Bio.me, the science-backed and female-founded gut health brand offering simple, effective digestive wellness, announces its latest retail expansion with a nationwide launch at Whole Foods Market. Beginning today, Bio.me’s best-selling gut health solutions are available at select Whole Foods Market locations nationwide—giving consumers even easier access to the brand’s high-quality supplements designed to support daily digestive health.
The national launch comes at a time when the fiber supplement category—currently valued at $8 billion—is projected to exceed $15 billion globally by 2030¹. Demand is especially strong among younger, wellness-driven consumers—Millennials and Gen Z now account for nearly half of all category spending²—who are seeking transparent brands that prioritize gut health, ingredient integrity, and daily functionality. Bio.me is meeting that demand with products designed to simplify fiber consumption, modernize gut health, and empower the next generation of wellness consumers while supporting every life stage with solutions the whole family can trust.
A New Standard On Shelves
Rooted in digestive wellness and high-quality formulation, Bio.me’s product lineup at Whole Foods Market will include:
- Daily Prebiotic Fiber – Unflavored: A versatile, two-ingredient formula delivering 7g of fiber per serving to support microbiome balance, nutrient absorption, and gut barrier health.
- Daily Prebiotic Fiber – Chocolate: All the benefits of the original, now in a delicious, sugar-free chocolate flavor.
- Psyllium Husk Fiber – Lemonade: A refreshing, citrus-forward blend of psyllium husk and electrolytes that supports regularity, appetite balance, and bloating relief.
- Daily Synbiotic: A 3-in-1 daily capsule with pre-, pro-, and postbiotics that strengthens gut barrier function and supports immune health.
Elevating Everyday Wellness
“Bio.me is on a mission to change the way people think about fiber—making gut health simple, effective, and accessible,” said Shannon Race, CEO and co-founder of Bio.me. “Collaborating with Whole Foods Market, a pioneer in better-for-you products, is a major step forward in our mission to deliver clean, science-backed digestive solutions to more people through a retailer they know and trust.”
Fiber That Fits Modern Lives
Bio.me’s supplements are formulated with more fiber per serving than many leading competitors and are powered by clinically studied ingredients. With over 95% of Americans falling short of daily fiber goals3, Bio.me makes digestive wellness approachable, habit-forming, and truly effective.
As more consumers embrace the evolving supplement journey, the food and beverage segment alone is projected to generate $2.42 billion in new global sales by 20294—reflecting a growing appetite for functional ingredients that support long-term health habits. Today’s wellness-minded shoppers are seeking brands that prioritize effectiveness and education over hype. Bio.me meets this moment, delivering a new standard of gut health for the modern consumer.
Where to Find Bio.me
Bio.me’s gut health solutions are now available at select Whole Foods Market locations nationwide. To find a store near you please visit www.wholefoodsmarket.com or www.Bio.me. Join the conversation on social media by following @Bio.me on Instagram.
# # #
References:
- Grand View Research, Dietary Fibers Market Size, Share & Trends Report, 2030 – Fiber supplement category estimated at $7.9B in 2023 and projected to reach $14.93B by 2030.
- McKinsey & Company, The Future of Wellness: Trends Shaping the Sector, 2024 – Millennials and Gen Z drive nearly 50% of wellness spending across key categories.
- National Institutes of Health estimate cited in Grand View Research, 2025 – Over 95% of Americans fall short of daily fiber goals.
- Research and Markets, Dietary Fibers Market Opportunities and Strategies to 2034 – Food and beverage segment projected to add $2.42B by 2029.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Bio.me is revolutionizing the fiber category as the cornerstone of modern wellness. Co-founded by Shannon Race and journalist Chloe Melas, the brand was inspired by the duo’s shared passion for demystifying gut health and, more specifically, fiber. Grounded in science and developed with clean, clinically proven ingredients, Bio.me helps consumers understand the vital connection between gut health and overall wellbeing. Its innovative line of gut-supporting supplements—Daily Prebiotic Fiber, Fiber Rescue, Synbiotic. Gut Remedy, and GLP-1 Support—is formulated with clean, clinically proven ingredients to promote digestion, rebalance the microbiome, and support whole-body health. Designed for daily use in convenient powder and capsule formats, Bio.me makes fiber supplementation simple, effective, and habit-forming. Since launching in 2023, the brand has earned the trust of high-profile fans including Candice Swanepoel, Brooks Nader, Katharine McPhee, Christie Brinkley, Gray Malin, Rebecca Minkoff, Jason Tartick, and Tiffani Thiessen, and has been featured in The Wall Street Journal, Vogue, WWD, Forbes, and Women’s Health for its forward-thinking approach to gut health.
christina.stejskal@bio.me
Bio.me
