Feel Goods, a modern nutrition brand building a new-age wellness platform for the digital consumer, announced it has raised $4.7 million in seed funding to fuel its next phase of growth.
The round was led by Cutting Horse, with participation from Adapt VC, SuperAngel.Fund, Air Ventures, TA Ventures, and OpenSky Ventures, bringing together a group of seasoned backers with deep expertise in CPG and consumer brands.
With its slogan, “Your feel-good fix, in a drink mix,” Feel Goods is on a mission to make wellness both accessible and culturally resonant. The fresh capital will be directed toward scaling production, expanding the team, developing new products, and deepening the brand’s digital footprint. The brand aims to drive mass awareness, setting a bold target of surpassing one billion organic views across social platforms.
“This raise allows us to keep pace with rising consumer demand, double down on product innovation, and build a brand that stands for transparency, accessibility, and bringing joy back into how people take care of themselves,” said Dustin Pourbaba, Founder of Feel Goods. Co-Founder, Brian Wong added, “Our vision for Feel Goods goes beyond creating best-in-class health products – it’s about making wellness something people get excited about, whether they see us on their phones or in their pantries.”
Founded to bridge the gap between health, culture, and everyday convenience, Feel Goods has quickly established itself as a breakout player in the wellness category. With support from investors who have scaled some of the most successful modern CPG brands, the company is positioned to become a household name in wellness, both online and offline.
Feel Goods is a modern wellness company creating accessible, culturally resonant products that inspire positivity and connection. By blending innovation with approachable design and taste, Feel Goods is on a mission to become a household name in wellness for today’s consumers.
brian@feelgoods.co
Feel Goods
