Life Time is thinking big.
Home screen. The health club operator is evolving into an integrated wellness platform built around its LT Digital app.
Available to club members and non-members, the free app delivers on-demand workouts, nutrition programs, meditation content, and wellness challenges.
Already attracting 1.7M non-member users, Life Time CEO Bahram Akradi projects 3–4M users by year-end and tens of millions within five years.
Pocket guide. Enhancing its digital ecosystem, the company is integrating an AI wellness companion.
Co-developed with Microsoft last year, the brand’s L.AI.C (pronounced “lay-see”) companion will soon act as a specialized Life Time concierge — offering class recs, personalized workouts, health data tracking, and event registration from one central hub.
Add to cart. The app doubles as a storefront for Life Time’s LTH supplement line. Growing at 25% MoM, Akradi expects LTH to be a $1B+ revenue business. Extending to other products, there’s potential for an expanded wellness marketplace.
A tiered strategy, Life Time acquires non-members with free content to drive scale, while 812K club members access L.AI.C and club perks — laying the foundation for a “super app” spanning fitness, education, supplements, and health tracking.
Punchline: Thinking beyond brick-and-mortar clubs, Akradi sees AI and supplements as integral to Life Time’s evolving wellness ecosystem.
