What’s happening.
Why it matters.

Tonal Sues Chinese Rival Speediance

Who owns smart strength?

Researchers Say Yoga Boosts Longevity

Exploring zen as medicine.

Life Time Launches Longevity Clinics

The gym chain enters the medical market.

Forward Adds $100M, Expands Self-Service Diagnostic Pods

It’s pushing a preventative care model.

Amazon Launches Primary Care for Prime Members

Delivering healthcare on demand.

OMORPHO Lands $3M for Weighted Apparel, Explores Retail

Fitness brands put on the pounds.

Pause Studio Targets Nationwide Expansion

It’s riding demand for sauna and cold plunge.

Researchers Say Short Runs Have Huge Benefits

Every step counts.

Social Media Drives Uptick in Teens Steroid Use

But the problem is bigger than TikTok.

Apple Watch Readies Blood Pressure, Sleep Apnea Features

It's planning health monitoring upgrades in 2024.

Peloton Narrows Losses, Sheds Users

Its latest earnings report is a big TBD.

Life Time to Pilot Obesity Drugs for Gym Members

The gym chain says it will test GLP-1s.

Rhone Restructures, Plots Activewear Expansion

The men’s brand strives for more.

​​Experiential Grocers Stock Curation, Discovery

Giving better-for-you brands a platform.

F45 Files “Restated” Financials, Reports $372M Loss

The fitness franchisor attempts a turnaround.

Calibrate Restructures, Sells to Private Equity Firm

The weight loss startup plateaus.

Peloton Teams With NBA, WNBA

Its partnerships are stacking up.

Signos Raises $20M for Metabolic Health Platform

CGMs for sustainable weight loss.

Experts Say Rucking Boosts Strength, Longevity

Carrying weight comes with major benefits.

Centr, HYROX Partner on Competition-Ready Fitness Equipment

Chris Hemsworth’s training platform is throwing its weight around.

Hydrow Explores CITYROW Acquisition

Connected fitness consolidates.

Researchers Say Run Clubs are “Therapy”

Improving mental and physical health in tandem.

Nike Launches Strength Training Equipment

The apparel brand’s fitness strategy bulks up.

Big Food, Pharma Conflicts Compromise Dietary Guidelines

The committee failed to disclose industry relationships.

FORME Acquires CLMBR, Targets B2B Sales

Equipment makers look beyond at-home fitness.

barre3 Acquires The Barre Code, Reaches 185 Studios

The deal unites two leading barre brands.

Fitness Brands Enter Mixed Reality

Quest 3 and Vision Pro offer a whole new world.

Researchers Decode the Gut-Muscle Axis

Startups target microbiome optimization.

United, Therabody Partner for In-Air Wellness

Promising passengers the “best sleep in the sky.”

Digital Personal Training App CoPilot Adds $6.5M

Making one-on-one coaching accessible.

Consumers Want Better-for-you Breakfasts

Legacy cereal sales are sinking.

CDC Issues New Warning on Obesity Epidemic

22 states have crossed a dangerous threshold.

Energy, Hydration, Creatine Supplements See Sales Surge

Fitness supplements find new audiences.

Lululemon Teams with Peloton, Shutters MIRROR

The apparel brand exits digital fitness.

WHOOP Unveils AI-Powered Coach

Biometric-based health and fitness advice, on demand.

Vuori, Pvolve Partner For Community Activations

It’s the new brand playbook.

Universal Music Group Wants in on Wellness

It sees the future of music as medicine.

Arc’teryx, Salomon Parent Company Files For IPO

Gorpcore is going public.

Apple’s Glucose Tracking Quest Continues

The top-secret project taps a new leader.

AllTrails Launches Curated National Park Guides

Hikers need an extra push out the door.

Bold Adds $17M to Scale Digital Fitness for Seniors

The company delivers exercise programs for healthy aging.

Chris Hemworth’s Centr Enters Equipment, Partners with Walmart

It’s touting ecosystem with affordability.

On Running Targets Tennis

It sees potential in racket sports.

Orangetheory Debuts New Strength Class

Boutique studios wake up to weight training.

Tracksmith’s Varsity Club Reimagines NIL

It’s an anti-Nike approach.

Pickleball’s Growth Creates Court Shortage

An estimated $900M infrastructure investment is needed.

Remedy Place Readies At-Home Recovery Tech

The social wellness club teases Kohler partnership.

Samsung Targets Personalized Nutrition with AI Meal Planning App

Big Tech taps digital dietitians.

Tech Startups Confront the Maternal Health Crisis

Women face challenges in a misguided system.

Oura, Talkspace Integrate For Patient Sleep Reports

The smart ring debuts a new data sharing feature.

Researchers Say Human Coaches Make AI Health Apps More Effective

Accountability is hard to automate.

Alo Enters Wellness Supplements

The activewear brand launches formulations for beauty and recovery.

Peloton Reports Q4 Losses, Pushes New Partnerships

The comeback won’t come easy, even with new spectators.

Gympass Raises $85M, Hits $2.4B Valuation

The corporate well-being platform pushes global expansion.

Gen Z’s Stressed About Food

The relationship is complicated.

Viome Adds $86.5M For At-Home Microbiome Tests

Consumers want convenience.

Peloton Relaunches B2B Offering to Boost Growth

Peloton for Business showcases a new strategy.

Echelon Enters Connected Strength

But its focus won’t be on the living room.

Hims Plans Weight Loss Prescriptions

Despite concerns, digital health companies crowd in.

Pokémon Cashes in on Gamified Sleep

Americans want sleep at all costs.

F45 Training Delists from the NYSE

The fitness franchisor is “going dark.”

The Mental Health Crisis Worsens

Half the world experiences mental illness.

Outdoor Recreation Inspires New-Age Adventure Lodging

The “stay” part is half the battle.

CLMBR Lays Off Staff, Shutters LA Studio

The equipment maker “anticipates” a strategic transaction.

Scoop: Nike’s Launching Group Fitness Studios

The apparel giant and FitLab team up on Nike Studios.

Viome Launches Oral Health Test and Supplements

The oral microbiome may be a major indicator of health.

