Today, I’m joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health.
Acclaimed author of The Comfort Crisis, Easter’s work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work.
In this episode, we talk about the value of doing hard things and the pitfalls of obsessing over health wearables and wellness routines. He also explains his “2 Percent” philosophy for living a healthier and happier life.
In this episode, you’ll learn:
Michael’s career journey that led him to writing The Comfort Crisis
How short-term discomfort can lead to long-term growth
Why wearable data and routines can be a negative thing
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com
Chapters:
(00:00) Introduction
(01:53) Michael’s background
(03:31) Origin of The Comfort Crisis (07:41) Michael’s trip to the arctic
(12:17) Incorporating discomfort into daily life
(14:10) The benefits of carrying weight
(18:27) Michael’s “2 Percent” philosophy
(23:28) The pros and cons of health wearables
(26:51) Are morning routines beneficial?
(30:48) Using your most productive time for your main goal
(33:15) Showing up and doing the work
(36:15) Michael’s take on AI
(39:37) Rights of passage
(40:53) Modern resilience and mental health
(42:32) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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