Life Time Plans Wellness Super App

Life Time is thinking big.

Home screen. The health club operator is evolving into an integrated wellness platform built around its LT Digital app.

Available to club members and non-members, the free app delivers on-demand workouts, nutrition programs, meditation content, and wellness challenges.

Already attracting 1.7M non-member users, Life Time CEO Bahram Akradi projects 3–4M users by year-end and tens of millions within five years.

Pocket guide. Enhancing its digital ecosystem, the company is integrating an AI wellness companion.

Co-developed with Microsoft last year, the brand’s L.AI.C (pronounced “lay-see”) companion will soon act as a specialized Life Time concierge — offering class recs, personalized workouts, health data tracking, and event registration from one central hub.

Add to cart. The app doubles as a storefront for Life Time’s LTH supplement line. Growing at 25% MoM, Akradi expects LTH to be a $1B+ revenue business. Extending to other products, there’s potential for an expanded wellness marketplace.

A tiered strategy, Life Time acquires non-members with free content to drive scale, while 812K club members access L.AI.C and club perks — laying the foundation for a “super app” spanning fitness, education, supplements, and health tracking.

Punchline: Thinking beyond brick-and-mortar clubs, Akradi sees AI and supplements as integral to Life Time’s evolving wellness ecosystem.