Today, I’m joined by Allen Chen, co-founder & CEO of Fitbod, an AI-powered personal training app.
Founded in 2015, the platform creates personalized workout plans based user data including fitness level, goals, and available equipment. Leveraging AI, the app democratizes personal training, recommending workouts to 300K+ paid subscribers.
In this episode, we discuss how Fitbod is using AI to personalize exercise, its focus on organic growth and subscriber retention, plus Allen’s thoughts on quantifying and gamifying strength training.
In this episode, you’ll learn:
- Allen’s journey to founding Fitbod
- His plan for growing and retaining the app’s paid subscriber base
- AI’s role in the future of personal training
Chapters:
(00:00) Introduction
(01:20) Allen’s Background and starting Fitbod
(05:00) Size of the company
(06:40) Fitbod’s differentiation factor
(10:51) Strategies to acquire users
(14:25) Building brand and community
(17:08) Competitors
(19:54) Sustainable vs. exponential growth
(24:35) AI’s role in the future of personal training
(27:53) Fitbod’s future roadmap
(33:00) Conclusion