Y7 Studio Adds Funding for Brick-and-Mortar Expansion

In-person yoga is back on.

Digital Health Company Hims Gets Into Heart Care

It’s targeting cardiovascular disease and ED in one swoop.

Herself Health Raises $26M for Holistic, Women-tailored Health Clinics

Laying the groundwork for equal care.

Daily Harvest Enters Retail in Kroger Partnership

Coming to a grocery store near you.

Sporty & Rich Opens NYC Flagship

A hub for high-end wellness.

Social Self-Care Club HUME Readies LA Outpost

Wellness clubs are serving up a balanced lifestyle.

BODYARMOR Founder Acquires Majority Stake in NOBULL

Its new owner teases an IPO.

lululemon Trims Fitness Division, Lays Off 100 Staffers

Its performance hasn’t mirrored retail success.

Foraged Raises $2.7M for Fresh Food Marketplace

It’s a growing movement.

Health & Fitness Apps Face Uncertainty Amid New User Decline

Downloads drop, retention remains steady.

Apple Readies Health Features for AirPods

Hearables are the new wearables.

Digital Health Funding Continues Downward Trend

Investors dish out reality checks.

Indoor Climbing Gyms Confront Growing Pains

With newfound popularity comes pressure to scale.

Peloton Releases Lanebreak Gaming Experience for Tread

Running gets gamified.

TRX Acquires YBell Fitness

Two functional equipment makers link up.

Everytable Adds $25M to Scale Food-as-Medicine Restaurants

Taking on healthy food’s accessibility problem.

Tempo Debuts New Data-Driven Training Experience

AI opens the door to hyper-personalization.

Nike Introduces Well Collective

The global sportswear giant wants to be a wellness brand.

Inside Alo Yoga’s Activewear Empire

Is Alo the next lulu?

Australia-born UBX Opens First US Fitness Studio

The boxing and strength concept is in expansion mode.

Zwift Releases “Play” Gaming Controllers

The handlebar accessory upgrades your ride.

Startups Prescribing Food as Medicine Gain Traction

Medically tailored meals could save billions.

Men’s Activewear Brand Ten Thousand Raises $21.5M

Tactical athletic gear takes hold.

Oura Introduces Social Sharing With Circles

The brand adds community to its smart ring experience.

lululemon Debuts App-only Fitness Membership

The brand pushes its MIRROR-less tier.

Apple Unveils New Health Features for Watch, VR Headset

Its annual keynote delivered on mental and physical health.

Consumers Alter Eating Habits for Better Mental Health

Comfort foods and feel-good foods aren’t the same.

Universal Music Group Enlists Endel for AI-Powered Soundscapes

Prepare for artist-driven, AI-generated wellness playlists.

InsideTracker, Oura Sync Up for Health Optimization

The future of integrated healthcare includes wearables.

lululemon Shapes Products Around Sustainability

The apparel giant’s eco-friendly strategy takes shape.

obé Fitness Launches Personalized Workouts

Digital platforms are no longer just content machines.

Peloton Rebrands, Downplaying its Bike

Content, not cycling, takes center stage.

Equinox Unveils Luxury Loyalty Program

It’s comping Oura subscriptions, supplements, and more.

Wahoo Recapitalizes After Bank Takeover

Founder Chip Hawkins wipes debt clean.

Parsley Health Introduces Women’s Health Program

Holistic care has a new “homebase.”

Strava and Nike Sync for Workout Sharing

The integration unites exercisers across both platforms.

Tracksmith Opens Community Hubs in Brooklyn, London

Sportswear brands tap community for international expansion.

January AI Launches Predictive Metabolic Health Platform

And CGMs are only a small part of the equation.

Health Optimization Platform Lifeforce Raises $12M

Conventional wisdom isn’t cutting it.

Strava Reimagines Product, Prioritizes Community

It’s overhauling clubs, group experiences.

Oura, John Hancock Partner to Incentivize Healthy Habits

Sweat-to-save comes to your smart ring.

NewLimit Raises $40M to Cure Aging

Its first product will reprogram human immune cells.

Farmer’s Fridge Pushes Retail Expansion

But convenient, healthy meals are hard to scale.

Sweetgreen Opens Automated Restaurant in Illinois

The chain cuts costs with salad-slinging robots.

The Future of Personal Training Takes Shape

Leveraging tech, human coaches make new gains.

Oura Acquires Digital Identity Startup Proxy

The smart ring maker eyes new markets.

Whole Foods Founder Opens Health-Optimizing Eatery

John Mackey’s holistic health ecosystem takes shape.

Outdoor Exercise Boosts Brain Health

All activity is good, but outdoor exercise is better.

Embr Labs Secures $35M for Menopause-focused Wearable

Women’s longevity hinges on actionable menopausal care.

BetterUp Acquires AI Sleep Coach Crescent

Improving shut-eye for individuals and organizations.

Peloton Plots Relaunch of Its Brand, App

The connected fitness company deemphasizes hardware.

Any Distance Debuts Active Clubs Social Network

Prioritizing positivity, inclusion, and motivation.

Apple Plans AI-Powered Health Coach

The project could tie together its entire ecosystem.

OLIPOP, Prebiotic Soda Makers Scale Up

The segment is pushing drinkable gut health.

Fitness Mirror Maker FORME Goes Public

But interactive screens are a tough sell.

InsideTracker Launches Women-Focused Longevity Testing

Women need insight into their hormonal health.

CrossFit Hands Off “Precision Care” Initiative

The company rethinks its healthcare effort.

Amazon Scraps Halo Wearables Division

It’s trading hardware for healthcare.

CrossFit Cuts 20% of Staff

The latest in an ongoing shakeup.

PVOLVE Enhances Hybrid Offering, Pushes Studio Expansion

New pricing, equipment, and identity.

WHOOP Now Quantifies Strength Training, Muscular Load

Its device goes beyond heart rate and steps.

Apple to Launch Journaling App for Mental, Physical Health

It’s entering a war of words with other mindfulness platforms.

Oura Enters Nationwide Retail Through Best Buy

DTC wellness startups seek brick-and-mortar boost.

