Today, I’m joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios.
With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand’s modern approach resonates with its memberbase and extends to its certified teacher training.
In this episode, we talk about Niki’s foot in both the hospitality and boutique fitness worlds, and she shares the company’s post-pandemic growth strategy. Plus, we talk about why community is a critical component of successful fitness brands.
In this episode, you’ll learn:
- What Niki learned from previous experiences in hospitality and as CEO of Equinox
- CorePower’s growth strategy for digital and physical markets
- Why Niki believes in-person classes will never be fully replaced by digital experiences
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Chapters:
(00:00) Introduction
(01:38) Niki’s background and joining CorePower Yoga
(04:13) Integrating hospitality with boutique fitness
(09:42) CorePower’s origin story and mission
(13:10) Hybrid business model
(21:57) In-studio experience vs digital experience
(27:47) Future growth plans
(30:08) CorePower Yoga’s instructor training
(34:19) Future roadmap
(38:20) Conclusion