Bio.me, the science-backed and female-founded gut health brand redefining fiber for a new generation, is expanding its retail footprint with a national launch in Walmart. Beginning today, Bio.me’s best-selling fiber and digestive wellness solutions are available in more than 1,400 Walmart locations across the U.S. and on walmart.com, furthering the brand’s mission to make gut health approachable, effective, and an effortless part of daily wellness.
With key distribution across Texas, Florida, North Carolina, Illinois, and California, this milestone marks another major step in Bio.me’s rapid retail growth—following successful launches in national grocers earlier this year.
The rollout includes two of Bio.me’s top-performing products:
- Daily Prebiotic Fiber – Unflavored, (20 Serve): ($26.96 | Available in 1,452 stores) A versatile, two-ingredient formula delivering 7g of fiber per serving to support microbiome balance, nutrient absorption, and gut barrier health.
- Psyllium Husk Fiber – Lemonade (20 Serve): ($22.96 | Available in 1,335 stores) A refreshing, citrus-forward blend of psyllium husk and electrolytes that supports regularity, appetite balance, and bloating relief.
Redefining Everyday Wellness
The U.S. fiber category—currently valued at $8 billion and projected to reach $15 billion by 2030¹—is experiencing a cultural resurgence, led by younger, wellness-driven Millennials and Gen Z consumers2 who want functional, science-backed products that feel simple to integrate into their lives. These shoppers are prioritizing transparency, function, and efficacy over hype, and Bio.me was created to meet that demand with formulations designed for daily life.
“Bio.me was built on the idea that better gut health leads to better everything—energy, focus, mood, and longevity,” said Shannon Race, CEO and Co-Founder of Bio.me. “Lauching at with Walmart allows us to bring that message, and our products, to millions of more households nationwide. We’re meeting consumers where they are, helping them make small, sustainable shifts that support long-term wellness—without overcomplicating it”
Gut Health Made Easy
Bio.me’s clean, clinically backed products deliver more fiber per serving than many leading competitors and are formulated to support regularity, microbiome balance, and digestive comfort. With more than 95% of Americans falling short of their daily fiber goals3, Bio.me is helping close that gap by turning fiber into a habit, not a chore.
Where to Find Bio.me
Bio.me’s gut health solutions are now available in select Walmart stores nationwide and on Walmart.com. To find a location near you, visit www.bio.me or follow @Bio.me on Instagram for updates, education, and gut health inspiration.
Bio.me is revolutionizing the fiber category as the cornerstone of modern wellness. Co-founded by Shannon Race and journalist Chloe Melas, the brand was inspired by the duo’s shared passion for demystifying gut health and, more specifically, fiber. Grounded in science and developed with clean, clinically proven ingredients, Bio.me helps consumers understand the vital connection between gut health and overall wellbeing. Its innovative line of gut-supporting supplements—Daily Prebiotic Fiber, Fiber Rescue, Synbiotic. Gut Remedy, and GLP-1 Support—is formulated with clean, clinically proven ingredients to promote digestion, rebalance the microbiome, and support whole-body health. Designed for daily use in convenient powder and capsule formats, Bio.me makes fiber supplementation simple, effective, and habit-forming. Since launching in 2023, the brand has earned the trust of high-profile fans including Candice Swanepoel, Brooks Nader, Katharine McPhee, Christie Brinkley, Gray Malin, Rebecca Minkoff, Jason Tartick, and Tiffani Thiessen, and has been featured in The Wall Street Journal, Vogue, WWD, Forbes, and Women’s Health for its forward-thinking approach to gut health.
References:
- Grand View Research, Dietary Fibers Market Size, Share & Trends Report, 2030 – Fiber supplement category estimated at $7.9B in 2023 and projected to reach $14.93B by 2030.
- McKinsey & Company, The Future of Wellness: Trends Shaping the Sector, 2024 – Millennials and Gen Z drive nearly 50% of wellness spending across key categories.
- National Institutes of Health estimate cited in Grand View Research, 2025 – Over 95% of Americans fall short of daily fiber goals.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
christina.stejskal@bio.me
bio.me
