Hydrow Partners with Soho House to Provide Connected Rowing Machines in Soho Health Clubs
Hydrow, the leading connected rowing brand that brings the on-water experience of rowing straight to your home, has partnered with Soho House, the global private members club, to provide connected rowers enhancing the fitness offerings at select Soho House locations worldwide and furthering their commitment to creating exceptional spaces for members.
Hydrow’s innovative connected rowers combine cutting-edge technology with immersive content, delivering an engaging and effective full-body workout experience. Soho House members and guests will have the opportunity to experience expert-led workouts from rivers and waterways around the world like Florence, London, and Rio, providing an effective workout blending cardio and strength building.
“We are thrilled to partner with the iconic Soho House brand to bring Hydrow’s unparalleled on-water experience of rowing to its members,” said John Stellato, President and CEO of Hydrow. “Rowing is the most efficient workout on the market, and we look forward to bringing our premium machines and immersive and authentic content to Soho House members around the world.”
The collaboration brings Hydrow rowing machines to select Soho House locations, available for use by Soho House members as part of the enhanced fitness offering. As an added benefit, members can also receive a $500 discount if they purchase a Hydrow rower and have it delivered straight to their home. Hydrow is available at the following Soho House locations: Soho House Amsterdam, Soho House Berlin, Soho House Barcelona, Soho House Paris, Soho House Rome, Soho Farmhouse, Babington House, Shoreditch House, Brighton Beach House, Soho House Chicago, Soho Beach House Miami, Soho House Nashville, White City House and Soho Warehouse Los Angeles.
As part of the company’s growth strategy to diversify channels and reach new customers, this partnership follows Hydrow’s recent acquisition of Speede Fitness and successful collaborations with the George Clooney-directed film, The Boys in the Boat, PBS Docuseries Hope in the Water, and Pantone Color of the Year. Hydrow has brought total funding to over $300 million with the help of celebrity investors such as Kevin Hart, Travis Kelce, and Justin Timberlake.
Hydrow is the leading connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. Engineered by rowing experts, Hydrow recreates the feeling of rowing directly on the water via an algorithm-based, patented electromagnetic, and computer-controlled drag mechanism. World-class athletes lead members through rows engaging 86% of major muscle groups – twice that of cycling or running – plus yoga, Pilates, functional movement and strength training for a full-body, full-service fitness solution. Harnessing the visual, auditory and emotional components of rowing, the connected fitness rower delivers a best-in-class workout. Hydrow, Inc. was founded in 2017 by Bruce Smith, a former US National team coach and former Executive Director of Community Rowing, Inc. Headquartered in Boston, Hydrow is focused on creating whole health solutions that foster connection and live healthier lives on a daily basis.
About Soho House
Founded in 1995 by Nick Jones, Soho House is a place for diverse members to connect, grow, have fun, and make an impact. Today, there are members and Houses around the world, as well as restaurants, spas, workspaces, and cinemas. Soho House is a platform that fosters creativity in all its forms, a place where people can share ideas and make connections.
press@hydrow.com
Hydrow