Rorra, the premium, science-backed water filtration company, has partnered with Jack Taylor, an independent global communications agency, to reshape the conversation around water and drive increased awareness of the risks associated with unfiltered water, empowering individuals to make more informed decisions.
With deep expertise in crafting health and wellness-driven narratives at scale, Jack Taylor will lead Rorra’s efforts to increase brand visibility, explore new partnership opportunities, and deepen consumer understanding of the importance of having clean, safe water at home, while elevating Rorra’s positioning within the home water filtration and wellness market.
“Built on a foundation of efficacy and transparency, Rorra is setting a new standard for what water filtration should encapsulate,’ said Jon Bier, Founder of Jack Taylor. “Already trusted by some of the world’s leading experts, we’re excited to share their story and help people better understand the importance of clean water for overall wellbeing. Plus, it’s a beautiful design, and I was a customer before they were a client.”
Water quality has become a critical issue for millions of households across the United States. While most households consume tap water daily and more than half are concerned about contaminants, nearly half (42%) do not take steps to filter their home’s drinking water. With aging infrastructure, rising contaminant levels, and increasing consumer awareness, this underscores the demand for effective and convenient at-home water solutions.
As the number one filter recommended by the likes of Dr. Andrew Huberman, Rorra is poised to redefine how consumers approach water quality. Its Countertop System is a 2.5-gallon gravity-fed stainless steel filtration system that uses advanced NSF-tested Efinitiy™ filtration technology to remove PFAS, lead, microplastics, and 50+ other contaminants, while filtering water faster than its competitors. Its Filtered Showerhead employs the same advanced filtration system specifically targeting chlorine and heavy metals. Its optimized jet design ensures optimal flow, filtering out 30% more impurities than comparable systems.
“We’re thrilled to partner with Jack Taylor as we continue to scale our mission of raising industry standards with innovative, rigorously tested filtration solutions to deliver cleaner, safer water to more homes,’ said Brian Keller, Co-founder and CEO of Rorra. “Their expertise across the health and wellness category is unmatched and will be invaluable as we continue to scale and innovate.”
Rorra joins Jack Taylor’s global portfolio of brands, including Ammortal, Athletic Brewing, Caldera + Lab, Eight Sleep, Everlab, GORUCK, Healf, Hyperice, IM8, Maui Nui, Momentous, [solidcore], WHOOP, and more.
To learn more about Jack Taylor, visit jacktaylorpr.com. For more on Rorra, visit rorra.com
Jack Taylor is a global, independent, full-service brand and communications agency dedicated to serving clients that solve big, human problems. Founded in 2010 by marketer and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, health tech, human performance and longevity, lifestyle and nutrition, sports and fitness, sustainability, and wellness hospitality among others. Headquartered in New York City, Jack Taylor serves clients around the globe.
Visit www.jacktaylorpr.com or follow us on LinkedIn and Instagram.
About Rorra
Rorra builds innovative, easy-to-use, and highly effective solutions that deliver exceptionally clean water. The brand features best-in-class filters, housed in durable stainless steel designs that minimize plastic use. Its flagship product, The Countertop System, uses Rorra’s Enfinity™ Filter, an advanced electrokinetic nanofiber technology that targets PFAS, lead, microplastics, and over 50 other contaminants. With a dedication to efficacy and reliability, Rorra rigorously tests its products to NSF/ANSI Standards to ensure a significant reduction of harmful substances using the best labs and certification bodies in the world. The brand is revolutionizing the industry with a bold, transparent, and customer-centric approach that addresses the risks of unfiltered water, including child development, cancer, fertility issues, cosmetic issues, and more. Rorra products are available for purchase at www.rorra.com. For more information, visit www.rorra.com and follow @rorrawater on Instagram.
