Feed.fm, the leading provider of licensed music solutions for fitness and wellness brands, today released its 2024 Wellness & Workout Music Report. This year’s findings reveal how curated music continues to drive user engagement and elevate experiences across digital fitness and wellness platforms.
From powering high-energy workouts to enhancing recovery sessions, music remains an indispensable tool for motivation and satisfaction. The report highlights key trends, survey insights, and customer success stories that show how music is shaping the future of fitness and wellness.
Highlights from the Report
- Coi Leray is the new queen of fitness music: Her song “Players” was the most streamed song in fitness apps in 2024
- Top Tracks: Chart-toppers like Miley Cyrus’s “Flowers” and Taylor Swift’s “Cruel Summer” kept users moving. View the top 10 list.
- Top Genres: Pop continued to dominate fitness playlists, while rock surged to the #2 spot, driven by both nostalgic classics and new anthems. Brat pop emerged as a standout trend, blending rebellious energy with playful beats.
- Survey Insights:
- 94% of users say music is crucial for workout motivation.
- 83% prefer a mix of familiar hits and fresh tracks to stay engaged.
- 77% believe recognizable music enhances their overall experience.
Why It Matters
As fitness and wellness brands strive to create meaningful connections with users, music is proving to be a game-changer. “Music fuels motivation in the moment and keeps members coming back for more,” said Lauren Pufpaf, President and COO of Feed.fm. “By integrating workout soundtracks that capture the zeitgeist and keep classes fresh, brands can provide more engaging, personalized experiences that keep users coming back.”
The 2024 Wellness & Workout Music Report cements Feed.fm’s role as a trusted partner in creating impactful fitness and wellness experiences through music. Only Feed.fm can to analyze hundreds of millions of song plays from across the world’s leading fitness and wellness apps to deliver you the freshest trends and insights.
Download the Report
To explore the full report, visit https://www.feed.fm/2024-workout-music-report.
Feed.fm is a unified music system for fitness, wellness, and digital health apps, empowering brands to license and integrate music seamlessly into their platforms. By curating impactful music strategies, Feed.fm helps businesses build stronger connections with their users through music. Learn more at Feed.fm.
marketing@feed.fm
Feed.fm
