP has popularized recovery and strain scoring.

Headspace Merges with Ginger, forms $3B Mental Wellness Company

Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.

Metabolic Telehealth Startup Calibrate Raises $100M

Series B funding led by Founders Fund and Tiger Global

Startups and Employers Offer Egg Freezing as a Service

Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.

The Big Business of Brain Tech

Investors and entrepreneurs are pushing towards scaling neural technology to the general public.

Connected Fitness Brands Double Down on Retail Partnerships

Equipment makers are partnering with retailers to display and demo products.

Endurance Tech: Indoor Cycling Beyond Peloton

Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.

Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M

The top stories impacting the business of fitness and wellness from the past week.

Metabolic Fitness Company Ultrahuman Raises $17.5M

Ultrahuman hopes to positively impact the growing metabolic health crisis.

Branding or Better-for-you: What’s the Deal with Plant-based Foods?

Beyond ethics and sustainability, is plant-based actually better for our diets?

Dying Well: Tech Startups Tap Death Wellness

A rising number of grief wellness startups are here to help you die better.

The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More

Startups are racing to formulate the next big alt-meat.

Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified

The top stories impacting the business of fitness and wellness from the past week.

Gamified Rowing Startup Aviron Raises $4.5M

Aviron hopes to stand out in an increasingly crowded at-home fitness market.

The Future of Recovery: Icy Hot or Lukewarm?

The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.

Clean Pharma Comes For Over-The-Counter Meds

A new generation of medicine brands are creating better-for-you versions of OTC meds.

Cash for Abs: The Rise of Pay-For-Fitness Startups

Startups in this space offer consumers stronger incentives to make healthier choices.

Athleta Launches Digital Platform for Women’s Well-being

Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.

Nike’s Arsenal of Apps

Hoping to own the customer experience, Nike is redefining itself.

Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors

Activist athletes are taking up the torch to fight mental health stigma.

From High-performance to Hangovers: The Rise of Clean Hydration

Consumers are increasingly reaching for cleaner hydration options.

Micro-Gym Startup Silofit Raises $10.25M

Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.

Hyperice Acquires Core, Enters Mental Wellness

Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.

From VR to Health-tracking, Facebook Could Define the Future of Fitness

Facebook could play a key role in shaping the evolution of Fitness 3.0.

The Big Business of Direct-to-Consumer Dentistry

Forward-looking startups hope to give dental care a rebranding that has been long overdue.

The Future of Food: Indoor Farming Startups Raise Billions in Funding

Pending further innovation, we may well be on the edge of an agricultural revolution.

Do Health Apps and Wearables Actually Work?

A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.

Obé Raises $15M from Athleta, WW, Samsung Next & CAVU

The digital workout platform combines entertainment and fitness to create an engaging at-home experience.

The Next Real Estate Frontier: Wellness

The pandemic increased the market for healthier living, accelerating access to wellness real estate options.

Athletic Footwear: Smaller Brands Pull Ahead of The Pack

Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.

CityRow Raises $12M for Connected Equipment & Studios

As funding flows to home fitness startups, the connected rowing wars are heating up.

The Billion-Dollar Business of Pet Wellness is Booming

With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.

Peloton Plans to Launch Video Game Content

The smart bike maker will debut a video-game-inspired workout called Lanebreak.

JOON Raises $2.3M to Reimagine Employee Wellness Benefits

JOON aims to transform the space by offering flexible, individualized well-being benefits.

Sugar-Free Sweets: The Quest For Healthy Candy

Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.

IPO Watch: The Health and Fitness Companies Going Public This Year

Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.

iFIT Health and Fitness Acquires Sweat for $300M

The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.

Peloton Competitor Echelon Fitness Weighs IPO

The company is fielding interest from investors that could fetch at least $100M in new funding.

Wrist Wars: Big Tech, Wearables, and Healthcare

Big tech is racing to cash in on an industry ripe for disruption following COVID-19.

The Rise of Functional Soda

Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.

Connected Strength Startup Arena Raises $5.2M in Seed Funding

A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.

Cashing In: Psychedelic Drug Makers Go Public

Investors are bullish on psychedelics revolutionizing the mental health industry.

The Boxing Boom: FightCamp Raises $90M in New Funding Round

The connected fitness company raised new capital as part of a star-studded funding round.

Pitbull Teams with Echelon as the Exertainment Wars Heat Up

The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.

Beyond Athleisure: The Rise of Technical Apparel

Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.

IPO Watch: The Gyms & Connected Fitness Companies Going Public

Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.

Gympass Reaches $2B Valuation in $220M Funding Round

The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.

CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness, a holding company of boutique fitness brands, is going public.

Peloton Readies its Heart Rate-Tracking Wearable

Peloton is developing its own wearable to track workout intensity.

Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO

Fitness franchise company F45 Training has filed to go public.

This Helmet is a $50K Fitbit For Your Brain

Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.

B2B Fitness: Peloton Enters Corporate Wellness

The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.

Facebook’s Zuckerberg: The Future of Fitness is in VR

The Facebook exec believes virtual reality is the future of fitness.

Gym Visits Rebound, Approaching Pre-Pandemic Levels

Across the industry, things are looking up.

Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands

Prominent pros are leveling up, becoming venture capitalists or founders in their own right.

Glucose Monitoring and Metabolic Health Startups Scale Up

A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.

Beyond the Bike: The Connected Rowing Wars are Heating Up

As funding flows to home fitness startups, the connected rowing wars are getting interesting.

Social+ Fitness: Community-focused Apps Outpace Competitors

The strength of a brand’s digital community can make or break fitness companies.

Nutrition Bars Cash In On Brain and Gut Health

A new batch of bar makers are doubling down on brain health.

The Peloton of ‘X’ Trend Goes Global

The connected fitness competition has gone global.

Investors Bet Millions on Plant-based Chicken Nuggets

The battle of the chicken alternatives is heating up.

Smart Rings to Offer Contactless Payments

The pandemic accelerated interest in wearable technology and touchless payments.

Barry’s and FORME Announce Exclusive Partnership

Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.

lululemon Seeks New Health & Fitness Patents

The company has filed a number of health- and wellness-related patents this year.

How lululemon’s Acquisition of Mirror is Playing Out

As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.

Leaked Document Shows Nestlé Poor Record on Health

The majority of its product portfolio is unhealthy.

Gen Z: The Ultimate Wellness Consumer

F45 Training Enters Pilates with New Studio Concept

FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.

Salad Chain Sweetgreen Expands into the Suburbs

The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.

The Future of Personal Training

In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.

Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone

The Shifting Fitness Landscape