WHOOP is creating a new feed.
What’s happening: The performance wearable maker launched WHOOP Humans, an in-app social network for sharing health and activity data.
WHOOPbook. Snapchat meets Strava, users can add and discover friends, share Sleep, Recovery, Strain scores, upload logged activities and milestones with photos, and comment on others’ posts.
Be real. Disillusioned with social media slop, WHOOP CEO Will Ahmed believes health is undeniable and wearable-derived biometrics worth sharing, calling the feature the “most verifiably human network ever launched.”
Already social, 57% of WHOOP’s 3M members belong to at least one Team, public or private groups with score sharing and leaderboards.
Like for like. While Oura’s Circles and Garmin Connect have explored metric sharing, Strava has become the default activity social network, connecting wearable makers, equipment brands, and app developers to its loyal 200M+ global user base.
Punchline: For health and fitness platforms, community unlocks engagement. With WHOOP members opening the app 8x per day, it’s aiming to keep activity in-network.
