Equinox Adds Function Health Lab Tests

Equinox

Equinox is approaching training from the inside out.

What’s happening: The luxury gym chain partnered with Function Health, a diagnostics-driven preventative health platform, to deliver personalized training solutions to its members.

After completing a comprehensive blood test, Equinox trainers will integrate biomarkers for heart health, hormones, and metabolism into tailored performance plans.

Why it matters: As consumers connect well-being to lifestyle, gyms are now care providers.

Thinking proactively, Equinox added Oura as a member perk and appointed a health advisory board, including functional medicine expert and Function co-founder Dr. Mark Hyman.

While wearables offer a glimpse, Equinox VP of Strategic Partnerships Julia Klim says 100-marker panels unlock “a new era in personalized, performance-driven health,” establishing baselines while quantifying the effectiveness of programming.

Gym-as-Clinic

Enabled by new tech, game-changing data is ushering in health clubs of the future.

Pursuing Rx fitness, Technogym unveiled AI-powered wellness kiosk Checkup, competing with EGYM’s healthspan-tracking platform BioAge.

Co-locating the clinic, Life Time launched longevity concept MIORA, offering blood panels, wellness therapies, and GLP-1 medication.

Punchline: Equinox is all-in on movement as medicine. As it merges personal training and health coaching, more gyms will break out the white coats.

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