What’s happening: The preventative imaging platform entered full-body MRIs, announcing nationwide access via 100 partner clinics.
Network effects. Counting a network of 1K+ radiology practices, imaging centers, and hospital affiliates, Fitnescity allows asymptomatic consumers to order DEXA scans, CT calcium scoring for heart health, and VO2 max testing.
Evolving into diagnostic infrastructure-as-a-service, it’ll add a $995 preventative MRI to its API offering, granting digital health platforms like Superpower native access to its network.
Contrast. Exploding in popularity last year, experts have criticized off-script full-body scans, citing false negatives and consumer anxiety as issues — but it hasn’t dented demand.
However, as imaging becomes standard order, health-seekers are realizing preventative scans’ real value is what comes next. Investing in interpretation and action, Prenuvo is co-locating with Next Health, while Function x Ezra added an AI intelligence layer to coach users through new steps.
Looking ahead: As healthcare becomes ecommerce, Fitnescity Health wants to democratize the full-body MRI as part of the bigger picture.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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