Momentous’ first ready-to-drink product includes everything an athlete needs to optimize performance after challenging workouts, competitions
Momentous, a leader in human performance supplementation, today announced the commercial release of the brand’s first ready-to-drink (RTD) product, the new Elite Recovery formula. Momentous is changing the supplement industry once again with a product that was exclusively developed and formulated for NFL athletes, alongside NFL performance coaches and clinicians, and is now available through a limited release.
The comprehensive, pre-measured recovery formula contains everything needed to recover from rigorous training and performance. Users simply need to add liquid to replenish energy stores, repair muscle, and reduce downtime between training sessions.
Momentous knew they could offer a solution when a top NFL team’s dietitians were finding difficulty in getting their athletes everything they needed post-training in one standalone product. Elite Recovery was born out of the necessity to provide pre-measured doses of critical recovery nutrients in one bottle. 10,000 servings used by one team later, elite athletes have a product that ensures their recovery will match the intensity of their training.
“The launch of Elite Recovery is a reflection of the relationships we have built across the professional and collegiate sports landscape,” said Momentous Co-found and CEO, Jeff Byers. “We currently sell our products into over 200 locker rooms across the country, and in 2022, we had the opportunity to begin working directly with an NFL franchise’s staff to develop a product and formulation to best meet the needs of their athletes and operations. The feedback from that project was overwhelmingly positive, and today, we’re thrilled to be able to bring that same product to a wider audience who are pushing their personal boundaries in their training.”
The Benefits: Elite Recovery delivers all of the crucial nutrients an elite athlete’s body needs after intense training in one convenient drink. Each bottle includes a 45g serving of protein, ashwagandha, betaine anhydrous, creatine, collagen, and magnesium. Benefits of this combination include:
“What Momentous has developed with Elite Recovery is a premium experience – from the ingredients to delivery,” said Jordan Mazur, MS, RD, Momentous advisor and NFL team Sports Dietitian and Director of Nutrition. “The formulation is incredibly thoughtful and blends multiple end states into a singular post-workout protocol. Whether you are part of a team or you are putting yourself through intense workouts individually, a singular product that is ready to drink with a blend of ingredients that has great flavor brings a solution to market that is second to none.”
Bottles will initially be sold in packs of six on LiveMomentous.com for $75.95. The packs will be an even mix of chocolate and vanilla flavors. The packs will be eligible for free shipping ($75 cart threshold).
With headquarters in Park City, Utah, and Los Angeles, California, Momentous is a wellness and nutrition company, with a mission to empower the relentless pursuit of progress in health and performance. Offering the highest quality supplements designed to enhance physical and cognitive well-being alongside the brightest across performance athletics and science, Momentous believes that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. Momentous sources best-in-class ingredients for its formulations and holds its products to the highest possible standards, investing in a rigorous quality control process while receiving Informed Sport and NSF Certifications across its portfolio. Momentous is a trusted partner of over 200 professional and collegiate sports programs in North America and is the Official Supplements and Sports Nutrition Partner of CrossFit and the CrossFit Games, and the Department of Defense and the United States Military, developing new products and solutions to help optimize the human performance of its servicemembers. For more information please visit www.livemomentous.com.
Get the latest industry news and trends delivered every Tuesday — distilled to help you save time and spot new opportunities.