Strength training is having a moment.
Next-gen. More than just muscle, gym-goers want meaning and a sense of belonging. That’s especially true for Gen Z and millennials: Over half say fitness defines who they are, and more than 60% see it as more than a hobby.
Meeting the moment, Fitstop is building community, one rep at a time.
All together. The Australian-born fitness concept delivers functional training in team-based pods, where members lift, spot, and push each other through a 12-week progressive program focused on strength, endurance, and performance.
Pushing expansion, Fitstop is scaling its community-driven strength model across the US.
Coached up. At Fitstop, it’s all about lifting weights with your mates.. Coaches lead every session, teaching proper technique and guiding progress. Peers reinforce it, creating a no-pressure environment where first-timers and seasoned lifters build strength and confidence together.
As co-founder and CEO, Pete Hull puts it: “We’re not just lifting weights. We’re lifting each other.”
New flex. Strength training isn’t niche; it’s the foundation of long-term health. From metabolic fitness to mental resilience, lifting is shaping the next era of wellness.
With Gen Z now making up 31% of gym-goers, younger generations are choosing brands that reflect their values: consistency, connection, and purpose.
Fitstop delivers on that shift, creating a space where people train together, grow together, and build habits that last beyond the gym.
Punchline: The future of fitness isn’t solo. With Fitstop, strength is a shared experience, and community is the strongest muscle.
