Aera, known for its gorgeously good home fragrance experiences, has appointed Jack Taylor as its public relations agency of record.
Founded in 2016, Aera elevates home fragrance beyond traditional methods such as heat or water through its patented, clean technology, delivering consistent, long-lasting, safe, and expertly crafted scents with convenient app control. Its parent company, Prolitec, has spent nearly 30 years scenting notable commercial spaces via the same patented scent diffusion technology.
Positioned at the forefront of scent technology, Aera leverages research from dsm-firmenich, one of the partners responsible for expertly designing the brand’s subtle, balanced, and complex scents. Aera’s unique diffusion process converts liquid fragrance into invisible fragrance molecules that are clean, dry, and safe for everyone to breathe, including pets. Aera’s method ensures no mess, no maintenance, and no residue. The hypoallergenic ultrafine fragrance molecules are safe for everyone.
Appealing to those seeking performance, control, safety, and a luxurious fragrance experience that reflects their identity, Aera brings unparalleled commercial-level scent innovation directly to customers in their own homes.
In addition to increasing consumer awareness and providing education around scenting methods within the U.S. market, Jack Taylor will deploy a dual-pronged approach leveraging media and affiliate strategies that support Aera’s revenue growth and long-term brand engine. As cultural conversations about health and wellness continue to develop, smart home health remains a major consumer focus, and Jack Taylor is poised to support Aera as an authoritative industry voice.
“Most of the scents we put in our homes are filled with things we shouldn’t be breathing. Aera fixes that. It’s vegan and free from VOC-heavy solvents, relying primarily on a combination of man-made molecules, botanicals and essential oils,” says Jon Bier, Founder of Jack Taylor. “It’s fun, fresh, solves a real problem, and adds joy. I love it.”
Aera offers a premium home fragrance experience, modernizing how consumers scent their spaces. Unlike traditional methods such as candles or ordinary diffusers that can leave residue, fade over time, or create hot spots, Aera provides a clean, safe, and long-lasting solution. Utilizing the same patented technology that’s used by 5-star hotels, Aera casts ultralight fragrance molecules to evenly fill rooms with consistent, beautiful scent.
For more information, visit www.aeraforhome.com.
About Jack Taylor
Jack Taylor is an independent, full-service brand and communications agency dedicated to supporting clients that solve big, human problems. Founded in 2010 by marketer and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others. Headquartered in Brooklyn, New York, Jack Taylor serves partners in the United States, United Kingdom, Europe, Australia, and the GCC, working with pioneering clients looking to carve out a space in cultural discussions and empowering people to live their best lives.
Visit www.jacktaylorpr.com or follow us on LinkedIn and Instagram.
aera@jacktaylorpr.com
Jack Taylor
