Life Time continues to break ground.
The latest: The luxury health club operator signed a 20-year lease for 10 Bryant tower in Midtown Manhattan, set to open early 2027.
Joining its large-scale Brooklyn expansion, the move reinforces Life Time’s growing NYC footprint and member-first strategy for social wellness-seeking urbanites.
High-rise. Spanning four levels, the 52K-sq-ft facility will house boutique fitness studios—from functional strength training to Pilates—dedicated co-working spaces, and a co-ed spa with saunas and cold plunges.
Stacking amenities, members will also gain access to a recovery zone, featuring whole body compression, percussion devices, metabolic testing, and nutrition coaching.
Buy-in. Reimagining work-life for wellness, major cities are getting a makeover. No longer sticking to the burbs, Life Time is staking claim in new markets to rival up-and-coming concepts like Remedy Place and The WELL.
Full-spectrum. An integrated ecosystem, members can gather for contrast therapy, pickleball, or fitness racing, then use the LT Digital app as an AI health coach and storefront for its supplement line.
Scaling MIORA clinics with medical and longevity services, its club-in-club perks contend with NYC outposts of Biograph and Modern Age, who’s back in business.
Punchline: Wellness is becoming a commercial anchor, and big-city operators want in. As mixed-use developments double-down on all-inclusive health amenities, Life Time acquiring real estate among Amazon, Salesforce, and Bloomberg offices is no coincidence.
