#147: Andrew Herr, Founder & CEO of Fount

Today, I’m joined by Andrew Herr, founder & CEO of Fount, a health and performance optimization platform.

Fount translates research from working with the highest performers in the toughest environments on earth into programs for those looking to level up their health. Using advanced blood tests, curated wearables, and a proprietary interview process, the company’s concierge and coaching teams personalize plans for peak performance.

We discuss Fount’s origins in work for the Pentagon and special operations forces, Andrew’s plan to turn a coach-led program into a scalable tech platform for all humans, and why he believes personalized health optimization is the future of healthcare.

In this episode, you’ll learn:

  • How Fount is able to maintain a high customer retention rate
  • Why Fount is perfectly positioned to revolutionize AI health & performance coaching
  • How Andrew is scaling Fount and his vision for the company in the near future

Links & Resources

Andrew’s Links

Episode Transcript

This is a machine-generated transcript. Please excuse any errors.

[00:00:00] Andrew:
We realized the coaching programs we were running for executives were the perfect combination of an amazing experience for the customer, and incredibly clean data collection.

That’s what we’re doing at Fount. We run the highest-end wellness and performance coaching programs in the world. Someone comes to your home to do your blood work, we run our own custom supplement packaging facilities, and an amazing customer experience matched with unparalleled data collection.

[00:00:35] Joe:
Welcome back to the Fitt Insider podcast. I’m your host, Joe Vennare.

Today I’m joined by Andrew Herr, Founder and CEO of Fount. In this episode we discuss the company’s high performance health concierge, Andrew’s plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of healthcare.

Let’s get into it.

Hi, Andrew, welcome to Fitt Insider. Thanks for joining us.

[00:00:56] Andrew:
Thanks for having me, Joe. I’m really excited to be here.

[00:00:58] Joe:
Yeah, likewise. I’m excited to chat.

To kick things off, could you introduce yourself and tell us about Fount?

[00:01:05] Andrew:
Yeah, absolutely. A quick background on myself, I ran human performance and biotech strategy efforts for the military for seven years. Everything from helping them write their research development strategies all the way down to getting Navy SEALs ready to deploy. Also ran a major clinical trial, so I had the opportunity to do every element of human performance in the military space.

Outta that I’d be speaking at conferences, and executives would say, “Hey, I get what the special ops guys are doing, but what should I be doing?” So I built an executive coaching business, ran training for their companies, and the big takeaway from those experiences was we can do incredible things if we do one-on-one, high-level coaching with individuals.

When I was in the military, thinking about the bigger picture, it’s like, “Okay, I get what do you do for a thousand Navy SEALs, but what do you do for a hundred thousand Army grunts?” That starts to get into this idea of, “Alright, well, we’re gonna need to go beyond, elite coaches. We’re gonna need to start thinking about, ideally, some sort of software or AI coaching.”

That’s really what led to found was this insight that we want to be able to coach people and do it really hyper individualized programs. But none of the data that exists today can ever get you there.

It seems like 25 person clinical trials, it’s observational, non experimental population scale data, which kind of what led us to like the high sugar, low fat diets don’t seem to working that well. and so basically the idea with was if you get to the top 5% diet or supplement program or sleep protocol for yourself, it works so much better and is so much easier.

That it’s an absolute game changer for what you’re doing. we see this in a bunch of studies too, where they all seem to work the same. There’s always a little group of hypers responders who matched well with that intervention. And there’s a bunch of people who do okay or not that well. And so to do that, how do We get to that at scale? And the answer is you need to build a data set that lets us build AI coaches you’d need dozens of experiments per person, across thousands of people with really rich pre and post state, ideally labs and wearables. Interview data and compliance and everything.

And like the government’s not gonna fund that the academic world’s not gonna pull that off. And we realized that the coaching programs that we were running for executives were the perfect combination of amazing experience for the customer and incredibly clean data collection. And so that’s what we’re doing at found. We run sort of the highest end wellness and performance coaching programs in the world.

Really amazing experiences. Everything from, you know, someone comes to your home to do your blood work. We run our own custom supplement packaging facilities. So any supplements you get, like, you know, come with your name on them and. Produce them and then FedEx them do that day. So really amazing customer experience matched with, you know, unparalleled data collection.

