Nike wants to make running suck less.
On your mark. A limited 12-week research pilot, Momentum is Nike’s latest digital running experience. Featuring audio-guided runs, daily missions, and coaches that “are like you,” the app is designed to help people start and maintain a running habit.
Innovating beyond Nike Run Club (NRC), Momentum aims to leverage Social+ fitness, offering live, digitally connected group runs that encourage exercisers to “run together, but alone.”
Get set. With an army of apps at its disposal, Nike is doubling down on digital. From launching the Mind Sets mindful movement series to driving experiential retail, the sneaker giant is fostering engagement at every turn.
Go. As apparel and fitness intersect, Nike’s not the only one making moves.
- Alo Yoga operates experiential retail shops, digital fitness platform Alo Moves, and a virtual metaverse community on Roblox.
- lululemon’s MIRROR acquisition boosts its vision for an immersive fitness marketplace.
- Athleta invested in obé fitness’s $15M Series A, unlocking obé’s workout content for its women-focused AthletaWell digital platform.
Punchline: Getting people moving, selling more products, and encouraging engagement, fitness x community is becoming a foolproof strategy for retailers. Well aware, Nike is running the playbook to perfection.