Today, I’m joined by Daniel Temm, CEO of Puresport.
Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being.
In this episode, we discuss building an authentic sports nutrition brand in a crowded market.
We also cover:
- Evolving the brand beyond CBD
- Bootstrapping and early funding journey
- Building emotional connection vs. performance marketing
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(00:41) Dan’s background and Puresport’s origins as a CBD company
(02:25) Joining Puresport and the transition during COVID
(05:25) Building emotional connection vs. performance marketing approach
(10:00) Bootstrapping and early funding journey
(11:50) Evolution of apparel and merchandise strategy
(15:38) Raising institutional investment and brand power
(18:38) Developing “For the Long Run” brand philosophy
(22:31) Challenges of focus and avoiding too many good ideas
(26:25) Fuel stations campaign and authentic marketing activations
(31:55) Building brand vs. scaling revenue – the tension
(34:20) Future plans: omnichannel expansion and product development
(37:26) Conclusion
