Today, I’m joined by Pete Hull, founder and CEO of Fitstop.
With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.
In this episode, we discuss the brand’s approach to results-driven social fitness.
We also cover:
Fostering genuine community
Finding the right franchise partners
Adapting the Aussie-born concept to the US
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:30) Fitstop background
(02:15) Social strength training
(04:00) From motocross athlete to fitness entrepreneur
(06:00) The Fitstop training methodology
(08:15) Creating genuine community in group fitness
(11:15) Making training accessible
(14:30) The social aspect of strength training
(17:45) Functional fitness for everyday life
(19:45) Expanding into the U.S. market
(22:30) Finding the right franchise partners
(24:15) Adapting the concept for the American market
(26:15) Technology and performance tracking
(28:30) Supporting members’ wellbeing beyond workouts
(31:00) The Australian fitness boom
(32:30) Future roadmap
(35:00) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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