Rescripted Launches Clara, the First Large Language Model Built Exclusively for Women’s Health, With Trailblazing Brand Partners Across Key Categories

Rescripted, the women’s health media and technology company reaching approximately 20 million each month, today announced the launch of Clara, the first large language model (LLM) and AI model built exclusively on science-backed women’s health content – and the only free, consumer-facing tool of its kind.

Designed to combat censorship, misinformation, and disinformation, Clara combines trusted editorial content, medical expertise, and lived experiences to give women something they’ve long been denied online: clarity, compassion, and trustworthy answers. Unlike niche pilots or paid apps, Clara is freely accessible to women everywhere, making evidence-based health guidance available at scale.

At launch, Clara is backed by seven category-defining partners: Brightside Health (mental health), Midi Health (perimenopause & menopause), Needed (women’s nutrition), Gaia (fertility financing), Teal Health (preventative health), Proov (at-home hormone testing), and MyReceptiva (endometriosis diagnostics). Together, these brands are helping to rescript what it means to deliver women’s health solutions – contributing evidence-based resources while amplifying the real stories that make women feel more informed and less alone.

A Broken System for Women’s Health

From periods to postpartum to perimenopause, women are underserved at nearly every stage of their health journeys. And even when solutions exist, women often struggle to find them. Social platforms routinely block, bury, or ban women’s health content. Ads for birth control, pelvic floor therapy, or menopause relief get flagged, while erectile dysfunction ads run freely. At the same time, misinformation spreads unchecked online, and generative AI models can blur the line between fact and fiction even further.

“Women’s health has been silenced for far too long,” said Abby Mercado, Co-Founder & CEO of Rescripted. “We live in a world where women who are searching for products and solutions they genuinely need often can’t find them – because they’re censored, deprioritized, or hidden altogether. Clara is here to change that. By amplifying science-backed voices and making them freely accessible, we’re giving brands a platform to be heard and women a clear, trusted path to the answers they’ve been looking for.”

“Misinformation and disinformation are some of the biggest threats to women’s health today,” said Kristyn Hodgdon, Co-Founder & Chief Creative Officer of Rescripted. “Too often, when a woman goes looking for answers about her body, what she finds is confusing, fear-based, or just plain wrong. Clara was designed as a response to that – and by making the tool available to anyone, anywhere, for free, we’re giving women a clearer, kinder, and more human way to get the answers they deserve.”

Clara: Built for Trust, Powered by Community

Unlike general-purpose AI, Clara is trained on Rescripted’s science-backed editorial library and rigorous medical review process, drawing from thousands of trusted multimedia pieces and contributions from carefully vetted brand partners. Clara is designed to speak in the same warm, authentic, and real tone that has made Rescripted a trusted destination for women’s health.

Key differentiators include:

• Trusted at scale: Launching with Rescripted’s community of approximately 20 million reached each month, Clara is the largest women’s health AI platform to date.
• Evidence-based foundation: Clara is built on medically reviewed, fact-checked content, sourced from peer-reviewed research and vetted by licensed clinicians for accuracy and trust.
• Community-centered: Clara reflects the lived experiences of millions of women, combining data and stories to build trust.
• Transparency & attribution: Sources are always visible, giving women clarity and brands credit – and encouraging continued educational content from the industry’s leading innovators.
• Search insights for brands: Partners gain real-time visibility into what women are searching for and where gaps in care exist.
• Level playing field: Accessible for startups and global corporations alike, ensuring every mission-driven women’s health brand has a voice.

Turning Pain into Purpose

Rescripted was born out of Mercado and Hodgdon’s personal experiences with infertility and their determination to build a better system for women. What began in 2021 as a media brand has grown into a platform reaching millions, and Clara is the next step in that mission.

“Rescripted was built on the belief that women deserve clarity, compassion, and community when it comes to their health,” Mercado added. “Clara embodies that mission. She’s proof that we can take the pain of being ignored, dismissed, or silenced and turn it into purpose.”

Welcome to a new standard for women’s health answers. Clara was designed by women, for women, and is trusted by women.