Centr, the Official Competition provider for the sport of HYROX, today unveils a major update in the sport: the debut of the Centr x HYROX Official Competition Perform Turf, a custom-engineered surface set to be used in every HYROX race going forward, starting with the 2025 World Championships tonight.
When seconds matter, consistency counts. The Centr x HYROX Official Competition Perform Turf is made for sleds, speed, and strength. The Perform Turf’s precision-engineered 16mm pile and density create ideal friction for sled pushes and pulls, delivering smooth resistance for race-day conditions and training in the gym or at home. The patent-pending pile was tested in over 200,000 durability cycles, guaranteeing consistent race-condition friction for uniform flow that doesn’t stick across global competition. Its modular lane system fits home gyms, studios, and training spaces, providing the exact surface used in HYROX competitions, so there are no surprises on race day.
“This is HYROX’s carbon-plated shoe moment,” said Andrew Sugerman, CEO of Centr. “Same sport. Same athletes. However, the playing field is now engineered for peak performance. The Official Competition Perform Turf will be a game-changer for the sport, offering global consistency, maximum durability, and just the right amount of resistance for the sled push and pull, helping athletes close the gap between good and great.”
From Workouts to Sport: A Shift in What Fitness Means
Hybrid fitness has evolved into something more: a global, performance-driven sport. Centr and HYROX are leading that transformation with Official Competition Equipment built for HYROX’s standardized race format. Together, Centr x HYROX are powering that shift from training to full-blown fitness movement with the gear, programs, and now the surface that brings it all together. With hundreds of thousands of athletes pushing themselves on the same turf, Centr x HYROX are reshaping fitness into something measurable, competitive, and social.
“I’ve run 18 HYROX races since 2021. This is my primary sport, and I’ve had a great deal of experience racing both domestically and internationally. The turf in the NYC warmup area felt balanced from end to end—no sticking or bunching, but also not so slick that sled pushes became too easy. I’m all about consistency and fairness so I feel this turf is going to make the sport even better.” – Victor Purcell, HYROX Athlete, Washington, DC
One Surface. One Standard. One Global System, Powered by Centr.
With the debut of the Centr x HYROX Official Competition Perform Turf, athletes now have access to an identical surface across every official HYROX event worldwide. But this is only the beginning. That same race-tested turf, along with Centr’s competition-grade equipment and HYROX-certified training protocols, is being rolled out in HYROX Training Clubs and Performance Centers globally. For those training at home, the turf and gear are also available directly to athletes, making it possible to recreate race-day conditions in personal or garage gyms.
At the highest level of this rollout are HYROX Performance Centers, the gold standard for race-day preparation. These certified facilities, newly launched in the US with Gold’s Gym, are built to replicate every stage of the HYROX experience with precision, offering geographic exclusivity, structured training, and layouts optimized for efficiency and flow. Athletes train on the exact equipment used in competition, including Official Centr x HYROX Official Competition Perform Turf, and Competition-Grade Wall Balls, Octo Kettlebells, Power Sleds and Rope, Sand Bags, and Edge Bumper Plates. HYROX Performance Centers also feature new Centr x HYROX Perform Equipment designed to help athletes train for race day. The motorless Perform Treadmill is built for endurance training with the added benefit of built-in resistance designed to mimic sled pushes and pulls.The new, multifunctional Perform Rig doubles as a wall ball station and offers HYROX Performance Centers and training facilities a comprehensive, integrated storage solution. Together, Centr x HYROX Perform and Competition Equipment create a seamless environment for athletes to train exactly as they’ll compete, marking a first in fitness history: purpose-built training environments designed for precision, consistency, and measurable progress.
The global expansion of Centr x HYROX signals a new era of purpose-built training. In the UK alone, 380 gyms now feature Centr x HYROX gear, totaling over 5,800 pieces of equipment. From Scandinavia to mainland Europe, hundreds of gyms are being built, not just stocked, for this new sport. In the U.S., adoption is accelerating, as evidenced by national fitness brands launching HYROX Performance Center concepts, as well as hundreds of HYROX Training Centers equipped with thousands of pieces of Centr equipment that are currently operational.
A New Standard for Training — Built for Sport
Centr’s HYROX-certified training programs, available in the Centr App, support every phase of the athlete lifecycle, from race prep to recovery. Whether training at home, at the gym, or inside a HYROX Performance Center, athletes now move through the same system, on the same surface, building real strength, resilience, and readiness.
This is not just the evolution of a workout; it’s the infrastructure of a sport being constructed in real time and a shift in how sports themselves are built.
To learn more about Centr’s Official Competition Equipment line, including the new PerformTurf, visit shop.centr.com/collections/hyrox.
To learn more about Centr’s Official Competition Equipment line and HYROX Performance Center packages, visit https://shop.centr.com/pages/hyrox-commercial.
The complete press kit, including hi-res images and logos, can be found here.
Centr is a strength-first performance ecosystem created for athletes who want more from their training. With elite-grade equipment, expert coaching, and purpose-built programs, Centr helps people train with power — physically and mentally. Founded by Chris Hemsworth, Centr combines state-of-the-art fitness equipment with expert-led programs in fitness, nutrition, and mindfulness. Through the Centr app and premium strength and cardio equipment, members receive personalized coaching to fit their lifestyle and goals. Centr’s mission is to empower people to live well by energizing their everyday lives. With expertly designed equipment and 24/7 access to Hemsworth’s elite team of coaches, Centr makes high-quality fitness accessible at home and in gyms worldwide. Millions of members trust Centr for their fitness journey. For more information, visit www.centr.com.
About HYROX
HYROX is one of the most disruptive fitness and sports brands on earth, a winner of the Time 100 Most Influential Companies 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.
centr@maxborgesagency.com
Max Borges Agency for CENTR