Athletic Brewing Company Offers Free Brews to Celebrate Summer of Sport

Athletic Brewing Company, America’s largest non-alcoholic brewery, has expanded the availability of its award-winning brews to over 230 venues managed by Mitchells & Butlers, a leading operator of restaurants and pubs in the UK.

To kick off the partnership and celebrate the summer of sport, Athletic is offering one free can of its award-winning Run Wild IPA per drinker who visits participating UK All Bar One, Nicholson’s, and Castle Pub venues through August 31 in the United Kingdom.

Here’s how it works:

• Step 1: Visit https://athletic-promotion.co.uk to claim a unique digital voucher
• Step 2: Head to a participating venue and order a Run Wild IPA
• Step 3: Scan the voucher or pass it to a staff member and enjoy a brew on Athletic

“Moderation has entered the mainstream, and Athletic’s growth in the UK reflects the growing demand we see across the globe,” said Bill Shufelt, Co-Founder and CEO of Athletic. “Building on the success of our Ask For Athletic campaign in the U.S., we are excited to partner with Mitchells & Butlers and extend the opportunity for drinkers to enjoy an Athletic brew on us this summer.”

Whether it’s an evening out with friends or a trip to the pub to catch a match, extend your visit with one free brew from America’s largest non-alcoholic brewery.

“We’re passionate about serving up the best food and drinks brands to our guests, so we are delighted to add Run Wild IPA to our range,” said Robert Zielski, Category Manager, Non-Alcoholic Drinks & Wine of Mitchells & Butlers. “In the area of alcohol-free drinks, we continue to see increased demand from guests looking for an even greater choice of options, so we’re really pleased to add Athletic Brewing to our drinks offer and look forward to seeing the listing roll out across participating UK All Bar One, Nicholson’s, and Castle Pub venues.”

Notes to Editors 

A pioneer in the non-alcoholic beer category, Athletic has distinguished itself from competitors by developing a proprietary process to make fully fermented non-alcoholic brews that are indistinguishable from their full-strength alcohol counterparts.

Run Wild IPA is the ultimate sessionable brew at less than 0.5% ABV. It contains 65 calories and is carefully crafted with specialty malt and a blend of five Northwest hops. The result is an IPA with an approachable bitterness and classic piney, citrusy aromas with a subtle yet complex malt profile.

Athletic — ranked by the Brewers Association as the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company2 — is America’s number one non-alcoholic beer brand. With dollar sales growing by more than 60%, Athletic currently holds over 19% market share within the U.S. market 3.

For press inquiries, please contact:
Chris Furnari | press@athleticbrewing.com
Jack Taylor PR | athleticbrewinguk@jacktaylorpr.com

Additional Assets:
Brand images can be downloaded here