We’re doing your blood work intensively every month. We’re reading your wearable data every day. So again, match the great experience. And then that’s building this unique data set. So our clients aren’t are not only helping themselves. But they’re also basically they’re contributing data to the future of this world where we’ll never sell your data, but we’ll use it to build these like AI machine learning models that can hyper individualize to Joe or.

[00:04:17] Joe:
Yeah, it’s awesome. I think, you know, for someone like me and I, maybe a lot of people listening, it’s it’s like the ideal situation, right? You have this really high quality coaching experience. Totally optimized. For you, across every kind of aspect of high performance. And when you talk about that, now, maybe let’s walk through the various aspects of it and where it’s coming.

It’s kinda like this high performance, high touch concierge as a wedge into this data collection. So what is the service now, I guess, that people are paying for. And then how does that ladder up to this? You’re talking about collecting the data to be able to then do the AI aspect of it.

[00:04:57] Andrew:
Yeah, absolutely. So the initial program. you come in, we do your blood work for you. it’s about 12 to 15 vials of blood. So pretty intensive. we’re gonna set you up with, an Oura ring and, or other wearables depending we wanna make sure we’re getting that sleep tracked really well. and then we’re gonna assign your coach.

Our coaches are former special operators. They’re like people who’ve trained CIR to slay artists. So like really awesome fun group of people who also have gone through. External, but also our own internal certification and training process, which is super intensive, four month process. you know, they do like a 90 minute intake, spend a lot of time on what your goals are.

Turns out the first thing somebody tells you they want is not really what they want. And then 15, by the end of 15 minutes later, you really know what they want. Top goals. People are coming to us for our energy focus, mood, sleep, gut health, longevity, fertility, losing fat, gaining muscle, stress management, you know, kinda a combination of cognitive and physical.

And then we take those three data sets, lab, wearable, and interview, and use that to generate a version one program. We’re thinking like, what are the highest return on investment experiments and interventions we can give to you to go to your goals and also fit into your lifestyle. Right? If. I have to do a hundred things at once.

You’re not gonna be able to do any of them. So we generate that version one program. We’re picking the best options from nutrition, supplements, meditation, sleep, light, temperature, exercise, recovery, kind of all the tools that actually work. And that kicks off your program. And then your coach meets with you on a weekly basis, where they’re helping understand, okay, what’s changing, we’ve looked through wearable data.

How are you feeling? we have an app that you’re interacting with. We do your blood work monthly, and we’re just continuously iterating. So you get like 12 to 14 experimental cycles where we design and execute different experiments for you. And by the end of that, you’re reaching like really high levels of optimization across all the tools and they’re fit your lifestyle so they can be easy for the long term.

So, you know, like 75 or more percent of our clients then sign up to continue after that’s initial four month program. because they want continued support and it’s a kinda a lower price point lower touch after that, but we kind of customize that plan to what the individual wants.

[00:07:11] Joe:
Yeah. And then in terms of that initial four months, what. Are paying for that. And then how does it break out if they decide to continue?

[00:07:19] Andrew:
Yeah. So we’ve really focused on an all inclusive model. Cause we don’t want you to have to decide like, oh, should I get this or that? Are they nickel? And. Once you sign up for your subscription. It’s $3,700 a month for the four months everything’s included labs coaching. We send you a thousand dollars piece of technology, which we do regularly.

It’s all included. So we really wanna make your life as easy as possible. Ship everything like FedEx express, And then we also have a series of really cool, adjunct products, whether it’s, we can now send about 95% of people anywhere in the world with minimal to no jet lag. based on work we did with the military, those are really cool kits that our clients get.

We have some really awesome work around, fluctuating supplement in other parts of the program protocol around women’s hormonal cycles to reduce the inflammatory component there. So again, really super custom. Adjunct products and it’s all included in that product. And then at the end of those four months, it’s, you know, depending on how often you wanna check in with your coach and how often you wanna be doing labs typically runs about 600 to a thousand dollars a month.

[00:08:22] Joe:
Yeah, so not cheap, but like you said, kind of like all inclusive, and certainly the type of person who’s wanting to do this right. Is somebody who is willing to invest in their health and has the means to do that. When you think about. Continuing to build the business. And certainly like the coaching aspect of it, in my mind.

