The fitness landscape is shifting.
Body of work. According to new SFIA participation data, exercisers want sustainable results, not intense or repetitive workouts.
Big stretch. Pilates is the fastest-growing workout in America, up nearly 40% since 2019, while yoga and barre rose 23% and 19%, respectively.
Strong gains. Functional formats like kettlebell training and free weights are also climbing as priorities evolve — with women adopting strength routines in record numbers and muscle becoming central to longevity.
Spin cycle. Group cycling, once a boutique studio staple, has seen a sharp decline, falling 33.5% over the past five years. Former power players, SoulCycle’s growth stalled while CycleBar closures led to its selloff.
Zoned out. Cardio machines, from treadmills to ellipticals, posted double-digit drops. Likewise, bootcamp, HIIT, and cross-training are slipping as exercisers seek progress without burnout.
Remixed. Last decade’s cardio-first, high-intensity group training is giving way to more personalized, sustainable approaches. Leading operators are responding with strength, longevity, and bundled wellness solutions.
Looking ahead: From healthspan to hybrid routines, today’s consumer wants it all. The future of fitness favors formats that are adaptable, proven, and built to last.
