The programme has attracted headline partnership from Boots, TikTok Shop and the support of the British Beauty Council and early stage venture capital firm Venrex.
Multi-millionaire beauty entrepreneur Trinny Woodall and TikTok beauty sensation, Mitchell Halliday (Made by Mitchell) are Ambassadors for the programme and will be sharing their personal experiences in building successful British beauty brands:
“The beauty industry is thriving; in fact, it’s growing four times faster than the wider economy. That’s why I am so excited to be involved in finding the freshest brands that are driving this growth and the future of the industry. Over the last nearly ten years, I have built Trinny London and understand the determination it takes to build a successful brand and I can’t wait to share my insights with the Breakout Beauty founders,” said Trinny Woodall.
“UK beauty founders are serving creativity like no one else – the ideas, the passion, the edge? Unreal.” says Mitchell Halliday. He continues: “But let’s be real, talent needs backing to blow up properly. That’s why I’m thrilled to be an Ambassador for Breakout Beauty UK. We’re hunting for the next big name – the ones with vision, fire, and the guts to go all the way. If that’s you, let’s make it happen.”
Over 6 weeks, 10 finalist founders will access top-tier mentorship, investment guidance and opportunities, retail partnerships, expert clinics and award-winning business development support, curated and delivered by Growth Studio. Beauty entrepreneurs ready to share their expertise include Marina Kalenchyts, co-founder of Wonderskin, Michael Douglas, Founder of MD London and Jamie Genevieve, Founder of Vieve.
Breakout Beauty UK opens for applications on 11 August and runs from 27 October until 3 December. Beauty participants can apply from a wide range of categories including make up, hair, skin, nails and fragrance and sustainable beauty brands are actively encouraged.
A final pitch day will see two finalists awarded the Breakout Beauty UK Grand Prize, worth in excess of £350,000 combined.
Winners will benefit from a twelve-month listing in 10 of Boots biggest stores and on boots.com. Plus, access to its beauty business experts, free event space at the new Boots Beauty store at Battersea Power Station, as well as PR and marketing support.
In addition, TikTok Shop will provide mentorship, discounted platform fees, advertising and LIVE shopping training, subsidised marketing investment, promotional features across TikTok Shop and access to creator matchmaking and fulfilment support.
The programme will be seeking market ready beauty businesses with a minimum annual turnover of £150,000. A selection panel of industry experts and leading beauty entrepreneurs will actively encourage a wide diversity of participants.
As Paul Finch, Growth Studio co-founder and programme architect explains, the UK is buoyant with current and unrealised beauty talent.
“With a growing market value of £30bn, the beauty business is one of the most dynamic sectors in the UK, yet so many incredible founders face barriers to entry and scale. Breakout Beauty UK is about unlocking that potential, giving beauty entrepreneurs the tools, network, and capital they need to succeed.”
Grace Vernon, Head of Global Foresight, Trends & Boots Ignite at Boots and No7 Beauty Company says “At Boots, we’re committed to bringing the very best of beauty to our customers. Breakout Beauty UK gives us a unique opportunity to nurture emerging brands and empower the next generation of British beauty founders, whilst also bringing fresh innovation and exciting new products to the UK high street. As the nation’s favourite beauty retailer, we’re proud to play a role in shaping the future of beauty, making it more inclusive, inspiring, and accessible to all.”
Emily Caine, Head of Beauty at TikTok Shop adds: “TikTok Shop is the UK’s launchpad for the next generation of beauty businesses. We are proud to see so many innovative, passionate founders with incredible products being discovered in real-time by millions of shoppers. We look forward to working with Breakout Beauty to find the next breakthrough beauty brand in the UK, and helping them to reach new heights on TikTok Shop.”
“The beauty industry is a certified growth sector and this will only be sustained if the innovative and pioneering brands of tomorrow are given opportunities to scale and develop. This new initiative is an exciting collaboration offering tangible access to capital and business support. I am excited to see the next generations of brands pitch and the breakout businesses grow.’ says Millie Kendall OBE, British Beauty Council co-founder and CEO.
“The UK has a long history of creating pioneering beauty brands that have shaped the industry worldwide. We are excited to meet the next generation of beauty innovators, and to support them to build the future of British beauty on a global stage” Josie Buck, Principal, Venrex
For more information or to register to apply, visit our website here. Visit our image library here.
For access and interviews to our Ambassadors, Partners and Founders contact Gaby Jesson (gabriele@growthstudio.com). 07768 024110.
Growth Studio was co-founded by Rayan Jawad and Paul Finch. Over 9 years, the business has helped accelerate over 1,500 startups in 15 countries, voted by the Financial Times and and Startups magazine as exemplary in startup support and mentorship. Their award winning programmes drive significant impact for founders and investors and to date, Growth Studio has helped founders raise over £150million.
About Boots
Boots is the UK’s leading health, wellness and beauty retailer with over 52,000 team members and over 1,800 stores, ranging from local community pharmacies to large health and beauty destinations.* Boots serves its customers and patients for life as the leading provider of healthcare on the high street and the UK’s number one beauty destination. It offers an unrivalled depth and breadth of products, which incorporates its extensive own brand range and innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle Beauty and Sleek MakeUP. Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. *Figures accurate as of 31 May 2025.
About TikTok Shop
With one beauty product sold every second on the platform in the UK., TikTok Shop has been changing the way consumers discover new brands and products every single day. And it’s just getting started! From inspiring founder-led businesses, to SMBs and well-known powerhouses, they all leaned into TikTok Shop communities, creators and shoppable content to get their brands in front of more than 30mln people across the U.K.
About The British Beauty Council
The British Beauty Council is a not-for-profit organisation dedicated to solving beauty’s shared challenges. It represents the wider industry by generating conversation with the Government to tackle issues facing the industry today and in the future. The Council collaborates with a diverse network of patrons and affiliates so that every sector within the beauty industry can thrive.
About Venrex
Venrex is an early-stage venture capital fund manager primarily backing technology-enabled businesses in consumer industries. We are proud to have been early investors in Charlotte Tilbury, Revolut, Maven Clinic, and many more amazing businesses.
gabriele@growthstudio.com
Growth Studio
gabrielejesson@gmail.com