Strava Debuts Spotify Integration

Music and movement go hand-in-hand.

Spring Health Raises $71M, Hits $2.5B Valuation

The company touts “phenomenal growth."

Lululemon Explores MIRROR Sale

The apparel brand rethinks fitness hardware.

Aussie Activewear Brand LSKD Enters US, Partners with Life Time

Right vibe, right time.

Cure Hydration Raises $5.6M, Expands Retail Footprint

Functional hydration is the new water.

F45 Training Enlists Mark Wahlberg Amid Turnaround

The HIIT studio gets back in shape.

Snapdragon Capital Puts $30M into Xponential Franchisee

The PE firm backs Spartan Fitness Holdings.

Tonal Sees Valuation Cut in New Funding Round

The company adds $130m, loses its CEO.

Lululemon “Pivots Away” From MIRROR

The apparel brand is downplaying hardware.

Padel Haus Adds $7.5M to Scale its Indoor Court x Club Concept

There’s a new pickleball in town.

adidas Launches High-Performance Reactivewear

Its RHEON leggings give athletes a leg up.

WHOOP Launches Stress Tracking, Breathwork Protocols

It seeks to stop stress in its tracks.

Liteboxer Rebrands to Litesport, Enters Strength Training

It’s bringing real weight into the metaverse.

Pilates is Booming, Again

The low-impact workout is gaining new fans.

Target Adds Gainful, Wonderbelly to Wellness Lineup

Retailers tap DTC health brands to court Gen Z.

Smart Backboard Maker huupe Scores $11M

Its connected basketball hoop aims to advance the game.

John Mackey’s New Business Enters Telehealth

The Whole Foods founder eyes food as medicine.

Apollo Neuro Launches Wearable Designed to Keep You Asleep

It’s using AI and sound waves to go beyond tracking.

Oura Unveils Chronotyping to Optimize Sleep

Its Body Clock feature syncs with your circadian rhythm.

Gardening Linked to Improved Mental, Physical, Nutritional Health

And store-bought produce has never been more expensive.

Fount Raises $12M for Personalized Performance Optimization

Its methods rely on individual experimentation.

Researchers Say Exercise is More Effective Than Antidepressants

For better mental health, movement is medicine.

Tally Health Lands $10M for Personalized Longevity Platform

David Sinclair’s anti-aging company scales up.

Obesity Will Cost $4T Annually by 2035

Half the world will soon be overweight or obese.

WeightWatchers Acquires Sequence, Enters Obesity Drug Market

The $106M deal lets WW prescribe weight loss meds.

Kindbody Raises $100M, Reaches $1.8B Valuation

The fertility company eyes expansion, acquisitions.

Steady Growth Pushes Xponential Fitness Over $1B in Sales

It opened a new franchise every 17 hours.

Planet Fitness Sets New Membership Records

The budget gym approaches $1B in annual sales.

Pickleball Venues Expand to Meet Growing Demand

The US is adding 130 courts per month.

Health Optimization Fuels Sleep Tourism

Better beds, calmer vibes.

The $10B Gummy Vitamin Boom

Turning pills into candy.

Grocery Chain Albertsons Launches Digital Health App

Food-as-medicine infrastructure is being laid.

Boutique Electro Muscle Stimulation Studios Scale Up

Its efficacy is being weighed against its efficiency.

WHOOP Lowers Prices, Teases New Features

Strength tracking is on the way.

Chipotle Launches New Healthy Bowls Concept

Farmesa could roll out nationwide.

Strava CEO Michael Horvath Resigns 

The search for a new chief executive is on.

Food As Medicine Coverage Gains Approval Under Medicaid

Opponents say it’s an overreach.

Gut Health is Linked to Exercise Motivation

Look out for microbiome-focused PEDs.

Smart Gym Maker Tonal Explores Possible Sale

It’s burning cash as connected fitness cools off.

Beverage Brands Target the “Clean Energy” Boom

Caffeine got the boost it needs.

Americans Fall Short of Exercise Guidelines, Again

Census data revealed physical activity levels.

Mighty Health Adds $7.6M to Help Adults 50+ Live Well

The company delivers fitness, nutrition, and health coaching.

USDA Proposes New Nutrition Standards for School Meals

They’re serving way too much added sugar.

Peloton’s Turnaround Delivers Mixed Results

The company still faces excess inventory and falling demand.

WHOOP and Hyperice Partner to Quantify Recovery

Holistic, data-driven performance.

LA Fitness Owner Opens Boutique Studio Concept

It’s a new take on big box gyms.

Remote Work Slows Sweetgreen’s Growth

WFH means fewer $15 salads.

Smart Strength Startup Vitruvian Launches Commercial Sales

Connected fitness pivots from at-home to everywhere.

H&M Opens Fitness-focused Experiential Store

Free workouts move product.

Elo Health Raises $10M, Syncs with Apple Health

The new funding fuels precision protein supplementation.

Strava Acquires Outdoor Adventure Platform FATMAP

Unlocking maps and subscription revenue.

Longevity Tops List of Reasons to Work Out

Fitness motivation is shifting… again.

Exos Brings “Fit Breaks” to Schools

Kids need more health education.

Othership Lands $8M to Expand Social Bathhouse Concept

Building the future of emotional wellness.

Strava’s Confusing Price Hike Draws Criticism

Members can’t get a straight answer.

WHOOP Layoffs Hit B2B Unit

The company reevaluates its enterprise offering.

Apple Adds Sleep Meditations, Kickboxing to Fitness+

More content for more users.

Withings Launches Diagnostic Toilet Device for Nutrition and Hormone Health

The connected health company is unbundling the lab.

CorePower Debuts Strength-Based Format

Sculpt classes are making gains.

Tom Brady’s TB12 Partners with Brandon Marshall’s House of Athlete

The two brands target holistic performance.

After Buying Freshly for $950M, Nestlé Ends Meal Delivery

The economics didn’t add up.

Closing the Gender Care Gap

A playbook for women’s wellness in 2023

NOBULL Lands NFL Investment, Expands Product Line

The brand sells performance beyond CrossFit.