And there’s lots of different executions around it. It’s like in theory, you could go raise a bunch of money, kind of fund the coaching or data collection aspect of this. Maybe even at a loss, a break even, and then develop all this technology, all the supplements, all the protocols like behind the scenes and not really worry about it but it seems. at the same time, you’re also investing a ton of time and energy into building the coaching network, making sure that they get the technology that they want, making sure that they’re achieving their results.

So how do you think about, I guess this period where you’re, you’re building the, the coaching, is it break even? Do you want it to be profitable? Do you need it to be sustainable going forward?

[00:09:21] Andrew:
Yeah. So we’ve raised venture money, to fund the business. So we are not running the coaching business at a profit. So the entire business does run at a loss because we invest so much in R and.

And the goal there is to deliver for our clients and also obviously for the future in data collection, things like that.

So, we’ve decided to raise money because we think, getting to this future faster matters. and you know, our real goal is to go from. We think there’ll always be people who want a concierge experience. And we, it’s really fun to be able to provide sort of like, oh my gosh, I’m leaving on Wednesday.

It’s Monday. Now I’m leaving on Wednesday for like Mongolia. What should I do? And the answer is like, something will show up at your house tomorrow morning and you’ve got a call with your coach and we’ve taken care of everything. But, you know, there’s obviously lower price points in the market and we wanna be able to push towards those to really make this level of customization accessible to a lot of people.

So yeah, we run it at a loss. we could, you know, we’re as a company, we think about fundraising and pricing and all those things in tandem. So thankfully we’ve been, in a good position with all those things, but we definitely over invested R and D from what we would need to do. If we were running a profitable business,

[00:10:33] Joe:
Yeah, for sure. And then continuing that into the future. How long. You think when you think about both from like this pricing and the coaching, and then getting to a point where you’re developing right. Other services offerings that do meet a wider audience at a lower price point. Do you have like a timeline in mind that that’s reasonable or realistic?

[00:10:57] Andrew:
Yeah. So we’ll launch the first of our kind of lower end targeted niche products. The jet lag product, we call fly kit. We already sell it to special ops and pro sports. So USA soccer, when their players fly back from Europe for world cup qualifying, like they use it for their players and, some other teams, but.

Basically like we’ll launch that at the end of the summer as a direct consumer product. But the real goal is like these AI coaches that can truly customize to you. We think those are about two years away. And the reason is, the size of the data set you need to get there, which is both surprisingly large and surprisingly small.

Like you need thousands of people to at this super high fidelity data to get to build these AI coaches, but you only need. Probably about 5,000 people to do the version. One of that product. Because of how high fidelity, dozens of experiments. We have all this blood work and wearable data, and we design every experiment.

So we know exactly what supplements are going into you. We know exactly what recommendations you got for meditation, even. So anyways, it’s we think that we need about 5,000 people to build the SaaS $30 month subscription product with, you know, if you wanna upsell for your supplements or other things. but you know, so we’ll be there in about two years, which is incredibly exciting.

[00:12:19] Joe:
Yeah. And considering, super fast as well. It’s like, it’s not that far off. you kind of glossed over the, jet lag kit. I think you’re calling it to kind of prevent, all the, you know, terrible feelings that come along with traveling, especially like long haul traveling.

Was that something that you kind of arrived at through these data sets or was it maybe like another discovery to that led you to that? And how was that? I guess, getting to market.

[00:12:48] Andrew:
So it was actually a combination. So I had done some work, seven or eight years ago with the Navy seal community on diving. And they, these like insane eight hour dive missions that you can lose 20 pounds on. It’s like really crazy stuff. so we were thinking a lot about dive physiology and turned out.

Then the clients came to us with this problem was like, Hey, we leave the us. We get to, they were flying to Korea for business deal. You get to soul at, you know, 4:00 PM. There’s a big business. That’s dinner that night. They want alcohol and then they wanna negotiate at seven 30 the next morning. So like they’re using hangovers and jet lag as a negotiating tool.

And I was like, that’s super smart from a human performance standpoint, but also not good for our clients. So we sat down and were like, all right, how do we design a protocol that enables us to eliminate jet lag? And we. All the knowledge we have in the nutrition and supplement and the sleep space, and then layered on some of these really unique insights that we realize the big pressure differences.

When you dive, actually are in play pressure changes when you fly are this huge underappreciated piece turns out they’re leading to a non canonical or kind of like a nonstandard inflammatory response. So people realize like, you know, people get these like DVT blood clots in their legs when they fly, but people sit on their couch for 12 hours.

