Today, I’m joined by Tim Rosa, CEO of Somnee.
Pioneering personalized neurostimulation for sleep, Somnee’s clinical-grade headband uses EEG brain mapping to help people get higher quality rest.
In this episode, we discuss building the next generation of sleep technology.
We also cover:
- Lessons from scaling Fitbit
- How EEG-driven neurostimulation works
- Traction with NBA athletes and elite performers
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:29) Tim’s background
(02:13) Scaling Fitbit
(03:00) Discovering Somnee
(04:15) Resetting the company
(06:00) How Somnee works
(07:15) Clinical-grade data
(09:00) Sleep onset vs sleep maintenance
(11:30) 15-minute sessions vs all-night tracking
(13:45) FDA clearance & clinical validation
(16:00) Go-to-market strategy
(18:30) NBA, NFL, and elite athletes
(23:15) The sleep market opportunity
(25:30) The future of wearables
(28:00) Device ecosystems and API integrations
(33:00) Series A fundraising
(34:45) The 21-session optimization
(36:15) Where to find Somnee and learn more
(37:15) Conclusion
