Today, I’m joined by Amanda Rees, co-founder & CEO of Bold.
A fitness-based approach to healthy aging, Bold’s personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality.
In this episode, we talk about tailoring fitness to an underserved demographic.
We also cover:
Amanda’s experience as a caregiver and fitness instructor
The importance of fall prevention for seniors
Bold’s partnership with Medicare
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:39) Bold founding story
(07:55) The Bold platform
(10:49) Instructor expertise and engagement
(12:42) Technology and personalization
(16:52) Simplifying fitness for older adults
(20:49) Challenges with healthcare business models
(23:04) Partnership with health plans
(23:57) Balance training
(26:03) Engagement strategies with health plans
(27:40) Adapting to diverse populations
(29:02) Movement as medicine
(32:10) Shift towards healthspan and longevity
(33:55) Future roadmap
(35:48) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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