People there’s. If you look at those studies, there’s a lot more flareups of autoimmune disease after travel. Anyways, you look at all this data and suddenly you realize it all makes sense. There’s this inflammatory component to travel a big piece of this, this pressure change. But because we’ve been thinking about it from the diving side, we knew how to turn it off.

And so now we actually just got notified by the patent office. They’re gonna give us a patent on the core technology there. And what you get is you get a physical kit. So it’s about the size of like a first class amenity. And it has custom dietary supplements, glasses, and a bunch of other stuff in there.

Basically you, we tell you what time to wake up the morning. You leave when to eat, sleep, and use the stuff in your kit. We have an app that sort of, you put some information into, and it gives you your custom program for your body and your trip. And, don’t have to do anything before the day you leave, but results are really incredible because we’ve like, we’ve figured out how to customize by algorithm.

And so basically we sell you the initial kit and then we sell you refills and that’s kind of the model that’ll launch end of the summer.

[00:15:13] Joe:
Yeah, it’s super compelling, talking about, you know, some of the issues that people encounter most often. Right. And I think you can arrive at that through not only the kind of questionnaire and the intake and the ongoing check-ins with the coach, but also. Just in like the data, I’m sure. Travel, sleep, you know, all of these things that continue to come up across the board, you’re like, oh, we can come up with a proprietary solution potentially for each of those things as time goes on.

When you think about, you know, all the things that people are encountering, obviously, you know, you talked about special ops, talked about, you know, divers and talked about business travelers that are going around the world. Do you imagine that this, as found, continues to develop. Still going to cater to that, like kind of high performing higher price point, even if you’re able to get some of the services down versus somebody who’s saying like, you know, I have diabetes or another chronic condition or heart disease. How do you think about the market and how you’re able to kind of like tackle the different aspects of it, maybe who kind of needs that versus who’s willing or capable of paying for it?

[00:16:19] Andrew:
Yeah, absolutely. So, you know, when you look at our client base, we certainly have a lot of people who are like already into this stuff, like CEO, triathlete types, and really into optimization. A lot of our clients are kind of newbies to it. And they realize like when I have a legal problem, I don’t go to law school.

I hire a lawyer when, you know, I have a wealth manager and why don’t I have a health manager? And they just realize, wait, I can pay great people, like the best people to take me through a journey and take me from zero to 60 very quickly. And we, they find that very compelling. And so we actually have a lot of people who are new to the space.

As well as people who are quite deep in the space and they get kind of, you know, the product, the approach of running experiments is different or is the same, but obviously they like start in different places. but it’s really, honestly, I almost prefer working with people who are new to it, just because it’s so amazing to take somebody through the first parts of the journey when they realize, like I don’t have to feel this way and all these things I can change and they really learn a lot.

So that’s really a lot of. So I think to your point, we definitely want this stuff to apply across the board. We think that the right way to go after medical is to build an amazing product in the wellness space, build trust. Like we’re not telling you there’s one size fits all. Like our whole pitch is that one size doesn’t fit all.

And we think that’s both scientifically accurate, right. For clients and also true. So I think by speaking truth to a market where a lot of people are pitching one size fits all or very low levels of customization, we’ll really engage a different level of like cognitive interaction with the consumer and allow us to then move to a position where we’re a trusted name in the market.

And then we can bridge from wellness into health. you know, what we’ve seen is, you know, in studies, Nutrition exercise. All these interventions are better for, for example, diabetes than the drugs you could cure it versus, you know, all the drugs do is mitigate the effects. And so we think that. If you can figure out how to make it easy to do these lifestyle interventions by which, I mean, if they’re muchas, if you find the right one for somebody very quickly, it’s much easier to do and also works better.

That’s an amazing pathway to helping, you know, the majority of disease in which is chronic lifestyle, disease, diabetes, heart, heart disease. We think the long term, this is the way to fix the whole problem. And it’s a bit of a strange statement for somebody trained as a scientist, you know, To say, we really believe we figured out how to solve the healthcare problem is obviously a pretty stride statement.

But I, I fundamentally believe if you can figure out how to customize the people, talk about it in the opportunity space instead of preventing negatives. Hey, this is the gaining, a positive that integrating these things together will get us to that future for the majority of people.