Netflix Adds Nike Training Club Workouts

The streaming giant enters fitness.

Robots Take on the Eldercare Crisis

ElliQ launches improved sidekick for healthy aging.

Nix Launches Hydration-Sensing Sweat Patch

Endurance athletes are just the beginning.

Arketa Raises $7.6M To Grow Fitness Studios Beyond Classes

Building the infrastructure for the future of fitness.

Community, New Activities Highlight Strava’s Annual Report

The platform’s “group effect” is real.

Rockefeller Foundation Backs Food As Medicine Movement

Its grants will help prevent and treat diet-related illnesses.

Strength Training Tops 2022’s Most Popular Workout List

Operators are sculpting new programming.

Consumers Want Health- and Wellness-Boosting Foods

Healthy is out. Functional is in.

Huel Raises $24M for Plant-based Meal Replacement Shake

All-in-one functional fueling.

Oura Enters Corporate Wellness

Oura for Business starts with sleep.

Lumen Raises $62M for Metabolic Health Breathalyzer

Personalized nutrition comes into focus.

Demand for Mental Health Services Continues to Rise

And professionals are struggling to keep pace.

Healthy Lifestyle Change May Cure Sleep Apnea

New study reveals drastic improvements in sleep and overall health.

Return of Youth Sports Boosts Physical, Mental Health

The Aspen Institute’s latest report identifies highs and lows.

Outdoor Recreation Economy Reaches $862B

2021 was a big year.

As Gym Visits Rebound, Brands Eye Expansion

Developers want more.

Amazon Launches DTC Healthcare Platform

The message-based service will treat 20+ common conditions.

Season Health, Territory Foods Partner on Food-as-Medicine Meals

It’s all about access.

Smart Gym Startup FORME Files for IPO

The fitness mirror maker tests small-cap deal.

Athletic Brewing Raises $75M, Keurig Dr Pepper Buys Minority Stake

Nonalcoholic beer scales up.

WHOOP Partners with TYR for Smart Swimwear

The human performance company wants to be invisible

Quest Diagnostics Launches Fitness-focused Labs

High-performance panels.

Big Food Isn’t Getting Any Healthier

Brands won’t walk the walk.

Headspace Health Debuts Unified Mental Health App Experience

Mindfulness content and clinical services in one.

Strava and Snapchat Team Up for Social+ Fitness

Its new Activity Lens takes storytelling beyond the data.

WHOOP Enters Brick-and-Mortar Retail

It inked deals with Best Buy and DICK’S Sporting Goods.

Vuori Opens NYC Store, Presses Global Expansion

The SoCal brand is in growth mode.

Life Time’s Pickleball Bet is Paying Off

It’s now the top facility operator in the country.

BeaverFit, Club Northwest Plan All-Weather Outdoor Gym

It’s said to be the largest US facility of its kind.

Equinox CEO Touts Membership Growth

Gyms are going beyond fitness.

Lack of Physical Activity Will Cost $300B by 2030

The world economy can’t afford sedentary citizens.

Apple To Enter Health Insurance Market by 2024

It won’t be easy.

Exos Launches Employee Burnout Coaching

A hybrid approach to optimal performance.

Mayweather Boxing + Fitness Acquires KickHouse

Boutique boxing studios are in growth mode.

Therabody and Oura Partner to Optimize Sleep

Wellness meets data.

Calm Unveils Clinical Mental Health Programs

From mindfulness to healthcare.

Jay-Z-backed LIT Method Launches Portable Strength Device

Shrinking hardware while expanding reach.

New York Sports Clubs Acquires Fhitting Room

Big-box goes boutique.

Solidcore Founder Raises $5M for New Fitness Venture

It’s a self-optimization experience.

Les Mills and Fitness International Partner on Omnichannel Memberships

Gym-goers get digital access.

NBA Hall of Famer Steve Nash Launches Athletic Longevity App

Ending early retirements for everyday athletes.

Spren Closes $11.3M for Wearable-Free Digital Biometrics

Heart rate variability is just the beginning.

Connected Rowing Heats Up

It’s Hydrow vs. Peloton vs. everyone.

Americans Aren’t Sold on Plant-based Meat

But plants are key to fixing food.

Gen Z’s Mental Healthcare Bill is Adding Up

The kids are not alright.

Eyeing VR Fitness, Liteboxer Expands Beyond the Fight Game

It’s anyone’s game.

Katalyst Scores $26M For Electrical Stimulation Fitness

Efficiency is key.

Muoverti Rebrands to MUOV, Unveils Triathlon Bike

But the competition is stiff.

Peloton Cuts 500 More Jobs

It’s the fourth round of layoffs this year.

Consumers are Spending Big on Holistic Health

And that budget is set to grow.

Booking Platforms Benefit from Spa & Beauty Boom

Self-care is big business.

WHOOP Targets Interoperability with New Developer Kit

The door is open for personalization.

World Gym is Reimagining its Iconic Clubs

Strength boutiques in a box.

lululemon Launches Omnichannel Fitness Membership

It's also cutting MIRROR’s price in half.

Consumers Want Healthier Food, Even if it Costs More

Shoppers weigh the price of well-being.

Amazon Launches Bedside Sleep Tracker

Part alarm clock, part smart sensor.

Life Time Expands Fitness Living Concept

It’s a high-priced lifestyle.

Equipment Maker Nautilus Considers Sale

The home fitness boom slows.

Consumers Can’t Put a Price on Wellness

Preventative health is in.

Gym Visits Surpass Pre-Pandemic Highs

But at-home exercise remains popular.

Peloton Officially Enters The Rowing Wars

Its rower is ready, but the competition is steep.

ROMWOD Rebrands, Targets Mindful Movement

Pliability is the new big thing.

Apple Expands Fitness+ Beyond its Smartwatch

iPhone owners in 21 countries can tune in.

Perch Raises $4M for 3D Strength Tracking

Velocity-based training powers up.

Therabody Raises $165M, Doubles Down on Wellness

Recovery, self-care, and mindfulness under one umbrella.

