Posts byRyan Deer

Ryan Deer
24/7 interior
Fitness Finds Its Next Growth Markets
Lift off.
Mat Pilates group fitness class
Playlist Launches AI Insights for Fitness Operators
Statistics club.
Kylian Mbappé
On Enters Football
Fresh kicks.
Women practicing Pilates on a reformer
Fitness Operators Adapt to the Pilates Boom
Making room.
Pile of different supplements
Consumers Put More Faith in Supplements
No doubt.
Evvy testing kit
Evvy Adds $40M to Decode Women’s Health
Hidden signals.
Apple Watch sensor
Apple Adds Lab Testing, Readiness Score
Leveling up.
A woman with weight loss goes down a pant size
GLP-1s Reshape the Wellness Economy
New personas.
Apple storefront
Apple Acquires Brain- and Muscle-Sensing Tech
Machine head.
SweatHouz Tribeca interior
SweatHouz Enters NYC
Private rituals.
System product glutathione
System Raises $20M for Vertically Integrated Peptide Platform
Lining up.
A group of people crafting outdoors on a picnic blanket
Neoluddites Find Wellness Offline
Human nature.
Woman reaching for a dumbbell
Fitness and Wellness Become Retail Anchors
Routine shoppers.
HYROX sled push
L Catterton-led Consortium Acquires Majority Stake in HYROX
Next level.
Man running on road near grass hill
Researchers Decode the Muscle-Brain Axis
Pumped up.
Two hands wearing Oura rings holding
Breaking Down Oura’s S-1
Open book.
Hand wearing an Ultrahuman ring holding a jump rope
Ultrahuman Adds $70M to Expand Beyond the Smart Ring
New interface.
Assorted GOODLES boxes
Barilla Acquires “Healthy” Mac & Cheese Brand GOODLES
Say cheese.
David Protein bar boxes
David Protein Parent Raises $250M
Seeking perfection.
Naturally lit living room
Ambient Wellness Reshapes the Built Environment
Breathe easy.
Doctor with a stethoscope
AI Advances Autonomous Healthcare
Battle lines.
Group of women during a reformer Pilates class
Pilates, Trail Running, Padel Participation Rises
New routines.
Headspace App
Sword Health Plans to Acquire Headspace
New dimensions.
Life Time Sky
Life Time Launches Events-Driven Social Club
After hours.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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