[solidcore] Appoints Jack Taylor as PR Agency of Record

[solidcore] Joins Forces with Jack Taylor to Amplify Brand Awareness, Category Leadership and Growth

Three people are exercising on [solidcore] reformer machines
Brooklyn, NY / Mar 19, 2025 / Jack Taylor

[solidcore], the targeted strength training workout on a custom-built reformer, has appointed Jack Taylor as its public relations agency of record. [solidcore], which has over 130 studios nationwide, is for those who defy complacency. Their high-intensity, low-impact classes are personalized to deliver total body, total mind results—building the strength for every life goal.

[solidcore] is on a mission to challenge its clients, coaches, and community to push past their limits and discover their strongest selves. With an ever-evolving approach, the brand continuously supports its members in achieving new levels of strength and resilience. [solidcore] lays claim to being the most transformative workout, designed to create lasting change beyond just physical results.

[solidcore] is proof that boutique fitness is not a fad but a thriving movement. With an incredibly strong and inclusive community of clients and employees, the brand continues to grow and expand its national presence. By partnering with Jack Taylor, known for its expertise in supporting category-leading brands across health and fitness, [solidcore] aims to elevate its story and the voices of its executive team, furthering its mission of helping people unlock their full potential.

As part of this partnership, Jack Taylor will focus on brand and consumer communications for [solidcore] and its nationwide studio openings throughout 2025. This will include offering exclusive classes for key contacts, forging partnerships with like-minded brands in the health and wellness space, supporting key communities through local studio events, and amplifying the leadership team behind the iconic brand, including CEO Bryan Myers. Jack Taylor will work to expand [solidcore]’s reach, ensuring more people experience the power of its transformative workouts.

“[solidcore] is the blueprint for high-intensity, low-impact strength training in boutique fitness—while others imitate, they innovate. They’ve proven that community-driven boutique fitness isn’t an only trend—it’s the future, and they continue to push the industry forward. We’re here to make sure the right people are paying attention, amplifying their story, and cementing their place as the category leader.” – Jon Bier, Founder of Jack Taylor.

Visit solidcore.co or follow on social on Instagram, X, TikTok and LinkedIn to learn more.

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About Jack Taylor

Jack Taylor is a global, independent, full-service brand and communications agency dedicated to serving clients that solve big, human problems. Founded in 2010 by marketer and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, wellness hospitality, lifestyle and nutrition, sports and fitness, and sustainability, among others. Headquartered in New York City, Jack Taylor serves clients around the globe.

Visit www.jacktaylorpr.com or follow us on LinkedIn and Instagram.

Press Contact
Heather Morris
heather@jacktaylorpr.com
Jack Taylor
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