[00:19:14] Joe:
Yeah. When you, think about and talk about kind of bridging that gap between. Kinda wellness world or even like prevention world and then medical. Do you envision that being something like the digital therapeutic or like the comprehensive program that is then covered by insurance or just kind of partnering and integrating with healthcare providers or full-fledged like, you are now the healthcare service

[00:19:40] Andrew:
Will probably end up with some primary care clinics pretty far down the road. But, I think the best model to scale it is probably something like, you know, there’s all these capitated or self-pay insurers out there like big companies, you know, might have blue cross to run the insurance program for them, but they’re paying the bills at the end of the day. So they have a big incentive to lower their spend. capitated. models, where they get paid a certain amount per patient, and doesn’t matter, You know, the person isn’t how much they spend. So again, we’ll need to find people who are really aligned on getting better outcomes versus, you know, the insurance company stuff is tricky, cuz right now their, the amount of money they’re allowed to make And profit is directly tied to the amount of money they spend.

So they have a little bit of an incentive to spend more money, not less. So all these things are crazy incentive structures, so we’ll find the people we’re aligned with. but I think that’s sort of self-pay capitated. and, then I think there’s opportunities to go to this new world of, lower tier concierge, healthcare. You know, these are these like sort of digitally enabled, primary care clinics, like one medical and others and layer this on top of what they’re doing. especially. It’s really very inexpensive in a SaaS project product as a digital therapeutic, you know, the upsells might cost more, but, I think it matches really well with what they’re doing and, and those are starting to become more and more accessible to more and more people.

If it’s, you know, if that product one medical is what like 15 or $20 a month, that’s more accessible. The more people.

[00:21:07] Joe:
Yeah, it makes a lot of sense in, in thinking about it, especially as you have kind of. New age tech enabled out of pocket, primary care businesses popping up. And there’s that, that partnership angle. But I was also curious from like a device or even like blood testing instead of, or maybe in addition to. Doing some of these tests and collection and coaching all in house. Is there an opportunity to say partner with, apple partner with, or ring whoop to say, let’s get that data, may it is still, you know, anonymized, it’s not, you know, individualized data, but is that not in depth enough to be able to say, Hey, we can now take and extrapolate and run our own kind of mini experiments based on that data.

Or does it need to be kind of within the found ecosystem?

[00:21:55] Andrew:
So if the day, if you’re not running experiments again and watching the data change with those, you’ll never be able to build the machine learning models, but. Somebody might in the future provide their apple health kit data or their apple watch, or, you know, other wearable data. And then our model can read that as like, okay, here’s where we think you should start.

Because you can basically diagnose with this non experimental data, but you can’t. Prescribe in a sense, like you, you’re not gonna get good examples of what to give somebody. So we’ll absolutely use that wearable data in the future. but to actually build the data set for the, to build the machine learning models, you have to do it where, you know, what the experiments are, they’re time matched to the data.

So it does have to be kind of all in house. But we are absolutely already in partnership discussions with other amazing companies in the field who like do great data collection or others. I don’t think they’d be upset. We’re talking to, for example, Ezra, which does full body MRI cancer screening, really amazing company.

And. Our clients, I think will want that kind of peace of mind of knowing that they can get that full body screening. And then it also provides another unique data set that allows us to serve them better. And then also we’ll know how to think about those, that dataset in the future.

[00:23:13] Joe:
And then I guess, taking that a step further. And that was a little bit of a leading question to talk about these, machine learning models to get to a product where you talk about it almost as like a, a SaaS platform. Right? So now you’ve done this. Kind of one off testing, you’ve done it with the kind of X number of people to get to a point where you can start to, to make some, kind of customized programs.

Right. So what say you reached that threshold, the number of people, and I think you might have said it already, is it 5,000

[00:23:43] Andrew:
I think about 5,000 will be one standard deviation of the population will be able to handle. So, you know, roughly 70% of the population will be able to design custom programs for once we get to about 5,000 people through the found program,

[00:23:56] Joe:
And then what does that look like? Right from like the product standpoint. So now you’ve designed it and built it. What does it look like out in the market?