Any Distance Raises $1.5M For Gamified, Social Activity Tracking

Putting motivation ahead of competition.

Sustainability as Strategy: Patagonia Founder Gives Company to Environmental Trusts

Nike, On, adidas target conscious consumers too.

Headspace Acquires Mental Wellness App Shine

The move spotlights inclusivity and health equity.

Tonal Targets $100M in New Funding

Smart strength tries to stay fit.

Zwift Launches Smart Bike Trainer

But the focus is still on software.

InsideTracker Raises $15M for Healthspan Optimization

Food is the secret.

Barry’s Relaunches RIDE x LIFT Studio

The cycling class is slated for expansion, starting with NYC.

Rootine Raises $10M For Next-Gen Supplements

Precision nutrition hits its mark.

Apple Launches Smartwatch for Adventure Sports

The tech giant takes aim at Garmin.

Orangetheory Doubles Down on Personalization, Presses Expansion

It's riding global demand for its tech-centric workout.

Withings Launches New Smart Scale with Coaching Service

Its ecosystem expands again.

Peloton Reports Big Losses, Retools Strategy

It’s riding six consecutive quarterly losses.

Following Bankruptcy, TRX Founder Randy Hetrick Acquires the Company

Hetrick teams with private equity vet Jack Daly on the deal.

Happy Health Raises $60M, Unveils Mood-Tracking Ring

Introducing the Happy Ring.

National Cycling League Readies US Crit Racing Series

The NCL launches in 2023.

F45 Training Misses Earnings, Pauses Expansion

Time to regroup.

Gen Z Boosts Planet Fitness to Sales, Membership Highs

Systemwide sales topped $1B in Q2.

Xponential Flexes Gains in Revenue, Sales, and Membership

Expansion isn’t slowing.

Technogym’s B2B Business Boosts H1 Revenue

And its North American division is taking off.

As Sales Drop, Nautilus Bets on Connected Fitness

It’s counting on a big rebound.

Athletic Country Clubs Propel Life Time’s Growth

But macroeconomic conditions may hamper its premium model.

Beachbody’s Backslide Continued in Q2

Less connected fitness, more subscription content.

Whole Foods Founder Plots New Wellness Venture

John Mackey wants to "maximize" health.

The Sportstech Shaping Basketball’s Future

From smart equipment to AI and VR.

Tempo Pivots to New Membership Model

The focus is coaching, not equipment.

Gen Z on the Future of Healthcare

Mental health is a top priority.

F45 Training Cuts Staff, Lowers Outlook

IRL fitness feels the squeeze too.

Layoffs Hit Whoop and Hydrow

Fitness tech's slowdown continues.

SoulCycle’s Ploy to Convert Peloton Members

More marketing stunt than strategy.

Barriers to Care Intensify the Mental Health Crisis

We have a shrink shortage.

Apple Unveils Updated Healthcare Strategy

The Apple Watch is the tip of the spear.

Tonal Announces Layoffs as Connected Fitness Recalibrates

The company is cutting 35% of its workforce.

Strava and Oura Partner to Enhance Activity Tracking

Social wearables and connect wellness take hold.

Hintsa, A Performance Coaching Platform Used by F1 Drivers, Secures $5.1M

And it’s coming to your workplace.

Beyond Meat Readies Alt-steak as Sales Fade

Plant-based "meat" is slowing.

Hydrow Launches Smaller, Cheaper Rowing Machine

Meet the Hydrow Wave.

Peloton to Outsource Equipment Manufacturing

The move cuts costs and simplifies its supply chain.

On Debuts Recyclable Sneaker Subscription

These kicks go on and on and on.

Metabolic Health Startup Ultrahuman Launches Smart Ring

Bolstering its CGM platform with biometrics.

STRIVE Secures $6M to Unlock Athlete Performance Data

Wearable sensors for a competitive edge.

HEIMAT, a New Concept Fitness Club, Opens in LA

The members-only community taps social wellness.

Seeking Mass Appeal, Connected Fitness Downsizes

Equipment makers call an audible.

Boozing Less, Gen Z Prefers Weed and Shrooms

As stigma subsides, mind-bending substances are in.

Tonal Adds NYC Studio as Fitness Content Takes Center Stage

Content is still king.

lululemon Plans New Hiking Collection

The retailer wants to meet you where you sweat.

NOWATCH Raises $8.7M for its Stress-Sensing Wearable

The company’s “awareable” is set to launch this fall.

Walmart Doubles Down on Healthcare

The big-box retailer champions accessible, affordable care.

Tracking Pickleball’s Popularity

From fun and games to big business.

TRX Files for Bankruptcy

The iconic company seeks a buyer.

Walken Lands $4.7M for Move-to-Earn Game

web3 x wellness steps up.

Recovery Footwear Gains a Foothold

Athletes and exercises step into relief.

Mental Health Apps See a Slowdown

Downloads, active users, and investments have stalled.

Strava Drops New Features for Trail Sports

The athlete social network goes off-road.

Let’s Do This Raises $60M for Endurance Event Marketplace

Making race registration more social.

Apple Watch Gets Fitness, Sleep, and Healthcare Upgrades

It’s all in the wrist.

TRIPP Adds $11.2M for VR Meditation

The mindful metaverse takes shape.

Smart Fabric Maker Nextiles Lands $5M Seed Round

Wearable tech meets apparel.

Kickoff Raises $7M for Personal Training Platform

Matchmaking for coaches and clients.

Heart Health: Cardiac Care Goes Digital

AI heart imaging, wearables, and more.

WHOOP Enters Corporate Wellness

Its Unite program targets employee stress and burnout.

Nike Pilots New Social Running App

Retail meets fitness meets community.

We’re Expecting: Fertility Tech is Having a Moment

From at-home testing to egg freezing.

Oura Launches Gucci Collab as Luxury Wearables Shine

It’s a lifestyle.

Consumers Want Physical, Mental, Emotional Wellness

Feeling good is the new looking good.

Strava Tops 100M Registered Athletes

The platform doubled its userbase in two years.

Hyperice Debuts Workplace Wellness Program

The massage gun maker eyes employee well-being.

