#159: John Klein, Co-founder & CEO of Pause

Today, I’m joined by John Klein, co-founder and CEO of Pause Studio, a chain of wellness studios dedicated to mental and physical recovery.

Founded in Southern California in 2016, Pause Studio offers a range of modern and holistic solutions designed to help clients sleep, train, perform, and live better. Through modalities like vitamin therapy, contrast therapy, floatation, cryotherapy, and light therapy, its franchised clinics are a destination for all things holistic healing and mind-body recovery.

In this episode, we discuss Pause Studio’s roots in holistic healing, maintaining its brand while franchising nationwide, and the future of wellness and recovery.

In this episode, you’ll learn:

  • What John learned from his days at Equinox and how he’s applying it to Pause
  • How the Pause team is building and growing a wellness franchise
  • What’s trending in holistic healing and mind-body recovery

Links & Resources

Chapters:

00:00 Introduction

01:19 John’s background and experience

03:51 Starting Pause Studio

06:13 Studio growth and franchising

08:42 Maintaining the brand while franchising

13:35 Holistic healing and mind-body recovery methods

14:24 Incorporating product sales into the business model

15:02 Creating a lifestyle brand

17:20 Competition and potential partnerships

20:12 Research behind the methods

22:29 Adding services to the model

25:16 Educating consumers and driving demand

27:53 Near term outlook

29:43 Conclusion

Breaking down the business of fitness and wellness

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