Today, I’m joined by Calley Means, co-founder of TrueMed, a payment solution helping consumers spend pre-tax HSA/FSA dollars on a healthy lifestyle.
TrueMed is striving to align economic incentives and healthy living. By helping consumers utilize funds from their HSAs/FSAs accounts, Calley and team are making it easier and more affordable for them to buy healthy food, supplements, fitness equipment, and wellness products with their money, before taxes.
In this episode, we discuss how healthy habits act as medicine and how Big Food and Big Pharma have compromised our healthcare system.
In this episode, you’ll learn:
How Calley’s sister’s experience as a surgeon inspired him to start TrueMed
Calley’s top-down and bottoms-up approach to change
TrueMed’s roadmap for preventative healthcare
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com
Chapters:
(00:00) Introduction
(01:35) Calley’s background and founding TruMed
(07:24) Incentive alignment in our society
(15:45) How HSAs and FSAs work
(19:53) TrueMed’s business philosophy
(22:52) History of big pharma and the healthcare industry
(29:13) Present state of our medical system
(36:07) Digital health companies
(41:19) Future roadmap
(44:24) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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