Barbell Logic Closes $2.3M Initial Series-A Round

Barbell Logic, Inc, the online strength, nutrition, and fitness coaching company, has closed a $2.3 million initial Series-A funding round. The funding comes on the heels of the company’s strategic shift to include Business-to-Business (B2B) and government sectors and solidifies its post-money valuation at an impressive $37.7 million.

Founded by Springfield native Matt Reynolds, Barbell Logic aims to redefine traditional personal training by delivering top-tier coaching through smartphones, making it accessible and affordable to a broad audience.

“The successful Series-A funding round helps validate our commitment to innovation in the fitness industry,” says Reynolds, who established the brick-and-mortar STRONG Gym in 2008 with his business partner William McNeely. Reynolds saw the move to online coaching as a way to deliver a superior professional coaching experience through smartphones to anyone, anywhere, any time, and at a fraction of the cost of traditional personal training.

Barbell Logic is now actively seeking an additional $1.7 million in capital over the next four months, with two more prospective closing dates to fill a $4 million series A capital raise.