Press Release

Aviron Launches Standalone App, Democratizing Access to Fitness Entertainment for Traditional Rowers

Industry Leader Concept2 Selected As Inaugural Hardware Partner For New Companion App

TORONTO, CA / Mar 14, 2024 / Aviron

Aviron, the connected fitness company that uses habit-forming psychology and game design to provide members with a uniquely engaging and effective fitness entertainment experience, is excited to announce the launch of the Aviron App. At launch, the app is available on iOS and compatible with Concept2 rowing machines. The Aviron App launch aligns with the company’s core mission of democratizing rowing and empowering a growing range of consumers to access and enjoy full-body workouts powered by immersive, best-in-class content.

Aviron has differentiated from the connected fitness market through a gamified approach, carving the Gamified Fitness category by tapping into the science behind what makes games fun and applying it to transform workouts into dynamic and engaging user experiences. The new app’s compatibility with Concept2 marks the first opportunity for traditional rowers to engage with Aviron’s content suite outside of Aviron’s hardware line of Strong Series Rowers.

“At Aviron, we’re committed to revolutionizing fitness by making it enjoyable and accessible to everyone so that you can look forward to your next workout,” says Andy Hoang, CEO and Founder of Aviron. “The launch of the Aviron App represents another milestone in our overarching mission to redefine how people approach workouts. We’re thrilled to partner with the industry veterans at Concept2, introducing their users to a uniquely entertaining and engaging rowing experience.”

The Aviron App introduces an unrivaled user experience, seamlessly integrating with Concept2 rowing machines through Bluetooth connectivity and unlocking an extensive library of scenic rowing, live competition, multiplayer games, coached programs, and more, transforming each workout into an immersive Gamified Fitness experience. By making their software available to other rowers on the market, Aviron is allowing a wider audience to enjoy the same personalized and motivating workout environment across various rowing machines. Users can monitor their performance metrics in real time, track their progress, and set new fitness goals.

“It’s great to see Aviron become available for the Concept2 RowErg,” said David Hart from Concept2’s developer program. “Although there are over 50 apps available to use with the RowErg, Aviron brings something new to the table, with its focus on gamification and a wide range of play options. We’re excited to see how the Concept2 community reacts to it.”

This software release quickly follows the launch of the StrongGo Rower, the most affordable and accessible connected rower on the market, signaling Aviron’s growing and evolving footprint in the connected fitness industry. The Aviron App is compatible with iOS devices and is available to download for free on the Apple App Store with a monthly subscription fee of $14.92 USD for unlimited content per user. For additional information please visit

About Aviron

Aviron is a one-of-a-kind fitness entertainment platform that uses psychology-backed principles to make getting a complete workout fun, easy, and less stressful for your mind and your body. Aviron’s connected rowing machines provide a full body, HIIT, and strength training workout, torching more calories than swimming or running alone, while also engaging members mentally with unmatched variety that goes far beyond instructor-led classes. With eight diverse categories for members to choose from including games, live competition, guided workouts, and scenic rows, Aviron utilizes high-quality visuals, and gaming psychology worked into the interactive screen, providing members with a “choose-your-own” workout experience that keeps them coming back and achieving their fitness goals. Founded in 2018, Aviron is a Y-Combinator company and is backed by Stripes and Samsung Next, the co-founder of Oculus, among others. Aviron ships directly to consumers nationwide and via select retail partners across the UK, Europe, and Asia. For more information, visit and follow us on Instagram

Press Contact Anouska Best
Jack Taylor
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