Amazon Launches New Mindfulness Podcast

The series aims to be “audio vitamins.”

Google’s Healthcare Strategy Shapes Up

The tech giant pushes further into healthcare.

Remedy Place Adds $5M Ahead of NYC Opening

The wellness social club is expanding.

Spa Industry Rebounds as Wellness Evolves

The global industry is expected to grow 17% annually.

Strava Acquires Prehab App Recover Athletics

Sports medicine meets social network.

hims & hers Posts Breakout Growth, Raises Revenue Guidance

But the consumer health company is still seeking profitability.

Field Trip and Nue Life Team Up For At-Home Ketamine Treatment

The psychedelic therapy providers make the trip.

F45 Training Reports 175% Growth in Q1 Revenue

The Aussie HIIT operator emphasizes US expansion.

UFC GYM Plots Rapid Expansion

It plans to open a gym per week in 2022.

Peloton Readies its Connected Rowing Machine

We’re still waiting on a release date.

Beachbody Posts Q1 Losses, Beats Forecasts

Behind the digital fitness brand’s Q1 2022 results.

On Strong Q1 Earnings, Xponential Fitness Continues Rapid Growth

The fitness operator is pushing boundaries and borders.

Planet Fitness Beats Earnings Predictions, Plots Growth Strategy

The gym operator continues to climb.

Life Time In-Gym Traffic Drives Strong Q1 Earnings

The premium operator welcomes back digital members.

Relationship Wellness Startup OURS Courts $5M

Its Serena Williams-backed couples counseling platform is fighting stigma.

Zwift Makes Layoffs, Ends Smart Bike Effort

Connected equipment loses its shine.

Sweet Dreams: High-Performance Sleep Aids Scale Up

Electrical headbands, sound therapy, and more.

Connected Gym Maker OxeFit Lands $15M to Fuel Elite Training

The startup promises pro-level performance.

Peloton Secures $750M Loan as Losses Mount

Its Q3 earnings report revealed a cash crunch.

Glucose Monitoring Gets an Upgrade

Apple just might be the beneficiary.

Ness Secures $15.5M for Wellness Credit Card, Acquires WellSet Provider Network

The fintech company offers rewards for healthy choices.

SoulCycle Founders Launch New Emotional Health Concept

Peoplehood aims to sell relational fitness.

Kabata Lands $2M for Smart Dumbbells

Connected strength loads up.

Epicore Biosystems Acquires IP for Precision Sweat Patches

Performance meets prescription.

Speede Fitness Secures $2.5M, Inks Pro Sports Endorsements

The connected strength machine delivers on efficiency.

After Buying Peerfit, FitOn Targets Healthcare

Seniors and chronic conditions are the focus.

Therabody Acquires So Sound, Pushing Further into Wellness

The massage gun maker adds acoustic therapy.

Wahoo Acquired Virtual Training Platform RGT Cycling

The company strengthens its endurance ecosystem.

Nautilus Owner Acquires Digital Fitness Company Wexer

Core Health & Fitness takes aim at hybrid workouts.

Oura Hires SurveyMonkey’s Tom Hale as CEO

The smart ring maker eyes an IPO.

The Future of Metabolic Health

Tech companies promise to curb diabetes and obesity.

Xponential Fitness Launches All-Access App, Strikes Deal with lululemon

Its omnichannel strategy is evolving.

Lululemon Plans “Immersive Fitness Marketplace”

Digital content, in-person classes, MIRROR hardware.

Aussie Connected Strength Startup Vitruvian Lands $15M

And it’s coming to America.

Ironman Group Names Wahoo Connected Training Partner

The triathlon operators pours on performance tech.

Bala Opens Experiential Retail Shop in NYC

The equipment maker’s pop-up highlights a growing trend.

Metabolic Health Startup Levels Adds $38M Series A

Its CGM platform is going mainstream.

Fitness-as-a-Service: Peloton Explores New Pricing Models

Connected fitness is evolving.

The Connected Fitness Report

The equipment makers vying for a spot in your home gym.

Sweatcoin Launches New Token, Plans Crypto Economy

SWEAT for sweat.

Apple Stumbles in Race for Continuous Blood Pressure Monitoring

Wearables are vying for the doctor’s prescription pad.

With New Funding, Fiit Plans Hybrid Future

The UK fitness brand moves beyond digital.

Move-to-Earn Developer DEFY Labs Lands $3.5M

web3 fitness scales up.

Mental Health App Real Secures $37M

Digital therapy aims to curb a growing crisis.

Ultrahuman Acquires Smart Ring Maker LazyCo

Metabolic health and wearables combine.

iFIT Withdraws its $600M IPO

The at-home fitness company resets expectations.

Meal Kit Makers Take Aim at Personalized Nutrition

The future of food is hyper-personalized.

ASICS Teams with STEPN, Drops NFT Sneakers

Move-to-earn enters the mainstream.

ClassPass Owner Mindbody Eyes 2023 IPO

The wellness tech platform aims to consolidate the industry.

Oura Adds New Capital, Reaches $2.55B Valuation

The smart ring maker is pursuing its next million sales.

Pedaling Content: Netflix Plans Tour de France Docuseries

The streaming site eyes endurance sports.

Outside Readies “Anti-Metaverse” NFT Marketplace

The “Outerverse” aims to promote outdoor adventure.

Equinox is Raising Capital, Plans Renewed IPO Bid

The gym chain is reportedly raising up to $500M.

Connected Reformer Flexia Raises $4M as Pilates Takes Off

Low-impact exercise is the new HIIT.

Muoverti Secures Funding Ahead of TiltBike Launch

The forthcoming at-home bike is getting a lot of hype.

Eight Sleep Acquires Span Health

The smart mattress maker moves into health coaching.

Mindful Movement Takes Hold

Consumers prioritize mental and physical well-being.

Outdoor Gyms Scale Up

BeaverFit teams with Eleiko on equipment deal.

Strava Inks Tour de France Partnership

The deal centers on digital engagement and women’s cycling.

On Running Pushes Expansion as Sales Skyrocket

The Swiss running company is having a moment.

