Jezzr, a new digital platform designed to reinvent indoor rowing based workouts, has officially launched. Built for gyms and boutique studios, Jezzr transforms traditional workouts into immersive, interactive group sessions that keep people coming back for more.
“Indoor rowing is one of the most effective cardio and strength workouts for all—it engages over 85% of the muscles without putting undue strain on the joints,” says Benno den Teuling, founder of Jezzr and a champion indoor rower. “But for too long, it lacked energy and excitement. Jezzr changes that. Every session becomes a full-on experience—fun, competitive, and team-driven.”
Developed over five years at RowStudio Amsterdam and tested in more than 50,000 workouts, Jezzr has already proven its impact. By seamlessly merging smart performance tracking with gamification, Jezzr creates an environment where all participants push themselves further than they ever thought possible—all while having fun. From races and team challenges to synchronized lighting and music, each session is crafted to engage and motivate. After the workout, participants can track their progress over time in personal dashboards—fueling both motivation and retention.
Research shows that external motivation significantly enhances physical performance. Whether it’s competing with others or achieving personal goals, people push harder in a group setting. Jezzr taps into that psychology by creating immersive, team-oriented sessions that push the boundaries of traditional workouts.
For trainers, Jezzr is simple and efficient. Workouts can be built from home using an intuitive builder and launched with a single press of a button. Once the session begins, everything runs automatically, allowing trainers to focus entirely on their clients.
“It’s my mission to help people rise above their limits,” says Benno den Teuling. “I’m proud that we’ve developed this platform in partnership with Concept2 and expert trainers, incorporating feedback from thousands of users. With Jezzr, we’re not just building tech—we’re creating a movement. We want people to feel stronger, more confident, and proud of what they can do.”
Jezzr’s mission is to elevate indoor rowing and help studios thrive by delivering unforgettable, community-driven workouts that drive retention and growth. Already in use in Amsterdam, Berlin, and Cologne—with a launch in Jeddah, Saudi Arabia coming soon—Jezzr offers a powerful way for fitness studios to stand out, attract new members, and build lasting engagement.
See how Jezzr can transform your gym experience—visit jezzr.com.
Jezzr is a digital platform that transforms indoor rowing into immersive, gamified group experiences. Designed for boutique fitness studios and gyms, Jezzr helps studios attract and retain members through performance-driven, team-based workouts that boost motivation and results. Launched in 2025, Jezzr is available internationally and continues to grow across Europe and the Middle East. For more information, visit jezzr.com.
info@jezzr.com
Jezzr Technologies B.V.
