Wellness isn’t one-size-fits-all.
Stacked. Consumers are building hyper-personalized stacks across sleep, fitness, nutrition, mental health, financial well-being, and social connection.
Bought in. A PA Consulting report found that 78% of consumers plan to spend the same or more on health and fitness this year.
On average, shoppers intend to add two new products or services, prioritizing exercise equipment, nutrition subscriptions, and sleep aids.
Data-driven. Trust matters, but personalization wins. 57% of consumers are willing to share health data in exchange for custom insights, opening the door for integrated, AI-powered wellness platforms.
Mass market. Wellness is no longer a luxury. 53% of consumers want cheaper health and personal care products, and 47% seek more affordable fitness tech and services — signaling untapped demand for flexible, stackable solutions across price points.
Takeaway: Brands that help consumers design, stack, and personalize their wellness journey will earn loyalty, trust, and recurring revenue.