[00:24:03] Andrew:
We have these amazing coaches on our team. Like. Guy was a Navy special operator, just the most charismatic person you’ll ever meet with biceps. Like 12 times the diameter of mine, you know, Eddie was an Army ranger graduate work in trauma, psychology, incredibly thoughtful. Desmond’s from the Caribbean and just brings that like super positive energy commanded hundreds of troops in Iraq.

Like, you know, plus like people who, you know, again, like not all military, but you know, people who’ve trained dozens of Cirque du Soleil artists and like to have these amazing people. I can’t get away from this idea that, well, essentially of like deep, fake to these people and they’ll be your coach. Like you will still have them as your coach or it’ll be chat.

You know, I think there’ll be a combination of chat and video. Plus automatic data collection from wearables that will go into the system. It will design an experiment for you. It’ll ping you. Like, let’s say you want more energy in the afternoon, which is a very common request from our clients. Like it’s gonna ask you, okay.

We gave you these supplements. Like how’s your energy in the afternoon? Great. I went from a four to a six that tells the system something. Cause if you went to a four to an eight, it tells you something different from if you went to a four to a two. so then it’ll design your next experiment. Okay. We want you to.

Breakfast this week, but eat these things for breakfast. and so it’ll be a digital coach. With content involved. And then we’ll because we’ll want to be able to keep it at a very low price point. It’ll be upsells for things like supplements. if we send you a bed cooling system, that’ll be upsell. So upsells for technology and supplements and things like that.

And additional lab testing beyond what we need. One of the really cool things is as we get through these clients, we’ll know based on your goals, what tests we need, which means we can make it cheaper for you. Because right now we run super extensive lab testing hundred and 20 data points in every lab draw, but maybe only that you need seven of them to get somebody a really customized experience.

So again, digital coach combination of chat and video, recommendations that you can execute. And if you want, will make life easy for you and send you your custom supplements or other.

[00:26:09] Joe:
As you’re talking about it, it’s it has to be right. This like balance between a crazy, ambitious and big enough problem to solve right. To, to reinvent healthcare, right. At the furthest extreme of this, but also kind of obtainable enough that you see the steps. To be able to get there from this coaching to testing the different experiments, to getting the data, to then individualizing it, making the models.

So it’s like at once I’m kind of pulled in this direction. There’s like, it’s not possible, but on the other side, as you, you talk through it very methodically and practically it’s like, oh, I do see how it gets there. I ask that from the kind of standpoint of. I’m very fortunate in that, like, you know, doing the show and fit insider and everything else get to test a lot of different products.

Get to talk to a lot of different founders who are building these solutions. And for the most part I’ve found myself like trying them and then, Not using them anymore, right. After a given period of time, I kinda get what I need out of it and then move on. Or I’m very regimented. So I’m doing almost like the same thing all the time.

So it, I don’t see maybe like the spikes in my glucose, for example, from like a glucose monitor perspective. But what would be super compelling is I have a device or maybe I. You know, stand up my bath mat in the morning and it scans me and then sends a ping somewhere that says my heart rate or this or that my body weight is up or down my, my BMI and I should adjust my diet.

So it orders the food for me. And it syncs with whatever delivery do you think? I’m not saying that this is the product that you’re building, but in terms of, you know, the hype around.

Personalization and interoperability between all the different aspects of health. And, thinking about how we do this in a very kind of like frictionless way, are we moving in that direction?

Is it realistic to think that we can integrate all those different aspects of health? And I guess is that the kind of world where you see found moving things in that direction?

[00:28:09] Andrew:
Yes, we believe this is the way to do it. basically like you need to know what to, how to make sense of the data, right? Like all the wearables today, some of them we use and like, but they, their recommendations are like go to bed earlier because they don’t have the context or the information about what’s been changing.

So they don’t know what to recommend you. So once you build the system to capture the context and you have these AI coaches that know what to do with it, Absolutely. There’s no reason you can’t have DoorDash deliver you your meal because the system knows, by the way, we’re on an elimination diet. So we’re not eating these things.

It’s reading, you know, it’s reading the menu. It knows what ingredients to avoid. It knows kind of your preferences. I think we absolutely move there. One of the things we’re looking into right now for our concierge clients is actually doing meal delivery for them at the very high end. You know, most of the meal delivery stuff on the market.

Is really helpful from a convenience standpoint, but it’s not the best, right? Like you don’t love eating it for most people unless it’s like, not preprepared, but if it’s not, preprepared it kind of misses the point. We’re thinking about what it would look like to have like. Restaurant quality meal delivery for you, but like no seed oil, super high quality.