Connected Rowing Company Hydrow Secures $55M Series D

The at-home fitness company ramps up.

Apollo Neuro Raises $15M For Stress-Relieving Wearable

Mental health gets physical.

Rent-a-Bike: Peloton Tests New Pricing Strategy

The company pilots a reimagined connected fitness bundle.

F45 Training Reports Earnings, 242% Jump in Q4 Revenue

Breaking down the HIIT franchise’s Q4 and full-year 2021 earnings.

Life Time Reports $1.3B in Revenue, Plots Growth Strategy

Breaking down the health club operator’s Q4 and full-year 2021 earnings.

Xponential Fitness Launches XPASS, Touts Revenue Growth

The boutique studio franchisor reports Q4 and full-year 2021 earnings.

Beachbody Lays Off 10% of Workforce as Sales Slow

Inside the digital fitness brand’s Q4 and full-year 2021 earnings.

Lululemon Enters Footwear with Women’s Running Shoe

The activewear retailer pushes into Nike's territory.

Climb On: The Climbing Business Goes Skyward

Americans seek out rock gyms and the great outdoors.

The New Brain Game

New approaches to mental health beyond mindfulness.

The Sports Tech Stack Gets an Upgrade

Sports tech is getting smarter.

Camping x Tech: Investors Go All-in on the Outdoors

Airbnb for campsites catches on.

Head Over Heels: Relationship Wellness and The Dating Economy

Startups look to play Cupid.

iFIT Adds $355M in Funding Amid Layoffs, Leadership Shakeup

The equipment maker corrects course as sales slow.

Equinox Goes All-in on Omnichannel Fitness

The gym operator is embracing digital workouts.

Therabody’s Reset Locations Combine Retail and Recovery

Fitness and wellness brands tap experimental concepts.

Connected Rowing Startup Aviron Raises $18.5M as Competition Heats Up

It’s all fun and games.

F45 Training Loses Patent Battle With Xponential’s BFT

From Down Under to the courts of Delaware.

Meet Nestlé: The Health and Nutrition Company

The multinational company is on a wellness buying spree.

At-home Injuries & The Rise of AI Trainers

Connected fitness companies tap computer vision to fix form.

Healthy by Design: Upgrading the Office

Natural light, greener walls, cleaner air.

Digital Fitness App FitOn Adds $40M, Acquires Peerfit

It’s banking on corporate wellness to fuel growth.

Digital Dance Platforms Find Their Groove

From Zumba to hip-hop to Jazzercise, dance goes digital.

Smart Nutrition Startup Elo Lands $5M in Seed Funding

The company leverages at-home testing for personalization.

Epicore Biosystems, Creators of the Gx Sweat Patch, Raises $10M

The company is decoding performance with sweat-reading biowearables.

Balanced Secures $6.5M To Modernize Workouts for Older Adults

The digital platform makes fitness more accessible.

Les Mills Enters VR with Boxing Fitness Game

The group fitness company joins the growing fitness metaverse.

Digital Personal Training App Future Lands $75M

Investors bet on accountability-as-a-service.

Prebiotic Soda Maker OLIPOP Raises $30M

The functional soft drink category pops off.

Say Hello to Anxiety Tech

From meditation orbs to sleep headbands, startups aim to optimize mindfulness.

iFIT Health & Fitness Faces $300M Lawsuit

A key investor is suing the equipment maker.

Move-to-Earn Gets a Boost: Web3 Startup STEPN Raises $5M

Rent NFT sneakers. Run. Reap rewards.

Turning Back the Clock: Kernel Founder Conducts Biological Age Experiments

Is aging optional? Researchers try it out for themselves.

Plant-based Jerky Takes A Bite of the $3.6B Meat Snack Market

From grass-fed beef to mushroom, coconut, and kelp.

The Church of Wellness

Spirituality for personal well-being.

FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric

The funding fuels FitLab's integrated fitness platform.

The Rise of Walking

From Apple Fitness+ to Strava, walking is in.

Retiring Well: Aging Gets an Upgrade

Senior care communities are getting a makeover.

Nike Sues Lululemon, Claims MIRROR Infringes on Patents

Apparel makers clash over digital fitness IP.

Liteboxer Launches VR Workouts

The fitness subscription is coming to Oculus Quest 2.

Zwift Readies New Smart Bike and Indoor Trainer

The company’s connected equipment is set to launch in July 2022.

Cult.fit Adds Four Companies in Acquisition Spree

With $145M in new funding, the company is rolling up health and fitness brands.

Experiential Athleisure: Alo Yoga to Open New Stores and Recording Studio

The apparel brand is pushing into music, entertainment, and wellness education.

Google Assembles an Apple Watch Competitor

Google is reportedly launching its flagship watch in 2022.

Opioid Recovery Startup Ophelia Raises $50M

Tiger Global led the company’s Series B round.

Found Raises $100M for Weight Management Platform

Startups are tackling the obesity epidemic.

Eying Growth, Athletic Greens Hires Kat Cole as President and COO

Cole joins a "wellness rocket ship."

PureGym Raises $400M to Fund Expansion

KKR acquires a minority stake, valuing the gym chain north of $2B.

Therapy, Meet Metaverse: Virtual Reality Augments Care

Can VR help address the mental health crisis?

The Talent Wars: Lights, Camera, Fitness

The treadmill is turning into the red carpet.

Restore Raises $140M For “Hyper Wellness” Centers

Services include IV drips, cryotherapy, infrared sauna, and more.

The New Rules of Sports Sponsorship

The creator economy has reached the stadium.

Cerebral Lands $300M in Funding, $4.8B Valuation for Mental Health Platform

The company quadrupled in value from earlier this year.

GT’s Living Foods Launches Cannabis-infused Kombucha

The new brew is set to hit California dispensaries.

Plant-based Meat Comes Down to Earth

Beyond Meat stumbles while new alt-proteins rise.

Lululemon Beats Earnings, Cuts MIRROR’s Outlook

Reflecting on connected fitness as growth slows.

Strava Users Top 95 Million, Activity Uploads Soar in 2021

Inside Strava’s annual Year in Sport report.

