#184: Rachel Soper Sanders, Co-founder & CEO of Rootine

Presented by

Today, I’m joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform.

Founded in 2018, Rootine’s unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member’s specific needs, be it performance, stress-reduction, or everyday health.

In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between wellness, nutrition, and healthcare.

In this episode, you’ll learn:

  • How Rachel’s poor experience with healthcare led her to start Rootine
  • Why proof of impact is key to reshaping a broken system
  • How the one-size-fits-all supplement industry is making people sicker

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com


(00:00) Introduction
(01:21) Rachel’s background
(04:58) About Rootine
(06:54) Rachel’s journey to founding Rootine
(10:30) Building products around customer data
(13:38) Being a Rootine member
(16:45) Future of personalized nutrition & supplementation
(19:05) Growth strategies
(21:33) Quality of personalized supplements
(24:02) Rachel’s opinion on one size fits all supplementation
(27:44) Integrating wellness into healthcare
(32:28) Healthcare industry and retail
(34:40) Future roadmap
(35:47) Conclusion


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