Oh, you have to do an elimination diet. It just shows up for you. We’re really excited about these ideas of making it easy, which is then the prototype of exactly what you’re saying. Like you got up in the morning, your wearable told you, you had much less REM sleep than normal. We know you went to bed later.

We ask you two questions. Like, did you drink last night? And how are your stress levels? I didn’t drink last night, but my stress levels are high. It knows. Okay. We wanna add, you know, themeing in the morning, plus we’re gonna use Coco flannels instead of coffee. Cuz those tend to decrease cortisol levels for you today.

Take these packs from, you know, your kit. And, we wanna actually not do intermittent fasting today. We want you to eat breakfast, lunch, and dinner because wanna make sure your blood levels or blood sugar levels are optimal because of, you know, decreased prefrontal activity from, lack of sleep. Like.

We’re already, you know, we’re essentially already there in our programs and then just plugging in these other components and then scaling it. we’re already doing that stuff for our clients. So the future definitely looks like that and it is definitely scalable and it’s gonna be great.

[00:30:31] Joe:
Yeah. it’s this shift from, you know, talking about it almost in like a, Putting it down, right? Like, oh, biohacking. now shifting it to this personalized health optimization. And when you do that and when you put it into that framework, it’s like in you describing it, it’s way more interesting and practical than it would be, kind of just like this, you know, quantified self 1.0 almost,

[00:30:57] Andrew:
Yeah, I think so. And look, they did a lot of great stuff for the community and they brought acceptance. They brought forward these wearables, so appreciate it. But like the current wearables can never get you where you want to go. They can be a critical part of these programs and that’s, you know, people really wanna know what to do and they want it to be easy and you know what, they’re right.

Like we shouldn’t look down on people for wanting to know what to do and have it be easy. That’s a very reasonable human request. We think of that as like a normal product request in everything but health. And so our goal is to bring that in health.

[00:31:30] Joe:
Yeah, we we’ve laid out, a very, broad and, kind of, projecting into the future in terms of what we think this health optimization and even kind of healthcare world can look like and getting towards the end of the conversation and, and maybe wrapping it up when you think about now over the next call.

6 8, 12 months for found. What’s kind of like top of mind on the roadmap to be able to like move you meaningfully in that direction.

[00:31:58] Andrew:
Absolutely. So we are, doing a few different things. One we’re gonna launch the first of our ecosystem products, fly kit. I mentioned for jet lag. we’ll launch a couple others right behind it, one for sleep and one for, women’s hormonal cycles, really excited to get that technology out there. And then, we will be expanding the amount of testing we do and building out partnerships with some really cool companies.

I mentioned one, but some really exciting other companies we’re gonna be partnering with that are, you know, names that anyone who watches this show would. And be able to bring their technology and integrate the data collection from it directly into your program. So it’s all about, you know, I would say like the better our programs are, the more fun they are, the better, the data quality we get.

So it’s like a totally a virtuous cycle. We wanna be fully aligned with our customers and then really launching these, customized programs at scale. and that’s really our focus for the next six months. We’re expanding the company pretty dramatically here. we, you know, we’ll view hire another probably dozen people in the next six months.

Thankfully, business is good and, you know, we’ve, we’re really excited about the results, and so are our clients.

[00:33:07] Joe:
Yeah, a lot to look forward to. This is certainly an exciting time. I think listeners will be interested, both from a customer standpoint, but also potentially from a partnership standpoint. So if folks wanted to get in touch and learn more where would you direct them?

[00:33:22] Andrew:
Yeah, so they can reach out to me directly, at AHerr, AHerr@Fount.bio, or put in a request through the website. There’s one on there that you can reach out to me directly or reach out to the company, as opposed to the client waitlist sign up. If they reach out to us through the website or via my email we’ll get back to them.

We’re always looking for amazing companies to partner with. We have psychologists we work with who send us their clients because it’s hard to optimize the mind without the body, to big tech companies. So we love to work with people big and small.

[00:33:59] Joe:
Awesome. I hope folks take you up on that, and I appreciate you making some time for us today.

[00:34:04] Andrew:
Awesome, Joe, really a pleasure. Thanks for the great questions. I love laying out the big vision, so thanks for taking me there.

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