Industry news,
delivered every Tuesday.

May 21, 2024

Issue No. 285: Long Game

Gyms need to redefine growth.

May 14, 2024

Issue No. 284: Buy-In

Grocery aisles need an overhaul.

May 7, 2024

Issue No. 283: Backpedal

Peloton’s future remains uncertain.

April 30, 2024

Issue No. 282: Gym-as-Clinic

For gym-goers, health requires more than fitness.

April 23, 2024

Issue No. 281: Uncharted

Adventure is calling.

April 16, 2024

Issue No. 280: Groundswell

The hydration hype has reached new heights.

April 9, 2024

Issue No. 279: Lighten Up

Optimization isn’t for everyone.

April 2, 2024

Issue No. 278: Off-Script

Blood sugar might be the next big wellness metric.

March 26, 2024

Issue No. 277: Ripple Effects

GLP-1s are just the beginning.

March 19, 2024

Issue No. 276: In Sync

Women’s health is evolving.

March 12, 2024

Issue No. 275: Spiraling

We’re in a bad headspace.

March 5, 2024

Issue No. 274: Big Deal

Two of the industry's biggest names are joining forces, as global supergroups gain steam.

February 27, 2024

Issue No. 273: Freshen Up

Food as medicine is on the menu.

February 20, 2024

Issue No. 272: Second Opinion

Consumers are exploring alternative medicine.

February 13, 2024

Issue No. 271: Guessing Game

Cancer screenings are falling short.

February 6, 2024

Issue No. 270: Heat Check

Seed oils are sowing division.

January 30, 2024

Issue No. 269: Raising the Bar

The gym business has changed, and new playbooks are taking shape.

January 23, 2024

Issue No. 268: Played Out

Preventative health starts with getting kids moving.

January 16, 2024

Issue No. 267: Buying Time

Companies are selling longevity. But we can’t buy extra years — yet.

January 9, 2024

Issue No. 266: The 2024 Industry Outlook

Exploring how recent advancements will shape and merge the futures of fitness, food, health, and wellness.

December 19, 2023

Issue No. 264: Year-End Review

We’re wrapping up the year by breaking down 2023’s industry-defining developments.

December 12, 2023

Issue No. 263: Meaning Making

Can wellness culture help consumers find meaning?

December 5, 2023

Issue No. 262: In the Game

Advances in sportstech are transforming practice, performance, and injury prevention.

November 28, 2023

Issue No. 261: Feeling It

Chronic stress is weighing on us.