Global Wellness Market to Top $7 Trillion by 2025

The industry is set to soar post-pandemic.

Precision Wellness: Thorne HealthTech to Open “Well-Care” Clinics

High-tech primary care scales up.

Athleticwear Unicorn Gymshark To Open First Retail Store in London

The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.

Oura CEO Harpreet Singh Rai Steps Down

Rai departs the company after four-plus years.

The Kids Aren’t Alright: A Mental Health Crisis

The mental health crisis is getting younger.

All-in On Male Beauty: Men’s Wellness Gets a Makeover

The men’s beauty market gains momentum.

The Great Unbundling: Physical Therapy Gets Broken Down

From digital PT to stretching studios

Patent Wars: Peloton Sues lululemon, iFit, and Echelon

Peloton goes on the offensive.

Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha

Its Series B was led by Amberstone and Litani Ventures

Outdoor Activity Platform AllTrails Lands $150M

The international trail finder wants to tap community

Sportswear Maker OMORPHO Launches with $5M in Seed Funding

The weighted performance gear comes from a cast of former Nike execs.

Fitness x High Fashion: Home Gyms Go Luxe

Designers give fitness equipment a high-end makeover.

Famtech Startups Combine Parenting, Wellness, and Innovation

From naptime tracking to plant-based baby food and education.

Daily Harvest Reaches $1.1B Valuation in $77M Funding Round

The DTC company serves up ready-made, healthy eats.

On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”

It's the "grand reopening" of the fitness industry.

High-Performance Health: Viome and Signos Secure New Funding

Healthcare is being unbundled.

Fitness Creator Platform Talent Hack Secures $17M Series A

The creator economy collides with the fitness industry

The Great Destigmatization: Breaking Down Barriers to Good Health

Forbidden startups are getting a fresh look.

Feel-Good Foods Promise Mood-Boosting Benefits

Functional, good mood foods want to curb burnout.

Peloton Enters Connected Strength With AI-Powered Camera

The $495 Peloton Guide is set to launch in 2022.

Market Watch: Peloton Plunges, Planet Fitness Surges

The fitness industry is in flux.

A Fitbit For Your Emotions: Creepy or Revolutionary?

Forget counting steps; get ready to track your emotions.

The Next Alt-Protein: A Look Into The Future of “Meat”

From insects to lab-made, protein goes beyond plant-based.

Biolinq Lands $100M For its Glucose Monitoring Patch

The non-invasive patch aims to revolutionize diabetes tech.

Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform

The Munich, Germany-based app maker enters at-home equipment.

Tempo Launches Smaller, Screenless Smart Gym

Tempo Move offers space and cost savings.

Smart Strength: MIRROR Launches Connected Dumbbells and Ankle Weights

lululemon’s home gym looks to bulk up.

Hinge Health Valued at $6.2B in $600M Funding Round

The digital physical therapy platform has raised more than $1B to date.

Apple Fitness+ Adds Group Workouts

Users can now exercise with more than 30 people via SharePlay.

Oculus for Exercise: Meta Acquires VR Fitness App Supernatural

The company formerly known as Facebook is all-in on fitness.

Changing the Game: A New Era in Women’s Sports

Startups, investors, and star athletes shine a spotlight on female athletics.

Psychedelic Tourism: Take a Trip to Your Trip

As psychedelics go mainstream, wellness retreats provide a haven.

Climate Tech: Startups and Investors Tackle Planetary Health

Entrepreneurs are innovating to turn down the heat.

Oura Launches Gen3 Ring, Monthly Subscription

The smart ring maker looks to stand out in a sea of wrist-worn wearables.

Mindfulness App Open Raises $9M in Series A

Twitter’s Jack Dorsey and DoorDash’s Tony Xu are among its backers.

Paceline Launches Health and Wellness Credit Card

The credit card links financial incentives with physical activity.

Equinox Eyes IPO in SPAC Merger

The luxury health club owner explores a SPAC merger.

Withings Lands FDA Approval for New Smartwatch

The French wearable maker readies US expansion.

Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer

Karina Kogan is Oura’s first chief marketing officer

E-bikes, Healthy Cities, and the End of Cars

As sales surge, can e-bikes replace cars and improve well-being?

Vuori Lands $400M, Eyes Global Expansion

The activewear retailer is valued at more than $4B in a new funding round.

LeBron James Invests in Connected Fitness Company Tonal

James will also contribute to product development, social content, and workout programming.

Mindbody Acquires ClassPass, Secures $500M Investment

Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.

Around the World: Fitness Brands Go Global as Competition Heats Up

The global competition for the trillion-dollar fitness consumer is heating up. 

Retail, Remastered: The New Storefront

Fitness and activewear brands are all-in on experiential shopping.

FitOn Raises $18M to Fuel Growth in Digital Fitness

The digital fitness & wellness app has amassed 10M users to date.

Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel

The top stories impacting the business of fitness and wellness from the past week.

Assistive Tech: Increasing Access and Destigmatizing Disabilities

Overlooked for years, assistive tech hopes to turn the corner.

Peloton of Pilates: High-tech Reformers Have Arrived

Pilates wants in on the connected fitness boom.

Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness

Virtual athletic competitions are on the rise.

Amazon Enters Fitness, Doubles Down on Wearables

Amazon continued its healthcare push this week.

Health Club Operator Life Time Files to go Public

The Minnesota-based fitness chain is returning to the stock market.

Playpulse Secures $2M for Its Gamified Fitness Bike

Into the fitness metaverse.

The Rise of DTC Men’s Health

The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.

The Zzz Economy: Sleep Tech Startups are Scaling Up

Sleep companies are catering to a growing group of consumers in search of quality rest.

Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down

The top stories impacting the business of fitness and wellness from the past week.

Retail Wellness: Big Boxes and Pharmacies Move into Healthcare

From wellness hubs to primary care clinics, the retail landscape is shifting.

Connected Clothes: Redefining Wearable Tech

Exploring the future of tech-integrated fabrics.

Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More

The top stories impacting the business of fitness and wellness from the past week.