Today, I’m joined by Luke Saunders, founder and CEO of Farmer’s Fridge.
Founded in 2013, Farmer’s Fridge is transforming the way we eat on the go through its network of vending machine style smart fridges stocked with fresh, delicious, and nutritious meals and snacks that are restocked daily.
In this episode, Luke shares his 10+ year journey of scaling the company’s network of smart fridges.
We also cover:
- Building a vertically integrated food business
- Using data to optimize operations
- Making healthy eating more accessible
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Chapters:
(00:00) Introduction
(01:33) Origin Story of Farmer’s Fridge
(02:23) The Farmer’s Fridge Experience
(03:44) Challenges and Skepticism
(05:56) Logistics and Operations
(07:36) Scaling the Business
(09:48) Location Strategy and Success
(20:37) Product Development and Customer Feedback
(24:00) Funding and Growth Strategy
(28:53) Conclusion