Press Release

Echelon Partners with Flex to Revolutionize Wellness Payments

Echelon Partners with Flex to Offer HSA/FSA Payment Options for Premium Fitness Equipment and Services.

San Francisco, CA / Jan 28, 2025 / Flex

Echelon, a leader in quality fitness equipment, has announced a strategic partnership with Flex, a seamless health and wellness payment solution. This collaboration aims to make Echelon’s cutting-edge fitness technology and services more accessible and affordable to consumers across the United States.

Through this partnership, Echelon customers can now conveniently use their Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) to purchase Echelon’s premium fitness equipment and services. By integrating Flex’s intuitive payment platform directly into Echelon’s checkout process, the companies are eliminating financial barriers and empowering more individuals to achieve their health and fitness goals.

“At Echelon, we’re committed to providing the tools and inspiration people need to achieve their best selves,” said Lou Lentine. “Partnering with Flex allows us to make our fitness solutions more accessible while providing a seamless and rewarding payment experience. Since launching this partnership, we’ve seen significant growth in HSA/FSA transactions, benefiting both our customers and our business.”

Flex, a pioneer in simplifying health and wellness payments, continues to expand its reach by partnering with innovative brands like Echelon that are redefining the wellness industry.

“Our mission at Flex is to help consumers maximize their HSA/FSA benefits while accessing the best in health and wellness,” said Sam O’Keefe, CEO of Flex. “By teaming up with Echelon, we’re transforming the payment experience and supporting a brand that’s inspiring people to move, improve, and thrive.”

Echelon’s innovative approach combines quality fitness equipment with engaging, AI-powered classes and fitness gaming, catering to everyone from beginners to seasoned athletes. Now, with Flex’s payment solution, customers can invest in their fitness journey more easily than ever before.

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About Flex

Flex simplifies health and wellness payments by enabling businesses to accept HSA/FSA funds with ease. By unlocking access to $150 billion in annual HSA/FSA spending, Flex helps merchants boost revenue, increase cart sizes, and improve customer retention. Flex’s seamless integration is transforming the way consumers and businesses connect in the health and wellness space. Start today at www.withflex.com.

About Echelon

Echelon has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. What began as a mission to make healthy living accessible to all has evolved to a thriving, International brand, and booming commercial expansion. Echelon empowers everyone to experience the feeling of elation and accomplishment after achieving their fitness goals. Members connect their Echelon Smart Bikes, Strength Machines, Rowers, Treadmills, Ellipticals, Stair Climbers, or Fitness Mirrors to the Echelon Fit app for access to live and on-demand workout classes filmed at Echelon studios around the world and led by professional instructors. Through the app, members track performance and progress in real-time, compete on the interactive leaderboard and explore more than 2,000 off-equipment workouts, including Yoga, Meditation, Pilates, Boxing and Core Strength, to keep them motivated and inspired.  For more information about Echelon Fitness go to https://echelonfit.com/.

Press Contact
press@withflex.com
Flex
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